Scribd
Upload
9K views11 pages

Abhishek Chaudhary Amrita Srivastava: Presented By:-& Mba 4 SEM

The document discusses the key characteristics of services. It defines services as intangible acts that do not result in ownership of anything. Services are simultaneously created and consumed, making them difficult to standardize and store. The document contrasts the differences between goods and services in terms of tangibility, transferability, existence, and ability to be resold. Finally, it outlines the 7 Ps of the marketing mix as they apply to services - product, price, place, promotion, people, process, and physical evidence.

Uploaded by

Amrita Srivastava
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
9K views11 pages

Abhishek Chaudhary Amrita Srivastava: Presented By:-& Mba 4 SEM

The document discusses the key characteristics of services. It defines services as intangible acts that do not result in ownership of anything. Services are simultaneously created and consumed, making them difficult to standardize and store. The document contrasts the differences between goods and services in terms of tangibility, transferability, existence, and ability to be resold. Finally, it outlines the 7 Ps of the marketing mix as they apply to services - product, price, place, promotion, people, process, and physical evidence.

Uploaded by

Amrita Srivastava
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 11

Presented by:ABHISHEK CHAUDHARY & AMRITA SRIVASTAVA MBA 4th SEM

Any act or performance that one party can offer to another that is essentially intangible and does not result in ownership of anything. Its production may or may not be tied to a physical product. ---Philip Kotler

Services are intangible in that they do not have a physical shape. So a consumer cannot touch or see it, he can only feel it.

It means services are not of separable nature. It is created and supplied simultaneously. Services are first marketed and then produced and consumed simultaneously.

It is difficult to standardize.
Dont Respond emotionally. Crowd the customer. Carry on the conversation. Try to pull.

Dos Smile. Eye contact. The first words give the right opening. Listening.

Offer information and help.Order customer about. Read the body language. End neatly. Blame colleagues or the organiser. Promise what you cant Perform.

The services can not be stored.

Goods Tangible Transferable Remain existent Easier to measure the quality Can be resold

Basis Tangibility Transferability Existence Heterogeneity Re-Selling

Services Intangible Not transferable Not remain existent Difficult to measure the quality Cant be resold

Product Plan or service Policy. Price Premium. Place Branches. Promotion Personal selling, Advertising, sales promotion, Publicity. People Essential element in both production and delivery of most services. Process Mechanism by which service is created and delivered. Physical Evidence Physical evidence is created by providing documents, receipts etc.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy