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Multiplex VS Cineplex

This document compares and contrasts multiplexes and cineplexes in India. Multiplexes are large movie theater complexes that also offer shopping, while cineplexes are smaller, single-screen theaters. The document discusses factors like tax subsidies, quality of experience, costs, risks, and preferences of different income groups regarding multiplexes versus cineplexes. It also outlines a research methodology used and presents results of a survey on movie viewing preferences. In conclusion, it finds that upper and middle classes prefer multiplexes for their amenities, while lower middle classes favor more affordable cineplexes. Suggestions are made to improve both types of theaters.

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Jyotika Kodwani
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105 views25 pages

Multiplex VS Cineplex

This document compares and contrasts multiplexes and cineplexes in India. Multiplexes are large movie theater complexes that also offer shopping, while cineplexes are smaller, single-screen theaters. The document discusses factors like tax subsidies, quality of experience, costs, risks, and preferences of different income groups regarding multiplexes versus cineplexes. It also outlines a research methodology used and presents results of a survey on movie viewing preferences. In conclusion, it finds that upper and middle classes prefer multiplexes for their amenities, while lower middle classes favor more affordable cineplexes. Suggestions are made to improve both types of theaters.

Uploaded by

Jyotika Kodwani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODP, PDF, TXT or read online on Scribd
You are on page 1/ 25

MULTIPLEX

VS

CINEPLEX
Project Submitted By

Roll No Candidate Name
04 Patricia Alphonso
52 Shubham Sherawat
2 Shruti !ul"arni
4 Pooja #upta
2$ Suman %andhyani
4& An"ita Sap"al
$& Rashmi Pate"ar

TABLE OF CONTENT
SR N' C'N()N(
* +ntroduction
2* ,iterature re-iew
$* Research methodolo/y
4* Result
5* Conclusion
0* Su//estion 1*
Re2erence

INTRODUCTION
%ultiple3 has multiple
screen mo-ie theater
comple3 which also o22ers
li2estyle shoppin/*
%ultiple3 has up/raded the
mo-ie watchin/ e3perience in
+ndian cities

The structure of the multiplex
mall explores the consumer
psychology, where customers
who come with the intention of
watching a movie are made to
pass all the floors in the shopping
mall. It increases the possibility of
their making some impulsive
purchases.
Contd
INTRODUCTION
New multiple3es are /ranted a 2i-e4year
ta3 subsidy by state /o-ernments5
entertainment ta3 is wai-ed 2or the 2irst
three years6 and there7s a 50 per cent and 25
per cent wai-er 2or the 2ourth and 2i2th years
respecti-ely 8by which time capital costs
are more than reco-ered9*

Sin/le4screen theatres pay 45:
entertainment ta3*
Contd
INTRODUCTION

People point out our tax subsidies, but they


overlook multipex expenditure on land leases,
equipment of international standards and heavy
maintenance costs. Above all, not all films do
well, so its the business of averages.
!e are not averse to sharing our
profits but we also have to be
financially viable at the end
of the day.
Contd
INTRODUCTION
LITERATURE
REVIEW v
;%ultiple3es; pro-ide a
<uality -iewin/
e3perience and are
/enerally located around
shoppin/ malls*
v
Cineple3es are poorly
maintained as the
owners2ind it di22icult to
up/rade their 2acilities6
due to lac" o2 or/ani=ed
2inance*
Contd
Risks And Concerns Faced By
Multiplexes And Cineplexes

Alternati-e )ntertainment A-enues


5 %o-ies compete 2or customer
attention with other 2orms o2
entertainment li"e >?>s6 (? etc*

Slowdown +n Content Supply 5


%ultiple3es@ Cineple3es thri-e and
ha-e to depend on thebetter
supply o2 2ilms 2rom producers*
Contd
Risks And Concerns Faced By
Multiplexes And Cineplexes

Sin/le Screens Are


#oin/ (o>ie Soon5
%ultiple3es are pre2erred
due to 2actors li"e crowd
and presence o2
shoppin/ malls*

%ultiple3@Cineple3
Business +sA22ected By
Piracy5 which seeped into
e-ery sphere o2 the
business that has led
todeep losses*
Contd
Why Are Multile!e" Pre#erred
O$er Sin%le S&reen" For Mo$ie
Vie'er"(
Contd
Future O# Sin%le S&reen"
No doubt the
road ahead 2or
sin/le screens is
-ery challen/in/*
Sin/le theater
are /rowin/ well
in smaller towns*

>emand Side 4 Stron/


pull5
Production o2
Aindimo-ies*
People willin/ 2or the
<uality*
Contd
LITERATURE REVIEW
Researc! And Met!odolo"y
Buestionnaire sur-ey
A/e /roup4includes youth and earnin/
/roup as well
No* o2 respondents4 $0
>ata collection5
4primary data 5 used <uestionnaire
4secondary data5 newspaper6 ma/a=ines6
internet*
R E S U L T S
Aow o2ten you
/o to malls to
watch a mo-ie C
Dhat is your
e3penditure C
8 11
11
Aow do you 2ind
the 2ood items o2
multiple3esC
22
6

2
Dhat type o2
tic"et boo"in/ is
con-enient C
6
15
6
2
Are tic"et prices
o2 multiple3es
acc* to <uality C
Are tic"et
-endors politeC
21 9
28
2
Dhich medium do you pre2er C
1
2
21
6
6
16
Dhich 2actor pre-ent you to see a
mo-ie in multiple3es C
Dhich o2 the 2ollowin/ bene2its o2 multiple3
do you a/ree withC
Dhich class li"es to /o to multiple3es
C
Are you able to spend money o22ered
by multiple3es C
+s multiple3 a better option than Cineple3C
20
10
8
CONC#U$ION
%ostly upper class and
upper middle class pre2er
multiple3es
%ultiple3es pro-ides lu3urious
2acilities*
Better audio and -isual <uality
,ower middle class pre2er cineple3 because it is
a22ordable
$U%%&$TION$
E'R %F,(+P,)G)S5

Should Cut >own Prices '2 (ic"ets

Eood Court Should Not A/ain


'-erchar/ed

Should Pro-ide '22ers And >iscounts 'n


Eesti-als

Should Adopt Customer Retention Policy

Should Start %embership Cards

Concession Eor Students


E'R C+N)P,)G)S5

(ime to chan/e the policies

Communication o2 sta22 members should


be courteous towards customers

Should impro-e in areas li"e

Picture And Sound Buality

Eood Buality

Seats Buality

Ambience )tc*
Contd
SU))ESTIONS
R&F&R&NC&

http"##www.google.co.in#

http"##en.wikipedia.org#wiki#$ultiplex%&movie%theat
er'

http"##www.scribd.com#doc#())*+,-.#/eport0on0
$ultiplex0and01inelex

http"##cineplex.in#

http"##www.scribd.com#doc#2,+,,)+-#$ultiplex0vs0
1ineplex
THANK
YOU

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