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Annabelle Gawer Tech Platforms

Technology Platforms and its Phenomenon

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140 views8 pages

Annabelle Gawer Tech Platforms

Technology Platforms and its Phenomenon

Uploaded by

Nishat Korada
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Digital Platforms: Industry Dynamics and Business Strategies

Dr. Annabelle Gawer


Digital Economy Seminar Imperial College London 6 July 2011
Annabelle Gawer, July 20 11 Please do not reproduce or distribute without permission

What are industry platforms?


Industry platforms are technological building blocks (that can be technologies, products, or services) that act as a foundation on top of which an array of firms, organized in a set of interdependent firms (sometimes called an industry ecosystem), develop a set of inter-related products, technologies and services (Gawer, 2009) Examples:
The iPhone The Internet The Win-Tel platform for computing Video games Mobile phone Operating Systems

Annabelle Gawer, July 20 11 Please do not reproduce or distribute without permission

Platforms Examples

Annabelle Gawer, July 20 11 Please do not reproduce or distribute without permission

Platforms: not only digital ones


Platform dynamics have appeared in many industries:
Computers; Internet; Telecommunications; Electronic payment; Media; Consumer electronics Transportation (airlines, package delivery, fuel cell-powered cars) Retailing (shopping malls, barcodes) Energy: electric power grid Biology: genomics, biotech

These industries share common features:


Complex technological systems Fast evolution of technology Importance of interoperability and integration Require collaboration among several firms

Annabelle Gawer, July 20 11 Please do not reproduce or distribute without permission

Some of my publications on digital platforms

Annabelle Gawer, July 20 11 Please do not reproduce or distribute without permission

A Gawers contribution to the study of platforms


Books 1.Gawer, A. and M.A. Cusumano (2002), Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation, Harvard Business School Press. (Number of citations : 393. Number of copies sold: 9500). A Japanese translation was published in 2005. 2.Gawer, A. (2009), Platforms, Markets and Innovation, A. Gawer (ed.), Cheltenham, UK, and Northampton, US: Edward Elgar. Articles 1.Gawer, A. (2010), The Organization of Technological Platforms, Research in the Sociology of Organizations 29, 287296. 2.Tee, R. and A. Gawer (2009), Industry Architecture as a Determinant of Successful Platform Strategies: A Case Study of the I-Mode Mobile Internet Service European Management Review 6(4), 217-232. 3.Gawer, A. and M.A. Cusumano (2008), How Firms Become Platform Leaders, MIT Sloan Management Review 49 (2), 28-35. Cited by 24. 4.Gawer, A. and R. Henderson (2007), Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel Journal of Economics and Management Strategy 16(1), 1-34 (lead article). Cited by 76. 5.Gawer, A. and M.A. Cusumano (2004), What Does it Take to Be a Platform Leader: Some Recent Lessons from Palm and NTT DoCoMo, Hitotsubashi Business Review 52(1), 6-20 (lead article). 6.Cusumano M.A. and A. Gawer (2002), The Elements of Platform Leadership, MIT Sloan Management Review 43(3), 51-58. (A Chinese translation of this article was published in the Peking University Business Review in 2009, Vol. 2, 20-29). Cited by 74. Book chapters 1.Gawer, A. (2009), Platforms, Markets and Innovation: An Introduction, in Platforms, Markets and Innovation, A. Gawer (ed.), Cheltenham, UK, and Northampton, US: Edward Elgar, pp. 1-16. 2.Gawer, A. (2009), Platform Dynamics and Strategies: From Products to Services, in Platforms, Markets and Innovation, A. Gawer (ed.), Cheltenham, UK, and Northampton, US: Edward Elgar, pp. 45-76.
Annabelle Gawer, July 20 11 Please do not reproduce or distribute without permission

A vibrant, emerging field


New Book : Platforms, Markets and Innovation
First book examining different facets of the platform phenomenon, from different academic disciplines, empirics from a variety of industries 24 contributors, from 19 universities, 7 countries, 3 continents

CONTENT of the Book


I. Platforms, Markets and Innovation: An Introduction
Gawer

Part 1: PLATFORMS: OVERVIEW II. The Architecture of Platforms: A Unified View III. Platform Dynamics and Strategies IV. The Role of Services in Platform Markets V. The Economics of Platform-Based Start-Ups

Baldwin & Woodard Gawer Suarez &.Cusumano Evans

Annabelle Gawer, July 20 11 Please do not reproduce or distribute without permission

Content of the book (ctd)


Part 2 PLATFORMS: OPEN, CLOSED, AND GOVERNANCE ISSUES
Eisenmann, Parker, Van Alstyne Boudreau, Hagiu Schilling Greenstein

VI. Opening Platforms: How, When and Why? VII. Platforms Rules: Multi-Sided Platforms as Regulators VIII. Protecting or Diffusing a Technology Platform: IX. Open Platform Development and the Commercial Internet

Part 3

PLATFORMS: MANAGEMENT, DESIGN, AND KNOWLEDGE ISSUES


Sako

X. Outsourcing of Tasks and Outsourcing of Assets: Evidence from Automotive Supplier Parks in Brazil

XI. Platforms for the Design of Platforms XII. Design Rules for Platform Leaders XIII. Detecting Errors Early: Problem-Solving in Product Platform Projects
XIV. The Effect of Technological Platforms on the International Division of Labor

Le Masson , Weil, Hatchuel,


Brusoni , Prencipe Yakob, Tell Tatsumoto, Ogawa , Fujimoto

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