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Conspiracy of Walter Lippmann

Lippmann's theory of mass manipulation is the bible of journalism schools and the reality behind the media sham called "objective journalism."

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267 views3 pages

Conspiracy of Walter Lippmann

Lippmann's theory of mass manipulation is the bible of journalism schools and the reality behind the media sham called "objective journalism."

Uploaded by

Andrew
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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June 9, 1980

NEW SOLIDARITY

Page 7

PRESS PASS: Fay Sober

The Conspiracy of Walter Lippmann


When most Ame !"ans hea the name Wa#te L!$$mann, the% th!n& o' the ()ean o' Ame !"an *ou na#!sm,( an) h!s $o$u#a a)!o "ommenta !es+ ,an% othe s !)ent!'% L!$$mann as a #!-e a# $h!#oso$he .ho autho e) nume ous -oo&s on Ame !"an 'o e!gn an) st ateg!" $o#!"%, the e)!to o' Ne. Re$u-#!" maga/!ne, an) the s$o&esman 'o the Woo) o. W!#son a)m!n!st at!on .ho o gan!/e) W!#son0s League o' Nat!ons an) !ts (11 Po!nts( "ha te + In 'a"t Wa#te L!$$mann .as a## these th!ngs+ As su"h, mo e than an% othe man !n Ame !"an h!sto %, he " eate) the not!on o' ($u-#!" o$!n!on( an) )e2e#o$e) the too#s use) to man!$u#ate !t to)a%+ Th oughout the e"ent#% $u-#!she) 2o#ume, Aquarian Conspiracy -% ,a !#%n 3e guson, an) the .o &s o' the $ o$agan)a e4$e t .ho "o##a-o ate) .!th 3e guson an) the A5ua !an "ons$! ato s to s$ ea) the! !)eas, 3 e)e !"& Eme %, the e !s not a s!ng#e !)ea on man!$u#at!on th ough the mass me)!a .h!"h )oes not )e !2e ' om L!$$mann0s .o &+ L!$$mann !n 'a"t .as the s"!on o' the same "! "#es ' om .h!"h to)a%0s A5ua !ans )es"en)+
Walter Lippmann, father of public opinion.

Lippmann s Roots L!$$mann0s 6a 2a ) 7n!2e s!t% tea"he s !n the ea #% 1900s !n"#u)e) the athe!st (theo#og!an( an) $h!#oso$he W!##!am James, m%st!" ) ug $ushe 8eo ge Santa%ana, an) 8 aham Wa##as+ 6e .as a#so an !nt!mate o' John De.e%, 6en ! 9e gson, Tho ste!n :e-#en, an) Jane A))ams+

L!$$mann too& o2e the e)!to sh!$ o' J+P+ ,o gan0s New Republic maga/!ne !n 191;, to ma&e !t the 2o!"e o' these 3a-!an "ons$! ato s+ 6e - ought to the maga/!ne as "ont !-uto s, A#)ous 6u4#e%, 'athe o' the 19<0s o"&=) ug "ounte "u#tu e mo2ement, 6+8+ We##s, .hose tu n=o'=the="entu % ('!"t!on( )es" !-e) the su-"u#tu e $ushe) -% the A5ua !an "ons$! ato s to)a%, an) S!)ne% an) 9eat !"e We--, .ho o2e sa. the " eat!on o' the Roun) Ta-#e so"!a# "ont o# a$$a atus !n 8 eat 9 !ta!n+ John ,a%na ) >e%nes an) John De.e% .e e a#so "ont !-uto s+ It .as New Republic .h!"h an Woo) o. W!#son0s 191? $ es!)ent!a# e#e"t!on "am$a!gn an) ma)e $o#!"% 'o the W!#son a)m!n!st at!on !n o''!"e+ Its e)!to !a# sta'' .ou#) #ate #a ge#% "om$ !se W!#son0s Wo #) Wa I Wa De$a tment+ The War !ears Du !ng the .a , L!$$mann .as ass!gne) to s$e"!a# !nte##!gen"e $ o*e"ts, .o &!ng .!th W!#son0s 9 !t!sh a)2!se an) "ont o##e @o#+ E).a ) ,+ 6ouse, an) .!th a carte blanche 'o e4$e !ments !n $s%"ho#og!"a# .a 'a e an) mass m!n) "ont o#+ 6e a#so ha) at h!s )!s$osa# the Inte =A##!e) P o$agan)a @omm!ss!on, un -% 9 !t!sh=@ana)!an $ ess magnate Lo ) 9ea2e - oo&, ' om Lon)on+ W!th the "oo$e at!on o' the "omm!ss!on, L!$$mann .as a-#e to use the Eu o$ean A##!e) $o$u#at!ons as gu!nea $!gs 'o the e4$e !ments !n $ o$agan)a e''e"ts+ The esu#ts o' th!s test!ng o' h!s theo !es .e e s$e##e) out !n L!$$mann0s 19?? $s%"ho#og!"a# .a 'a e manua#, Public Opinion+ Th!s g oun).o & on the theo % o' mass man!$u#at!on !s the -!-#e o' *ou na#!sm s"hoo#s to)a% an) the ea#!t% -eh!n) the mo)e n ne.s me)!a sham "a##e) (o-*e"t!2e *ou na#!sm+( It !s a "#!n!"a##% teste) an) $ o2en metho) 'o !n)u"!ng $a ano!) s"h!/o$h en!a !n an ent! e $o$u#at!on+ L!$$mann . !tes !n Public Opinion on the - a!n.ash!ng metho) he )e2e#o$e)A I must )!sentang#e the !)ea .!th a name o' !ts o.n an) an emot!on that has -een s" ut!n!/e) + + + -e e't o' a''!#!at!ons+ The !)ea !s no #onge me -ut that, !t !s o-*e"t!'!e), !t !s at a m0s #ength+ Its 'ate !s no #onge -oun) u$ .!th m% 'ate -ut .!th the 'ate o' the oute .o #)+ BEm$has!s !n o !g!na#C+

Ree"ucatin# Public $pinion Th!s "#!n!"a# )!sasso"!at!on, L!$$mann !ns!ste) !n 19??, ha) to -e the -as!s 'o ( ee)u"at!ng( a ($u-#!" o$!n!on o' the "ommon .!##(D.hat he "a##e) a ($u-#!" $h!#oso$h% o' natu a# $h!#oso$h%( to )ete "!2!#!/at!on ' om !ts !nhe ent ($ o$ens!t% to )e angement+( L!$$mann "a##e) 'o the esta-#!sh= ment o' *ou na#!sm s"hoo#sD (t a!n!ng s"hoo#s( !n th!s $h!#oso$h% an) te"hn!5ue+ Lippmann s %eirs To)a% 3 e)e !"& Eme %, a sen!o $s%"h!at !st o' the Ta2!sto"& "#!n!" an) the A5ua !an "ons$! a"%0s $ o$agan)a "h!e', no. tea"h!ng at the Nat!ona# 7n!2e s!t% o' Aust a#!a, has a$$#!e) L!$$mann0s !)eas to the use o' te#e2!s!on as an a))!"t!2e mass me)!a that "an -e $ og amme) 'o the $u $ose o' ("#os!ng )o.n the "ent a# ne 2ous s%stem o' man+( The $ o"ess he )es" !-es !s a th ee='o#) $ o"ess o' (su$e '!"!a#!t%, ' agmentat!on, an) )!sasso"!at!on,( .h!"h !n stages - ea&s )o.n man0s (ego !n2estment( !)ent!t% .!th the (outs!)e .o #)(Do L!$$mann0s (o-*e"t!'!"at!on( o' the !)ea ' om the !n)!2!)ua# th!n&!ng that !)ea+ I' %ou a e one o' the m!##!ons o' 'ans o' the $ og amm!ng o' the th ee ma*o te#e2!s!on net.o &s, o' the n!ght#% ne.s - oa)"asts, o the -!-#e o' the $ !nte) .o ) !n %ou o.n )a!#% ne.s$a$e , %ou a e a#so the 2!"t!m o' a "ont o##e) e4$e !ment !n " eat!ng (Pu-#!" O$!n!on(D-% )est o%!ng %ou m!n)+

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