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Uproxx Mediakit

Uproxx.com's 2012 Media Kit. A good reference for brands and/or recording artists interesting in promoting their product to a large audience between the ages of 18and35.

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Turahn Gilliam
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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851 views14 pages

Uproxx Mediakit

Uproxx.com's 2012 Media Kit. A good reference for brands and/or recording artists interesting in promoting their product to a large audience between the ages of 18and35.

Uploaded by

Turahn Gilliam
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Where Web Culture Meets News & Entertainment

UPROXX USERS ARE HARD TO REACH EARLY ADAPTERS AND INFLUENCERS


UPROXX AND ITS BLOGGERS ARE FREQUENTLY ENGAGED  BY THEIR SUBJECTS ON SOCIAL MEDIA
Demo All Users: 18-54 Concentrated Users: 2x More likely to be 21-34 64% Male HHI: $25K - $149,999 2x More likely to be African American
Source Nielsen @Plan 2010

Business Inuence 5x More likely to inuence Business Purchase of Hardware or Infrastructure 4x More likely to inuence Business IT consulting services Personal 8x More likely to have watched a live concert online in the last 30 days 6x More likely to have listened or watched an online technology show in the last 30 days 4x More likely to have listened or watched online politics or policy show in the last 30 days 4x More likely to have read Rolling Stone magazine in the last 30 days 3x More likely to have read ESPN Magazine in the last 30 days 3x More likely to read gaming and computer magazines 3x More likely to provide frequent gaming advice 3x More likely to have purchased movie tickets online in last 30 days 3x More likely to provide frequent online shopping/E-commerce advice 3x More likely to have shopped for clothes online in the last 30 days 3x More likely to have purchased computer hardware online in the last 6 months 3x More likely to collect comics as a hobby 3x More likely to have purchased music online in the last 30 days 3x More likely to have made an internet purchase via cell phone in the last 30 days 3x More likely to have uploaded a video to a sharing site in the last 24 hrs 2x More likely to participate in sports as a hobby 2x More likely to provide online shopping advice for clothes 2x More likely to provide computer/hardware inuence 2x More likely to provide frequent electronic advice 2x More likely to have purchased a PDA/handheld computer in the last 12 Months 2x More likely to have purchased gaming software online in the last 30 days 2x More likely to have rented a foreign movie in the last 30 days 2x More likely to drink craft brew and imported beer

OVER 3 MILLION UNIQUE VISITORS AND RISING ARE ON UPROXX.COM EVERY MONTH
Source: Google Analytics Web culture meets news and entertainment Film news TV news Sports News

UPROXX

URL: Uproxx.com

URL: FillmdrunkUproxx.com

Film Drunk

Warming Glow
URL: WarmingGlow.Uproxx.com

URL: WithLeather.Uproxx.com

With Leather

Outrageous NFL Opinion

Geek and Fan boy news

Music and Urban lifestyle Tastemakers

Urban celebrity and music

Kissing Suzy Kolber


URL: KissingSuzyKolberUproxx.com

Gamma Squad

URL: GammaSquadUproxx.com

The Smoking Section


URL: smokingsectionUproxx.com

RealTalk NY
URL: RealTalkNY.Uproxx.com

Homepage & Featured Content


Uproxxs homepage is the portal to our popular blogs, home to the most viral content on the web and where our feature content lives. Uproxx featured posts focus on the sweet spot where web culture meets news and entertainment. Our features are also a soapbox for the blogospheres most popular personalities and trusted authorities

Sports
UPROXXs sports blog network includes the award-winning NFL blog, Kissing Suzy Kolber, and With Leather, a humorous blog covering the entire spectrum of sports. Both are written and edited by an A-list collection of the best figures in sports blogging.
Drew Magery, Author of Men With Balls and host of Deadspins Deadcast Mike Tunison Author of The Football Fans Manifesto Jack Kogod, Deadspin Weekend Editor Matt Ufford, Renowned writer and blogger Josh Zerkle, Deadspin Contributor Reed Ennis Deadspin Commenter Turned blogger

Television
Warming Glow is a blog dedicated to the best and worst of television programming. From cable to networks TV, Warming Glow makes your favorite show and even your most hated show more fun. Written by famed blogger Matt Ufford, warming Glow stands as one of the funniest and most influential voices for TV news and gossip on the web.

Film

Film Drunk is the movie blog that plays rough just the way you like it (if you are an influential and hard to reach film fan). As one of the premium destinations for down and dirty film news and gossip on the web, Film Drunk has become one of the most influential film blogs on the net. Authored by Vince Mancini, Film Drunk is syndicated to top portals and serves as a top link source for social media

Sci-Fi and Fan Boy News


Gamma Squad is the geek blog that knows who shot first, but isnt telling. As one of the newest additions to the UPROXX network, Gamma Squad has amassed a faithful following and is quickly becoming one of the foremost authorities on everything from science fiction television and film to comic books, games and geek culture. Gamma Squad is led by social media star Robopanda and features contributions from top bloggers in fan boy culture including contributors from io9, Geeks of Doom, Fark and more.

Urban Music, Celebrity and Style


Respect Our Fresh is the tagline of The Smoking Section. Edited by respected music tastemaker and former sneaker addict Gotty, Smoking Section is the go to destination for thoughtful insight for everything from Kanye West to MGMT Real Talk NY dominates other copy cat urban celebrity blogs with a big serving of original videos, interviews and photos. Real Talk NY is overseen by photographer, blogger, and video producer Nigel D. If you have ever been to any event with rappers or basketball players, you have seen Nigel.

MAINSTREAM NEWS PORTALS ARE LISTENING AND LINKING TO US

http://withleather.uproxx.com/2009/09/coach-punching-mountain-west-style

http://filmdrunk.uproxx.com/?attachment_id=22604

UPROXX creates professional content that allows websites like AOL.com and their web network to syndicate its content to a vast audience. UPROXX content is also regularly syndicated through Fark, College Humor and recommendation engines like Digg, Reddit and StumbleUpon.

CASE STUDIES

Custom Social & Media Solutions


Brand: K-Swiss Sneakers Goal: Help generate trafc for KSPACE.TV, a mens lifestyle destination created by KSwiss, which posts unique editorial and original video on sports, music and the arts. Solution: Syndicate relevant KSPACE content through various UPROXX blogs as advertorials, use the UPROXX ULink program to help drive additional trafc to the KSPACE.TV from 3rd party sites and support on social media. Results: In just 2 weeks UPROXXs content syndication increased KSPACEs trafc from 4,000 unique viewers to over 50,000.

CASE STUDIES

Custom Social & Media Solutions


Brand: Lugz Footwear Goal: Make Lugz culturally relevant to young male MMA fans consuming content on the web through a social media platform. Solution: Recall, a branded UPROXX blog with content curated by Lugz. 1-3 daily Posts were crafted by UPROXX editors to be become viral in social media environments. Results: Recall Launched with 0 users and grew to 97,000 unique visits within the rst four weeks, and ultimately increased trafc to Lugz.com. Recalls posts were very reactive as social media. They were tweeted Dugg and commented on.

CASE STUDIES

Custom Social & Media Solutions


Brand: Champion Sports Wear Goal: Gain exposure for Champion during NCAAA March Madness without traditional branding Solution: Create a series of 1min videos at different March Madness locations in conjunction with Yardbarker and Fox Sports and feature videos on every UPROXX sports post Results: 40k video views to hardcore college basketball fans and 700k impressions of the video campaign to our core sports users.

CASE STUDIES

Custom Social & Media Solutions


Brand: Sony Pictures - Takers & Death At Funeral Goal: Create awareness of new movies with integrated content Solution: A series of advertorials on subjects related to the lms but crafted for social media sharing. Results: Highly shared viral content that blended into UPROXXs regular blog posts and features. Sponsored content was very well received while being heavily branded

DISPLAY OPTIONS
Standard Banners CPM $6 Roadblocked CPM $9

General Inquiries: Jarret@uproxx.com Custom Solutions: Jrheingold@musinart.com


Expandable Take Over Strip Please contact for pricing

Large Rectangle CPM $10

Integrated Advertorial Please contact for pricing

Take Over Strip CPM $10 Please contact for roadblock pricing

H Skin Takeover Please contact for pricing

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