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Introduction To The Study Objective of The Study Need of The Study Significance of The Study Limitations Review of Literature

The document introduces a study on the importance of practical field experience in marketing. It discusses how theoretical knowledge from the classroom needs to be implemented in the corporate world. Marketing is a field where experiencing the real market is essential, as consumer behavior and satisfaction cannot be fully understood without fieldwork. The document uses Volkswagen's success in India as an example, having become the 6th largest car company within 4 years of entering the market by understanding Indian consumer preferences through practical experience.

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64 views

Introduction To The Study Objective of The Study Need of The Study Significance of The Study Limitations Review of Literature

The document introduces a study on the importance of practical field experience in marketing. It discusses how theoretical knowledge from the classroom needs to be implemented in the corporate world. Marketing is a field where experiencing the real market is essential, as consumer behavior and satisfaction cannot be fully understood without fieldwork. The document uses Volkswagen's success in India as an example, having become the 6th largest car company within 4 years of entering the market by understanding Indian consumer preferences through practical experience.

Uploaded by

merchantraza14
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Chapter I

Introduction to the study Objective of the study Need of the study Significance of the study Limitations Review of literature

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Introduction to the study.


In each and every management training scheme there is a provision for real time job experience within the academics time period. Call it summer training or corporate training or corporate interaction: the main aim of this is to utilize and implement the theoretical knowledge of class room into corporate world. It is well said nothing is much practical than a good theory. But on very same we cant deny Practical is better than theory. Theses phrases are opposing to each other but also are complement to each other. Experiencing both in a good dedicated manner really plays a lot in ones professional life. In the field of marketing there is no expectation with the market. Field experience is very much necessary for the market professionals. In the stream of business the application of theory is very frequent. From the consumer behavior to consumer satisfaction, we have to study all this in the field of marketing. Marketing is now so much diversified that now it can be done by mere use of mobile phone and internet, the experiencing the real marketing tactics is only possible by working in the field. Recently Volkswagen paved the way for sustainable market activities in India. With the investment agreement signed at the end of 2006 the brand sets a new course that unites two success stories Volkswagen and India. Understanding the Indian consumer preference is definitely a tough task for every foreign entity entering India. Volkswagen was very well able to tackle this situation. A proud John Chacko, chief representative, Volkswagen Group India, prefers to look at the bigger picture: "We changed the game." That's because in four years Volkswagen has become the sixth-biggest car company in India beating much older Ford and GM who have been here since the 1990s.

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BIBLOGRAPHY

REFERANCE BOOKS: Marketing research : Tull and Hawkins

Marketing research

: A.Parasuraman, Dhruv Grewal and R.Krishnan.

INTERNET WEBSITES:
http://articles.economictimes.indiatimes.com/2012-04-23/news/31386799_1_volkswagen-indiavolkswagen-group-volkswagen-brand http://www.questo-pedia.com/index.php?qa=/25/current-market-share-volkswagen-well-theyperforming-india

www.volkswagen.com www.volkswagenindia.com http://www.usi.edu/business/cashel/331/CONSUMER.pdf http://www.mbaskool.com/brandguide/automobiles/1527-volkswagen.html

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