SEO: An Hour a Day

Site Assessment Worksheet

Home Page URL:

Yes/No
This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

Landing Page URL:

Yes/No
This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

Landing Page URL:

Yes/No
This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.

Copyright 2006-2008, Jennifer Grappone & Gradiva Couzin

Page 1 of 5
 This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

Landing Page URL:

Yes/No
This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

Landing Page URL:

Yes/No
This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

Landing Page URL:

Yes/No
This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

Landing Page URL:

Yes/No

Copyright 2006, Jennifer Grappone & Gradiva Couzin Page 2 of 5

 This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

Landing Page URL:

Yes/No
This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

Landing Page URL:

Yes/No
This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

Landing Page URL:

Yes/No
This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.

Copyright 2006, Jennifer Grappone & Gradiva Couzin Page 3 of 5

 This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

Landing Page URL:

Yes/No
This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

Landing Page URL:

Yes/No
This page has a unique HTML page title.

The HTML page title contains my target keywords.

This page contains 200 or more words of HTML text.

HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.

CONVERSIONS – Online and Offline

Conversion Name [Month]: [Month]: [Month]:
number, quality, or number, quality, number, quality,
dollar value or dollar value or dollar value
Examples:
12 bad leads 4 bad leads
Lead form Submittals
6 good leads 3 good leads 4 good leads

Online Sales: Product 1

$12,300 $21,300 $31,200

Phone Sales: Product 1

63 sales 23 sales 54 sales

Copyright 2006, Jennifer Grappone & Gradiva Couzin Page 4 of 5

Copyright 2006, Jennifer Grappone & Gradiva Couzin Page 5 of 5