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CEftM WS ExtraActivitiesU01-08 AK

This document contains answer keys and explanations for exercises from a book on professional English for the media. The answers are organized by unit and cover a range of topics including news reporting, broadcasting, advertising, and business communication. Key terms that appear frequently in the answers include things like package, live footage, correspondent, and current affairs.

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713 views3 pages

CEftM WS ExtraActivitiesU01-08 AK

This document contains answer keys and explanations for exercises from a book on professional English for the media. The answers are organized by unit and cover a range of topics including news reporting, broadcasting, advertising, and business communication. Key terms that appear frequently in the answers include things like package, live footage, correspondent, and current affairs.

Uploaded by

Araceli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Professional English

Cambridge English for

the Media
EXTRA ACTIVITIES

Answer Key
Unit 1
Suggested answers

a and b
2 Version B is betterold information at beginning; synonyms to avoid repeating measures and pupils 3 Version A is betterold information at beginning; shorter subject 4 Version B is betterold information (parents) at beginning; replaced by pronoun 5 Version A is betterlink from offspring to teenagers at beginning of sentence. Also, open their purses avoids repetition of fork out 6 Version B is bettermore natural linking; avoids repeating fashionable and teenagers

7 But if schools put an end to this cycle of competitive fashion, all parents would have the perfect excuse to say no to their little darlings. 8 Uniforms arent cheap, of course, but theyre practical and last much longer than this seasons designer gear. 9 Whats more, theyre smart. 10 When I see a group of smartly dressed children on a school trip, perhaps to a museum or theatre, it gives me hope for the next generation. 11 Uniforms also encourage young people to take pride in representing their school. 12 But take a look at the bunch of yobs hanging around most schools, and youre more likely to despair for the future. 13 Lets put them all in uniforms, and put a bit of order and discipline in these kids lives.

Unit 2
Answers

a b c

1 listening 2 impartial 3 over 4 Coming 5 up 6 slot; station 7 listened 8 commission; entertain 9 dry; podcasting 10 format; packages 1 accessed 2 air 3 list; shortlist; programme 4 brief; running 5 on; updates; breaking 6 debrieng 7 down 8 deal 9 stringer 10 link 2 rolling 3 going; off 4 out 5 eyewitness; scoop 6 Moving 7 over 8 up; run 9 tuned 10 broke

Unit 3
Answers 2 about 3 readers 4 of 5 that 6 you 7 you 8 so 9 does 10 us 11 (correct) 12 on 13 Pass 14 be 15 (correct) 16 it 17 yourself

11

Cambridge English for the Media Cambridge University Press 2009 www.cambridge.org/elt/englishforthemedia

PHOTOCOPIABLE

Professional English

Cambridge English for

the Media
EXTRA ACTIVITIES

Answer Key
Unit 4
Answers

2 package 3 live footage 4 well done 5 producing 6 wires 7 twist 8 correspondent 9 DV footage 10 exclusive 11 news events 12 top story 13 package and live 14 problem 15 angle 16 pack it up 17 camera crews 18 see what 19 sounds good 20 current affairs 21 reporters 22 running order 23 go with 24 meet back here 1M 2P 3P 4P 5M 6I 7I 8I 9I 10S 11M 12A/D 13S 14A/D 15S 16S 17S 18A/D 19A/D 20S/A/D 21A/D 22M 23A/D 24M

Unit 5
Answers
J E A P B H A X O M U R Q O F K S O G A M P J F W R W R A K C P L E D T W D X W A W D R O T C E R I D G N I T S A C T U K L L T T O I I S G Z O K K V K T O J T E A W Y S O Q D N I A A W P D N H C A P U R Z E Y I J I J U N C H N G U F T B B P M Y H I T T S O G J C Y A P A L E A D A C T O R S G R A I K P R T L U L M B B N P F U W C R P A A I Q G R Z I S O U N D D E S I G N E R D I R E C T O R O F P H O T O G R A P H Y R O T C E R I D T N A T S I S S A T S P C A I L D C C A M U I S H F W T S J N S A C O Z Y M H J T N R C U O Z I T C R P I R X B W K J E M F D Y Q E K U J Y P U U K G S Y V R O T C E R I D T R A N N N E D K O K R E N G I S E D N O I T C U D O R P O E I O G S V I X S D I F P Y Q M U M B X W R A T N S G T D R O T C E R I D M A I M G O P S U N O E B Q V R A I I U T X Y G X Q H H R E G A N A M N O I T A C O L G J L E C G R R B L R C O S T U M E D E S I G N E R I

12

Cambridge English for the Media Cambridge University Press 2009 www.cambridge.org/elt/englishforthemedia

PHOTOCOPIABLE

Professional English

Cambridge English for

the Media
EXTRA ACTIVITIES

Answer Key
Unit 6
Answers 2 subscriber 3 video on demand 4 high denition 5 download 6 customer base 7 lucrative 8 re-dub 9 subtitle 10 content management application 11 web farm 12 host 13 trafc 14 convergence 15 reach and community 16 platform 17 browse 18 payment gateway service 19 previous-generation 20 poor visual quality 21 navigation 22 content producers 23 engaged with

Unit 7
Answers Across 6 pop-up 9 super 11 logo 12 fade out 13 screen advert 14 viral 16 media campaign 17 target market 18 billboard 19 banner ads 21 advertising agency 22 ad Down 1 print advert 3 copywriter 4 word of mouth 5 commercial break 7 product placement 8 slogan 9 spam 10 brand 15 voice-over 20 subliminal

Unit 8
Answers 1re having/have 2 shows;s been/was 3 to interrupt 4 shows; had 5 s caused/caused 6 get; ll get/can get 7 saw; ve been thinking; do 8 to take; setting 9 do 10 suppose; do; increase 11 Talking; emerged/has emerged 12 have invested/are investing (have) managed/are managing 13 links; needs restyling/to be restyled 14 hiring 15 start; settling up/to set up 16 ll get; ve discussed/discussed 17 goes; expect; to take

13

Cambridge English for the Media Cambridge University Press 2009 www.cambridge.org/elt/englishforthemedia

PHOTOCOPIABLE

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