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Twitter 101 For Business

The document provides an introduction to using Twitter for business purposes. It explains that Twitter allows businesses to connect with customers to share experiences, get feedback, discuss products, and more. It then gives tips for businesses on getting started with Twitter, such as setting up an account, following relevant accounts, posting tweets, and using hashtags and mentions. The document concludes with best practices for businesses, such as building relationships, leveraging real-time interactions, and measuring the value of engagement on Twitter.

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2K views14 pages

Twitter 101 For Business

The document provides an introduction to using Twitter for business purposes. It explains that Twitter allows businesses to connect with customers to share experiences, get feedback, discuss products, and more. It then gives tips for businesses on getting started with Twitter, such as setting up an account, following relevant accounts, posting tweets, and using hashtags and mentions. The document concludes with best practices for businesses, such as building relationships, leveraging real-time interactions, and measuring the value of engagement on Twitter.

Uploaded by

TheBusinessInsider
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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A summary of this goal will be stated here that is clarifying and inspiring

101 A SPECIAL GUIDE

The primary audience for this deck is intended to be For a more detailed Twitter 101 and case studies,
businesses but it can be useful for anyone please visit business.twitter.com/twitter101
A summary of this goal will be stated here that is clarifying and inspiring

Why Twitter?
• Everyday, millions of users create, share and discover
ideas on Twitter

• Users also find great value in connecting with


businesses of all kinds on Twitter to:

• Share their experiences, both good and not so good


• Provide feedback on recent events or launches
• Discuss product ideas
• Learn about exclusive deals or offers
• Get customer service
A summary of this goal will be stated here that is clarifying and inspiring

A few of many Twitter


success stories
• Twitter users follow Dell Outlet for exclusive deals
on electronics—and have driven more than $3M in
sales through Twitter

• Ice cream eaters in New York give local chain


Tasti-D-Lite marketing feedback via Twitter—and
sometimes get surprise dessert deliveries

• Coffee drinkers in Houston choose CoffeeGroundz


for the personal relationships they’ve built on
Twitter—and the shop’s Twitter-based ordering

To read more, go to business.twitter.com/twitter101/cases


A summary of this goal will be stated here that is clarifying and inspiring

How does it work?


• Twitter lets you write and read messages of up to
140 characters, or the very length of this sentence,
including all punctuation and spaces.

• The messages (also known as tweets) are public,


and you decide which accounts you want to receive
messages from

• Twitter works equally well from your desktop or


mobile phone

To read more, go to business.twitter.com/twitter101


A summary of this goal will be stated here that is clarifying and inspiring

Before you dive in


• If you want to spend time listening first, you don’t
need an account to search at search.twitter.com

• Try searching for your company and a few key


topics in your field

• Listening can help you get a sense of how you want


to engage on Twitter
A summary of this goal will be stated here that is clarifying and inspiring

Getting started is easy


• Signing up for an account takes just a few minutes

• To help people recognize and trust your account, fill out


your profile completely and include a picture

To read more, go to business.twitter.com/twitter101/starting


A summary of this goal will be stated here that is clarifying and inspiring

Follow relevant accounts


• Following somebody means you’ve
subscribed to their tweets

• To find people talking about your


company or topics in your field, use
search.twitter.com

• When you find a good candidate,


look under their picture for the
Follow button

• You can also choose to interact


without following an account, just
send them a tweet
A summary of this goal will be stated here that is clarifying and inspiring

Post tweets
• People like tips, links to interesting stories and
blogposts (they don’t have to be about your
company), exclusive deals and a good sense of
humor.

• People like the human touch and will appreciate


posts with your thoughts and experiences more than
you think

• They also like it when you say hi, respond to their


questions, comments, praise, complaints and jokes
A summary of this goal will be stated here that is clarifying and inspiring

Key terms…
• To follow somebody is to subscribe to their messages

• A tweet is an individual message

• A DM or direct message is a private message on Twitter

• RT or retweet is to repost a valuable message from


somebody else on Twitter and give them credit

• Trending topics are the most-discussed terms on Twitter at


any given moment
A summary of this goal will be stated here that is clarifying and inspiring

…and some special lingo


• @username is a public message to or about an
individual on Twitter

• A hashtag—the # symbol followed by a term and


included in tweets—is a way of categorizing all the
posts on a topic

• Shortened URLs. To fit links into the short messages,


Twitter shrinks some URLs down automatically

To read more, go to business.twitter.com/101/learning


A summary of this goal will be stated here that is clarifying and inspiring

Best practices
• Build relationships on Twitter

• Listen for comments about you

• Respond to comments and queries

• Ask questions

• Post links to things people would find interesting

• Retweet messages you would like to share

• Use a friendly, casual tone

• Don’t spam people


A summary of this goal will be stated here that is clarifying and inspiring

Best practices
• Leverage the real-time nature of Twitter

• Ask questions, float ideas, solicit feedback – and expect


fast feedback most of the time

• If you’ve launched a product, new store or new


campaign, search Twitter for comments

• Respond to customer service issues quickly

• Engage in discussion on a tricky public issue your


company is dealing with
A summary of this goal will be stated here that is clarifying and inspiring

Best practices
• Measure the value of Twitter

• Before setting up measurement tools, focus on the


quality of your engagement: do a gut-check of how
things are going

• Try to analyze the quality of feedback and topics of


discussion, you may find this changing over time

• Keep a tally of questions answered, customer problems


resolved and positive exchanges held

• When offering deals on Twitter, use a unique coupon


code or separate landing page
To read more, go to business.twitter.com/101/best_practices
A summary of this goal will be stated here that is clarifying and inspiring

For more info and feedback


• Twitter 101, Twitter’s guide for businesses, includes ideas, tips
and terrific case studies.

• For feedback

• If you are using Twitter in a cool way please let us know

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