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10 Strategies of Manipulation by Noam Chomsky

Noam Chomsky outlines 10 strategies of manipulation: 1) Distract the public with trivial information to divert attention from important issues. 2) Create problems and then offer solutions that benefit elites by reducing freedoms. 3) Gradually implement unacceptable policies over many years to make radical changes seem normal and avoid revolution.

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Milica Borovic
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2K views2 pages

10 Strategies of Manipulation by Noam Chomsky

Noam Chomsky outlines 10 strategies of manipulation: 1) Distract the public with trivial information to divert attention from important issues. 2) Create problems and then offer solutions that benefit elites by reducing freedoms. 3) Gradually implement unacceptable policies over many years to make radical changes seem normal and avoid revolution.

Uploaded by

Milica Borovic
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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10 strategies of manipulation by Noam

Chomsky
1. The strategy of distraction
An essential element of social control is the strategy of distraction, which is to divert public
attention from problems and important changes decided by the political and economic elites,
by the technique of Flood or flooding of constant distractions and trivial information. The
strategy of distraction is also essential to prevent the public interest in the essential
knowledge in the area of science, economics, psychology, neurobiology and cybernetics.
Keep the public busy, busy, busy, with no time to think; back on the farm with the other
animals. (Quoted in the text Silent Weapons for Quiet Wars).

2. Create problems and offer solutions.
This method is also called Problem-reaction-solution. It creates a problem, a situation
created to cause some reaction in the audience, so that this is the norm of the measures you
would accept. For example: let unfold and intensify urban violence, or organizing bloody
attacks, so that the public is the applicants law security and policies to the detriment of
freedom. Or: create an economic crisis to accept as a necessary evil retreat of social rights
and dismantling of public services.

3. The strategy of gradualism.
To make acceptable an unacceptable measure, gradually apply enough, drop by drop, for
consecutive years. It is that way new radical socioeconomic conditions (neoliberalism) were
imposed during the 1980s and 1990s: the minimal state, privatization, insecurity, flexibility,
mass unemployment, wages that do not ensure decent incomes, many changes that would have
given rise to a revolution if they had been applied all at once.

4. The strategy of deferring.
Another way to accept an unpopular decision is to present it as painful and necessary,
gaining public acceptance at the time, for future application. It is easier to accept a future
sacrifice than an immediate sacrifice. First, because the measure is not used immediately,
then because the public, the masses, always have the tendency to expect naively that
everything will improve tomorrow and that the sacrifice required may be avoided. This
gives more time for public get used to the idea of change and accept it with resignation when
the time comes.

5. Address the public as you would a little child.
Most targeted advertising to the general public uses discourse, arguments, characters with
especially childish intonation, often targeting frailty, as if the viewer were a creature of very
young age or mentally impaired. The more you try to fool the viewer, the more childish the
adopted tone. Why? If one goes to a person as she had the age of 12 years or less, then,
because of suggestion, that person tends, with some probability, to respond or react without
much thought as a person 12 years old or younger would (see Silent Weapons for quiet wars
).

6. Appeal to the Emotional aspects rather than critical thought.
Make use of Emotional response is a classic technique to cause a short circuit on rational
analysis and finally the critical sense of the individual. Moreover, appealing emotions opens
the door to the unconscious for implanting or grafting ideas, desires, fears and doubts,
compulsions, or induce behaviors

7. Keep the public in ignorance and mediocrity.
Making sure the public is incapable of understanding the technologies and methods used to
control and enslave. The quality of education given to the lower social classes should be as
poor and mediocre as possible so that the gap of ignorance between the plans lower classes
and upper classes is and remains impossible to achieve for the lower classes (see Silent
Weapons for Quiet Wars).

8. Encourage the public to be complacent with mediocrity.
Promote to the public to believe that being stupid, vulgar and uneducated is fashionable

9. Reinforce self-blame.
To make believe the individual that he/she is the culprit for their own misfortune, because of
the failure of their intelligence, their abilities, or their efforts. So, instead of rebelling against
the economic system, the individual devaluates and blames himself, which generates a
depressive state, one of whose purposes is creating a lack of action, and without action, there
is no revolution!

10. Understand individuals better than they understand themselves.
During the past 50 years, rapid advances in science have generated a growing knowledge gap
between public and those owned and used by the dominant elites. With biology, neurobiology
and applied psychology, the system has enjoyed a sophisticated understanding of human
beings, both physically and psychologically. The system has gotten better at knowing the
common folk than what he knows of himself. This means that in most cases, that the system
has a greater control and a great power over individuals, than the power that individuals
have on themselves.

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