AMITY UNIVERSITY UTTAR PRADESH GAUTAM BUDH NAGAR AMITY INTERNATIONAL BUSINESS SCHOOL

Course Title: Principles of Global Business Management Classroom Teaching Hours:40 Credit Units: 04 Self Study Hours: 120 Faculty In charge: Ms. Alka / Dr. Sanjeev Chaturvedi

SESSION PLAN
Session No. 1. Topic / Faculty References Background Material

Module 1: Globalization and trends in Management System (Session 2, 3, 4 & 5) Introduction of the subject and explanation of the assignment and project to be undertaken as part of the course What is globalization Understanding the globalization process Globalization of markets and globalization of production Role of Global Institutions Hill Charles W L & Jain Arun K, Globalization of Healthcare pg no. 4 CHW International Business, Tata McGraw Hill Publishing Ecuadorean Valentine Roses Company Ltd., (2009), Chapter Pg. 19 CHW 1 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 1

2. 3.

Case : Disney Theme Parks, Daniels, John D., Radebaugh, Lee H., Sullivan, Daniel P., (2004), International Business, Environments and Operations, Pearson Education, 10th Edition, Page 24-27 Drivers of Globalization Decline in trade barriers Technological change Increased competition in the domestic market Profit advantage Growth opportunities / increase market share Increasing consumer needs Global Economic trends Government Policies and Regulations Monopoly on the business / industry Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Chapter 1 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 1 Chinas Lenovo acquires IBMs PC operations pg. 26 CHW Indias cultural globalization CHW Developing your global Know How, Harvard Business Review March 2011, Pg. 71-75

Session No.

Topic / Faculty Strategic vision of the organization Managing in Global Marketplace Managing Difference in countries Control and Coordinate production and marketing activities Knowledge of rules governing international trading and investment system Currency Market

References

Background Material

Module 2 : International Institutions and Economic Integration (6,7 & 8) 4 5 Case : Boeing Vs. Airbus : Two decades of Trade Dispute, Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Page 395-402 Argentinas Currency Board, CWH, Page 464 -465 Subsidized Wheat Production in Japan, CWH, Page 265

International Institutions Joshi Rakesh Mohan, (2009 ), WTO International Business, Oxford University Press, Chapter 4 & 5 GATT / WTO and Hill Charles W L & Jain Arun K, International Trade International Business, Tata WTO Agreements an McGraw Hill Publishing Company Overview Ministerial Conferences Ltd., (2009), Chapter 9 and Emerging Issues World Bank IMF 6 International Economic Joshi Rakesh Mohan, (2009 ), Integration International Business, Oxford Framework of PTAs University Press, Chapter 6 Hill Charles W L & Jain Arun K, and FTAs Major Regional Trade International Business, Tata McGraw Hill Publishing Company Agreements Forms of International Ltd., (2009), Chapter 9 Economic Integration Indias participation in PTAs Module 3: International Trade Theory (Session 9-11) 7 8

Trade in hormone treated Beef, CWH, Page 473-474 Car price differentials in the EU, CWH, Page 389-390

Case : Emergence of chip Design Industry in Asia, Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Page 70-73) Benefits of Trade Theory of Absolute Advantage Theory of Comparative Advantage Hill Charles W L & Jain Arun K, Moving US White Collar Jobs International Business, Tata offshore, CWH, Page 229 & McGraw Hill Publishing Company 230 Ltd., (2005), Chapter 4

Session No.

Topic / Faculty Heckscher-Ohlin Theory

References

Background Material

Joshi Rakesh Mohan, (2009 ), The rise of Finland Nokia, International Business, Oxford CWH, Page 241-242 University Press, Chapter 2 Hill Charles W L & Jain Arun K, Logitech, CWH, 252-253 International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 4 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 2

The Product Life Cycle Theory Porters Diamond Model

Module 3: Global Business Expansion (Session 12, 13 & 14) 10 11 Case : : 3M in the new Millenium : Innovation & Globalization, Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Page 627 Different Entry Modes Export / Import Collaborative Arrangements Franchising Licensing Joint Ventures Turnkey Operations Wholly Owned Subsidiary Mergers & Acquisitions Strategic Alliances Making Alliance work Managing Alliances FDI & FII Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 12 Cherunilam Francis, (2004), International Business, Prentice Hall of India Private Ltd. 3rd Edition, Chapter 13 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 2 Chapter 11 Tesco Goes Global, CWH, Page 592-593 International Expansion at ING Group, Page 596-597 Jollibee Phenomenon A Philippine Multinational, CWH, Page 600 Entry Strategies in India, CWH, Page 609

Module 5 : Global Business Management (Session 15, 16 & 17) 12 Case : Strategic & Organizational Change at Black & Decker, Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009), Chapter 12 Page 578 - 579 Planning o Goal setting o Analyze internal corporate resources o Set International Corporate Objectives o Analyze Local Conditions o Select Alternatives and priorities o Implementation strategy Daniels, John D., Radebaugh, Lee Johnson & Jhonson, JDD, Page H., Sullivan, Daniel P., (2004), 439 International Business, GE Hungury, JDD, Page 465 Environments and Operations, Pearson Education, 10th Edition, Chapter 15 Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 13

13

Session No.

Topic / Faculty Control strategies in Internationalization Process o Corporate Culture o Coordinating Mechanism o Financial Performance o Quality Performance o Personnel Performance Decision Making in International Business Location of Decision making o Centralized Decision making o Decentralized Decision making Organization of Global Business o Horizontal Differentiation o Vertical Differentiation Integrating Mechanism

References

Background Material

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Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 13

The international Division at Walmart, CWH, Page 551 The rise and fall of Dow Chemicals Matrix Structure, CWH, Page 555

Module 6: The Cultural, Political, Legal and Economic environment facing Global Business (Session 20 28) The Political and Legal Environment (Session 18, 19 & 20) 15 Case : Newmont Mining in Indonesia, Daniels, John D., Radebaugh, Lee H., Sullivan, Daniel P., (2004), International Business, Environments and Operations, Pearson Education, 10th Edition, Page 98-100) Impact of Political system on management decision : Ideology o Communist o Socialist o Capitalist Nature of Political Risk Host Government Instability Reasons for government intervention in international trade Trade policy instruments for government intervention in international trade o Tariffs o Subsidies o Quota o Local content requirement o Administrative policies Hodgetts Richard M, Luthans F. & Doh Johathan P., , International Management, Tata McGraw Hill Publishing Company Ltd., (2005) Chapter 2 Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 6 & 12 Cherunilam Francis, (2004), International Business, Prentice Hall of India Private Ltd. 3rd Edition, Chapter 13 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 8 FDI by Volvo in South Korea, CHW, Page 332 McDonalds embraces Islam in Indonesia: Surviving in troubles market, RMJ, Page 307

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Session No.

Topic / Faculty o Anti-dumping regulations Political Risk analysis Political Risk Assessment Techniques Formulating legal strategies in International Business International Law Local Laws Resolving Business Conflicts o Litigation o Arbitration o Conciliation

References

Background Material

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Hodgetts Richard M, Luthans F. Sharia indices : A usefule tool & Doh Johathan P., , to assess compliance to Islamic International Management, Tata Law, RMJ, Page 317 McGraw Hill Publishing Company Ltd., (2005) Chapter 2 Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 6 Koontz Harold and Weihrich Heinz, (2001), Management : A Global Perspective, Tata McGraw Hills Publishing Co. Ltd., Chapter 3 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 8

The Economic Environment (Sessions 21, 22 & 23) 18 Case : The Daewoo group and the Asian Financail Crisis, John D., Radebaugh, Lee H., Sullivan, Daniel P., (2004), International Business, Environments and Operations, Pearson Education, 10th Edition, Page 132-134 Understanding the Economic System Centrally planned economy Market based economy Mixed economy Key macroeconomic indicators Economic Growth Inflation Surpluses & Deficit Cherunilam Francis, (2004), International Business, Prentice Hall of India Private Ltd. 3rd Edition, Chapter 3 Sharan Vyuptakesh, (2006), International Business, Concept, Environment and Strategy, Pearson Education, Chapter 10

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The Socio-cultural Environment (Session 24, 25 & 26) 20 Cross Cultural Misapprehensions o the Awastik in the West, Joshi Rakesh Mohan, (2009 ),

Session No. 21

Topic / Faculty

References

Background Material

International Business, Oxford University Press, Page 295-298 The concept of culture Components of culture Determinants of culture The strategy for managing across culture Cross cultural literacy Culture and competitive advantage Culture and business ethics Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 3 Hodgetts Richard M, Luthans F. & Doh Johathan P., , International Management, Tata McGraw Hill Publishing Company Ltd., (2005) Chapter 4 &5 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 7 Indian Chaat in America, CWH, Page 117 McDonals & Hindu Culture, CWH, Page 133 Rise of Islamic Banking in Pakistan, CWH, Page 131 Doing Business in Saudi Arabia, CWH, Page 114

Module 5: Issues in Functional Areas of Global Business (27-39) Global Marketing Strategies (Session 27, 28 & 29) 22 23 Case : Barbie faces Islamic Dolls, Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Page 626, 633 Marketing in the global Hill Charles W L & Jain Arun K, Chinese Firms : The masters in marketplace International Business, Tata product adaptation, RMJ, Page o Standardization vs Adaptation McGraw Hill Publishing 593-594 Company Ltd., (2005), Chapter o Marketing mix Kodak in Russia, CWH, Page 15 Product Policy 733 Joshi Rakesh Mohan, (2009 ), o Cultural differences International Business, Oxford o Economic development University Press, Chapter 14 o Product and technical standards Pricing Strategy o Price discrimination o Strategic pricing o Regulatory influence on prices Promotion o Cultural Barriers o Source and country of origin effects o Noise levels o Advertising strategy o Push versus pull strategy o Media availability Distribution o retail concentration Hill Charles W L & Jain Arun K, Marketing to Black Brazil, International Business, Tata CWH, Page 738 McGraw Hill Publishing Unilever Selling to Indias Company Ltd., (2005), Chapter poor, CWH page 750 15 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 14

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Session No.

Topic / Faculty o channel length o channel exclusivity

References

Background Material

Global Production and Operational Strategies (Session 30 & 31) 25 26 Competitive advantage at Dell Inc. Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2009) , Page 712,714 Global Manufacturing Strategies o Country factors o Technological factors o Product factors o Locating Manufacturing facilities Quality Standards o ISO, CE and other International Standards Purchasing and Supplying Strategies o Make or Buy decisions o Managing global supply chain Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 13 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 16 Microsoft outsourcing Xbox production, CWH, Page 681 Indias global leadership in the BPO-ITES industry, CWH, Page 717

Global Human Resource Management (Session 32, 33 & 34) 27 Case : Molex , Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Page 802-804 Role of Human Resource Manager in Global Perspective Staffing Policy o Ethnocentric o Polycentric o Geocentric Training and & Management Development o Cultural training o Language training o Practical training Performance Appraisal and Compensation o Problems and guidelines for performance appraisal o Compensation issues and Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 16 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 17 Hindunization of Lever, CWH, Page 779 XCO China, CWH, Page 776 Monsantos repartition programme, CWH, Page 792 Talent Crunch : IT firms increase academia interaction , CWH, Page 799

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Hill Ch

Session No.

Topic / Faculty components of compensation

References

Background Material

Global Accounting and Financial Management (Session 35, 36 & 37) 29 Case : Vivendi Universal, Daniels, John D., Radebaugh, Lee H., Sullivan, Daniel P., (2004), International Business, Environments and Operations, Pearson Education, 10th Edition, Page 594599 Country Difference in Accounting Standards o National and International Standards o Determinants of national accounting standards o International standards o Accounting aspects of control systems Accounting aspects and control System Financing Decision Investment Decision Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Chapter 17 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 15 Adopting International Accounting Standards, CWH, Page 808 Chinas developing Accounting System, CWH,Page 827 China Mobile, CWH, Page 831 Deutshe Telecom taps the global capital market, CWH, Page 841

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Global Strategic Management (Session 38 & 39) 31 Case : The evolution of Strategy at Proctor & Gamble, Hill Charles W L & Jain Arun K, International Business, Tata McGraw Hill Publishing Company Ltd., (2005), Page 522-524) Strategy Formulation Strategy Implementation Strategy Evaluation Hodgetts Richard M, Luthans F. Walmarts global Expansion, & Doh Johathan P., , CWH, page 494 International Management, Tata MTV goes global with a local McGraw Hill Publishing ascent, CWH, Page 512 Company Ltd., (2005) Chapter 8 Joshi Rakesh Mohan, (2009 ), International Business, Oxford University Press, Chapter 12

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After first session each student has to select a company and inform the faculty member through email (alka@abs.amity.edu / schaturvedi3@amity.edu). Two students cannot work on the same company therefore the allocation of companies will be strictly on first come first serve basis. Each student has to make a detail report on the international business strategy for the company selected by him.

Each student will have to join the Global Business Manager forum on LinkedIn and post recent and current articles. The forum is open for discussion as well. The articles posted on LinkedIn will also be taken up for classroom discussion. Evaluation Component Group Presentation No. of Post on LinkedIn Project Report Attendance Marks 10 7 8 5