Scribd
Upload
42 views12 pages

Environmental Mkting Strategy

This document outlines an environmental marketing strategy. It defines green marketing as marketing products presumed to be environmentally safe. The strategy involves product, process, and packaging modifications as well as adjusted advertisements. Green marketing provides opportunities for competitive advantage and satisfies corporate social responsibility while responding to government and customer pressures. Benefits include access to new markets and increased profits through sustainability. The challenges are higher costs for renewable materials, expensive technology investments, and lack of consumer awareness and willingness to pay more. Segmenting the market identifies different levels of environmental engagement among consumers.

Uploaded by

Shubhajit Biswas
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
42 views12 pages

Environmental Mkting Strategy

This document outlines an environmental marketing strategy. It defines green marketing as marketing products presumed to be environmentally safe. The strategy involves product, process, and packaging modifications as well as adjusted advertisements. Green marketing provides opportunities for competitive advantage and satisfies corporate social responsibility while responding to government and customer pressures. Benefits include access to new markets and increased profits through sustainability. The challenges are higher costs for renewable materials, expensive technology investments, and lack of consumer awareness and willingness to pay more. Segmenting the market identifies different levels of environmental engagement among consumers.

Uploaded by

Shubhajit Biswas
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

ENVIRONMENTAL MARKETING STRATEGY

Presented by

JOYITA SRIJITA SHUBHAJIT

Ill go out for a breath of fresh air.

Definition

Green or Environmental Marketing is the marketing of products that are presumed to be environmentally safe.

Range of activities
Product modification.

Production process.

Packaging changes.

Modified Advertisments

Why Green Marketing


Opportunities or competitive advantage. Corporate social responsibilities (CSR). Government pressure. Competitive pressure.

Benefits
ACCESS TO NEW MARKETS

COMPETITIVE ADVANTAGE

C.S.R

increase their profit sustainability

Strategies
Marketing Audit (including internal

and external situation analysis).


Develop a marketing plan outlining strategies with regard to 5 P's.

Implement marketing strategies.


Plan results evaluation.

Challenges Ahead
Green products require renewable and
recyclable material, which is costly Requires a technology, which requires huge investment in R & D

Water treatment technology, which is too costly


Majority of the people are not aware of green

products and their uses.


Majority of the consumers are not willing to

pay a premium for green products.

A Green Segmentation of the Market


1 out of 10 adults Green Tech Leaders are influencers
They also embrace technology and believe in its ability to solve problems

Another 2 out of 10 Green Tech Followers are deeply committed to green issues and view technology as playing a role
10% 18%
Green Tech Leaders Green Tech Followers Tech Savvy Green Sympathizers Enviro-Friendly Skeptics Nave Consumers

7% 22%

12% 31%
Source: National Technology Readiness Study, Rockbridge Associates, December 2007

Anti-Greens

Conclusion
It should not neglect the economic aspect of marketing. Marketers need to understand the implications of green marketing. Green marketing is still in its infancy. A lot of research is to be done on green marketing to fully explore its potential.

Bibliography
ICC Document N 240-46/557 14 January 2010 www.interscience.wiley.com www.wikipidea.com www.marketihgblog.com

Thank You

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy