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Pepsi
FromWikipedia,thefreeencyclopedia

Pepsi(stylizedinlowercaseaspepsi,formerlystylized
inuppercaseasPEPSI)isacarbonatedsoftdrinkthatis
producedandmanufacturedbyPepsiCo.Createdand
developedin1893andintroducedasBrad'sDrink,it
wasrenamedasPepsiColaonAugust28,1898,thento
Pepsiin1961,andinselectareasofNorthAmerica,
"PepsiColaMadewithRealSugar"asof2014.[1]

Pepsi

Type

Cola

Manufacturer

PepsiCo
UnitedStates

1History

Countryof
origin

2PepsiColatrademark

Introduced

1893(asBrad'sDrink)
1898(asPEPSICola)
1961(asPEPSI)
2008(aspepsi)[1]

5.1RivalrywithCocaCola

Color

CaramelE150d

5.2Pepsiman

Related
products

CocaCola
Postobn
RCCola
IrnBru
ColaTurka
BigCola

Website

Officialwebsite
(http://pepsi.com)

Contents

3Rise
4Nichemarketing
5Marketing

5.3WinningaCarContest
6Ingredients
7Slogans
7.1Americanslogans
7.2Internationalslogans
7.3Globalslogans
8Variants
8.1Fictionaldrinks
9Seealso
10References
11Externallinks

History
Pepsiwasfirstintroducedas"Brad'sDrink"[2]inNewBern,NorthCarolina,UnitedStates,in1893by
CalebBradham,whomadeitathisdrugstorewherethedrinkwassold.ItwasrenamedPepsiColain1898,
namedafterthedigestiveenzymepepsinandkolanutsusedintherecipe.Theoriginalrecipealsoincluded
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sugarandvanilla.[3]Bradhamsoughttocreateafountaindrinkthatwasappealingandwouldaidin
digestionandboostenergy.[2]
In1903,Bradhammovedthe
bottlingofPepsiColafrom
hisdrugstoretoarented
warehouse.Thatyear,
Bradhamsold7,968gallons
ofsyrup.Thenextyear,
Pepsiwassoldinsixounce
bottles,andsalesincreased
to19,848gallons.In1909,
automobileracepioneer
BarneyOldfieldwasthefirst
celebritytoendorsePepsi
Cola,describingitas"A
bullydrink...refreshing,
1919newspaperadforPepsiCola
invigorating,afinebracer
beforearace."The
advertisingtheme"DeliciousandHealthful"wasthenusedoverthe
nexttwodecades.[4]In1926,Pepsireceiveditsfirstlogoredesign
sincetheoriginaldesignof1905.In1929,thelogowaschanged
again.

ThepharmacyofCalebBradham,
withaPepsidispenser

In1931,atthedepthoftheGreatDepression,thePepsiCola
Companyenteredbankruptcyinlargepartduetofinanciallosses
incurredbyspeculatingonthewildlyfluctuatingsugarpricesasa
resultofWorldWarI.AssetsweresoldandRoyC.Megargel
plaqueat256MiddleStreet,New
boughtthePepsitrademark.[3]Megargelwasunsuccessful,andsoon
Bern,NC
Pepsi'sassetswerepurchasedbyCharlesGuth,thePresidentof
Loft,Inc.Loftwasacandymanufacturerwithretailstoresthat
containedsodafountains.HesoughttoreplaceCocaColaathisstores'fountainsafterCokerefusedtogive
himadiscountonsyrup.GuththenhadLoft'schemistsreformulatethePepsiColasyrupformula.
Onthreeseparateoccasionsbetween1922and1933,TheCocaColaCompanywasofferedtheopportunity
topurchasethePepsiColacompany,anditdeclinedoneachoccasion.[5]

PepsiColatrademark
TheoriginaltrademarkapplicationforPepsiColawasfiledonSeptember23,1902withregistration
approvedonJune16,1903.Intheapplication'sstatement,CalebBradhamdescribesthetrademark,and
indicatedthatthemarkwasincontinuoususeforhisbusinesssinceAugust1,1901.ThePepsiCola's
descriptionisaflavoringsyrupforsodawater.ThetrademarkexpiredonApril15,1904.
AsecondPepsiColatrademarkisonrecordwiththeUSPTO.TheapplicationdatesubmittedbyCaleb
BradhamforthesecondtrademarkisSaturday,April15,1905withthesuccessfulregistrationdateofApril
15,1906,overthreeyearsaftertheoriginaldate.Curiously,inthisapplication,CalebBradhamstatesthat
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thetrademarkhadbeencontinuouslyusedinhisbusiness"andthosefromwhomtitleis
derivedsinceinthe1905applicationthedescriptionsubmittedtotheUSPTOwasfora
tonicbeverage".Thefederalstatusforthe1905trademarkisregisteredandrenewed
andisownedbyPepsiCoofPurchase,NewYork.
In2014,the1940wordmarkwasusedagainandreplacingthecurrentwordmarkon
manycans.

Theoriginal
stylizedPepsi
Colalogoused
from1898until
1905.

Rise
DuringtheGreatDepression,Pepsigainedpopularityfollowingtheintroductionin
1936ofa12ouncebottle.Witharadioadvertisingcampaignfeaturingthejingle
"PepsiColahitsthespot/Twelvefullounces,that'salot/Twiceasmuchforanickel,
too/PepsiColaisthedrinkforyou",arrangedinsuchawaythatthejingleneverends.
Pepsiencouragedpricewatchingconsumerstoswitch,obliquelyreferringtotheCoca
Colastandardof6.5ouncesperbottleforthepriceoffivecents(anickel),insteadof
the12ouncesPepsisoldatthesameprice.[6]Comingatatimeofeconomiccrisis,the
campaignsucceededinboostingPepsi'sstatus.From1936to1938,PepsiCola'sprofits
doubled.[7]

Thefourth
stylizedPepsi
Colalogoused
from1940to
1950.Itwas
usedagainin
2014.

Pepsi'ssuccessunderGuthcamewhiletheLoftCandybusinesswas
faltering.SincehehadinitiallyusedLoft'sfinancesandfacilitiesto
establishthenewPepsisuccess,thenearbankruptLoftCompany
suedGuthforpossessionofthePepsiColacompany.Alonglegal
battle,Guthv.Loft,thenensued,withthecasereachingthe
DelawareSupremeCourtandultimatelyendinginalossforGuth.

Nichemarketing
WalterMackwasnamedthenewPresidentofPepsiColaand
guidedthecompanythroughthe1940s.Mack,whosupported
progressivecauses,noticedthatthecompany'sstrategyofusing
advertisingforageneralaudienceeitherignoredAfricanAmericans
orusedethnicstereotypesinportrayingblacks.HerealizedAfrican
AmericanswereanuntappednichemarketandthatPepsistoodto
Pepsi
gainmarketsharebytargetingitsadvertisingdirectlytowards
them.[8]Tothisend,hehiredHennanSmith,anadvertising
executive"fromtheNegronewspaperfield"[9]toleadanallblacksalesteam,whichhadtobecutdueto
theonsetofWorldWarII.
In1947,WalterMackresumedhisefforts,hiringEdwardF.Boydtoleadatwelvemanteam.Theycame
upwithadvertisingportrayingblackAmericansinapositivelight,suchasonewithasmilingmother
holdingasixpackofPepsiwhileherson(ayoungRonBrown,whogrewuptobeSecretaryof
Commerce)[10]reachesupforone.Anotheradcampaign,titled"LeadersinTheirFields",profiledtwenty
prominentAfricanAmericanssuchasNobelPeacePrizewinnerRalphBuncheandphotographerGordon
Parks.
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BoydalsoledasalesteamcomposedentirelyofblacksaroundthecountrytopromotePepsi.Racial
segregationandJimCrowlawswerestillinplacethroughoutmuchoftheU.S.Boyd'steamfacedagreat
dealofdiscriminationasaresult,[9]frominsultsbyPepsicoworkerstothreatsbytheKuKluxKlan.[10]On
theotherhand,itwasabletouseracismasasellingpoint,attackingCoke'sreluctancetohireblacksand
supportbythechairmanofCokeforsegregationistGovernorofGeorgiaHermanTalmadge.[8]Asaresult,
Pepsi'smarketshareascomparedtoCoke'sshotupdramatically.AfterthesalesteamvisitedChicago,
Pepsi'sshareinthecityovertookthatofCokeforthefirsttime.[8]
Thisfocusonthemarketforblackpeoplecausedsomeconsternationwithinthecompanyandamongits
affiliates.Itdidnotwanttoseemfocusedonblackcustomersfor
fearwhitecustomerswouldbepushedaway.[8]Inameetingatthe
WaldorfAstoriaHotel,Macktriedtoassuagethe500bottlersin
attendancebypanderingtothem,saying:"Wedon'twantitto
becomeknownasaniggerdrink."[11]AfterMackleftthecompany
in1950,supportfortheblacksalesteamfadedanditwascut.

Marketing
Fromthe1930sthroughthelate1950s,"PepsiColaHitsTheSpot"
wasthemostcommonlyusedsloganinthedaysofoldradio,classic
motionpictures,andlatertelevision.Itsjingle(conceivedinthe
dayswhenPepsicostonlyfivecents)wasusedinmanydifferent
formswithdifferentlyrics.Withtheriseofradio,Pepsiutilizedthe
servicesofayoung,upandcomingactressnamedPollyBergento
promoteproducts,oftentimeslendinghersingingtalentstothe
classic"...HitsTheSpot"jingle.
FilmactressJoanCrawford,aftermarryingthenPepsiCola
PresidentAlfredN.SteelebecameaspokespersonforPepsi,
appearingincommercials,televisionspecialsandtelevisedbeauty
pageantsonbehalfofthecompany.Crawfordalsohadimagesofthe
softdrinkplacedprominentlyinseveralofherlaterfilms.When
Steelediedin1959CrawfordwasappointedtotheBoardof
DirectorsofPepsiCola,apositionshehelduntil1973,althoughshe
wasnotaboardmemberofthelargerPepsiCo,createdin1965.[13]
TheBuffaloBisons,anAmericanHockeyLeagueteam,were
sponsoredbyPepsiColainitslateryearstheteamadoptedthe
beverage'sred,whiteandbluecolorschemealongwitha
modificationofthePepsilogo(withtheword"Buffalo"inplaceof
thePepsiColawordmark).TheBisonsceasedoperationsin1970
(makingwayfortheBuffaloSabres).
Throughtheinterveningdecades,therehavebeenmanydifferent
Pepsithemesongssungontelevisionbyavarietyofartists,from
JoanieSummerstotheJacksonstoBritneySpears.(SeeSlogans.)
http://en.wikipedia.org/wiki/Pepsi

1940sadvertisementspecifically
targetingAfricanAmericans,A
youngRonBrownistheboyreaching
forabottle

ThePepsilogousedfrom1969to
1997.In1987,thefontwasmodified
slightlytoamoreroundedversion
whichwasuseduntil1997. [12]This
logoisnowusedforPepsi
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In1975,PepsiintroducedthePepsiChallengemarketingcampaign
wherePepsiCosetupablindtastingbetweenPepsiColaandrival
CocaCola.Duringtheseblindtasteteststhemajorityofparticipants
pickedPepsiasthebettertastingofthetwosoftdrinks.PepsiCo
tookgreatadvantageofthecampaignwithtelevisioncommercials
reportingtheresultstothepublic.[14]
In1996,PepsiColaunchedthehighlysuccessfulPepsiStuff
marketingstrategy.By2002,thestrategywascitedbyPromo
Magazineasoneof16"AgelessWonders"that"helpedredefine
promotionmarketing".[15]
In2007,PepsiCoredesigneditscansforthefourteenthtime,andfor
thefirsttime,includedmorethanthirtydifferentbackgroundson
eachcan,introducinganewbackgroundeverythreeweeks.[16]One
ofitsbackgrounddesignsincludesastringofrepetitivenumbers,
"73774".Thisisanumericalexpressionfromatelephonekeypadof
theword"Pepsi".
Inlate2008,Pepsioverhauleditsentirebrand,simultaneously
introducinganewlogoandaminimalistlabeldesign.Theredesign
wascomparabletoCocaCola'searliersimplificationofitscanand
bottledesigns.PepsialsoteamedupwithYouTubetoproduceits
firstdailyentertainmentshowcalledPoptub.Thisshowdealswith
popculture,internetviralvideos,andcelebritygossip.

ThePepsilogousedfrom2003to
late2008.PepsiWildCherry
continuedtousethisdesignthrough
March2010.PepsiONEcontinuedto
usethisdesignuntilmid2012.This
logoisstillinuseinIndiaandother
internationalmarkets.Theoriginal
versionhadthePepsiwordingonthe
topleftofthePepsiGlobe.In2007,
thePepsiwordingwasmovedtothe
bottomoftheglobe.

In2009,"BringHometheCup"changedto"TeamUpandBringHometheCup".Thenewinstallmentof
thecampaignasksforteaminvolvementandanadvocatetosubmitcontentonbehalfoftheirteamforthe
chancetohavetheStanleyCupdeliveredtotheteam'shometownbyMarkMessier.
PepsihasofficialsponsorshipdealswiththreeofthefourmajorNorthAmericanprofessionalsports
leagues:theNationalFootballLeague,NationalHockeyLeagueandMajorLeagueBaseball.Pepsialso
sponsorsMajorLeagueSoccer.ItalsohasthenamingrightstoPepsiCenter,anindoorsportsfacilityin
Denver,Colorado.In1997,afterhissponsorshipwithCocaColaended,NASCARdriverJeffGordon
signedalongtermcontractwithPepsi,andhedriveswiththePepsilogosonhiscarwithvariouspaint
schemesforabout2raceseachyear,usuallyadarkerpaintschemeduringnighttimeraces.Pepsihas
remainedasoneofhissponsorseversince.PepsihasalsosponsoredtheNFLRookieoftheYearaward
since2002.[17]
Pepsialsohassponsorshipdealsininternationalcricketteams.ThePakistancricketteamisoneofthe
teamsthatthebrandsponsors.TheteamwearsthePepsilogoonthefrontoftheirtestandODItestmatch
clothing.
InJuly2009,PepsistartedmarketingitselfasPecsiinArgentinainresponsetoitsnamebeing
mispronouncedby25%ofthepopulationandasawaytoconnectmorewithallofthepopulation.[18]

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InOctober2008,Pepsiannouncedthatitwouldberedesigningitslogoandrebrandingmanyofits
productsbyearly2009.In2009,Pepsi,DietPepsiandPepsiMaxbeganusingalllowercasefontsforname
brands,andDietPepsiMaxwasrebrandedasPepsiMax.Thebrand'sblueandredglobetrademark
becameaseriesof"smiles",withthecentralwhitebandarcingatdifferentanglesdependingontheproduct
until2010.PepsireleasedthislogoinU.S.inlate2008,andlateritwasreleasedin2009inCanada(the
firstcountryoutsideoftheUnitedStatesforPepsi'snewlogo),Brazil,Bolivia,Guatemala,Nicaragua,
Honduras,ElSalvador,Colombia,Argentina,PuertoRico,CostaRica,Panama,Chile,Dominican
Republic,thePhilippinesandAustralia.Intherestoftheworldthenewlogohasbeenreleasedin2010.
Theoldlogoisstillusedinseveralmarketsinternationally,andhasbeenphasedoutmostrecentlyin
FranceandMexico.TheUKstartedtousethenewPepsilogooncansinanorderdifferentfromtheUS
can.Startinginmid2010,allPepsivariants,regular,diet,andPepsiMax,havestartedusingonlythe
mediumsized"smile"PepsiGlobe.
PepsiandPepsiMaxcansandbottlesinAustralianowcarrythelocalizedversionofthenewPepsiLogo.
ThewordPepsiandthelogoareinthenewstyle,whiletheword"Max"isstillinthepreviousstyle.Pepsi
WildCherryfinallyreceivedthe2008PepsidesigninMarch2010andPepsiOnegottheredesignin2012.
In2011,forNewYorkFashionWeek,DietPepsiintroduceda"skinny"canthatistallerandhasbeen
describedasa"sassier"versionofthetraditionalcanthatPepsisayswasmadein"celebrationofbeautiful,
confidentwomen".Thecompany'sequatingof"skinny"and"beautiful"and"confident"isdrawing
criticismfrombrandcritics,consumerswhodonotbackthe"skinnyisbetter"ethos,andtheNational
EatingDisordersAssociation,whichsaidthatittakesoffensetothecanandthecompany's"thoughtlessand
irresponsible"comments.PepsiCoInc.isaFashionWeeksponsor.Thisnewcanwasmadeavailableto
consumersnationwideinMarch.[19]
InApril2011,Pepsiannouncedthatcustomerswillbeabletobuyacompletestrangerasodaatanew
"social"vendingmachine,andevenrecordavideothatthestrangerwouldseewhentheypickupthe
gift.[20]
InMarch2012,PepsiintroducedPepsiNext,acolawithhalfthecaloriesofregularPepsi.[21]
InMarch2013,Pepsiforthefirsttimein17yearsreshapedits20ouncebottle.Althoughsomeareasdid
notgettheupdatedbottlesuntilearly2014.[22]
InNovember2013,PepsiissuedanapologyontheirofficialSwedishFacebookpageforusingpicturesof
CristianoRonaldoasavoodoodollinvariousscenesbeforetheSwedenvPortugal2014FIFAWorldCup
playoffgame.[23][24]

RivalrywithCocaCola
AccordingtoConsumerReports,inthe1970s,therivalrycontinuedtoheatupthemarket.Pepsiconducted
blindtastetestsinstores,inwhatwascalledthe"PepsiChallenge".Thesetestssuggestedthatmore
consumerspreferredthetasteofPepsi(whichisbelievedtohavemorelemonoil,andlessorangeoil,and
usesvanillinratherthanvanilla)toCoke.ThesalesofPepsistartedtoclimb,andPepsikickedoffthe
"Challenge"acrossthenation.Thisbecameknownasthe"ColaWars".

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In1985,TheCocaColaCompany,amidmuchpublicity,changeditsformula.Thetheoryhasbeen
advancedthatNewCoke,asthereformulateddrinkcametobeknown,wasinventedspecificallyin
responsetothePepsiChallenge.However,aconsumerbacklashledtoCocaColaquicklyreintroducingthe
originalformulaasnotCokepreviousto1985,buttoCocaCola"Classic".
AccordingtoBeverageDigest's2008reportoncarbonatedsoftdrinks,PepsiCo'sU.S.marketshareis30.8
percent,whileTheCocaColaCompany'sis42.7percent.[25]CocaColaoutsellsPepsiinmostpartsofthe
U.S.,notableexceptionsbeingcentralAppalachia,NorthDakota,andUtah.InthecityofBuffalo,New
York,PepsioutsellsCocaColabyatwotoonemargin.[26]
Overall,CocaColacontinuestooutsellPepsiinalmostallareasoftheworld.However,exceptionsinclude
OmanIndiaSaudiArabiaPakistan(PepsihasbeenadominantsponsorofthePakistancricketteamsince
the1990s)theDominicanRepublicGuatemalatheCanadianprovincesofQuebec,Newfoundlandand
Labrador,NovaScotia,andPrinceEdwardIslandandNorthernOntario.[27]
PepsihadlongbeenthedrinkofFrenchCanadiansanditcontinuestoholditsdominancebyrelyingon
localQubcoiscelebrities(especiallyClaudeMeunier,ofLaPetiteViefame)tosellitsproduct.[28]
PepsiCointroducedtheQuebecslogan"here,it'sPepsi"(Ici,c'estPepsi)inresponsetoCocaColaads
proclaiming"Aroundtheworld,it'sCoke"(Partoutdanslemonde,c'estCoke).
Asof2012,PepsiisthethirdmostpopularcarbonateddrinkinIndiawitha15%marketshare,behind
SpriteandThumsUp.Incomparison,CocaColaisthefourthmostpopularcarbonateddrinkoccupyinga
mere8.8%oftheIndianmarketshare.[29]Bymostaccounts,CocaColawasIndia'sleadingsoftdrinkuntil
1977whenitleftIndiabecauseofthenewforeignexchangelawswhichmandatedmajorityshareholdingin
companiestobeheldbyIndianshareholders.TheCocaColaCompanywasunwillingtodiluteitsstakein
itsIndianunitasrequiredbytheForeignExchangeRegulationAct(FERA)thussharingitsformulawithan
entityinwhichitdidnothavemajorityshareholding.In1988,PepsiCogainedentrytoIndiabycreatinga
jointventurewiththePunjabgovernmentownedPunjabAgroIndustrialCorporation(PAIC)andVoltas
IndiaLimited.ThisjointventuremarketedandsoldLeharPepsiuntil1991whentheuseofforeignbrands
wasallowedPepsiCoboughtoutitspartnersandendedthejointventurein1994.In1993,TheCocaCola
CompanyreturnedinpursuanceofIndia'sLiberalizationpolicy.[30]
InRussia,PepsiinitiallyhadalargermarketsharethanCokebutitwasundercutoncetheColdWarended.
In1972,PepsiCostruckabarteragreementwiththethengovernmentoftheSovietUnion,inwhich
PepsiCowasgrantedexportationandWesternmarketingrightstoStolichnayavodkainexchangefor
importationandSovietmarketingofPepsiCola.[31][32]ThisexchangeledtoPepsiColabeingthefirst
foreignproductsanctionedforsaleintheU.S.S.R.[33]
ReminiscentofthewaythatCocaColabecameaculturaliconanditsglobalspreadspawnedwordslike
"cocacolonization",PepsiColaanditsrelationtotheSovietsystemturneditintoanicon.Intheearly
1990s,theterm"Pepsistroika"beganappearingasapunon"perestroika",thereformpolicyoftheSoviet
UnionunderMikhailGorbachev.CriticsviewedthepolicyasanattempttousherinWesternproductsin
dealstherewiththeoldelites.Pepsi,asoneofthefirstAmericanproductsintheSovietUnion,becamea
symbolofthatrelationshipandtheSovietpolicy.[34]ThiswasreflectedinRussianauthorVictorPelevin's
book"GenerationP".

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In1989,BillyJoelmentionedtherivalrybetweenthetwocompaniesinthesong"WeDidn'tStartThe
Fire".Theline"Rock&RollerColaWars"referstoPepsiandCoke'susageofvariousmusiciansin
advertisingcampaigns.CokeusedPaulaAbdul,whilePepsiusedMichaelJackson.Bothcompaniesthen
competedtogetothermusicianstoadvertiseitsbeverages.
In1992,followingthedissolutionoftheSovietUnion,CocaColawasintroducedtotheRussianmarket.
Asitcametobeassociatedwiththenewsystem,andPepsitotheold,CocaColarapidlycaptureda
significantmarketsharethatmightotherwisehaverequiredyearstoachieve.ByJuly2005,CocaCola
enjoyedamarketshareof19.4percent,followedbyPepsiwith13percent.[35]
PepsididnotsellsoftdrinksinIsraeluntil1991.ManyIsraelisandsomeAmericanJewishorganizations
attributedPepsi'spreviousreluctancetodobattletotheArabboycott.Pepsi,whichhasalargeandlucrative
businessintheArabworld,deniedthat,sayingthateconomic,ratherthanpolitical,reasonskeptitoutof
Israel.[36]

Pepsiman
PepsimanisanofficialPepsimascotfromPepsi'sJapanesecorporatebranch.ThedesignofthePepsiman
characterisattributedtoCanadiancomicbookartistTravisCharest,createdsometimearoundthemid
1990s.Pepsimantookonthreedifferentoutfits,eachonerepresentingthecurrentstyleofthePepsicanin
distribution.Twelvecommercialswerecreatedfeaturingthecharacter.Hisroleintheadvertisementsisto
appearwithPepsitothirstypeopleorpeoplecravingsoda.Pepsimanhappenstoappearatjusttheright
timewiththeproduct.Afterdeliveringthebeverage,sometimesPepsimanwouldencounteradifficultand
actionorientedsituationwhichwouldresultininjury.Anothermoreminormascot,Pepsiwoman,also
featuredinafewofherowncommercialsforPepsiTwistherappearanceisbasicallyafemalePepsiman
wearingalemonshapedbalaclava.[37]
In1996,SegaAM2releasedtheSegaSaturnversionofitsarcadefightinggameFightingVipers.Inthis
gamePepsimanwasincludedasaspecialcharacter,withhisspecialtylistedasbeingtheabilityto"quench
one'sthirst".Hedoesnotappearinanyotherversionorsequel.In1999,KIDdevelopedavideogamefor
thePlayStationentitledPepsiman.Asthetitularcharacter,theplayerruns"onrails"(forcedmotionona
scrollinglinearpath),skateboards,rolls,andstumblesthroughvariousareas,avoidingdangersand
collectingcansofPepsi,allwhiletryingtoreachathirstypersonasinthecommercials.[38][39][40]

WinningaCarContest
In2002,atNovosibirsk,Pepsicreatedacontesttowinacar,wherecustomerswhoboughtabottleofPepsi
couldwinacarbychoosingtherightkeyforthecar.However,whenamanwasabletoopenacar,hewas
suedbyPepsi,asPepsihadmadethecontestimpossiblebynothavingthekeyforthecarasaselection.[41]

Ingredients
IntheUnitedStates,Pepsiismadewithcarbonatedwater,
highfructosecornsyrup,caramelcolor,sugar,phosphoric
acid,caffeine,citricacidandnaturalflavors.Acanof
Pepsi(12flounces)has41gramsofcarbohydrates(all
http://en.wikipedia.org/wiki/Pepsi

Nutritionfacts
Servingsize12floz(355ml)
Servingspercontainer1
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fromsugar),30mgofsodium,0gramsoffat,0gramsof
protein,38mgofcaffeineand150calories.[43][44]The
caffeinefreePepsiColacontainsthesameingredientsbut
withoutthecaffeine.
InAugust2010,PepsiCoenteredintoa4yearagreement
withSenomyxforthedevelopmentofartificialhigh
potencysweetenersforPepsiCobeverages.Underthe
contract,PepsiCoispaying$30milliontoSenomyxfor
theresearchandfutureroyaltiesonPepsiCoproductssold
usingSenomyxtechnology.AccordingtoPepsiCo,this
collaborationwillfocusonthediscovery,development
andcommercializationofsweetenhancers,withthe
purposeofprovidinglowercaloriePepsiCobeverages.
PepsiCowillhaveexclusiverightstotheSenomyxsweet
flavoringredientsdevelopedthroughthecollaboration.[45]

Amountperserving

Calories150[42]

Caloriesfromfat0
%Dailyvalue*

Totalfat0g

0%

Saturatedfat0g

0%

Transfat0g
Cholesterol0mg

0%

Sodium15mg

1%

Potassium0mg

0%

Totalcarbohydrate41g
Dietaryfiber0g

14%
0%

InSeptember2012Pepsilaunchedanewproductcalled
PepsiNextwhichcontains30%lesssugarandadded
Steviaasazerocaloriesweetener.Theproductwasrolled
outinAustraliaandwaslaunchedintheUSonFebruary
27,2013.[45]

Sugars41g

Slogans

*Percentdailyvaluesarebasedona2,000caloriediet.

Americanslogans

yourcalorieneeds.

Protein0g
VitaminA

0% VitaminC

0%

Calcium

0% Iron

0%

Yourdailyvaluesmaybehigherorlowerdependingon

19391950:"TwiceasMuchforaNickel"
1949:"PepsiColaPEPSI(spelledout),that'syoursmartestcolabuy."
19491950:"PepsiColahitsthespot,twofullglasses,that'salot"
1950:"MoreBouncetotheOunce"
19501957:"AnyWeatherisPepsiWeather"
19571958:"SayPepsi,Please"
19591960:"TheSociablesPreferPepsi"
19611964:"NowIt'sPepsiforThoseWhoThinkYoung"(jinglesungbyJoanieSommers)
19641967:"ComeAlive,You'reinthePepsiGeneration"(jinglesungbyJoanieSommers)
19671969:"(Tastethatbeatstheotherscold)PepsiPoursItOn".
19691975:"You'veGotaLottoLive,andPepsi'sGotaLottoGive"
19771980:"JointhePepsiPeople(FeelingFree)"
19801981:"CatchThatPepsiSpirit"(DavidLucas,composer)
19811983:"Pepsi'sgotyourtasteforlife"
19831984:"PepsiNow!TaketheChallenge!"
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19841988and19901991:"Pepsi.TheChoiceofaNewGeneration"(featuringMichaelJackson)
1989:"Pepsi.AGenerationAhead"
19911992:"GottaHaveIt"/"ChillOut"
1992:"TheChoiceIsYours"
19921993:"BeYoung,HaveFun,DrinkPepsi"
19931994:"RightNow"(VanHalensongfortheCrystalPepsiadvertisement)
19941995:"DoubleDutchBus"(PepsisongsungbyBradBentz)
1995:"NothingElseisaPepsi"
19951996:"DrinkPepsi.GetStuff."(PepsiStuffcampaign)
1996:"ChangeTheScript"
19971998:"GenerationNext"(withtheSpiceGirls)
1998:"GenerationNext"(withRickyMartin,During1998FIFAWorldCup)
19981999:"It'sthecola"(100thanniversarycommercial)
1999:"AskforMore"(commercialandpromotionalsinglewithJanetJackson)
19992000:"ForThoseWhoThinkYoung"/"TheJoyofPepsiCola"(commercialwithBritney
Spears/commercialwithMaryJ.Blige)
2003:"ItstheCola"/"DareforMore"(PepsiCommercial)
20062007:"WhyYouDoggin'Me"/"Tastetheonethat'sforeveryoung"(MaryJ.Blige)
20072008:"MoreHappy"/"Tastetheoncethat'sforeveryoung"(MichaelAlexander)
2008:"PepsiStuff"SuperBowlCommercial(JustinTimberlake)
2008:"Pepsiis#1"Vcommercial(LukeRosin)
2008present:"SomethingForEveryone"
2009present:"RefreshEverything"/"EveryGenerationRefreshestheWorld"
2010present:"EveryPepsiRefreshesTheWorld"
2011present"SummerTimeisPepsiTime"
2011present"BornintheCarolinas"
2012:"Wherethere'sPepsi,there'smusic"usedforthe2012SuperBowlcommercialfeaturing
MelanieAmaro
2012:"ChangeTheGame"(featuringDavidBeckham,Ronaldinho,CescFabregas,andLionel
Messi)
2012:"TheBestDrinkCreatedWorldwide"
20132015:"LiveforNow"usedforthe2013SuperBowlHalftimeshowcommercialfeaturing
Beyonce
2015present:"OutoftheBlue"

Internationalslogans
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19901991:"YehihairightchoiceBaby,Aha"(Hindimeaning"ThisistherightchoiceBaby
<soundofapproval>")(India)
19961997:"Pepsi:There'snothingofficialaboutit"(DuringtheWillsWorldCup(cricket)heldin
India/Pakistan/SriLanka)
19992006:"YehDilMaangeMore!"(Hindimeaning"Thisheartasksformore")(India)
2002:"ChangetheWorld"(Japan)
2003:"Khallikadaha"(Arabic)(MiddleEastandNorthAfrica)meaningstayonitssize
2000present:"Pepsiyepyaashehbadi"((Hindi)meaning"Thereisalotofthirst"(India))
2009present:"Yehhaiyoungistaanmerijaan"(Hindimeaning"Thisisouryoungcountrymy
darling")
2009present:"MyPepsiMyWay"(India)
2009present:"RefrescatuMundo"(Spanishmeaning"Refreshyourworld")(SpanishSpeaking
countriesinLatinAmerica)
2009:"JoyItForward"(Canada)
2010present:"Pepsi.SarapMagbago."(Philippinesmeaning"Itsnicetochange")
20102011:"BadalDoZamana"(Urdumeaning"ChangeTheWorld"byCALL)(Pakistan)
20102011:"Love!"(Japan,forPepsiNex)
2010present:"Podeserbom,podesermuitobom,podeserPepsi"(Itcanbegood,itcanbevery
good,itcanbePepsi)BrazilandPortugal
2011present:"Changethegame"(India,BangladeshandPakistanforthe2011CricketWorldCup)
2011present:"DunyaHaiDilWalonKi"(PakistanmeaningWorldisForLoversbyAliZafar)
2011present:"Ici,c'estPepsi"(QubecmeaningHere,it'sPepsi)
2011present:"GoNext!"(Japan,forPepsiNext)
2013present:"KoreBaMishpahotHakhiTovot!"(Hebrew)(Israel)meaningHeppensatthebest
families
2013present:"DilMaangeAbhi"(Urdu)(Pakistan)meaningHeartRequiresNow
2013present:"OhYesAbhi"(Hindi)(India)meaningOhYesNow
2013present:"Yallanow!"(Arabic)(MiddleEastandNorthAfrica)meaningLetsGoNow

Globalslogans
2013present:"Embraceyourpast,butlivefornow"GlobalcampaignfeaturingBeyonce.

Variants
Fictionaldrinks
PepsiPerfect:AvitaminenrichedPepsivariationshowninthemovieBacktotheFuturePartIIin
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scenessetintheyear2015.
PepsiNex:Pepsivariationshowninthe2011Japaneseanimeseries,Tiger&Bunny.Pepsithen
releasedaPepsiNexvariantinJapanin2012,perhapsforpromotionalpurposes.
Popsi:PepsivariationshownonanepisodeofSabrina,TheTeenageWitch.
PeppyCola:PepsivariationshownonmultipleepisodesofiCarly.

Seealso
DietPepsi
Pepsispokespeople
PepsiMaxBigOne(rollercoaster)
PepsiOrangeStreak(rollercoaster)
PepsiPython(rollercoaster)
PepsiBillionDollarSweepstakes
MountainDew
AMPEnergy
CitrusBlast
PepsiNext
AdmiralBeverage
RCCola

References
Notes
1. ^abTheHistoryofPepsiCola
(https://web.archive.org/web/20010415161612/http://sodamuseum.bigstep.com/generic.jhtml?pid=3),Soda
Museum,LLC
2. ^abTheHistoryoftheBirthplaceofPepsiCola(http://www.pepsistore.com/history.asp).Pepsistore.com.
RetrievedonFebruary4,2012.
3. ^abTheHistoryofPepsiCola
(https://web.archive.org/web/20010415161612/http://sodamuseum.bigstep.com/generic.jhtml?pid=3)atthe
WaybackMachine(archivedApril15,2001).SodaMuseum(archivedApril15,2001)
4. ^"PepsiFAQs"(http://www.pepsiusa.com/faqs.php?section=highlights).PepsiCo.RetrievedOctober12,2009.
"1909:AutomobileracingpioneerBarneyOldfieldbecomesthefirstcelebritytoendorsePepsiwhenheappears
innewspaperadsdescribingPepsi:"Abullydrink...refreshing,invigorating,afinebracerbeforearace."The
theme"DeliciousandHealthful"appearsandwillbeusedintermittentlyoverthenexttwodecades."

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5. ^MarkPendergrast(2000).ForGod,CountryandCocaCola.BasicBooks.pp.192193.ISBN046505468
4.
6. ^1939RadioCommercial(TwiceasMuchforaNickel)
(https://web.archive.org/web/20070615171027/http://www.oldradiofun.com/downloads/Commercials.19xx.xx.xx_
Pepsi_Cola.mp3)attheWaybackMachine(archivedJune15,2007)
7. ^Jones,Eleanor&Ritzmann,Florian."CocaColaatHome"(http://xroads.virginia.edu/~class/coke/coke1.html).
RetrievedJune17,2006.
8. ^abcdMartin,Douglas(May6,2007)."EdwardF.BoydDiesat92MarketedPepsitoBlacks."
(http://www.nytimes.com/2007/05/06/business/06boyd.html?_r=1&ref=obituaries&oref=slogin).TheNewYork
Times.RetrievedMay5,2007.
9. ^abArcher,Michelle(January22,2007)."Pepsi'schallengein1940s:Colorbarrier"
(http://www.usatoday.com/money/books/reviews/20070122pepsibook_x.htm?csp=34).USAToday.Retrieved
May7,2007.
10. ^abStewart,JocelynY.(May5,2007)."EdwardBoyd,92Pepsiadmanbrokecolorbarriers"
(http://articles.latimes.com/2007/may/05/local/meboyd5).LosAngelesTimes.RetrievedAugust12,2012.
11. ^Smiley,Tavis(February27,2007)."EdwardBoyd"
(http://www.pbs.org/kcet/tavissmiley/archive/200702/20070227_boyd.html)(interview).PBS.RetrievedMay4,
2007.
12. ^Archived(https://web.archive.org/web/20120415011259/http://www.pepsi.com/PepsiLegacy_Book.pdf)April
15,2012attheWaybackMachine
13. ^"LATimes:JoanCrawfordAppointedtoPepsiBoard"(http://joancrawfordbest.com/latimespepsi.htm).
Joancrawfordbest.com.May7,1959.RetrievedDecember10,2011.
14. ^SODAmuseum.com"TheHistoryofPepsiCola"(http://www.sodamuseum.bigstep.com/generic.jhtml?pid=3),
sodamuseum.bigstep.com,paragraph31
15. ^PepsiCoCompanyHonors(2002)(http://www.pepsico.com/PEP_Company/Honors/index.cfm),Promo
Magazine,2002.
16. ^PepsiCanGallery(http://www.pepsigallery.com/?or=pw.474).Pepsigallery.com.RetrievedonFebruary4,
2012.
17. ^"PepsiMAXConfirms30SecondAdandConsumerActivationforSuperBowlXLVIPURCHASE,N.Y.,
Jan.30,2012/PRNewswire/"(http://www.prnewswire.com/newsreleases/pepsimaxconfirms30secondad
andconsumeractivationforsuperbowlxlvi138331374.html).Prnewswire.com.RetrievedJanuary30,2013.
18. ^Vescovi,Valentina(July15,2009)."InArgentina,PepsiBecomes'Pecsi' "
(http://adage.com/globalnews/article?article_id=137946).AdAge.com.
19. ^"DietPepsi'sSkinnyCanStirsControversyatNewYork'sFashionWeek"
(http://www.foxnews.com/leisure/2011/02/11/dietpepsisskinnystirscontroversynewyorksfashionweek/).
FoxNews.February11,2011.
20. ^PepsiCoIntroducesSocialVendingSystem,theNextGenerationinInteractiveVendTechnology
(http://www.pepsico.com/PressRelease/PepsiCoIntroducesSocialVendingSystemtheNextGenerationin
InteractiveVend04272011.html)

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21. ^Choi,Candice(February23,2012)."Pepsi'smidcaloriesodaaimstowinbackdrinkers"
(http://www.myrtlebeachonline.com/2012/02/23/2677850/pepsismidcaloriesodaaimsto.html).TheSunNews.
TheAssociatedPress.RetrievedFebruary23,2012.
22. ^"Pepsiintroducesnewshapefor20ouncebottle"(http://www.myfoxdetroit.com/story/21764916/pepsi
introducesnewshapefor20ouncebottle).MyFoxDetroit.RetrievedMarch22,2013.
23. ^"PepsiapologizesforCristianoRonaldovoodoodollpictures"(http://sports.yahoo.com/blogs/soccerdirty
tackle/pepsiapologizescristianoronaldovoodoodollpictures032651350sow.html).Yahoo.November21,
2013.RetrievedNovember21,2013.
24. ^"Pepsi"(https://www.facebook.com/pepsisverige/posts/619758438088959).Facebook.November21,2013.
RetrievedNovember21,2013.
25. ^"SpecialIssue:Top10CSDResultsfor2008"(http://www.beveragedigest.com/pdf/top10_2009.pdf),
BeverageDigest,March30,2009(PDF)
26. ^"HistoryofPepsivs.CokeRivalryatRivals4Ever"(http://rivals4ever.com/historyofPepsivsCokeRivalry
53.htm).Rivals4ever.com.RetrievedDecember10,2011.
27. ^Viveladifference(http://www.strategymag.com/articles/magazine/20041015/vive.html),StrategyMagazine,
October2004
28. ^"ThePepsi'Meunier'Campaign"(http://www.cassies.ca/caselibrary/winners/PepsiMeunier.pdf)(PDF).
CanadianAdvertisingSuccessStories(Cassies)CaseLibrary.RetrievedAugust21,2007.
29. ^Thetop5sodasinIndiabymarketshare,EuromonitorInternationalviaBloomberg,June26,2012
(http://www.businessweek.com/ap/20120626/thetop5sodasinindiabymarketshare)
30. ^"India:SoftDrinks,HardCases"(http://www.mindfully.org/Water/2005/IndiaCocaColaPepsi14mar05.htm),
TheWaterDossier,March14,2005
31. ^RobertLaing(March28,2006)."Pepsi'scomeback,PartII"(http://www.mg.co.za/articlePage.aspx?
articleid=267835&area=/insight/insight__economy__business/).Mail&Guardianonline(http://www.mg.co.za).
RetrievedJuly21,2007.
32. ^CokeVs.Pepsi(http://www.freeessays.us/dbase/b5/lvt48.shtml).FreeEssays.us.RetrievedonFebruary4,
2012.
33. ^"PepsiCoCompanyHistory(1972)"(http://www.pepsico.com/PEP_Company/History/index.cfm#).PepsiCo,
Inc.RetrievedJuly21,2007.
34. ^ThewordfirstappearedinanexhibitintheHarvardUniversityLawSchoolLibraryinDecember1990to
February1991,theninseveralarticlesandbooksbyanthropologistDavidLempert,whocoinedthephrase.Most
notableisthethirdbookinsidethetwovolumeset,"Pepsistroika"inDailyLifeinaCrumblingEmpire:The
AbsorptionofRussiaintotheWorldEconomy,ColumbiaUniversityPress/EasternEuropeanMonographs,1996.
35. ^"CokeVersusPepsi,SantaVersusMoroz"(http://www.themoscowtimes.com/stories/2005/12/30/041.html),
TheMoscowTimes,December30,2005
36. ^TomHundleyIsraelbracesfornewconflict:Thesodawar(http://articles.chicagotribune.com/199205
19/news/9202140910_1_arabmarketspepsigenerationarabboycott).ChicagoTribune,May19,1992
37. ^"Pepsiwomanad"(http://www.youtube.com/watch?v=JCS62Orn70E).
38. ^"Pepsiman:PlayStation'sStrangestMoment?"(http://uk.ign.com/articles/1999/03/10/pepsimanplaystations
strangestmoment).IGN.

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39. ^MikeSuszek(July29,2012)."StiqFigures,July1622:Pepsimanedition"
(http://www.joystiq.com/2012/07/29/stiqfiguresjuly1622pepsimanedition/).Joystiq.RetrievedSeptember10,
2013.
40. ^"Pepsimangameplayvideo"(http://www.youtube.com/watch?v=uGObX_F5F1A).
41. ^http://www.sostav.ru/sotka/news/2002/07/17/r6/
42. ^"PepsiNutritionalInfo"(http://www.pepsi.ca/default.aspx?bhcp=1#/en/products).RetrievedMarch16,2011.
43. ^TheDailyPlate,Pepsinutritioninfo(http://www.thedailyplate.com/nutritioncalories/food/pepsi/12ozcan).
Thedailyplate.com.RetrievedonFebruary4,2012.
44. ^PepsiProductFacts(http://www.pepsiproductfacts.com/infobyproduct.php).PepsiProductFacts(June17,
2011).RetrievedonFebruary4,2012.
45. ^ab"PepsiCoandSenomyxEnterIntoCollaborationtoDiscover,DevelopandCommercializeNewSweet
FlavorIngredients"(http://www.pepsico.com/PressRelease/PepsiCoandSenomyxEnterIntoCollaborationto
DiscoverDevelopandCommerciali08172010.html).RetrievedOctober31,2011.

Bibliography
BeverageWorldMagazine,January1998,"CelebratingaCenturyofRefreshment:PepsiTheFirst
100Years"
Stoddard,Bob.PepsiCola100Years(1997),GeneralPublishingGroup,LosAngeles,CA,USA
"History&Milestones"(1996),Pepsipacket
Louis,J.C.&Yazijian,HarveyZ."TheColaWars"(1980),EverestHouse,Publishers,NewYork,
NY,USA

Externallinks
Officialwebsite(http://pepsi.com)
PepsiGalleryPepsiPromotionalsite

WikimediaCommonshas
mediarelatedtoPepsi.

(https://web.archive.org/web/20070115044407/http://www.pepsigallery.com/)attheWayback
Machine(archivedJanuary15,2007)
Pepsico,Inc.atKnowmore.org(http://knowmore.org/wiki/index.php?title=Pepsico%2C_Inc.)
PepsipageonPepsiCoUK&Ireland(http://www.pepsico.co.uk/pepsi)
Retrievedfrom"http://en.wikipedia.org/w/index.php?title=Pepsi&oldid=647162432"
Categories: Colabrands PepsiCosoftdrinks 1898introductions Patentmedicines
Thispagewaslastmodifiedon14February2015,at22:18.
TextisavailableundertheCreativeCommonsAttributionShareAlikeLicenseadditionaltermsmay
apply.Byusingthissite,youagreetotheTermsofUseandPrivacyPolicy.Wikipediaisa
registeredtrademarkoftheWikimediaFoundation,Inc.,anonprofitorganization.
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