Burgeoned Penetration of e-commerce, m-wallet, mobile

banking, Video sharing along-with hiked fashion

consciousness will drive Aftermarket Mobile Phone
Accessories Market in India: says ERC

Mobile app usage in India swelled 131 percent in last 3 years. The major reason
for this astonishing growth can be attributed to shopping through mobile app. A
continuous contraction in the average selling price of the smartphones has
allowed people to dump featured phones. In addition to that, up-surged
registration on social media, mobile video sharing, online video viewing and
rising interest of the people in gaming is yet another reason propelling the
demand for quality earphones, power banks, selfie-sticks, stands, earphone
splitters and extension cables.
The aftermarket mobile phone accessories market in India is projected to expand
at a compound annual growth rate (CAGR) of 9.2% from 2015-2020, according to
our research report India Aftermarket Mobile Phone Accessories
Market Outlook 2020.
Factors like falling average selling price, availability of strong distribution
network (in tier I, tier II and tier II cities), rising urban population, introduction
of services like 3G and 4G network in the country for online video surfing etc.is
fuelling the mobile phone accessories market in India. According to IMF, India
ranked at second position in terms of GDP (registered year-on-year growth of
9.3%) in 2014, which is a clear indication or increased purchasing power in the
India society.
At 22.5%, protective cases are the leading accessories sold in India and it is
expected that it would maintain its rank even in 2020. After, protective case,
earphones is the next biggest segment in India. However, new accessories like
battery bank are expected to exhibit a steep growth in the near future.
To provide the in-depth analysis, the research report India Aftermarket
Mobile Phone Accessories Market Outlook 2020 also includes the base
point (BPS) analysis, potential partners for new entrants/players, Go-to Market
strategy, market attractiveness, Porters Five Force Model, growth drivers,
restraints etc.

In addition to that, the report also explains about the online and offline retailing
scenario and acceptance level in India. With a view to understand the competitive
landscape, the research report includes profiles of top players but not limited to
Apple, Samsung, Sony etc. The profile encloses key information of the India
aftermarket mobile phone accessories market industry players that consists
business overview, key financial, product offering and recent developments.
Overall, the report provides detailed overview on the India aftermarket mobile
phone accessories market that will equip industry consultants, equipment
manufacturers, and existing players looking for expansion opportunities, new
players searching possibilities and other stakeholders to align their market
centric strategies according to the ongoing and expected trends in the future.

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We aim to provide unbiased, unparalleled market insights and industry analysis
to help industries, conglomerates and executives to take wise decisions for their
future marketing strategy, expansion and investment etc. We believe every
business can expand to its new horizon, provided a right guidance at a right time
is available through strategic minds. Our out of box thinking helps our clients to
take wise decision so as to avoid future uncertainties.

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Table of Contents
1.

Executive Summary

2.

Research Methodology

3.

An Overview
3.1.

An Introduction to Indian Economy

3.2.

Cultural Differences to the West

3.2.1. Customer Profile (by Class and Age Group)
3.2.2. Customer Preferences (In regards to Mobile Phone and Mobile
Phone Accessories)

3.3.

IT (Information Technology) Snapshot

3.3.1. Mobile Phone Subscribers in India
3.3.2. Mobile Broadband Subscribers and Mobile Network Coverage
3.3.3. Mobile Video Penetration
3.3.4. Internet Users In India

3.4. Social Media Users In India

4.

6.

Market Dynamic
4.1.

Market Drivers

4.2.

Market Restraints

4.3

Value Chain

India Mobile Phone Market Analysis

6.1.

India Mobile Phone Market Analysis By Type

6.1.1. Features Phone
6.1.2. Smartphone

6.2.

Mobile Manufacturers Competitive Landscape

6.2.1. Competition Dashboard
6.2.2. Key Players
6.2.2.1.

Basic Details

6.2.2.2.

Product Offerings

6.2.2.3.

Price Range

6.2.2.4.

Key Development

6.2.3. Apple Inc.

6.2.4. LG Electronics Inc.
6.2.5. Lenovo Group Ltd.
6.2.6. Motorola Inc.
6.2.7. Sony Mobile Communication Inc.
6.2.8. Microsoft Corporation
6.2.9. HTC Corporation
6.2.10. Samsung Electronics Company Ltd.
6.2.11. Micromax Informatics Ltd.
6.2.12 Mi Xiaomi
6.2.13 Lava International Ltd.
6.2.14 OPPO Electronics Corp.
6.2.15 Spice Mobile Ltd.
6.2.16 Karbonn Mobile India Private Ltd.
6.2.17 Huawei Technologies Co. Ltd.
6.2.18 Gionee Communication Equipment Co. Ltd.
7.

8.

Risk Analysis
7.1

Demand Risk Analysis

7.2

Supply Risk Analysis

India Mobile Phone Accessoires Market Analysis

8.1.

India Mobile Phone Market Analysis By Product Type

8.1.1. Protective Case
8.1.2. Power Bank

8.1.3. Portable Speaker

8.1.4. Battery
8.1.5. Memory Card
8.1.6. Charger
8.1.7. Headphone/Earphone
8.1.8. Other Accessories
8.2.

Other Mobile Phone Accessories

8.2.1. Smartphone Stands
8.2.2. Extension Cable
8.2.3. Earphone Splitters Cable

9.
India Mobile Phone and Mobile Phone Accessories Market Analysis
by Geography

10

9.1.

Tier I Cities

9.2.

Tier II Cities

9.3.

Tier III Cities

Market Attractiveness

11 Base Point Analysis (BPS)

12 Porters Five Force Model
13 Mobile Phone Accessories Competitive Landscape
13.1. Competition Dashboard
13.2. Key Players
13.2.1 Beats Electronics (Apple Inc.)
13.2.1.1.

Basic Details

13.2.1.2.

Product Offerings

13.2.1.3.

Price Range

13.2.1.4.

Key Development

13.2.1.5.

Key Financials

13.2.2. Victor Company of Japan, Ltd.

13.2.2.1

Basic Details

13.2.2.2.

Product Offerings

13.2.2.3.

Price Range

13.2.2.4.

Key Development

13.2.2.5.

Key Financials

13.2.3 Bose Corporation

13.2.3.1

Basic Details

13.2.3.2

Product Offerings

13.2.3.3.

Price Range

13.2.3.4.

Key Development

13.2.3.5.

Key Financials

13.2.4. Shure Inc.

13.2.4.1

Basic Details

13.2.4.2

Product Offerings

13.2.4.3.

Price Range

13.2.4.4.

Key Development

13.2.4.5.

Key Financials

13.2.5. Sony Corporation

13.2.5.1

Basic Details

13.2.5.2

Product Offerings

13.2.5.3.

Price Range

13.2.5.4.

Key Development

13.2.5.5.

Key Financials

13.2.6. Sennheiser Electronics

13.2.6.1

Basic Details

13.2.6.2

Product Offerings

13.2.6.3.

Price Range

13.2.6.4.

Key Development

13.2.6.5.

Key Financials

13.2.7. Jabra Corporation

13.2.7.1

Basic Details

13.2.7.2

Product Offerings

13.2.7.3.

Price Range

13.2.7.4.

Key Development

13.2.7.5.

Key Financials

13.2.8.Panasonic Corp
13.2.8.1

Basic Details

13.2.8.2

Product Offerings

13.2.8.3.

Price Range

13.2.8.4.

Key Development

13.2.8.5.

Key Financials

13.2.9. Koninklijke Philips N.V.

13.2.9.1

Basic Details

13.2.9.2

Product Offerings

13.2.9.3.

Price Range

13.2.9.4.

Key Development

13.2.9.5.

Key Financials

13.2.10. Samsung Electronics Company Ltd.

13.2.10.1

Basic Details

13.2.10.2

Product Offerings

13.2.10.3.

Price Range

13.2.10.4.

Key Development

13.2.10.5.

Key Financials

13.2.11. Audio-Technica Corporation

13.2.11.1

Basic Details

13.2.11.2

Product Offerings

13.2.11.3.

Price Range

13.2.11.4.

Key Development

13.2.11.5.

Key Financials

13.2.12. Skullcandy Inc

13.2.12.1

Basic Details

13.2.12.2

Product Offerings

13.2.12.3.

Price Range

13.2.12.4.

Key Development

13.2.12.5.

Key Financials

14. Potential Partners for New Entrants/Players in Mobile Phone Accessories

15. Go to Market Strategy
15.1. Routes to The Market
15.1.1.

Offline Retailing

15.1.2.

Online Retailing

15.1.3.

Corporate Gift

15.1.4.

Trade Shows & Corporate Exhibition

16. Market Entry Strategy

17. Recommendation

List of Figures
Figure 1: GDP, Current Price (US $ Bn.) 2012-2020

Figure 2: GDP Growth Rate (%), 2013-2020

Figure 3: GDP Ranking Among Asian Countries, 2014
Figure 4: Per Capita Income (US $), 2012-2020
Figure 5: CAB Ranking Among Asian Countries, 2014
Figure 6: GVA, 2014 (%)
Figure 7: India Mobile Phone Subscriber-base
Figure 8: India Mobile Phone Subscriber-base Y-o-Y Growth
Figure 9: Share of Mobile Data Traffic, 2014 & 2019
Figure 10: India Mobile Phone Market Value Forecast 2014-2020
Figure 11: India Mobile Phone Market Y-o-Y Growth Forecast 2015-2020
Figure 12: India Mobile Phone Market Value Share By Type, 2014 (%)
Figure 13: India Mobile Phone Market Value Share By Type, 2020 (%)
Figure 14: India Mobile Phone Market Value Forecast By Featured Phone, 2014-2020
Figure 15: India Mobile Phone Market Value Forecast By Smartphone, 2014-2020
Figure 16: India Mobile Phone Accessories Market Value Forecast, 2014-2020
Figure 17: India Mobile Phone Accessories Market Y-o-Y Growth Forecast, 2015-2020
Figure 18: India Mobile Phone Accessories Market Value Share By Product Type, 2014
(%)
Figure 19: India Mobile Phone Accessories Market Value Share By Product Type, 2020
(%)
Figure 20: India Mobile Phone Accessories Market Value Forecast By Protective Case,
2014-2020
Figure 21: India Mobile Phone Accessories Market Value Forecast By Power Bank,
2014-2020
Figure 22: India Mobile Phone Accessories Market Value Forecast By Portable
Speaker, 2014-2020
Figure 23: India Mobile Phone Accessories Market Value Forecast By Battery, 20142020

Figure 24: India Mobile Phone Accessories Market Value Forecast By Memory Card,
2014-2020
Figure 25: India Mobile Phone Accessories Market Value Forecast By Charger, 20142020
Figure 26: India Mobile Phone Accessories Market Value Forecast By
Headphone/Earphone, 2014-2020
Figure 27: India Mobile Phone Accessories Market Value Forecast By Other
Accessories, 2014-2020
Figure 28: India Mobile Phone Accessories Market Attractiveness
Figure 29: India Mobile Phone Accessories Market Basis Point Scale Analysis (BPS)
Figure 30: India Mobile Phone Accessories Market Value Forecast By Smartphone
Stands, 2014-2020
Figure 30: India Mobile Phone Accessories Market Value Forecast By Extension
Cable, 2014-2020
Figure 31: India Mobile Phone Accessories Market Value Forecast By Earphone
Splitter Cable, 2014-2020