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la
Bee ane) eC aca
Groraahaatarca el
Correspondence
A. Ashleywav aueune
10
11
12
2B
15
Introduction
Letters, faxes, and emails
Content and style
Enquiries
Replies and quotations
Orders
Payment
Complaints and adjustments
Credit
Banking
‘Agents and agencies
Transportation and shipping
Insurance
‘Miscellaneous correspondence
‘Memos and reports
Personnel appointments
‘Answer key
Glossary
Index
pages
29
38
a
6
99
“7
7
168
18s
a
2a
266
282
288
297
$]Ua}U0)Cammpandence, whether itis byleter fax or
Sra Sakey aspect ofthe world ofcommerce
sztbusiness Itreflectson the competence and
satexinalism ofthe person who has written
= anethe company he or she work for lear,
‘#fecawe correspondence isan important part
-Fammang an efficient busines, andcan
mamete good relations, Unclear or confusing
ssxmespondence can cause many problems,
zat camlead to misunderstandings delays
‘sx puemess,and poor relations between
sneteaduals departments, ane companies
‘aesefore- writing skills whatis written and
stow:t ws expressed-should be as much apart
sf a usness education as accountancy of
a
‘he Orford Handbook of Commercial
orespondenceis tence for people who
‘seed to waite commercial correspondence in
Each spar oftheir work and for students
‘Fhusmess and commerce who plan tomakea
‘erm the business world I aims to provide
acca helpin writing commercial
smosspondence ofall kinds ncludingletters,
‘aes eras reports, memos, social
saespondetice,and application letters and
cms Rexplains how to write clearly and
‘Becvely and demonstrates how tis pssibie
‘we poite without seeming timid direct yet
swe ade_concise rather than abrupt and firm
scract inflexible
‘Users of earlier editions ofthis book will
swe that, whet etainsthecore elements
= mevios ecitions thisthicd edition has been
‘eveed and updated toreflectchangesand
‘Sereigpmentsin commercial correspondence,
== zatcula the wider use of erailin the
mumess world
‘he book deals with the structure,
secsextation, content. and styl ofall kinds of
ssrspondence I covers various types of
“Saesaction including enquiries, quotations,
sxéers payments, credit complaints, and
sjestments,and provides background
‘zzcmation and examples of commercial
czzespondence from the main typesof
‘Summerial organization for example banks,
_zsurance companies, agencies, and
companies involved in transportation,
including shipping.
For the purposes of this book, we have
chosen the blocked style of correspondence
with no punctuation and have used some
representative styles of presentation and
layout. You may find other ways of doing
things which are perfectly acceptable, and
individual companies may have their own
preferred style for correspondence, The mast
important thingis tobe clear and consistent in
whatever you choose todo.
Unit: introduces the three main kinds of,
commercial correspondence ~letters, faxes,
and emails. The characteristic features of each
are illustrated with examples, and guidance is
given on when each kind should be used. Unit 2,
again fully illustrated with examples, deals
‘with the important areas of content and style,
Each unit thereafter follows the same pattern:
= An introduction tothe topics covered in the
unit, and an explanation of key terminology
and the functions of the organizations likely
tobe involved.
— Ananalysisof the objectives to aim for when
you are writing, with, where appropriate,
lists of alternative phrases, sentences, or
paragraphs which you can substitute in
different situations.
— Example correspondence and transactions,
‘together with comprehension questions
focusingon content, vocabulary style, and
the roles of the correspondents.
~ Atthe end of the unit, summary of key
Information in Points to remember’ to
refresh your memory,
‘Atthe back ofthe book you will find:
—An answer key to the comprehension
questions.
— Anew glossary of useful business and
commercial vocabulary to help you
consolidate and build your knowledge.
—Arevised and extended indexto help you
access information throughout the book
quickly and easily,
The accompanying Workbook provides
supplementary practice material.
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