Iving Ngels: I Am My BR Other's K Eeper
Iving Ngels: I Am My BR Other's K Eeper
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“L IVING A NGELS ”
Job well done good H OW “ L I V I N G A N G E L S ” A R E M A K I N G
and faithful servant... A D I F F E R E N C E F O R T H E H O M E L E S S
I N S I D E S T O RY H E A D L I N E
This story can fit 150-200 leases, market studies, and the World Wide Web. You can
words. reports. write about a variety of topics
One benefit of using your While your main goal of dis- but try to keep your articles
newsletter as a promotional tributing a newsletter might short.
tool is that you can reuse be to sell your product or ser- Much of the content you put
content from other marketing vice, the key to a successful in your newsletter can also be
materials, such as press re- newsletter is making it useful used for your Web site. Micro-
to your readers. soft Publisher offers a simple
A great way to add use- way to convert your newslet-
ful content to your ter to a Web publication. So,
newsletter is to develop when you’re finished writing
and write your own arti- your newsletter, convert it to a
cles, or include a calen- Web site and post it.
dar of upcoming events
or a special offer that
promotes a new prod-
uct.
You can also research
articles or find “filler”
Caption describing picture or graphic.
articles by accessing
I N S I D E S TO RY H E A D L I N E
“To catch the reader's This story can fit 100-150 customers or clients. column, a book review, a
words. If the newsletter is distributed letter from the president, or
attention, place an The subject matter that ap- internally, you might comment an editorial. You can also
pears in newsletters is virtu- upon new procedures or im- profile new employees or top
interesting sentence or ally endless. You can include provements to the business. customers or vendors.
quote from the story stories that focus on current Sales figures or earnings will
technologies or innovations in show how your business is
here.” your field. growing.
You may also want to note Some newsletters include a
business or economic trends, column that is updated every
or make predictions for your issue, for instance, an advice
I N S I D E S TO RY H E A D L I N E
This story can fit 75-125 thousands of clip art images to place the caption of the im-
words. from which you can choose age near the image.
Selecting pictures or graphics and import into
is an important part of adding your newsletter.
content to your newsletter. There are also
several tools
Think about your article and you can use to
ask yourself if the picture draw shapes
supports or enhances the
and symbols.
message you’re trying to con-
vey. Avoid selecting images Once you have
that appear to be out of con- chosen an im-
text. age, place it
close to the Caption describing picture or
Microsoft Publisher includes article. Be sure graphic.
“ L i v i n g A n g e l s” P age 3
I N S I D E S T O RY H E A D L I N E
This story can fit 150-200 cial offer that promotes a
words. new product.
One benefit of using your You can also research arti-
newsletter as a promotional cles or find “filler” articles
tool is that you can reuse by accessing the World
content from other marketing Wide Web. You can write
materials, such as press re- about a variety of topics
leases, market studies, and but try to keep your articles
reports. short.
While your main goal of dis- Much of the content you
tributing a newsletter might put in your newsletter can
be to sell your product or ser- also be used for your Web Caption describing picture or graphic.
vice, the key to a successful site. Microsoft Publisher
newsletter is making it useful offers a simple way to con-
to your readers. vert your newsletter to a Web
A great way to add useful publication. So, when you’re
content to your newsletter is finished writing your newslet-
to develop and write your own ter, convert it to a Web site
articles, or include a calendar and post it.
of upcoming events or a spe-
I N S I D E S TO RY H E A D L I N E
This story can fit 100-150 customers or clients. column, a book review, a “To catch the reader's
words. If the newsletter is distributed letter from the president, or
The subject matter that ap- internally, you might comment an editorial. You can also attention, place an
profile new employees or top
pears in newsletters is virtu-
ally endless. You can include
upon new procedures or im-
provements to the business. customers or vendors.
interesting sentence or
stories that focus on current Sales figures or earnings will quote from the story
technologies or innovations in show how your business is
your field. growing. here.”
You may also want to note Some newsletters include a
business or economic trends, column that is updated every
or make predictions for your issue, for instance, an advice
I N S I D E S TO RY H E A D L I N E
Organization
B AC K P AG E S T O RY H E A D L I N E
This story can fit 175- such as a breakfast
225 words. meeting for vendors
If your newsletter is every third Tuesday of
folded and mailed, this the month, or a biannual
story will appear on the charity auction.
back. So, it’s a good If space is available, this
idea to make it easy to is a good place to insert
read at a glance. a clip art image or some
A question and answer other graphic.
session is a good way to
quickly capture the
attention of readers.
You can either compile
questions that you’ve
received since the last
edition or you can sum- Caption describing picture or graphic.
marize some generic
questions that are fre-
quently asked about your dard products or services, you
organization. can include a listing of those
A listing of names and titles of here. You may want to refer
managers in your organization your readers to any other
is a good way to give your forms of communication that
newsletter a personal touch. you’ve created for your organi-
If your organization is small, zation.
you may want to list the You can also use this space to
names of all employees. remind readers to mark their
If you have any prices of stan- calendars for a regular event,