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MBA Module Content

This document outlines the course content for an MBA program. It is divided into several sections that cover topics such as financial analysis and management, human capital management, marketing management, management skills and entrepreneurship, strategic management, research methodologies, and electives including international marketing management, corporate finance, and international business. Each section lists between 11-14 specific topics that will be covered as part of that component of the MBA program.

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0% found this document useful (0 votes)
50 views5 pages

MBA Module Content

This document outlines the course content for an MBA program. It is divided into several sections that cover topics such as financial analysis and management, human capital management, marketing management, management skills and entrepreneurship, strategic management, research methodologies, and electives including international marketing management, corporate finance, and international business. Each section lists between 11-14 specific topics that will be covered as part of that component of the MBA program.

Uploaded by

chiusye0804
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MBA (Part-Time)
Course Content
Financial Analysis and Management
1. What is Management About
2. Accounting Information
Accounting Principles & Transactions
3. Major Financial Statements
4. Working Capital
5. Cash Management
6. Profit, Profitability and Value Added
7. Accessing the Financial Position
Analysing & Interpreting Financial Statements (1)
8. Analysing & Interpreting Financial Statements (2)
9. Analysing & Interpreting Financial Statements (3)
10. Budgets and Budgetary Control
11. Cost, Costing & Cost Behaviour (1)
12. Cost, Costing & Cost Behaviour (2)
13. Time Value of Money & Capital Investment Appraisal
14. Financing A Business

Managing Human Capital
1. An Introduction to Human Resource Management & Its Evolution
2. Human Resource Planning
3. Job Analysis & Design
4. Recruitment
5. Selection
6. Training & Development
7. Compensation & Benefits
8. Employee Relations
9. Motivation
10. Change Management
11. Strategic Human Resource Management
12. A Roadmap for Preparing a Strategic Plan for HRM
13. The HR Value Proposition

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Marketing Management
1. The Marketing Concept & Marketing Orientation
2. Marketing & Analysing the Organisations Environment
3. Marketing Research & Marketing Information Systems
4. Customers & Marketing Segmentation, Targeting & Positioning
5. Buyer Behaviour
6. Reaching Buyers Through Marketing
7. Products & Services
8. New Product Development & Product Based Management Models
9. Price
10. Place
11. Promotion
12. Personal Selling
13. Relationship Marketing & Customer Care
14. The Marketing Plan

Management Skills & Entrepreneurship
1. Entrepreneurship
2. New Venture Opportunities
3. The Business Start-Up and New Venture Development
4. The Business Model
5. The Business Plan
6. Managing Money
7. Managing Risk
8. Managing Time
9. Managing Meetings
10. Managing Presentations
11. Managing People
12. Managing Change






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Strategic Management
1. Strategy and Strategic Management
2. The Drivers for Change & The Strategic Response
3. External Environmental Analysis (1)
4. External Environmental Analysis (2)
5. Internal Environment Analysis (1)
6. Internal Environment Analysis (2)
7. Setting Strategic Direction (1)
8. Setting Strategic Direction (2)
9. Strategy Determination Strategy Options
10. Strategies for Business Growth
11. Blue Ocean Strategy & Building Business Models
12. Strategy Determination Criteria for Evaluation for Strategy Choice and Making the Strategy
Proposal
13. Strategy Implementation & Control
14. Managing the Changes Needed

Research Methodologies
1. Introduction
2. Research Topic, Purpose, Philosophy & Ethics
3. Understanding the Research Question (s)
4. A Review of the Literature
5. Selecting the Design
6. Information Needs
7. Research Methods for Data Collection
8. The Need for Measurement
9. The Sampling Plan
10. Sample Size Determination
11. Questionnaires
12. The Research Report
13. Planning the Research Project
14. Writing the Research Proposal




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Electives
International Marketing Management
1. International Marketing & the GO International Decision
2. Critical Success Factors for International Market Development
3. Financial Considerations for International Market Development (1)
4. Financial Considerations for International Market Development (2)
5. Approaches Country Comparative Analysis
6. Criteria for Assessing Commercial Attractiveness Countries & Markets
7. The International Marketing Plan (1) The Market Entry Plan
8. The International Marketing Plan (2) The Market Development Plan
9. Market Entry Strategy & Evaluation (1)
10. Market Entry Strategy & Evaluation (2)
11. International Product Decisions
12. International Pricing Decisions
13. International Distribution Decisions
14. International Promotion Decisions

Corporate Finance
1. An Introduction to Corporate Finance
2. Investment Decisions
3. Investment Project Appraisal 1
4. Investment Project Appraisal 2
5. The Companys Cost of Capital
6. Debt Financing
7. Large Corporation Debt Financing
8. Equity Financing
9. Managing Corporate Financial Risk
10. Financial Derivatives and Options
11. Forward, Futures and Swaps as Key Mechanisms for Derivatives Training
12. Concluding with Shareholders Value




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International Business
1. The International Business Environment
2. Globalisation
3. Country Rankings
4. International Trade & Competitiveness
5. International Trade Barriers & Associated Institutions
6. The International Monetary System and Foreign Currency Exchange
7. Culture & International Business
8. Theories of Culture
9. Internal Drivers for International Business
10. Market Entry for International Business
11. International Joint Ventures
12. Preparing the Organisation For International Business Strategic Management Approach (1)
13. Preparing the Organisation For International Business Strategic Management Approach (2)
14. The International Business Plan

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