Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

Chapter-I
Introduction
The automobile industry in India,thetenth largest intheworld with an annual production of
approximately 2 million units, is expected to become one ofthemajor global automotive
industries inthecoming years. A number of domestic companies produce automobiles in India
andthegrowing presence of multinational investment, too, has led to an increase in overall
growth. Followingtheeconomic reforms of 1991theIndian automotive industry has
demonstrated sustained growth as a result of increased competitiveness and relaxed
restrictions In 1953,thegovernment of India andtheIndian private sector initiated
manufacturing processes to help developtheautomobile industry, which had emerged
bythe1940s

in

nascent

form.

Between

1970

totheeconomic

liberalization

of

1991,theautomobile industry continued to grow at a slow pace due tothemany government

restrictions. A number of Indian manufactures appeared between 1970-1980.Japanese
manufacturers enteredtheIndian market ultimately leading totheestablishment of Maruti
Udyog. A number of foreign firms initiated joint ventures with Indian companies.
Followingtheeconomic reforms of 1991,theautomobile section underwent delicensing and
opened up for 100 percent Foreign Direct Investment. A surge in economic growth rate and
purchasing power led to growth intheIndian automobile industry, which grew at a rate of 17%
on an average sincetheeconomic reforms of 1991.theindustry provided employment to a total
of

13.1

million

people

as

of

2006-07,

which

includes

direct

and

indirect

employment.theexport sector grew at a rate of 30% per year during early 21st century.
However,theoverall contribution of automobile industry in India totheworld remains low as
of 2007. Increased presence of multiple automobile manufacturers has led to market
competitiveness and availability of options at competitive costs Indias car market has
emerged as one ofthefastest growing intheworld.thenumber of cars sold domestically is
projected to double by 2010, and domestic production is skyrocketing as foreign makers are
setting up their own production plants in India.thegovernments 10-year plan aims to create a
$145 billion auto industry by 2016. According to McKinsey,theauto sectors drive to lower
costs will push outsourcing.theauto sector could be worth $375 billion by 2015, up from $65
billion in 2002. McKinsey thinks India could capture $25 billion of this amount. Out of 400

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors
Indian suppliers, 80 percent havetheISO 9000 certificatethe international standard for
quality management
Tata Motors

Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive
Company), was formed in 1954. It istheonly fully integrated automobile manufacturer that
now stands as India's largest andtheworlds 5th largest passenger automobile and commercial
vehicle manufacturing company with a product range designed to meet national and
international transportation needs.

Tata Motors has a wide portfolio ranging from a Tata Mercedez Benz truck to diversifying
into passenger cars like Tata Sierra,Tata Estate,Tata Indigo and Indica, concept vehicles like
Aria Roadster and Tata Elegante, commercial vehicles like Tata heavy trucks and military
vehicles. Tata Motors was first listed ontheNYSE in 2004. It created wealth of Rs. 320bn
during 2001-2006 and stood among top 10 wealth creators in India. It has its manufacturing
bases in Jamshedpur, Lucknow and Pune. Tata Motors has recently had a couple of important
mergers and acquisitions like with JLR in UK, Daewoo in South Korea, Hispanso and a JV
with Fiat.

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors
SWOT Analysis

Strengths

Post liberalization, in order to expand rapidly,thecompany adoptedtheroute to joint

ventures (JV):

21% stake in Hispano Carrocera, a Spanish bus manufacturing company and

introducing its high-end inter-city buses inthecountry.

Acquisition of Jaguar and Land Rover of UK, help complete its portfolio
inthepremium segment

A 70% JV with Thailands Thonburi (auto assembler) which will set up a plant to
manufacture pick-ups and will sell them in Thailand.

The 25MT GVW Tata Novus launched from Daewoos platform (TDCV Tata
Daewoo Commercial Vehicle Company).

51:49 JV with Brazilian based Marcopolo (bus building). This JV is to manufacture

and assemble fully-built buses and coaches targeted at developing mass rapid
transportation systems.

WEAKNESSES

Tata Motors' range of passenger cars is still not comprehensive by industry standards.
It has a limited product portfolio which has given its key competitors (Hyundai
motors, Maruti Suzuki) an extra edge.

Even after being in the passenger cars market for quite some time, somewhere in the
minds of consumers Tata motors is still synonymous with heavy and commercial
vehicle makers and not passenger car makers. Also because of this consumers may
think the passenger cars can lack aesthetics and are more built for robustness.

According to auto experts, low cost is a stronger motive at Tata Motors that
sometimes makes quality take a backseat.

The company is overstaffed and hence human resource utilization is sub optimal.

Also decision making gets a hard hit due to extensive hierarchy prevalent at Tata
Motors.
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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

OPPORTUNITIES

Tata plans to leverage onthestrong presence of TDCV intheheavy-tonnage range and

introduce products in India at an appropriate time.

The JV with Marcopolo will be beneficial to both companies sincethelatter will

absorb technology and expertise in chassis and aggregates from Tata Motors, and
Marcopolo will provide know-how in processes and systems for bodybuilding and bus
body design.

JV with Fiat, it is likely to gain access to Fiats diesel technology and tothelatters
strong overseas distribution network for its passenger cars.

Tata Motors may extend this relationship to other segments like pick-ups and
MHCVs.

Launch oftheglobal truck will marktheentry ofthecompany into developed markets

like Europe andtheUSA. Working with Iveco means thatthedesigns will be in sync
withtheneeds of sophisticated European customers.

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

Maruti Suzuki

Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading fourwheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a
majority stake intercompany. It wasthefirst company in India to mass-produce and sell more
than a million cars. It is largely credited for having brought in an automobile revolution to
India. It is the market leader in India. On 17 September 2007, Maruti Udyog was renamed to
Maruti Suzuki India Limited. the company's headquarters remain in Gurgaon, near Delhi.
Maruti Suzuki is one of India's leading automobile manufacturers and the market leader
inthecar segment, both in terms of volume of vehicles sold and revenue earned. Until
recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki
of Japan.theIndian government held an initial public offering of 25% of the company in June
2003. As of May 10, 2007, Govt. of India sold its complete share to Indian financial
institutions. With this, Govt. of India no longer has stake in Maruti Udyog.
Maruti Udyog Limited (MUL) was established in February 1981, thoughtheactual production
commenced in 1983. Through 2004, Maruti has produced over 5 Million vehicles. Marutis
are sold in India and various several other countries, depending upon export orders. Cars
similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki in Pakistan
and other South Asian countries.
The company annually exports more than 30,000 cars and has an extremely large
domestic market in India selling over 500,000 cars annually. Maruti 800, till 2004,
wastheIndia's largest selling compact car ever since it was launched in 1983. More than a
million units of this car have been sold worldwide so far. Currently, Maruti Alto topsthesales
charts.
Due tothelarge number of Maruti 800s sold intheIndian market,theterm "Maruti" is
commonly used to refer to this compact car model. Till recentlytheterm "Maruti", in popular
Indian culture, was associated totheMaruti 800 model.
Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has
beentheleader oftheIndian car market for over two decades.
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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors
Its manufacturing facilities are located at two facilities Gurgaon and Manesar south
of New Delhi. Marutis Gurgaon facility has an installed capacity of 350,000 units per
annum.theManesar facilities, launched in February 2007 comprise a vehicle assembly plant
with a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity
of 100,000 engines and transmissions.
Manesar and Gurgaon facilities have a combined capability to produce over 700,000 units
annually. More than halfthecars sold in India are Maruti cars.thecompany is a subsidiary of
Suzuki Motor Corporation, Japan, which owns 54.2 per cent of Maruti.therest is owned
bythepublic and financial institutions. It is listed ontheBombay Stock Exchange and National
Stock Exchange in India.
During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In
all, over six million Maruti cars are on Indian roads sincethefirst car was rolled out on
December 14, 1983.
Maruti Suzuki offers 10 models, ranging fromthepeoples car, Maruti 800, for less
than Rs 200,000 ($ 5000) ex-showroom tothepremium sedan SX 4 and luxury SUV, Grand
Vitara. Suzuki Motor Corporation,theparent company, is a global leader in mini and compact
cars for three decades. Suzukis technical superiority lies in its ability to pack power and
performance into a compact, lightweight engine that is clean and fuel efficient.
Maruti is clearly an employer of choice for automotive engineers and young managers
from acrossthecountry. Nearly 75,000 people are employed directly by Maruti and its
partners.The company vouches for customer satisfaction. For its sincere efforts it has been
rated (by customers)first in customer satisfaction among all car makers in India for seven
years in a row in annual survey by J D Power Asia Pacific.
Maruti Suzuki was born as a government company, with Suzuki as a minor partner, to
make a peoples car for middle class India. Overtheyears,theproduct range has widened,
ownership has changed hands andthecustomer has evolved. What remains unchanged, then
and now, is Marutis mission to motorize India.

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

SWOT analysis

Strengths:

Established distribution and after sales networks

Understanding of the Indian market and ability to liaison withthegovernment.

Ability to design products with differentiating features

Brand image

Experience and know-how in technology

Weaknesses

Lack of experience with foreign market

Heavy import tariffs

Opportunities

Government subsidies

Tax benefits

Foreign collaboration

Increased purchasing power of Indian middleclass category

Threats

Threats from Chinese manufacturers

Indian as well as foreign competitors.

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

PRODUCTS OF MARUTHI SUZUKI :

Available Car Models
Maruti Suzuki Zen Estilo

Maruti Suzuki Wagon R

Maruti Suzuki Wagon R Duo

Maruti Suzuki A-Star

Maruti Suzuki Versa

Maruti Suzuki Ritz

Maruti Suzuki Swift

Maruti Suzuki Swift Dzire

Maruti Suzuki Gypsy

Maruti Suzuki SX4

Maruti Suzuki Grand Vitara

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors
4Ps OF MARUTI SUZUKI SWIFT:

PRODUCT

PRICE

PLACE

PROMOTION

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors
PRODUCT:
The all-new Maruti Suzuki Swift is fully loaded with a range of exciting new features.
It's a perfect complement to your evolved tastes and lifestyle. Andthebest way to take your
driving pleasure to a brand-new high.European Styling. Japanese Engineering. Dream-Like
Handling.

The new Swift is a generation different from Suzuki design. Styled with a clear sense of
muscularity, its one-and-a-half box, aggressive form makes for a look of stability, a sense that
it is packed with energy and ready to deliver a dynamic drive.Its solid look is complemented
by an equally rooted road presence and class-defining ride quality. New chassis systems
allow forthefront suspension lower arms, steering, gearbox and rear engine mounting to be
attached to a suspension frame. You get lower road noise, and a greater feeling of stability as
you sail over our roads with feather-touch ease.
There are three variants of Maruti Suzuki Swift :
Swift LXi
Swift VXi
Swift ZXi
3 assist grips, 3 spoke urethane steering wheel, antenna, cabin light (3 position), console
box (lower), cup holders (front 2, rear1), front door trim pockets, green tinted glass window,
halogen headlamps, headlamp leveling device, heater and manual Air conditioning, OVRM
(internally adjusted), rear fog lamps, wind screen wiper 2 speed plus 1 speed intermittent,
tailgate opener key type, trip meter (digital display), sun visors (both sides), brake assist ,
child lock (rear door), high mounted stop lamp, power steering, rear seat belts etc.
arethefeatures available in this model.

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

BRAND HIERARCHY OFtheCOMPANY

The Product Line:
The Indian passenger car market was divided into various segments and sub-segments
onthebasis of price, size (i.e. length ofthemodel and its weight) and other factors (including
engine capacity). MUL had a presence in allthesegments and sub-segments.

MARUTI
SUZUKI

City Car

Maruti 800

Maruti Alto

Maruti Zen
Estilo

Suzuki Alto
(A-star)

Suzuki Splash

Super mini
Car
Maruti
Wagon-R

Maruti
Suzuki Swift

Compact Car

Maruti
Suzuki SX4

Maruti DZiRE

Sports Utility
Vehicle
Suzuki Grand
Vitara

Maruti Gypsy

Microvan

Maruti Omni

Maruti Versa

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

Products of TATA Motors

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

[1] Passenger cars and utility vehicles

[2]Commercial vehicles

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

MARKETING STRATEGIES
Launch Of Tata Nano
TATA unveiled its long awaited 1 Lakh rupee car (actually a little over 1 lakh after tax)
forthemasses and they call it The Peoples Car. Its a sweet looking small car, just enough
to take four people aroundthecity. 1 Lakh rupees roughly translate to 2500 rupees monthly
installment and because of this reason TATA is expect to sell record breaking numbers and
leave Indian roads blocked.

TATA Nano will hittheroads and as it is a definite threat to Maruti 800. TATA stated
thattheinitial production of this car will be of 250,000 a year. After about four years of hard
efforts TATA Nano (1 lakh rupee car) was on road now.theintroduction oftheNano received
media attention due to its targeted low price.thecar is expected to boosttheIndian economy,
create entrepreneurial-opportunities across India, as well as expandtheIndian car market by
65%.thecar was envisioned by Ratan Tata, Chairman oftheTata Group and Tata Motors, who
has described it as an eco-friendly "people's car". Nano has been greatly appreciated by many
sources andthemedia for its low-cost and eco-friendly initiatives which include using
compressed-air as fuel and an electric-version (E-Nano). Tata Group is expected to mass
manufacturetheNano, particularlytheelectric-version, and, besides selling them in India, to
also export them worldwide.

Critics ofthecar have questioned its safety in India (where reportedly 90,000 people are killed
in road-accidents every year), and have also criticizedthepollution that it would cause
(including criticism by Nobel Peace Prize winner Rajendra Pachauri). However, Tata Motors
has

promised

that

it

would

definitely

release

Nano's

eco-friendly

models

alongsidethegasoline model.
The Nano was originally to have been manufactured at a new factory in Singur, West Bengal,
but increasingly violent protests forced Tata to pull out October 2008. Currently, Tata Motors
is reportedly manufacturing Nano at its existing Pantnagar (Uttarakhand) plant and a mother
plant has been proposed for Sanand Gujarat.thecompany will bank on existing dealer network
for Nano initially.thenew Nano Plant could have a capacity of 500,000 units, compared to
300,000 for Singur. Gujarat has also agreed to match alltheincentives offered by West Bengal
government.
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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors
Currents facts

Today Advertising is one ofthemost common ways to make car buyer or car enthusiast aware
ofthenew car with special promotion price. Another more important way of advertising is to
create an image or brand image. Take BMW Z3 for example, it was introduced in 1996 and
shortlythecar has been used inthefamous James Bond movie. Overtheyears Tata Motors have
been successful in creating their brand image.

The packaging, innovations, and quality control. Tata Motors provide many innovative
features to attract car lover. One of these innovations istheTata Safari 4X4 Dicor that has
Reverse Guide System. A weather-proof camera is fixed totherear car to helpthedriver
while reversingthecar.

There are various factors to determine a price of a car. These factors are such as market
condition (it cant be too low or too high withtheprices of same vehicle from competitors, it
has to be at par), cost incurred to build a car, profit by company, dealer profit. Giving
discount every month and special promotion for certain type of vehicle also one ofthestrong
strategy use by Tata Motors. Discount can be made from Companys profit or from dealers
profit at certain range.

Place of dealership does play an important role.thechannel of distribution, physical location,

and dealership method of distribution and sales is generally adopted.thedistribution of vehicle
must be in a very systematic way, fromtheplant to dealership and to end user. This is not only
in India itself but also totheworld-wide dealership.

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

Consumer Buying Behavior

Consumer Buying Decision Process

There are following five stages in consumer buying decision Process.

1. Problem identification:The buying process starts whenthebuyer recognizes a problem or need.theneed can be
triggered by internal or external stimuli.

Marketers need to identifythecircumstances that trigger a Particular need. By gathering

information from a number of consumers, Marketers can identifythemost frequent stimuli that
spark an interest in a product category. They can then develop marketing strategies that
trigger consumer interest.

2. Information Search:The consumer tries to collect information regarding various products/service. Through
gathering information,theconsumer learns about completing brands and their features.
Information may be collected form magazines, catalogues, retailers, friends, family members,
business association, commercial, chamber of commerce, telephone directory, trade fair etc.
Marketers should find outthesource of information and their relative degree importance
totheconsumers.

3. Evaluation of alternative:There is no single process used by all consumers by one consumer in all buying situations.
There is several First,theconsumer processes, some basic concepts are:
First,theconsumer is trying to satisfy need.

Second,theconsumer is looking for certain benefits fromtheproduct solutions.themarketer

must know which criteriatheconsumer will use inthepurchase decision.

4. Choice of purchasing decision:-

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors
From amongthepurchase of alternativestheconsumer makesthesolution. It may be to buy or
not to buy ifthedecision is to buy.theother additional decisions are. Which types of bike he
must buy from whom to buy a bike? Howthepayment to be made? And so on.themarketer up
to this stage has tried every means to influencethepurchase behavior, butthechoice is properly
consumers. Intheevaluation stagetheconsumer forms preferences amongthebrands inthechoice
set.theconsumer may also form an intention to butthemost preferred brand.

5. Post Purchase Behavior:After

purchasetheproduct,theconsumer

will

experiencethesame

level

of

product.theMarketers job not end whentheproduct is buying must monitor post-purchase

satisfaction, post-purchase action, post-purchase use and disposal.

Post Purchase Satisfaction:The buyer, S satisfaction is a function of closeness betweenthebuyer, S expectation

andtheproducts

Perceiver

performance.thelargerthegap

between

expectation

and

performance,thegreatertheconsumer dissatisfaction.

Post purchase Action:The Consumer, S satisfaction or dissatisfaction withtheproduct influence subsequent

behavior. Iftheconsumer satisfied, he or she will exhibit a higher probability of
purchasingtheproduct again. Dissatisfaction consumer may abandon and returntheproduct.

Post-Purchase Use or Disposal:The marketer should also monitor new buyers use and dispose oftheproduct. Iftheconsumer
storetheproduct in a close,theproduct is probably not very satisfying. Iftheconsumer
throwstheproduct away,themarketer needs to know how they dispose of it; especially it can
be hurttheenvironment.

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

Characteristic of Buyer Behaviors

The chief characteristics ofthebuyers behaviors are as
Follow: It consists of mental and physical activities which consumers undertake to get goods
and services and obtain satisfaction from them.
It includes both observable activities such as walking

throughthemarket to

examine merchandise and making a purchase and mental activities-such as forming

attitudes, perceiving advertising material, and learning to prefer particular brands.
Consumer behaviors are very complex and dynamic to constantly changing. And
therefore, management need to adjust withthechange otherwise market may be lot.
The individuals specific behaviors inthemarket place is affected by internal factor,
such as need , motives, perception, and attitudes, as well as by external of
environment influences such asthefamily social groups, culture, economics and
business influences.

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

FUNCTIONAL AREAS OFtheTATA COMPANY

Human Resource Department:

Hiring Practices:
Hiringtheright talent isthegreatest challenge in business environment and new and innovative
hiring strategies aretheneed ofthehour if Indian companies have to succeed inthechanging
global scenario. With Indian companies enteringthephase of global mergers and acquisitions,
already there is a shift in standard hiring practices,thecompensation being offered,
sharingthevision ofthecompany and transmitting a sense of passion inthecompany
totheprospective employee will go a long way in attractingtheright talent. Some
oftheinnovative hiring strategies could include hiring teams and not just individuals and
offering education and placement packages. Overthepast few years HR is witnessing a
dramatic increase in lateral hiring of professionals with some years of experience, hiring
fromthepublic sector as well as experienced people looking for second careers.thechallenge
facing many firms is to hire with retention.A smart and sophisticated workforce will
bethemost important corporate resource overthenext 20thedemand for this resource is sure to
go up; however,thesupply is already dwindling.
1. Re-organizing theorganizational structure of co. :
Atthetime of recession its important task of HR personal to reorganizethestructure
ofthecompany. so as to avoid extra man force and duplication of work.
2. Reducing intheincentives given to employees :
Human resource manger should cut incentives of individuals. for ex-If marketing manager
used to get incentives for hotelling accommodations 2000 per day. it should be cut down to
1200 per day..as already due to recession he will get equal amount of service by
payingtheless price.

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors

Finance Department
Mar ' 11

Mar ' 10

Mar ' 09

Mar ' 08

Mar ' 07

Equity share capital

634.65

570.60

514.05

385.54

385.41

Share application money

3.06

Preference share capital

Reserves & surplus

19,351.40 14,208.55 11,855.15 7,428.45

6,458.39

Secured loans

7,766.05

7,742.60

5,251.65

2,461.99

2,022.04

Unsecured loans

8,132.70

8,883.31

7,913.91

3,818.53

1,987.10

Total

35,887.86 31,405.06 25,534.76 14,094.51 10,852.94

Sources of funds
Owner's fund

Loan funds

Uses of funds
Fixed assets
Gross block

21,883.32 18,416.81 13,905.17 10,830.83 8,775.80

Less : revaluation reserve

24.19

24.63

25.07

25.51

25.95

Less : accumulated depreciation

8,466.25

7,212.92

6,259.90

5,443.52

4,894.54

Net block

13,392.88 11,179.26 7,620.20

5,361.80

3,855.31

Capital work-in-progress

4,058.56

5,064.96

2,513.32

Investments

22,624.21 22,336.90 12,968.13 4,910.27

2,477.00

5,232.15

6,954.04

Net current assets

14,775.61 12,329.48 10,836.58 10,781.23 10,318.42

Current assets, loans & advances

Less

current

liabilities

& 18,963.40 19,672.73 12,846.21 12,029.80 8,321.20

provisions
Total net current assets

-4,187.79

-7,343.25

-2,009.63

-1,248.57

1,997.22

Miscellaneous expenses not written

2.02

6.05

10.09

Total

35,887.86 31,405.06 25,534.76 14,094.51 10,852.94

Notes:

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Project on Comparative Study of Consumer Behavior Between

Maruti Suzuki & Tata Motors
Marketing department

Marketing strategies of TATA motors is one ofthemost successful marketing strategies

in automobile industry. Tata Motors Company is able to produce more than 4 million
different types of vehicles such ace, trucks, commercial vehicles, 44etc
sincethecompany began in 1945. Meanwhile, Tata Motors Limited has also
becomethelargest automobile producer in India market.
Marketing strategies of Tata Motors

Following are some examples ofthepromotion of Tata Vehicles:

Introduction ofthenew Tata Nano:

theintroduction oftheNano received media attention due to its targeted low price.theFinancial
Times reported: "If ever there were a symbol of Indias ambitions to become a modern
nation, it would surely betheNano,thetiny car withtheeven tinier price-tag. A triumph of
homegrown engineering,the$2,200 (1,490, 1,186) Nano encapsulatesthedream of millions
of Indians groping for a shot at urban prosperity."thecar is expected to boosttheIndian
economy, create entrepreneurial-opportunities across India as well as expandtheIndian car
market by 65%thecar was envisioned by Ratan

Tata , Chairman oftheTata Group and Tata

Motors, who has described it as an eco-friendly "people's car". Nano has been greatly
appreciated by many sources andthemedia for its low-cost and eco-friendly initiatives which
include using compressed-air as fuel and an electric-version (E-Nano Tata Group is expected
to mass-manufacturetheNano, particularlytheelectric-version, and, besides selling them in
India, to also export them worldwide Critics ofthecar have questioned its safety in India
(where reportedly 90,000 people are killed in road-accidents every year), and have also
criticisedthepollution that it would cause (including criticism by Nobel Peace Prize winner
Rajendra

Pachauri ). However, Tata Motors has promised that it would definitely release

Nano's eco-friendly models alongsidethegasoline-modelThe Nano was originally to have

been manufactured at a new factory in Singur, West Bengal, but increasingly violent protests
forced Tata to pull out October 2008. (See Singur

factory pullout

below.) Currently, Tata

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Project on Comparative Study of Consumer Behavior Between

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Motors is reportedly manufacturing Nano at its existing Pantnagar(Uttarakhand) plant and a
mother plant has been proposed for Sanand Gujarat.]The company will bank on existing
dealer network for Nano initially.thenew Nano Plant could have a capacity of 500,000 units,
compared to 300,000 for Singur. Gujarat has also agreed to match alltheincentives offered by
West Bengal government.Cost Cutting features
The Nano's boot does not open, insteadtherear seats can be folded down to
accesstheboot space
It has a single windscreen wiper instead oftheusual Some exterior parts of it are
glued together, rather than welded.
It has no power steering.
Its door opening lever was simplified.
It has 3 nuts onthewheels instead ofthestatutory 4 nuts.
It only has 1 side view mirrorPriceTata initially targetedthevehicle as "the least
expensive production car intheworld"aiming for a starting price of 100,000 rupees or
approximately US$2000 (using exchange rate as of March 22, 2009)6 years ago,
despite rapidly rising material prices atthetimeAs of August 2008, material costs had
risen from 13% to 23% overthecars development, and
Tata facedthechoice of:
introducingthecar with an artificially low price through government subsidies and
tax-breaks
forgoing profit onthecar
using vertical-integration to artificially boost profits on cars attheexpense of their
materials industries
partially using inexpensive polymers or biodegradable plastics instead of a full
metal-body raisingtheprice ofthecar option.Model versionsAt its launchtheNano was
available in three trim levels:
the basic Tata Nano Std priced at 123,000 Rupees has no extras; the deluxe Tata
Nano CX at 151,000 Rupees has air conditioning;
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Project on Comparative Study of Consumer Behavior Between

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FUNCTIONAL AREAS OFtheMARUTI SUZUKI

Human Resource department

Recruitment and selection process:

1. Meaning of recruitment:
It is a process of searchingthepotential candidate and offers him or herthejob. It is positive in
nature intheIndian context. Process of identifying and hiring best qualified candidate for a job
vacancy in a most timely and cost effective manner.

2. Meaning of Selection:
It istheprocess of searchingthepotential candidate. It is negative in nature intheIndian
context but positive in U.S context.Steps involved intheSelection ProcessSelection
process consists a series of steps and at each stage facts may come into light that may
lead to rejection ofthe application oftheapplicants. It is a series of successive hurdles
or barriers which an applicant must have to cross.A)

Preliminary Interview (Screening Applications) :-

Initial screening is done to weed out totally undesirable or unqualified candidate

attheoutset. It is essentially a sorting process in which prospective candidate are given
necessary information

aboutthenature

ofthejob

andtheorganisation

atthesame

time,thenecessary information is also elicited fromthecandidate about their education,

skills, experience, salary expected andthelike . It helps to determine whether it is
worthwhile for a candidate to fill uptheapplication form.

A) Application Form :Application form is a traditional and widely used device for collecting information
aboutthecandidate. It should provide alltheinformation relevant to selection, where
refeErence for caste, religion, birth place, may be avoided as it may be regarded an
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Project on Comparative Study of Consumer Behavior Between

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evidence of description.C)Selection Test :-

Psychological test are being

increasingly used in employee selection where a test may evolve some aspects of an
individuals attitude , behaviour and performance. Tests are useful whenthenumber of
applicants is large as

atthebest it reveals thatthecandidate who scores

abovethepredetermined cutoff points are likely to be more successful than those

scoring belowthecut off points.

B) Employee Interview:-

Interview is an essential element of selection and no selection procedure is complete

without one or more personal interview, wheretheinformation.
collected through application letter or application forms and test can be crossed
checked intheinterview.E)Medical Examination :crossedtheabove stage

are sent

forthephysical

Applicants who have

medical

examination either

tothecompanys physician or to a medical officer approved forthepurpose . Such

examination servesthefollowing purpose :-1)It determines whetherthecandidate is
physically fit to performthejob where those who are physically unfit are rejected.2)It
preventstheemployement of people suffering from contagious diseases.3)It identifies
candidate who are are otherwise suitable but requires specific job due to physical
handicaps and allergies.A)Reference Checks :-

theapplicants are asked to mention in

his application form,thenames and address of two or more persons who knows him
very well. These may be their previous employer , heads of educational institution or
public figures. These people are requested to give their opinion aboutthecandidate
without incurring any liabilities.

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Project on Comparative Study of Consumer Behavior Between

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Finance department

Balance sheet

Mar ' 11

Mar ' 10

Mar ' 09

Mar

' Mar

08

07

'

Sources of funds
Owner's fund
Equity share capital

144.50

144.50

144.50

144.50

144.50

Share application money

Preference share capital

Reserves & surplus

13,723.00 11,690.60 9,200.40

8,270.90 6,709.40

Secured loans

31.20

26.50

0.10

0.10

63.50

Unsecured loans

278.10

794.90

698.80

900.10

567.30

Total

14,176.80 12,656.50 10,043.80 9,315.60 7,484.70

Loan funds

Uses of funds
Fixed assets
Gross block

11,737.70 10,406.70 8,720.60

7,285.30 6,146.80

Less : revaluation reserve

accumulated 6,208.30

5,382.00

4,649.80

3,988.80 3,487.10

Net block

5,529.40

5,024.70

4,070.80

3,296.50 2,659.70

Capital work-in-progress

1,428.60

387.60

861.30

736.30

Investments

5,106.70

7,176.60

3,173.30

5,180.70 3,409.20

& 6,443.10

3,856.00

5,570.00

3,190.50 3,956.00

Less : current liabilities & 4,331.00

3,788.40

3,631.60

3,088.40 2,779.10

Less

depreciation

238.90

Net current assets

Current

assets,

loans

advances

provisions

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Project on Comparative Study of Consumer Behavior Between

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Total net current assets

2,112.10

Miscellaneous expenses not -

67.60

1,938.40

102.10

1,176.90

written
Total

14,176.80 12,656.50 10,043.80 9,315.60 7,484.70

Notes:
Book

value

of

unquoted 4,395.60

11.10

3,162.20

5,169.60 3,398.10

quoted 264.00

215.10

108.70

219.50

5,450.60

3,657.20

1,901.70

2,734.20 2,094.60

equity 2889.10

2889.10

2889.10

2889.10

investments
Market

value

of

270.40

investments
Contingent liabilities
Number

of

2889.10

sharesoutstanding (Lacs)

Marketing department

Marketing

It istheprocess of directing of directingtheflow of goods and services

fromtheproducers orthemanufacturers tothecustomers or consumers. It is accountable for

planning, organising, directing, coordinating, motivating, and controllingthemarket
activities.According to American Marketing Association, Marketing istheperformance
ofthebusiness activity that directstheflow of goods and services through producers to
consumers to users.According to Cundiff and Still, Marketing isthebusiness process by
whichtheproducts are matched withthemarket and through transfer of ownership are
affected. Matchingtheproducts withthemarket means determiningtheneeds and requirements
of potential customer and supplying themtheproduct which meets their requirements.
According to Philip Kotler, Marketing isthesocial and managerial process by which
individuals and groups obtain what they need and want through creating, offering, and
exchanging product of value with others.According to William J. Stanton, Marketing is a
total system of interacting business activities designed to plan, price, promote, and distribute,
wants satisfying products to target markets to achieve Organisational objectives.In general
we can say that Marketing includes all those activities carried on to transfer those goods

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Project on Comparative Study of Consumer Behavior Between

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fromthemanufactures

ortheproducers

totheconsumers

that

can

satisfytheneeds

andtherequirements oftheconsumers.

1.

BRAND

Around 1970, Sanjay Gandhithepolitical advisor and younger son to then Prime minister of
India, Indira Gandhi, envisionedthemanufacture of an Indigenous, cost effective, low
maintenance and compact car fortheIndian middle class. Indira Gandhis cabinet
unanimously passed a resolution forthedevelopment and production of peoples car. Sanjay
Gandhis company was christened Maruti Limited.thename was chosen as Maruti after a
Hindu deity named Maruti.Unfortunately Sanjay Gandhi died without completing his
project. Afterthedeath of Sanjay Gandhi, Indira Gandhi decided thattheproject should not be
allowed

to

die.

Maruti

entered

into

collaboration

withtheSuzuki

motors

of

Japan.thecollaboration heralded a resolution intheIndian car industry by producing Maruti

800.thecar went on sale on December 14, 1983.

PRODUCT:
Product mix involves planning, developing, and
producingtheright types of products and services to be marketed bythefirm. It deals
withtheproduct range, durability and other qualities. Apart from producing right products,
emphasis should also be laid on their branding, packaging, colour and other features. In short
product planning and development involves decision about : i) quality oftheproduct, ii) size
oftheproduct, iii) design oftheproduct, iv) volume oftheproduction, v) packaging, vi)
warranties and after sale service, vii) product testing, viii) product range, etc.
Products Offered by Maruti SuzukiMaruti Suzuki comes with a large number of products i.e
cars ranging from economy cars to luxury cars to super SUVs.

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CHAPTER II
Literature Review
Marsha Peter (2OO2) examines temporal changes in post-purchase product satisfaction for a
durable goods purchase. Involvement and satisfaction variables were measured in a crosssectional and a longitudinal study of car owners. Overall, consumers with high product
involvement showed slightly greater satisfaction with their cars than low-involvement consumers
overtheterm of ownership. However, inthe2-month period after purchase, consumers with high
product involvement showed a decline in satisfaction, whereas low-involvement consumers'
satisfaction increased.therole of disconfirmation in these changes was investigated. Benefits and
problems disconfirmation were found to make independent contributions to satisfaction
judgments, andthestrength and form of contribution varied with product involvement. These
findings suggest that benefits and problems disconfirmation need to be measured separately in
satisfaction research.

Yooshik Yoon(2004) studiedtheeffects of motivation and satisfaction on destination loyalty:

a structural model and investigatestherelevant relationships amongtheconstructs by using a
structural equation modeling approach. Consequently, destination managers should establish
a higher satisfaction level to create positive post-purchase behavior, in order to improve and
sustain destination competitiveness.

Diane Halstead(1993) studiedtheFocuses on a group of unsatisfied car owners.

Examinestheroles

ofthecar

warranty

andthepost-purchase

service

received

duringthecomplaint process in terms of their effects on customers' satisfaction with complaint

resolution. Presents some suggestions for customer service policies, complaint handling
procedures, and warranty fulfillment service.
James Y.L. Thong(2006) studiedtheeffects of post-adoption beliefs ontheexpectation-confirmation model
for information technology continuance .The expectation-confirmation model (ECM) of IT continuance is
a model for investigating continued information technology (IT) usage behavior. This paper reports on a
study that attempts to expandtheset of post-adoption beliefs intheECM, in order to extendtheapplication
oftheECM beyond an instrumental focus.theexpanded ECM, incorporatingthepost-adoption beliefs of
perceived usefulness, perceived enjoyment and perceived ease of use, was empirically validated with

data collected from an on-line survey of 811 existing users of mobile Internet services.thedata
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analysis showed thattheexpanded ECM has good explanatory power (R2=57.6% of continued
IT

usage

intention and R2=67.8% of

satisfaction), with

all

paths

supported.

Hence,theexpanded ECM can provide supplementary information that is relevant for

understanding continued IT usage.thesignificant effects of post- adoption perceived ease of
use and perceived enjoyment signify thatthenature oftheIT can be an important boundary
condition in understandingthecontinued IT usage behavior. At a practical level,theexpanded
ECM presents IT product/service providers with deeper insights into how to address IT users
satisfaction and continued patronage.
Marsha L. Richins(2002) Post-purchase product satisfaction: Incorporatingtheeffects of involvement and
time describes changes in post-purchase product satisfaction for a durable goods purchase. Involvement
and satisfaction variables were measured in a cross-sectional and a longitudinal study of car owners.
Overall, consumers with high product involvement showed slightly greater satisfaction with their cars than
low -involvement consumers overtheterm of ownership. However, inthe2-month period after purchase,
consumers with high product involvement showed a decline in satisfaction, whereas low-involvement
consumers' satisfaction increased.therole of disconfirmation in these changes was investigated. Benefits
and problems disconfirmation were found to make independent contributions to satisfaction judgments,
andthestrength and form of contribution varied with product involvement. These findings suggest that
benefits and problems disconfirmation need to be measured separately in satisfaction research

Claes Fornell(1992) examines that Many individual companies and some industries monitor
customer satisfaction on a continual basis, but Sweden isthefirst country to do so on a
national level.theannual Customer Satisfaction Barometer (CSB) measures customer
satisfaction in more than 30 industries and for more than 100 corporations.thenew index is
intended to be complementary to productivity measures. Whereas productivity basically
reflects

quantity of

output, CSB measures

quality of output

(as

experienced

bythebuyer).theauthor reportstheresults of a large-scale Swedish effort to measure quality

ofthetotal consumption process as customer satisfaction.thesignificance of customer
satisfaction and its place withintheoverall strategy ofthefirm are discussed. An implication
from examiningtherelationship between market share and customer satisfaction by a location
model is that satisfaction should be lower in industries where supply is homogeneous and
demand heterogeneous. Satisfaction should be higher whentheheterogeneity/homogeneity of
demand is matched bythesupply. Empirical support is found for that proposition in
monopolies as well as in competitive market structures. Likewise, industries in general are
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found to have a high level of customer satisfaction if they are highly dependent on
satisfaction for repeat business.theopposite is found for industries in which companies have
more captive markets. For Sweden,the1991 results show a slight increase in CSB, which
should have a positive effect onthegeneral economic climate.

Richard Oliver (2000) Response determinants in satisfaction judgement, examines

thattheeffects of five determinants of satisfaction are tested as well as individual differences
in

satisfaction formation.

Manipulations

of attribution, expectancy,

performance,

disconfirmation, and equity are written into stock market trading scenarios in a full factorial
design. Results show that all main effects and four ordinal two-way interactions are
significant. Then, an individual-level analysis is performed ontherepeated measures data.

Three clusters of subjects sharing similar response tendencies (disconfirmation, performance,

and equity) are identified and related to investment attitudes, outcome attitudes, and
demographics. No consistent relationships are discovered, suggesting thattheresponse
differences reflect deeper behavioral tendencies. Implications of this approach for satisfaction
paradigms, satisfaction theory, and individual satisfaction response orientations are presented.

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Area of Study
ULHASNAGAR a small town somewhere in thane district. A PLACE which is nowhere left
behind. A PLACE full of crowd with mostly SINDHI COMMUNITY and other communities
too. A PLACE where doing business is intheBLOOD of people living here. Ulhasnagar being
called as BUSINESS HUB, divided in five camps , nearby Ambernath and Kalyan.

Ulhasnagar, which is once a military camp area for Sindhi refugees migrated from Pakistan,
is now heavily populated with this community people.thecity is also known as Sindhunagar
and it is very famous from economic aspect. Ulhasnagar is a very good business centre not
only in Thane district, but also in Maharashtra State. It is a city located onthecoast of West
India, which is nearly 60 kilometers northeast ofthecity of Mumbai.

Brief description:
Ulhasnagar-1 (W): It is also known as Ulhasnagar camp-1 and it is located onthewest side of
railway stations.themain center here is a market with famous landmarks like Goal maindan
where many people visit from nearby areas like kalyan, ambernath, badalpur, dombivili,
thane, titvala etc for shopping.

Ulhasnagar-2 (W):theother name of this place is Ulhasnagar Camp-2. It is a market with

popular landmarks like Gajanand market and it is famous for clothing, electrical and
electronics etc. Nehru Chowk isthemain centre here.

Ulhasnagar-3 (W): it has another name as Ulhasnagar Camp-3. It is mainly a market and it is
located onthewest side of railway stations.thefamous landmarks here are furniture bazaar,
RKT College, Sapna theatre, Ashok-Anil Multiplex etc. it is mainly a furniture and
electronics market.

Ulhasnagar 5 (E): This locality, which is also known as Ulhasnagar Camp-5, is located
ontheeastern side of railway stations and it is mainly a residential area. You can see several
jean making small scale industries here. Jhulelal Mandir, Swami Sarvanand School, Swami
Shantiprakash Chowk, Nethaji Garden, etc arethefamous landmarks here. This locality is
heavily populated with Sindhi community people.
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Originally, known as Kalyan Military transit camp (or Kalyan Camp), Ulhasnagar was set
up especially to accommodate 6,000 soldiers and 30,000 others during World War II.
Sindhis, in particular, began life anew inthenew land.thearea was converted into a
township in 1949, and named Ulhasnagar bythethen Governor-general of India, C.
Rajagopalachari (literally 'city of joy'; ulhas = joy; nagar = city). On August 8, 1949thefirst
and last Governor-General of India, C. Rajagopalachari, laidthefoundation stone.
As said earlier, ULHANAGAR is a place which is nowhere left behind because each and
everything is available here, as it is good in providing services like EDUCATION,
HOSPITALITY, BANKING AND INSURANCE SECTOR, TOURS AND TRAVELS,
BEING IMPROVED IN INFRASTUCTURE ALSO , ETC.

Education:
The city has colleges and an industrial-training institute like institute of technology, Holy
family Convent High School, New English (at camp no.5), SST College of Arts and
Commerce etc. Smt. Chandibai Himatmal Mansukhani college and R. K. Talreja are two
major colleges.

Growth:
Ulhasnagar, one ofthebusiest business centers in Maharashtra, has several jewellery
showrooms.

Some

ofthepopular

jewellery

showrooms

inthecity

are

listed

here.

We can watchthegradual development of Ulhasnagar to a shopping hub and business centre

from a military camp area inthepre-independence era only with wonder. Sindhis, who
migrated to this land from Pakistan, has significant role inthegrowth of Ulhasnagar
inthebusiness field. Even though they came tothecity with minimal resources, now most
ofthesmall and big shops in Ulhasnagar are under owned by them. It is nothing else but their
hard work and talent that made them able to develop this city to a mini-Japan duringthelast
five decades.

Specialities:
Ulhasnagar, which isthemost popular industrial and commercial township of Thane district, is
famous for shops of wedding costumes, jeans and other readymade garments. Sindhi people,
who live other parts of India such as Gujarat, Goa and Madhya Pradesh, visit Ulhasnagar to

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do their wedding purchase. There are many shops, which are exclusively aimed for wedding
costumes

The city is also famous for jeans manufacturing. Jeans and ready made garments
manufactures at Ulhasnagar 5 are sold in all markets ofthecountry. Many popular jeans brand
have factories in Ulhasnagar.
The most busy commercial and shopping center here are Ulhasnagar 2 & 3.
Tourist Attractions in Ulhasnagar:
There are several tourist attractions in Ulhasnagar including beautiful locations, religious
places and historical monuments etc. Some ofthefamous temples in Ulhasnagar including
Chaliho Sahib, Birla Mandir, haji Malang, Jhulelal Temple, Saint Satram Dham and
Swami Shanti Prakash Temple etc.
Maruti Swift is a public limited company listed ontheBombay Stock Exchange
Limited and National Stock Exchange of India Limited. SMC isthemajority shareholder with
54.21% equity stake inthecompany. Fortheshareholding pattern ofthecompany has been
given on page 50 oftheCorporate Governance section oftheannual report. Maruti Swift has a
multi-tier management structure, consisting of a Board of Directors atthetop, followed by
five business vertical heads reporting tothemanaging director.thebusiness verticals
ofthecompany are marketing and sales, engineering, production, administration and supply
chain. More information ontheorganizational structure andtheleadership team of Maruti
Swift

has been provided on page 38 oftheCorporate Governance section ofthereport.

Overtheyears,thecompany has expanded its sales and service network to coverthelength and
breadth ofthecountry. Amongst car manufacturers in India, Maruti hasthelargest sales and
service network. As on 31st March 2011, it has had 933 sales outlets in 668 cities and 2,946
service workshops in 1,395 cities.theservice network ofthecompany includes dealer
workshops, Maruti authorized service stations (MASSs), Maruti Service Masters (MSMs)
and Maruti Service Zones (MSZs). Besides selling and servicing vehicles,thecompany
provides its customers services like automobile finance, genuine spare parts and accessories,
extended warranty and certified pre-owned cars.thecompany has had 353 true value preowned car outlets in 208 cities as on 31st March, 2011.
MARUTI SUZUKI DEALERS IN ULHASNAGAR

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PRAKASH AUTO:
Prakash Auto isthetop ranking Maruti dealer in Ulhasngar.thecompany having its
registered office at PRAKASH AUTO PVT. LTDU.NO. 3, SHEET NO 30,VITTHALWADI
STATION ROAD,Ulhasnagar, Maharashtra, 421003The sale of Maruti vehicle is soundly
boosted

by

marketing

maintainingtheNo.1dealer

intelligence
position

oftheSK

continuously

cars.

Because

forthelast

five

it

has

years.

been
Based

ontherecent business reports,thecompany delivers one Maruti car in every day.

The company assiststhecustomer fromthetime of choosing vehicle model, colour,
findingthebest finance option that suits them. It constantly keepsthecustomer update
aboutthevehicle status untilthedelivery ofthevehicle is done. In case of servicing of
vehicles,thecompany is at their service, with options of collecting vehicle from doorstep and
delivering tothecustomer soon aftertheservice. They always keep one Maruti car ready on
road service in case customers vehicle gets breakdown ontheway. Their Maruti skilled
technicians will come tothelocation and rectifytheproblem or if it is a major work that has to
be attended attheworkshopthevehicle will be towed tothenearest service station.

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CHAPTER IV
Finding & Analysis
1. Consumer Perceptions about Maruti Swift Dezire and Tata Zest

Swift/Dezire/Hyundai Verna
10%

Small Car
50%
40%

Affordable
Mileage,Average

Explanation:Fromtheabove Pie Diagram,

50% of people like small car
40% of people like affordable car
10% of people like mileage & average.

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2. Factors important for buying a Car

Buying Car
35%

40%
45%

Brand
Quality
Maintaince Cost

70%

Service
30%

Gurantee

50%

Explanation
From the above pie Diagram
50% of people prefer brand
45% of people prefer quality
35% of people prefer maintaince cost
40% of people prefer service
30% of people prefer guarantee

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3. Preference of brands for small cars

Preference of Small Cars

45%

Maruti Swift Dezire

50%

Tata Zest

Explanation
From the above pie Diagram
50% of people prefer Maruti Swift Dezire
45% of people prefer Tata Zest

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4. Tata Zest versus Maruti Swift Dezire?

Purchasing

45%

65%

Tata Zest
Swift Dezire

Explanation
From the above pie Diagram
65% of people are prefer Maruti Swift Dezire
45% of people are prefer Tata Zest

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5. Features attractive for Maruti Swift Dezire

Color

Design

Features

50%

50%
Color
Design

Explanation
From the above pie Diagram
50% of people prefer color Maruti Swift Dezire
50% of people prefer design Maruti Swift Dezire

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6. Features attractive for Tata Zest

Color

Design

Features Tata Zest

45%
55%

Color
Design

Explanation
From the above pie Diagram
45% of people prefer color Tata Zest
55% of people prefer design Tata Zest

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7. Preference of Colour for Maruti Suzuki?

Blue.

Red

White

Black

Colour

45%

50%

Blue
Red
White

15%
50%

Black

Explanation
From the above pie Diagram
45% of people prefer blue color
50% of people prefer red color
15% of people prefer white color
50% of people prefer black color

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8. Usage of Maruti Swift Dezire

Personal use

Office use

Others

Use ofMaruti Swift Dezire

50%

50%

Perosnal Use
Office Use
Others
45%

Explanation
From the above pie Diagram
50% uses of Maruti swift desire for personal use
45% uses of Maruti swift desire for office use
50% uses of Maruti swift desire for others uses

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9. Tata Zest as people's car?

Yes

No

Tata Zest

50%

50%
Yes
No

Explanation
From the above pie Diagram
50% Yes of tat zest people car
50% No of tat zest people car

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10. Recommendation for Tata Zest to friends and relatives?

Yes

No

Tata Zest

25%

Yes
No

75%

Explanation
From the above pie Diagram
75% Yes of tat zest people for friends and relatives
25% No of tat zest people for friends and relatives

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11. Influence of format of advt. on buying behavior of Maruti Swift Dezire and Tata Zest

Newspaper

television

magazine

internet

Attracted Car
25%

45%
Newspaper

35%

Television
Magazine
50%

Internet

Explanation
From the above pie Diagram
45% of people attracted by newspaper
50% of people attracted by television
35% of people attracted by magazine
25% of people attracted by internet

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CHAPTER V
Interpretation Suggestion

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CHAPTER VI
Conclusion
Overall boththecompanies have good performance inthemarket. As compare to other
companys cars Tata and Maruti hasthegood preference, and customers are satisfied with
their quality and services. Boththecompanies are rising in financial terms.
Comparatively Maruti Suzuki hasthebetter Performance and quality and services.
Tata Motors havethegood profit and turnover as compare to Maruti Suzuki. Revenue
oftheTata in 2010-2011 is US$ 27.629 billion (2011) and Maruti Suzukis revenue is US$
13.7 billion (2011).

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CHAPTER VIII
References
Books:
1.

Philip Kotler, Kevin Keller (2009),

Marketing Management (Thirteenth Edition)

Internet:
www.google.com
1.

Tata Motors' Official Website

2.

Wiki - Tata Motors Ltd

3.

http://www.docasi.com/doc/12248800/Grand-Project-on-NANO-Car

4.

http://www.capitaline.com

5.

http://www.tatamotors.com/our_world/press_releases.php?ID=458&action=Pull

6.

http://www.tatamotors.com/our_world/press_releases.php?ID=500&actio n=Pull

7.

Maruti Suzuki Official website.

8.

htttp://www.moneycontrol/com/tata-group/tatamotors

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CHAPTER IX
Questioner

Q.1) Do you own a car? If yes then continue.

1. Yes.
2. No.
Q.2) which occupation do you have?
1. Service.
2. Business.
3. Student.
4. Other.
Q.3) which type of companys car you have? Or will prefer for purchase?
a) Hyundai
2. Maruti
3. Tata.
4. Any other.
Q.4) how much fund would you like to spend for purchasing car?
a) 1,00,000/b) 3,00,000/c) 5,00,000/d) More than 5,00,000/
Q.5) which company hasthebest car inthemarket?
1. Hyundai
2. Maruti
3. Tata.
4. Any other
Q.6) Do you satisfied withtheservices provided bytheshowroom?
1. Tata.
2. Maruti Suzuki.
3. Other.
Q.7) what are your expectations about car companies?
1. Economical Price.
2. Service after Sale.
3. Gift prices.
4. Final assistance loan.
8. Do you think Tata Zest is people's car?

Yes

No

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9. Will you recommend Tata Zest to your friends and relatives?

Yes

No

10. Which kind of adv. attracted you to Maruti Swift Dezire Dezire and Tata Zest?

Newspaper

television

magazine

internet

Page 50