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Excel - Reliance Baking Soda

This document shows manufacturing costs, sales, marketing expenses, and profits for a company from 2005-2008. It includes factory shipments, variable manufacturing costs, gross sales, gross margins, and advertising costs broken down by TV, print and internet. Total marketing expenses include advertising, PR, consumer promotion and trade promotion. The document also lists profit before SG&A, overhead and taxes for each year. Profits increased from 29% in 2005 to an estimated 46.5% in 2008.

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2K views2 pages

Excel - Reliance Baking Soda

This document shows manufacturing costs, sales, marketing expenses, and profits for a company from 2005-2008. It includes factory shipments, variable manufacturing costs, gross sales, gross margins, and advertising costs broken down by TV, print and internet. Total marketing expenses include advertising, PR, consumer promotion and trade promotion. The document also lists profit before SG&A, overhead and taxes for each year. Profits increased from 29% in 2005 to an estimated 46.5% in 2008.

Uploaded by

badle_analyst
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Manufacturing price per case $

8oz
1 lb
5lb
Factory Shipments (in 000,s of cases) $
8oz
1 lb
5lb
Variable manufacturing cost per case $
8oz
1 lb
5lb
Gross Sales $
Gross margin
Advertising$
TV
Print
Internet
Total advertisment $
PR
Consumer promotion
Trade promotion
Total marketing expenses $
profit before SG&A, overhead and taxes

2005

2006

6.18
10.33
46.63

6.37
10.64
48.03

640
1099
581

793
1362
720

3.02
4.98
22.12
42,400
22,142
52%

3.05
5.03
22.34
54,125
28,771
53%

2862
687
76
3625
191
424
4240
8480
13662

4453
950
238
5641
297
1080
5938
12956
15815
32%

29%

2007E

2008E

2008IE

7.2
12.02
54.28

7.92
13.222
59.708

7.82
13.02
58.702

714
1226
648

714
1226
648

800
1350
750

3.38
5.58
24.8
55,051
29726
54%

3.718
6.138
27.28
60556.1
32698.6
54%

3.14
5.63
26
67864
38035.5
56%

3815
694
248
4757
198
551
5505
11011
18715

4196.5
763.8
272.8
5232.7
217.8
606.1
6055.5
12112.1
20586.5

4000
1500
1000
6500
198
1400
8977.5
170750
20960

34%

27.70%
46.50%
25.90%

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