A

PROJECT REPORT
ON

COMPETITIVE ANALYSIS BETWEEN MARUTI AND

HYUNDAI
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD
OF THE DEGREE OF BACHELOR OF BUSINESS
ADMINISTRATION 2009-10

UNDER THE GUIDANCE OF

MS. ANJU BHARTI
SUBMITTED BY:
NISHIT BHANDRAL
Roll no. 1071471707 Batch No. BBA VIth SEM BSection

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

Affiliated to Guru Gobind Singh Indraprastha University, Delhi
PSP Area, Plot No. 1, Sector 22, Rohini Delhi 110086
1

CERTIFICATE

This is to certify that NISHIT BHANDRAL was assigned the Final research project on
COMPETETIVE ANALYSIS BETWEEN MARUTI AND HYUNDAI. He has submitted
the project report in accordance with the guidelines. To the best of my knowledge this is her
original work and not submitted elsewhere for award of any other degree.

Submitted to
Signature

ACKNOWLEDGEMENT

In Indian culture a task is said to be incomplete without the blessings of almighty and elders.
Also acknowledging the work and help of all those who have guided me for the completition
of my project on time, is indeed duty of mine. Knowing the fact that no words can measure
their guidance to any text. I take this opportunity to express my profound sense of gratitude to
all those who encouraged me, assisted me and cooperated with me for successful
completition of this summer project and without them this summer project would not have
been possible.
It provides me immense pleasure to extend my grateful thanks to ..and all faculty members
of for their guidance, motivation, encouragement and able supervision.
I express my deep sense of gratitude and reverence for my parents and friends for their
endless love guidance moral support encouragement and cooperation throughout my study
and work without which this work would ever have been completed.
It was learning and experience for me and I therefore indebted to all the people mentioned
above as no words can thank them for their love shown towards me.

EXECUTIVE SUMMARY
At a time when auto industry expert in India refuse to predict even the next
quarters growth, US-based consultancy Keystone-a subsidiary of LaSalle
Consulting Associates-has forecast that India will become the worlds third
largest automobile market by 2030, behind just China and the US. An ageing
population and increasing costs of ownership will see auto market shrinking in
Japan, Korea and Europe while increasing per capita income will fuel the two
Asian giants growth, it says.
Over the next quarter century, emerging market will replace the mature markets
of America, Europe and Japan as the primary driver of sales growth and will
account for 69% of industry sales and 87% of vehicle registrations. Over the
next 25 years, more motor vehicles will be sold than in the entire history of the
industry. The main objective of the project is to find customer reaction towards
various reasonable amount from its customers for providing such facilities.
So looking at to the Indian car market this project is done to analyse the trends
and views customers prevails in their mind when purchasing a car on the basis
of its appearance, awareness, features and to know the satisfaction level existing
customer when companies like Maruti and Hyundai competing for the same
market segment with their cars like swift on one hand and Getz on the other
hand.

With various car manufacturer like hundai, Maruti, Tata, etc in

market, tough competition among these players in increasing & all these players
are using, various attractive marketing strategies to attract more & more
customer & in turn to increase their sales. In present scenario there are different
model provided by different players in the market to beat to each other in
different segments of bikes. In the market is trying to launch a perfect bike for
consumer according their needs. Hyundai, Maruti, Tata, etc is major
competitors for Maruti
4

TABLE OF CONTENT

S.NO

PARTICULARS

PAGE NO.

1-

CERTIFICATE

2-

ACKNOWLEDGEMENT

3-

EXECUTIVE SUMMARY

4-

Chapter 1-INTRODUCTION

5-

Chapter 2-RESEARCH OBJECTIVES

6-

Chapter 3-RESEARCH METHODOLOGY

7-

Chapter 4-DATA ANALYSIS AND

INTERPRETATION

8-

Chapter 5-RESULTS AND FINDINGS

9-

Chapter 6-CONCLUSION

10-

Chapter 7-RECOMMENDATION

11-

Chapter 8-LIMITATIONS

12-

BIBLIOGRAPHY

13-

ANNEXURE

CHAPTER-1
INTRODUCTION

Indian Automobile Industry: An Introduction

The automobile industry is one of the largest industries in India as in many other countries.
It plays a major role in the growth of economy in India. The industry comprises
automobiles and auto component sectors, which encompass passenger cars, two-wheelers,
three-wheelers, tractors, commercial vehicles, multi- utility vehicles and components.
Today, the Indian automobile industry is the world s largest motorcycle manufacturer, the
second largest two-wheeler and tractor manufacturer, the fifth largest commercial vehicle
manufacturer and the fourth largest car maker in Asia. Apart from serving the domestic
market, the Indian auto sector has also become a sourcing hub for the global auto giants.
The Government of India has introduced an ambitious project of setting up world-class
automotive testing and R&D infrastructure to place India in the USD 6 trillion global
automotive businesses. This book details the current status and factors influencing the
growth of the Indian automobile industry; its future prospects and the success stories of
some automobile giants in India. It also focuses on the future growth of the industry as a
result of the newly adopted technologies and strategies.
Following India's growing openness, the arrival of new and existing models, easy availability
of finance at relatively low rate of interest and price discounts offered by the dealers and
manufacturers all have stirred the demand for vehicles and a strong growth of the Indian
automobile industry.
The data obtained from ministry of commerce and industry, shows high growth obtained
since 2004- 05 in automobile production continuing in the first three quarters of the 200708.Annual growth was 16.0 per cent in April-December, 2004; the growth rate in 2006-07
was 15.1 per cent The automobile industry grew at a compound annual growth rate
(CAGR) of 22 per cent between 1992 and 1997.

With investment exceeding Rs. 50,000 crore, the turnover of the automobile industry
exceeded Rs. 59,518 crore in 2006-07. Including turnover of the auto-component sector,
the automotive industry's turnover, which was above Rs. 84,000 crore in 2006-07, is
estimated to have exceeded Rs.1,00,000 crore ( USD 22. 74 billion) in 2007-08.

Sales incentives, introduction of new models as well as variants coupled with easy
availability of low cost finance with comfortable repayment options continued to drive
demand and sales of automobiles during the first two quarters of the current year. The risk
of an increase in the interest rates, the impact of delayed monsoons on rural demand, and
increase in the costs of inputs such as steel are the key concerns for the players in the
industry.

As the players continue to introduce new models and variants, the competition may
intensify further. The ability of the players to contain costs and focus on exports will be
critical for the performance of their respective companies.
The auto component sector has also posted significant growth of 20 per cent in 2006-07, to
achieve a sales turnover of Rs.30, 640 crore (US$ 6.7 billion). Further, there is a potential
for higher growth due to outsourcing activities by global automobiles giants. Today, this
sector has emerged as another sunrise sector.

Automobile Dealers Network in India

In terms of Car dealer networks and authorized service stations, Maruti leads the pack
with Dealer networks and workshops across the country. The other leading automobile
manufacturers are also trying to cope up and are opening their service stations and dealer
workshops in all the metros and major cities of the country. Dealers offer varying kind of
discount of finances who in turn pass it on to the customers in the form of reduced
interest rates
Major Manufacturers in Automobile Industry

Maruti Udyog Ltd.

General Motors India

Ford India Ltd.

Eicher Motors

Bajaj Auto

Daewoo Motors India

Hero Motors

Hindustan Motors

Hyundai Motor India Ltd.

Royal Enfield Motors

8

Telco

TVS Motors

DC Designs

Swaraj Mazda Ltd

Government has liberalized the norms for foreign investment and import of technology
and that appears to have benefited the automobile sector. The production of total vehicles
increased from 4.2 million in 1998- 99 to 7.3 million in 2006-07. It is likely that the
production of such vehicles will exceed 10 million in the next couple of years.
The industry has adopted the global standards and this was manifested in the increasing
exports of the sector. After a temporary slump during 1998- 99 and 1999-00, such
exports registered robust growth rates of well over 50 per cent in 2005-06 and 2006-07
each to exceed two and- a-half times the export figure for 2007-08.

MARUTI SWIFT

Maruti Suzuki recently launched its mini cooper shaped hatchback called the SWIFT.
The car caries 1.3litre (1298cc) power plant and a decent 87 BHP under the hood. It weighs a good
980, 1000 and 1010kgs (Ranging from features and variants available) which is surprisingly heavier
than the Maruti Esteem. The car boosts of big car performance despite the fact that it has a very
average power to weight ratio. To achieve this, Suzuki engineers cleverly modified the air intake
and fuel management system to enhance the power by 3bhp and improve the overall efficiency of
the cars engine which is borrowed from the esteem they worked on the torque at mid and low rpm
range to allow comfortable cruising in high gears even at low speed. The gear box has also been
developed to mate perfectly with the engines capabilities only to create the perfect harmony power
and fuel efficiency. Currently the most intelligent car on the Indian roads, the Swift boasts of six on
board computers that are linked to each other through a controlled Area network known as the
CANBUS technology. CANBUS works pretty like an office LAN, Working in real time between
processors and components providing much faster response times than a single processor based
network. Unlike conventional microprocessor based cars which have a single processor taking care
of all the electronics of the engine and components, plus the additional load of ABS, EBD, Airbag
control, Climate Control and Security controls fitted in the car. Since all the functions in
conjunctions with each other, they all work dedicatedly unburdened and lightening fast.

10

Faster response times mean faster adaptation of the system to the external situation, resulting in
better fuel efficiencies and longer engine life. Such response time are crucial especially in cases of a
collisions where even a split-second delay in the deployment of the airbags defeats the purpose of
the feature altogether.
Other advantages of the CANBUS include more reliability. Since all the signals travel on one single
backbone cable, fewer wire are required leading to simplicity in installation, maintenance, and up
gradation. This makes the total wirings and networking much more reliable than other conventional
layouts. All the technician needs to do is plug in the handheld computer TECH2 into the
communication port in the engine bay and the car itself tells him what an where is the problem. This
also reduces chances of accidental damage to the car which may happen when any technician tries
to fix problem by hit and trial method.
Swift recently crossed the 300,000 unit cumulative domestic sales mark

The Maruti

within just three years and nine months, making it the fastest selling model in its segment.
Launched back in May 2005, the Swift managed to achieve this landmark figure in mid-February
2009.

While the petrol

version has been available since the time of the launch, the diesel

version powered by Fiats 1.3-litre Multijet engine was launched in January 2007.
According to Maruti, the diesel version contributes to about 60 percent of total sales, with the
version. In the current financial year, the

balance coming from the 1.3-litre petrol

Swift has sold 91,288 units (April 2008 to January 2009), against 71,113 units last
year, representing a growth of 28 percent.
Demand for the diesel

Swift has consistently outstripped supply and Maruti has

taken time to ramp up production of the Multijet engine, as well as increase production of the car
itself. The record sales figure relates only to the hatchback version of the Swift and does not
include its saloon version, the Dzire, which is based on the same platform and has also been selling
very strongly.
Rival models such as the Hyundai

11

Santro that was launched in Sep 1998 took 4 years and 7 months to touch the 3-lakh landmark.
While the Tata Indica that was launched in December 1998, took more than 5 years and 3 months
to complete the same sales landmark. Even Marutis own Alto model, which was launched in Sept
2000, took more than 4 years and 9 months to sell as many cars.
Meanwhile, Maruti is also starting an online club for Swift owners called Swift Life, from March
2009. Log on to www.swift-life.com for more information. The Maruti

Swift

recently crossed the 300,000 unit cumulative domestic sales mark within just three years and nine
months, making it the fastest selling model in its segment. Launched back in May 2005, the Swift
managed to achieve this landmark figure in mid February 2009.

While the petrol

version has been available since the time of the launch, the diesel

version powered by Fiats 1.3-litre Multijet engine was launched in January 2007.
According to Maruti, the diesel version contributes to about 60 percent of total sales, with the
version. In the current financial year, the

balance coming from the 1.3-litre petrol

Swift has sold 91,288 units (April 2008 to January 2009), against 71,113units last
year, representing a growth of 28 percent.

Demand for the diesel

Swift has consistently outstripped supply and Maruti has

taken time to ramp up production of the Multijet engine, as well as increase production of the car
itself. The record sales figure relates only to the hatchback version of the Swift and does not
include its saloon version, the Dzire, which is based on the same platform and has also been selling
very strongly.

12

The interiors are unchanged from the

petrol Swifts and that means the same comfy

seats up front and the cramped ones at the rear. Diesel car owners will want more utility and will
find the boot of the Swift disappointingly small. Whats shocking is that the parcel tray is not
standard and comes as a Rs 1,500 option even on the top-of-the-line VDi ABS model which costs
Rs 5.34 lakh. This sets the tone for the skimping Maruti has done. ABS is an approximately Rs
20,000 option and airbags arent even on the options list, and neither is the electronic climate
control system found on the petrol Swift ZXi. Clearly,
expensive and Maruti is making owners pay a premium of Rs 70,000 for it.

13

the diesel engine is

Start

the engine and the car shakes slightly but immediately settles down to a

smooth idle. Vibrations are extremely well-controlled and at idle, this is the most refined diesel this
side of Rs 10 lakh. However,

the engine becomes more vocal as revs rise and it

loses the refinement edge to the Fiesta diesel, but only just. The engine sound wont bother you in
the least while cruising or at low revs. What will bother you is the assortment of body rattles and a
transmission

that

whines.

Fiats famed 1248cc 16-valve twin-cam diesel which powers

free-revving. Power doesnt tail off and
downside is that below 2000rpm

the Swift is remarkably

the engine spins happily to 5300rpm. The

the Swift lacks a sense of urgency. Theres a slight

hesitation and the turbo takes time to spool up; this is especially noticeable when you drive up
inclines.

The Swift is not as responsive as the Fiesta which pulls strongly from

1500rpm. This means using the Swifts gearbox frequently and thats no bad thing because it is one
of the best around. Double synchro rings on first and second gear allow you to downshift to those
cogs effortlessly. The throw is short and snappy and the overall feel far better than the shift on the
petrol Swift.

14

Performance is pretty impressive as well with 100kph arriving in 13.87 seconds. To put that figure
in perspective, for under Rs 10 lakh, only the Hyundai Verna with its 35bhp advantage is faster.
Top speed is 160kph but what matters is the relaxed way in which

the Swift Diesel

cruises.

At 100kph in fifth gear,

the engine turns over at a very stress-free 2500rpm. The

Fiat diesel weighs 115kg, approximately 30kg more than the

petrol engine, but

thats still quite light for a diesel. To handle this extra weight over the front wheels, Maruti
engineers have stiffened the springs at the front. The extra weight isnt really noticeable and
steering effort is a touch more at parking speeds, while at higher speed there is slack around the
straight-ahead position of this electrically- powered steering system that is so typical of
the Swift.

the Swift Diesel rides on narrower but taller tyres, the ride is better

However, since
than its

petrol sibling. The damping and ride quality are good but sharp bumps and

potholes thud through, jolting the passengers. In terms of ride quality,

the Swift is

hard-pressed to match the comfort or suppleness of the Chevy U-VA or the Hyundai Getz.
The Swift Diesel is one of the most fuel-efficient cars in the country today, beating
the Ford Fiesta diesel, our former fuel-efficiency champion, by a small margin. In our gruelling city
cycle which involves navigating through several of Mumbais rush-hours,

the Swift

notched a miserly 14.4kpl. During our highway cycle, which includes sections of the super-smooth
Mumbai-Pune Expressway,

the Swift returned a stupendous 19.1kpl. To put these

figures in perspective, the Fiesta diesel returns 13.9kpl and 18.3kpl for the same city and highway
cycles respectively. The other diesels arent even close. While fuel efficiency is

the

Swift Diesels trump card, it has other aces tucked away under its hood like refinement and
performance.

15

The Swift sets a new standard for diesel hatchbacks. It is refined, incredibly fuel
efficient and easy to drive. Its compact dimensions make it best suited for long-distance urban
driving, especially now that cities are expanding at a rapid rate.

The downside is that

the Swift continues to be cramped and the small boot doesnt

offer much space either. And these are important considerations for a typical diesel
car with lots of utility. Its not the ideal

car owner who desires a functional

car for families or for holidays but if you dont mind sacrificing size and space, you

16

get an incredibly user-friendly diesel

car which is incredibly cheap to run. And its

the low running costs which eventually justify the whopping Rs 70,000 premium over the
petrol Swift you have to pay, despite Marutis stinginess with the equipment list.

HYUNDAI GETZ

17

The Hyundai Getz Opens up a new segment in the market, Somewhere between small hatches like the
Santro and Zen, and the C-segment sedans like the Ikon and Accent. Priced From Rs 4.7 lac (exshowroom Mumbai), It aims to draw people away from both the hatches and midsize sedans by being
more practical and modern than either.
The Getz has been design as a modern European super-mini,which means maximum usage of space and
Clean, Sharp and Styling like most European super minis, The Gets is fairly wide (wider than an Ikon)
and tall, With a long wheelbase, and pushes the wheels and roof pillars outwards to increase space. It
has cleaner styling than most Hyudais, And many styling cues seem to have been taken from European
car, Such as the C-pillar, Which resembles the Volkswagen Golf, and the tail-lamp, Which Resembles
that of the Italian styled Daewoo Matiz.
The Getz has been engineered to meet most European safety norms and popular requirements,Which
mean a safe, Sturdy chassis and a conventional lay out with a transverse engine driving the front wheels.
The suspension is conventional independent MacPherson struts in front, And a semi independent torsion
bar at the rear, The cars ride height has been raised by 15mm for India, To improve ground clearance,
getting stiffer in the process. ABS and alloys are available as an option, but sadly, airbags or other safety
equipment are not on offer.
The interior is the best bit about the Getz- it is larger than that of most C-segment sedans. There is
ample space for five people, With everyone having plenty of leg-shoulder-and head room . Getting in
and out is easy, and you sit tall on comfortable, supportive seat.
European super-mini, which means

The Getz has been designed as a modern

styling.

maximum usage of space and clean, sharp

Like most

European super minis, the Getz is fairly wide (wider than an Ikon) and tall,

with a long wheelbase, and pushes the wheels and roof pillars outwards to increase space. It has cleaner
styling than most Hyundais, and many styling cues seem to have been taken from
European cars, such as the C-pillar, which resembles the Volkswagen Golf, and the tail-lamp, which
resembles that of the Italian-styled Daewoo Matiz.
European safety norms and popular

The Getz has been engineered to meet most

requirements, which means a safe, sturdy chassis and a conventional layout with a transverse engine
driving the front wheels. The suspension is conventional independent MacPherson struts in front, and a
18

semi-independent torsion bar at the rear; the car's ride height has been raised by 15mm for India, to
improve ground clearance, getting stiffer in the process. ABS and alloys are available as an option, but
sadly, airbags or other safety equipment are not on offer. The interior is the best bit about the Getz it
is larger than that of most C-segment sedans. There is ample space for five people, with everyone
having plenty of leg-, shoulder- and headroom. Getting in and out is easy, and you sit tall on
comfortable, supportive seats. Visibility is good, except for the thick C-pillar; the large, chunky mirrors
help

in

greatly

the

city.

The cabin is also flexible and practical, with many cleverly designed cubby holes. The rear seats can
recline at three different angles, and will split-fold and tumble to increase luggage space. The cabin has
a distinctly

European flavour, with subtle, square

styling; however, the

plastics look quite downmarket, and reflect sunlight badly. There are some nice design cues like the
Accent-sourced steering wheel, which adjusts for height, and the bottle-cap-shaped gear knob. The boot
is a good size bigger than in most

hatches; it isn't as large as a sedan's, but tumbling the

seats forward increases it dramatically.

The Getz currently has only a 1.3 engine, a scaled-down version of the Accent's motor, with 82.9bhp on
tap. The engine is not an exciting performer, but it is more than adequately peppy, and very flexible,
especially in town. The gearbox is light and precise, and the gear ratios well spaced, making for a very
relaxing ride around town.
19

Gobs of low-down torque mean third gear is possible at 20kph and fourth at 30, which means you can
stick it in a high gear all day. However, the engine is not as responsive as an Ikon's 1.3 ROCAM, and
can be a tad frustrating on the highway, where you need to downshift to overtake. To compensate, it's
quite refined, getting hoarse only at the top of the rev-band, and manages 0-60 in 5.61sec and 0-100 in
14.47sec, which is not bad at all.
Fuel economy is very good, considering the car's size and weight, especially

in the city,

where it manages 10.4kpl. However, the short gearing means it isn't as good on the highway, squeezing
out

14.5kpl.

The Getz' surefooted chassis makes it very stable at high speeds, and though it's no sports car, it is a tidy
hatches in the city, and is slightly numb

handler. The steering is not as light as in other

off-centre, but apart from that the car's composure is impressive. The raised-for-India ride is somewhat
stiff at low speeds, and doesn't quite have the magic-carpet effect of a Corsa's, but it doesn't get ruffled
on bad patches, and the stiffness dies out as you go faster. The brakes are powerful, but are quite triggerhappy, and are prone to locking up in emergency situations. Fortunately, the ABS option will negate this
tendency.

The Getz fulfils its purpose of being a talented, practical and highly comfortable family car, providing a
genuine alternative to smaller

hatches and even to C-segment sedans, which it betters in

20

many areas. It makes particular sense

isnt cheap at a starting price of

in the city, where it is very driveable and frugal. It

Rs 4.7 lakh, but it is good value for what you get.

Hyundai also promises efficient, cheap and ever-available service, which is a big boost to the cars
overall practicality. Its difficult to talk about either resale value or discounts, which wont be available
for a few months at least. Still, theres the fact that most Hyundais hold their value well. Spares prices
are traditionally low, and will stay that way, since many of the Getz components are shared with
existing Hyundais. Equipment levels are high, and the car is better value than it seems, if you can get
over the lack of a boot.

Design and Engineering

Even if the Swift had no engine and you had to drive it Flintstones-style, people would have
bought it and that's because of its looks. It looks awesome, with outrageous 1.5-box proportions
and design elements, from its vertically stacked and wrapped head- and tail-lamps, its ridiculously
high waist and nearly vertical nose, and the fighter jet-style glasshouse.
It squats with wide shoulders and hips, a really in-yer-face stance, and it looks like a concept car
that's sneaked out onto the road not something you expect in your local showroom. It's not
terribly original give it a white roof and you could call it a Mini but people love it.
But tear your eyes away from the Swift and you'll realize the Getz looks quite sweet as well. It's
smoothly understated, its proportions nearly perfect, its stance appealing, and if you're following a
Getz, the view of its sculpted bum is quite pleasant. It doesn't grab your collar like the Swift does,
but there's no way you could call it a bad looker frankly, it's a subjective thing. These two are
virtually brothers under the skin, modern designs with good safety levels and identical suspension
setups: MacPherson struts up front and semi-independent torsion beam at the rear. The Getz is the
21

longer, with an appreciably longer wheelbase, but the Swift is slightly wider. The ZXi version of
the Swift has good equipment including standard ABS and twin airbags, both missing from the
Getz. Its build quality is more patchy than the Getz's though, and panel gaps are often uneven.
The Swift ZXi has bigger wheels: 185/70-R14s as compared to the Getz's 175/70-R13s. These lowprofile tyres look great and are better for high-speed driving, but the higher-profile 165/80-R14
tyres on the lower versions will make for a softer ride in the city.

INTERIORS

The Swift tops on perceived quality: its plastics, steering wheel, fabrics, controls and instruments
look and feel considerably richer than the Hyundai's, but it can't match the Getz's comfort and
space. It's a more driver-centric interior, and has a whisker more headroom, but width and legroom
are considerably less, though front-seat travel is greater.
The seats are not particularly well-shaped or sensibly padded either (they're squashy and
unsupportive); however, the front seats are generously wide and have good side bolstering. The
adjustable rear headrests are better than the Getz's fixed ones, but the seat-back angle doesn't
adjust like the Getz's, and the rear seat just doesn't deliver the awesome comfort of the Getz.
Another problem is that the Swift's designers, in their quest for style, have compromised
practicality, and the very high waistline makes for a dark and somewhat claustrophobic cabin. This
isn't helped by the black upholstery, black plastics, the fat C-pillar, and the fact that the glass area
converges to a slim strip at the rear. The dashboard cowl is high, which gives it a substantial, bigcar feel, but also makes you feel hemmed-in. Getting out of the rear seat can also be a problem in
the Swift: your feet foul with the front seat and the high door sills, and though the door swings
wide,

the

aperture

is

quite

narrow.

The Getz's shiny plastics and slightly cheapo upholstery don't create a great first impression, but
after a while you begin to appreciate its airiness, the large glass area, and the immense space, both
front and rear. The square European style is quite appealing and the layout clear, the high-set front

22

seats are well-shaped and supportive, and the rear seat, though a touch low, is extremely
comfortable.
Plus, there are lots of user-friendly touches, like a hook for plastic bags, big cubbyholes and
storage shelves, and a wide, flat dashboard top, which makes a great storage tray, unlike the
Swifts smooth, sloping one. It also has lighter upholstery all round and lighter plastics, with the
silvered centre console adding to the airy feel.
The Swift's equipment list is important, and ranges from the bare-bones LXi (power steering and
air-con only) to the fully-loaded ZXi. The mid-range VXi has the most sensible options list but
even this car doesn't have a parcel shelf!
Both air-cons are good, but the Swift ZXi's electronic climate control gives you better control of
cooling. The Swift's driving position is slightly superior, and the driver's seat adjusts more finely
(as well as for height), but the Getz's steering-wheel adjustment is useful enough. Why couldn't we
have both in both cars? Visibility is an issue in both cars: the Getz's fat, slanting A-pillar was
designed by Dr Evil, as was the Swift's awkward C-pillar and Band-Aid-sized rear windscreen.
The Swift's boot is a big disadvantage: it's tiny and narrow, with suspension intrusions, and a
narrow parcel shelf. At best you can squeeze in one large soft bag no chance of it taking the
entire family's luggage. The Getz's boot is not saloon-sized, but it's large for a hatch, easy to load
and well shaped. And its rear seat splits, folds and tumbles, while the Swift's one-piece seat only
folds down. Overall, the Getz moves ahead here.

23

MARUTI SWIFT v HYUNDAI GETZ - On the Road

One thing first: both cars are a quantum leap ahead of any of the smaller hatches in the dynamic stakes,
and match most of the mid-sizers in many departments. That said, they have considerably different
personalities.
The Swift is the sporty one: with its short wheelbase, wide, lower-profile tyres (on the ZXi) and stiff
springs, it feels the more taut of the two, and a bit edgier. It's a bit fidgety, especially on a broken road,
but feels more eager to dive into a corner, with considerably more grip. It also feels quite planted and
flat going into a curve, the stiff suspension giving it good body control, but it's nervous: show it a bump
or brake hard mid-corner and it gets tail-happy.
The Indian Swift has a few special bits: one, the suspension has been developed specially to tackle our
speedbreakers, which gives it a slightly raised look. Two, it has unique tyres, JK Vectras, which are
quiet and grippy, but appear to be made of a relatively soft rubber compound, so itll be interesting to
check their long-term wear.
The Getz is the subtler, more relaxed drive, needing less correction as you go along, and generally feels
effortless to pilot, with its light steering and pedals. It also has a particularly slick gearshift the
Swift's, though sporty, with a short throw, is a bit knobbly in comparison which adds to the easyrider feel. It's not as grippy into corners as the Swift though, and understeers a fair bit, but it's the more
predictable of the two. One problem is that the brakes can be very sharp and lock easily, while the
Swift's are more progressive and confidence-inspiring.
The Swift's biggest problem is its steering: it's quite slack around the straight-ahead position, and you
really have to yank it to point the car into a curve. One of the culprits here is the electric power steering
(EPS), which isn't as precise or feel some as the hydraulic system on the Getz; this has been a bugbear
of quite a few Marutis, and even though it has been improved considerably, and is now mounted directly
on the steering rack instead of on the column, it feels lifeless and imprecise.
By contrast, the Getz's steering is more direct and communicative, and is usefully light at city speeds,
weighing up on the highway, unlike the Swift's, which is over-light on the Expressway. The Swift's
other problem is that it has fairly stiff damping, which gives it good body control, letting it take rough
roads without pitching (unlike the softer- sprung Getz), but also makes for a choppy ride, especially at
the rear this is aggravated by the truncated wheelbase.

24

TECHNICAL SPECIFICATIONS

ENGINE
MARUTI SWIFT

Layout

HYUNDAI GETZ

4-cylinder, 1298cc, naturally4-cylinder, 1341cc, naturally

aspirated petrol

aspirated petrol

Max power

87.5bhp at 6000rpm

82.9bhp at 5500rpm

Max torque

11.52kgm at 4500rpm

11.8kgm at 3200rpm

Specific output

67.41bhp per litre

61.81bhp per litre

Power to weight

86.63bhp per tonne

76.95bhp per tonne

Torque to weight

11.45kgm per tonne

11.23kgm per tonne

Installation

Front, transverse, front-wheelFront,

Construction

transverse,

front-

drive

wheel drive

All aluminium

Alloy head and cast iron

block

Bore/stroke

74.0/75.5 mm

71.5/83.5 mm

Valve gear

4 per cylinder, SOHC

3 per cylinder, SOHC

Compression ratio

9.0:1

10.1:1

Ignition and fuel

Spark ignition and multi-pointSpark ignition and multipetrol injection

25

point petrol injection

GEARBOX
Type: 5-speed manual

Type: 5-speed automatic

Gear

Ratios/kph per 1000rpm

Ratios/kph per 1000rpm

1st

3.54/7.73

3.61/6.58

2nd

1.90/14.39

1.95/12.20

3rd

1.28/21.41

1.37/17.37

4th

0.96/28.37

1.06/22.45

5th

0.75/36.2

0.82/29.02

Final drive

4.105:1

4.056:1

STEERING
Type

Turns lock to lock

Power

assisted

rack

and Power assisted rack and

pinion

pinion

3.15

3.0

SUSPENSION
Front

MacPherson strut with and Independent

coil spring

MacPherson struts, torsion

beam axle

Rear

with

Torsion bean and coil spring Gas-filled dampers

26

MAXIMUM SPEEDS (kph/rpm)

5th

169/4700

165/5680*

4th

174/6100

150/6700

3rd

146/6800

118/6800

2nd

97/6800

83/6800

1st

54/6900

45/6800

ACCELERATION FROM REST(sec)

Speed kph
0-20

1.21

1.18

0-30

2.08

1.79

0-40

2.96

2.82

0-50

3.88

4.11

0-60

5.22

5.61

0-70

6.71

7.31

0-80

8.31

9.14

0-90

9.98

11.57

0-100

12.29

14.47

0-110

15.10

17.81

27

0-120

18.12

22.33

0-130

21.56

28.70

0-140

26.05

0-150

33.71

ACCELERATION THROUGH GEARS (secs)

kph
20-40
40-60
60-80
80-100

2nd

3rd

4th

5th

2nd

3rd

4th

5th

3.3

5.6

3.7

5.3

8.4

3.1

5.2

7.3

10.2

3.2

5.0

7.1

10.4

3.2

5.0

7.2

10.5

3.6

4.8

6.8

10.9

5.5

7.3

11.4

14.4

5.4

7.2

12.0

Fuel Economy
City (kpl)

11.5

10.4

Highway (kpl)

16.2

14.5

Wheel size

14J x 5.5-inch

6.0J x 15-inch

Made of

Alloy

Steel

Tyres

185/70 R14 tubeless

195/65 R15 radial

WHEELS & TYRES

28

BRAKES
Front

211mm Ventilated discs

Ventilated discs

Rear

200mm drums

Drums

ABS

Standard with EBD (only in

ZXi)

Optional with GLS variant

RATING

SWIFT
Looks & Styling
Engine & performance
Gearbox
Comfort
Driver Appeal
Build, quality & finish
Fuel efficiency
Interiors
Ownership experience

29

GETZ

DIMENSIONS

MARUTI SWIFT

HYUNDAI GETZ

30

CHAPTER-2
OBJECTIVE OF THE STUDY

31

Main Objective1- To Compare and Contrast maruti Swift over Hyundai Getz

Sub-Objective1- To know the reasons on the basis of which customers select a car amongst the two.

HypothesisHo: There exists no significance in the minds of customers between Hyundai Getz and
Maruti Swift.
H1: Most Customers do differentiate between Hyundai Getz and Maruti Swift on
different parameters

32

CHAPTER-3
Research Methodology

33

RESEARCH DESIGN
RESEARCH PLAN

Primary Data- Primary Data was collected through structured questionnaire from the
customers owning Getz and Maruti Swift.

Secondary Data- Secondary Data was collected through internet, magazines, journals,
newspaper.

RESEARCH APPROACH

Survey research has been adopted to know the awareness, reason of purchase and
brand preference from the owner of Swift and Getz.

RESEARCH TOOL

Structured Questionnaire was made, which included all the features of a car.

SAMPLING PLAN

SAMPLING UNIT- Owners of Maruti Swift and Hyundai Getz.

SAMPLING TECHNIQUE- Stratified convenient sampling is used to collect the data

from the respondents.

SAMPLE SIZE- Total surveyed 100 respondents. (58 Swift owners and 42 Getz
owner)

SAMPLING AREA- Dwarka .

CONTACT METHOD- Respondents were personally interviewed using structured

questionnaire through personal visit in different intervals of time.

34

CHAPTER-4
ANALYSIS

35

ANALYSIS 1- Are you using a car?

are u using a car

Cumulative
Frequency
Valid

yes

100

Percent
100.0

Valid Percent
100.0

Percent
100.0

ANALYSIS 1 : we analysed that 100% of our respondent use car.

36

ANALYSIS 2- Which car are you using?

which car
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

maruti swift

58

58.0

58.0

58.0

hyundai getz

42

42.0

42.0

100.0

100

100.0

100.0

Total

Analysis: we analysed that 58% of our respondent are using maruti swift car and 42% use
getz. so we can conclude that maximum respondent use maruti swift car

37

ANALYSIS 3- security issues in the car.

security issue
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

18

18.0

18.0

18.0

partially imp

14

14.0

14.0

32.0

Imp

32

32.0

32.0

64.0

most imp

36

36.0

36.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 18% of our respondent said that security is not important, 14% of
our respondent said that security is partially important, 32% of our respondent said that
security is important and 36% of our correspondent said that security is very important. So
we can conclude that most of the respondent feels that security is important.

38

ANALYSIS 4- Luxury issues in the car.

luxury issue
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

22

22.0

22.0

22.0

partially imp

26

26.0

26.0

48.0

Imp

32

32.0

32.0

80.0

very imp

20

20.0

20.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 22% of our respondent said that luxury is not important, 26% of
our respondent said that luxury is partially important, 32% of our respondent said that luxury
is important and 20% of our respondent said that luxury is very important. So we can
conclude that most of the respondent feels that luxury is important

39

ANALYSIS 5- Pollution issues in the car.

pollution issue
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

16

16.0

16.0

16.0

partially imp

36

36.0

36.0

52.0

Imp

34

34.0

34.0

86.0

very imp

14

14.0

14.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 16% of our respondent said that pollution is not important, 36% of
our respondent said that pollution is partially important, 34% of our respondent said that
pollution is important and 14% of our respondent said that pollution is very important.

40

ANALYSIS -6 Value for money of a car.

value for money

Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

18

18.0

18.0

18.0

partially imp

14

14.0

14.0

32.0

Imp

32

32.0

32.0

64.0

very imp

36

36.0

36.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that

18% of our respondent said that value for money is not

important, 14% of our respondent said that value for money is partially important, 32% of
our respondent said that value for money is important and 36% of our respondent said that
value for money is very important. So we can conclude that most of the respondent feel that
value for money is important.

41

ANALYSIS 7- Price issues in the car.

price issue
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

16

16.0

16.0

16.0

partially imp

20

20.0

20.0

36.0

Imp

44

44.0

44.0

80.0

very imp

20

20.0

20.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 16% of our respondent said that price is not important, 20% of our
respondent said that price is partially important, 44% of our respondent said that price is
important and 20% of our respondent said that price is very important. So we can conclude
that most of the respondent feels that price issue is important.

42

ANALYSIS 8- Brand image of a car.

brand image
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

22

22.0

22.0

22.0

partially imp

26

26.0

26.0

48.0

Imp

32

32.0

32.0

80.0

very imp

20

20.0

20.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 22% of our respondent said that brand image is not important,
26% of our respondent said that brand image is partially important, 32% of our respondent
said that brand image is important and 20% of our respondent said that brand image are very
important. So we can conclude that m0st of the respondent feel that brand image issue is
important.

43

ANALYSIS 9- After sales service

after sales service

Frequency
Valid

Percent

Valid Percent

Cumulative Percent

not imp

10

10.0

10.0

10.0

partially imp

22

22.0

22.0

32.0

Imp

50

50.0

50.0

82.0

very imp

18

18.0

18.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 10% of our respondent said that after sales service issue are not
important, 22% of our respondent said that after sales service issue are partially important,
50% of our respondent said that after sales service issue are important and 18% of our
respondent said that after sales service issue are very important. So we can conclude that
m0st of the respondent feel that after sales service issue is important

44

ANALYSIS 10- Reliability of a car

reliability
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

12

12.0

12.0

12.0

partially imp

28

28.0

28.0

40.0

Imp

40

40.0

40.0

80.0

very imp

20

20.0

20.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 12% of our respondent said that reliability issue are not important,
28% of our respondent said that reliability issue are partially important, 40% of our
respondent said that reliability issue are important and 20% of our respondent said that
reliability issue are very important. So we can conclude that most of the respondent feel that
reliability issue is important.

45

ANALYSIS 11- Top Speed

top speed

Frequency
Valid

Percent

Valid Percent

Cumulative Percent

not imp

22

22.0

22.0

22.0

partially imp

26

26.0

26.0

48.0

Imp

32

32.0

32.0

80.0

very imp

20

20.0

20.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 22% of our respondent said that speed is not important, 26% of
our respondent said that speed is partially important, 32% of our respondent said that speed
are important and 20% of our respondent said that speed are very important. So we can
conclude that m0st of the respondent feel that speed issue is important.

46

ANALYSIS 12- Mileage of a car.

Mileage
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

10

10.0

10.0

10.0

partially imp

22

22.0

22.0

32.0

Imp

50

50.0

50.0

82.0

very imp

18

18.0

18.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 10% of our respondent said that mileage is not important, 22% of
our respondent said that mileage is partially important, 50% of our respondent said that
mileage is important and 18% of our respondent said that mileage is very important. so we
can conclude that m0st of the respondent feel that mileage is important.

47

ANALYSIS 13- Engine Power

engine power
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

22

22.0

22.0

22.0

partially imp

26

26.0

26.0

48.0

Imp

32

32.0

32.0

80.0

not imp

20

20.0

20.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 22% of our respondent said that engine power is not important,
26% of our respondent said that engine power is partially important, 32% of our respondent
said that engine power is important and 20% of our respondent said that engine power is very
important. So we can conclude that most of the respondent feels that engine power is
important.

48

ANALYSIS 14- Pick Up

pick up
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

22

22.0

22.0

22.0

partially imp

26

26.0

26.0

48.0

Imp

32

32.0

32.0

80.0

very imp

20

20.0

20.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 22% of our respondent said that pick up are not important, 26% of
our respondent said that pick up are partially important,32% of our respondent said that pick
up are important and 20% of our respondent said that pick up are very important. so we can
conclude that most of the respondent feel that pick up is important.

49

ANALYSIS 15- Resale Value

resale value
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

10

10.0

10.0

10.0

partially imp

16

16.0

16.0

26.0

Imp

52

52.0

52.0

78.0

not imp

22

22.0

22.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 10% of our respondent said that resale value are not important,
16% of our respondent said that resale value are partially important,52% of our respondent
said that resale value is important and 22% of our respondent said that resale value are very
important.

50

ANALYSIS 16- Power window

power window
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

12

12.0

12.0

12.0

partially imp

28

28.0

28.0

40.0

Imp

40

40.0

40.0

80.0

very imp

20

20.0

20.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 12% of our respondent said that power window are not important,
28% of our respondent said that power window

are partially important,40% of our

respondent said that power window are important and 20% of our respondent said that
power window are very important. so we can conclude that m0st of the respondent feel that
power window is important.

51

ANALYSIS 17- Power Seering

power steering
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

12

12.0

12.0

12.0

partially imp

28

28.0

28.0

40.0

Imp

40

40.0

40.0

80.0

very imp

20

20.0

20.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 12% of our correspondent said that power steering are not
important, 28% of our correspondent said that power steering are partially important,40% of
our respondent said that power steering are important and 20% of our respondent said that
power steering are very important. so we can conclude that m0st of the respondent feel that
power steering is important

52

ANALYSIS 18- Air Bag

air bag
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

10

10.0

10.0

10.0

partially imp

22

22.0

22.0

32.0

Imp

50

50.0

50.0

82.0

not imp

18

18.0

18.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 10% of our respondent said that air bags are not important, 22%
of our respondent said that air bags are partially important, 50% of our respondent said that
air bags are important and 18% of our respondent said that air bags are very important. So we
can conclude that most of the respondent feel that air bags are important.

53

ANALYSIS 19- Auto Transmission

auto transmission
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

16

16.0

16.0

16.0

partially imp

20

20.0

20.0

36.0

Imp

54

54.0

54.0

90.0

very imp

10

10.0

10.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 16% of our respondent said that auto transmission is not
important, 20% of our respondent said that auto transmission is partially important, 54% of
our respondent said that auto transmission is important and 10% of our respondent said that
auto transmission is very important. so we can conclude that m0st of the respondent feel that
auto transmission is important.

54

ANALYSIS 20- Central Locking

central locking
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

12

12.0

12.0

12.0

partially imp

28

28.0

28.0

40.0

Imp

40

40.0

40.0

80.0

very imp

20

20.0

20.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 12% of our respondent said that central locking is not important,
28% of our respondent said that central locking is partially important, 40% of our respondent
said that central locking is important and 20% of our respondent said that central locking is
very important. so we can conclude that m0st of the respondent feel that central locking is
important.

55

ANALYSIS 21- Trouble Free Performance

trouble free performance
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

not imp

22

22.0

22.0

22.0

partially imp

26

26.0

26.0

48.0

Imp

32

32.0

32.0

80.0

very imp

20

20.0

20.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 22% of our respondent said that trouble free performance is not
important, 26% of our respondent said that trouble free performance is partially important,
32% of our respondent said that trouble free performance is important and 20% of our
respondent said that trouble free performance is very important. so we can conclude that m0st
of the respondent feel that trouble free performance is important.

56

ANALYSIS 22- Type of complain

type of complain
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

minor

78

78.0

78.0

78.0

major

22

22.0

22.0

100.0

Total

100

100.0

100.0

Analysis- we analysed that 78% of our respondent said that type of complain is minor, 22%
of our respondent said that type of complain are major. so we can conclude that m0st of the
respondent encounter minor problem.

57

ANALYSIS 23- Time of Complain

time of complain
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

Regularly

22

22.0

22.0

22.0

not so often

78

78.0

78.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 78% of our respondent said that do not complain that often, 22%
of our respondent said they compain regularly, so we can conclude that most of the
respondents complains are not so often.
58

ANALYSIS 24- Age of customer

age of customer
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

25-35

52

52.0

52.0

52.0

36-45

24

24.0

24.0

76.0

46-55

14

14.0

14.0

90.0

55+

10

10.0

10.0

100.0

Total

100

100.0

100.0

Analysis- we analysed that 52% of the respondents using car fall in the age group of 25-35,
24% of the respondents are of the age grup 36-45, 14% of the respondents fall in the age
group of 46-55 and 10% of the respondents are of the age 55 and above. so we conclude that
most of the respondents using car fall in the age group of 25-35.

59

ANALYSIS 25- Income of the Respondent

income of respondent
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

<5 lakh

48

48.0

48.0

48.0

5-7 lakh

28

28.0

28.0

76.0

7-10 lakh

14

14.0

14.0

90.0

>10 lakh

10

10.0

10.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 48% of the respondents earn below 5 lakh, 28% of the
respondents earn between 5-7 lakh, 14% of them earn between 7-10 lakh, 10% of them earn
above 10 lakh. And hence we can conclude that mst of the respondents using car earn below
5 lakh.

60

ANALYSIS 26- Occupation of Respondent

occupation of respondent
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

Student

20

20.0

20.0

20.0

pvt job

46

46.0

46.0

66.0

govt job

22

22.0

22.0

88.0

self employed

12

12.0

12.0

100.0

100

100.0

100.0

Total

Analysis- we analysed that 20% of the respondents are student, 46% of the respondents are in
private job, 22% of them are in government job, 12% of them are self employed. And hence
we can conclude that most of the respondents using car are in private

61

CHAPTER-5
FINDINGS

62

1.

It was found that customer of Maruti Swift prefer same car for repeated needs. On
the other hand customers of Hyundai Getz go for other car for repeated needs.

2. The analysis shows that Maruti Swift customer were more satisfied with the features
of the car than those using Hyundai Getz.

3. The study shows that Maruti Swift customers were more satisfied with the
performance of the car than those using Hyundai Getz.

4. The study explains that Maruti Swift customers were more satisfied with the after
sales service of the car than those using Hyundai Getz.

5. The analysis depict that Maruti Swift customers were more satisfied with the luxury
of the car than those using Hyundai Getz.

6.

It shows that Maruti Swift customers were more satisfied with the comfort of the
car than those using Hyundai Getz.

7.

It was found that Hyundai Getz customers were more satisfied with the boot space
of the car than those using Maruti Swift.

8.

The analysis shows that Maruti Swift customers were happy with the availability of
the service stations which are present in almost every part of the country whereas
case was not same with the Hyundai Getz customers.

9. According to the analysis Maruti Swift customers were more satisfied with the
mileage of the car than those using Hyundai Getz.

10. According to the analysis Maruti Swift customers were more satisfied with the
safety feature of the car than those using Hyundai Getz.

11. It was found that Maruti Swift customers regarded their car as one which satisfies
their every need and also provided the value for their money.

63

CHAPTER-6
CONCLUSION

64

1. Maruti being the market leader in India is cashing its goodwill in terms of good brand
recall, trust on brand, brand value and customer satisfaction.

2. Maruti has much better after sales service and when it comes to comparison customers
often look for it as it is serving its customers well and to the fullest.
3. While selecting a car between swift and getz customers do not go for price, fuel efficiency
kind of things but look services, interiors, maintenance, after sales services and of course
performance of the car.

4. Televisions and recommendations by friends and families affect the purchase decision of a
customer when selecting a car between the two.
5. Hyundai Getz has much more leg space than Maruti swift as its just being criticised on is
factor.

6. People are more bent towards swift due to its looks and muscular kind of body with good
colours.

7. Most of the respondents are satisfied with their purchase be it swift or getz.
8. Analysis was done on the basis of Features, after sales service, boot space and comfort of
the car in which Swift customers were more satisfied with the features, after sales services
and mileage of the car.Getz customers were more satisfied with the boot space and comfort of
the car.

65

Chapter -7
RECOMMENDATIONS

66

1.

Maruti Swift & Hyundai Getz are more or less same on performance, features and

fuel efficiency so they must work out with their marketing strategy and after sales services.

2.

Hyundai must be compete with the marutis service stations so it must built in their

own USP in terms of service or extra service in terms of looks or performance which can help
Hyundai to beat the maruti over this exclusive service they are providing from years.

3.

Maruti swift must enhance their leg space for the back seaters as there is much less

space over there and seaters do not feel very comfortable while travelling.

4.

Hyundai getz with more down siding seats gives a uncomfortable drive even to the

taller drivers as the visibility gets disturbed while driving because of downwards seats so getz
give new seats with much higher base so that driver can enjoy the better drive of the car.

5.

Maruti swift suffers from the lower visibility as its beam being much broader and

hence gives a lesser clarity while cutting the car over different periods and roads, back side
visibility is also not very clear in swift and so maruti must give some attention to these points
to be in the better position than getz.

67

CHAPTER -8
LIMITATIONS

68

1. The study was confined only to Dwarka. Thus, the findings may not be applicable to
other parts of the country because of socio-economic and cultural differences resulting in
variation of perceptions and preferences.

2. Most of the respondents were not ready to fill the questionnaires, so the questionnaires
have to be filled by me on account of their impression, which might not have flown
properly in the responses marked by me.

3. The sample size is probably too small to judge the decision making criteria of the
respondents spread over a huge market.

69

BIBLIOGRAPHY

70

Reference books
Koontz O Donnel, Essential of Management Concept, 5th Edition, Tata McGraw Hill
Publishing Company Ltd.
Philip Kotlar, Marketing Management, 4th Edition, Taxmann Publishing (P) Ltd.
Ramaswamy Namakumari, Marketing Management, Galgotia Publishing Company
C R Kothari, Research Methodology
Websites
MarutiIndiaMotors.co.in
Maruti/india/passion html
Magazines
Auto India
Auto Expo
Business India
Business Today

Newspapers

The Times of India

Hindustan Times

Economic Times

71

ANNEXURE

72

QUESTIONNAIRE

QUE1. Are you using a car?

a) Yes

b) No

QUE2.Which are the brands you are aware of?

a)...............................

b).......................................

c)...............................

d).......................................

QUE3.Which car you are using?

a)Maruti swift

b) Hyundai getz

QUE4.What is your average daily travel per day?

a)<20km

b)20-40km

c)40-60km

d)> 60km

QUE5.How many cars do you own?

...............................................................................
QUE6.What are the factors that influence you while using a car?
VERY

IMPORTANT

IMPORTANT

PARTIALLY

NOT

IMPORTANT

IMPORTANT

PARTIALLY

NOT

IMPORTANT

IMPORTANT

Security issue
Luxury issue
Pollution issue
Value for money
QUE7. What do you consider while buying a car?
VERY

IMPORTANT

IMPORTANT
Price

73

Brand image
After

sales

service
Reliability

QUE8.How far these things influence you while buying a car?

VERY

IMPORTANT

IMPORTANT

PARTIALLY

NOT

IMPORTANT

IMPORTANT

Colours
available
Top speed
Mileage
Engine power
Pick-up
Resale value
Fair price

QUE9.How far is these additional features important to you in a car?

VERY

IMPORTANT

IMPORTANT
Power
window
Power steering
Air bags
Lighter
Auto
transmission
Central
locking

74

PARTIALLY

NOT

IMPORTANT

IMPORTANT

Alloy Wheels

QUE10.Which car you will prefer for your repeat needs?

a)Same

b)other (Please specify)

QUE11.Please rate your satisfaction level in the car you are using on scale of (1 and
2)1=completely satisfied

2=not satisfied
1

Features
Performance
After

sales

service
Luxury
Safety
Value for money
Comfort
Service stations
Mileage
Boot space

QUES12. Type of complaint

a) minor

b) major

QUES13.How often do you find complaints in the car you are using?
a) Regular

b) not so often

QUES14.Any suggestions for improvement that you would like to have in your car.
ANS: -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

75

CUSTOMERS PROFILE:
NAME: --------------------------------------------------------------------AGE: a) 25-35

b) 36-45

c) 46-55

d) 55

Income of correspondent:
a)<5 lakh

b)5-7 lakh

c)7-10 lakh

d)>10 lakh

OCCUPATION:
a) Student

b) Private Job

c) Government job

d) self employed

76