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Reverse Logistics and Green Supply Chain

In today's marketplace, many retailers treat merchandise returns as individual, disjointed transactions. "The challenge for retailers and vendors is to process returns at a proficiency level that allows quick, efficient and cost-effective collection and return of merchandise. Customer requirements facilitate demand for a high standard of service that includes accuracy and timeliness. It’s the logistic company's responsibility to shorten the link from return origination to the time of resell."[4] By following returns management best practices, retailers can achieve a returns process that addresses both the operational and customer retention issues associated with merchandise returns.[5] Further, because of the connection between reverse logistics and customer retention, it has become a key component within Service Lifecycle Management (SLM), a business strategy aimed at retaining customers by bundling even more coordination of a company's services data together to achieve greater efficiency in its operations. Reverse logistics is more than just returns management, it is "activities related to returns avoidance, gatekeeping, disposal and all other after-market supply chain issues". [6] Returns management—increasingly being recognized as affecting competitive positioning—provides an important link between marketing and logistics. The broad nature of its cross-functional impact suggests that firms would benefit by improving internal integration efforts. In particular, a firm's ability to react to and plan for the influence of external factors on the returns management process is improved by such internal integration.[7] In a firm's planning for returns, a primary factor is the remaining value of the material returning and how to recover that value. [8] "Returned goods, or elements of the product, could even be returned to suppliers and supply chain partners for them to re-manufacture". [9] Third-party logistics providers see that up to 7% of an enterprise's gross sales are captured by return costs. Almost all reverse logistics contracts are customized to fit the size and type of company contracting. The 3PL's themselves realize 12% to 15% profits on this business

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0% found this document useful (0 votes)
131 views17 pages

Reverse Logistics and Green Supply Chain

In today's marketplace, many retailers treat merchandise returns as individual, disjointed transactions. "The challenge for retailers and vendors is to process returns at a proficiency level that allows quick, efficient and cost-effective collection and return of merchandise. Customer requirements facilitate demand for a high standard of service that includes accuracy and timeliness. It’s the logistic company's responsibility to shorten the link from return origination to the time of resell."[4] By following returns management best practices, retailers can achieve a returns process that addresses both the operational and customer retention issues associated with merchandise returns.[5] Further, because of the connection between reverse logistics and customer retention, it has become a key component within Service Lifecycle Management (SLM), a business strategy aimed at retaining customers by bundling even more coordination of a company's services data together to achieve greater efficiency in its operations. Reverse logistics is more than just returns management, it is "activities related to returns avoidance, gatekeeping, disposal and all other after-market supply chain issues". [6] Returns management—increasingly being recognized as affecting competitive positioning—provides an important link between marketing and logistics. The broad nature of its cross-functional impact suggests that firms would benefit by improving internal integration efforts. In particular, a firm's ability to react to and plan for the influence of external factors on the returns management process is improved by such internal integration.[7] In a firm's planning for returns, a primary factor is the remaining value of the material returning and how to recover that value. [8] "Returned goods, or elements of the product, could even be returned to suppliers and supply chain partners for them to re-manufacture". [9] Third-party logistics providers see that up to 7% of an enterprise's gross sales are captured by return costs. Almost all reverse logistics contracts are customized to fit the size and type of company contracting. The 3PL's themselves realize 12% to 15% profits on this business

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Reverse Logistics and

Green Supply Chains


Session 10

Indian Institute of Management


Lucknow

Pressure on Companies to go Greener


Government
pressure

Availability of
alternatives

CSR
Companies see it as the
primary issue likely to
impact upon their
corporate reputation

Consumer pressure
Companies have begun
competing with each other
to demonstrate to
consumers their
commitment to the
environment

International
standards and
regulations

Impact of negative
publicity and boycotts on
brand value

Companies are increasingly signing up to greener environmental standards


7/14/2015

LSCM

Global shift: Towards Green Based Economy


Developments Model from Thailand
Sustainable
Development

Environmental
Requirements

Competitiveness

Impact

Demand for Green Products


Economic Restructure

Green Based Economy


Environmentally Sound Management: ESM
End of Life Cycle

Prevention

Reuse/Recycling/
Repair/Refurbishment
/Recovery

Increasing Use Efficiency


Bio-Products/Material

Sustainable Development and Competitive Advantage


Source: www.thaieei.com
7/14/2015

LSCM

Green Supply Chain Management


Integrating environmental thinking into supply chain
management, including product design, material
sourcing and selection, manufacturing processes,
delivery of the final product to the consumer as well
as end-of-life management of the product after its
useful life
- Srivastava, 2007

7/14/2015

LSCM

Interactions between Various Stakeholders in GrSCM

7/14/2015

LSCM

GrSCM Drivers

7/14/2015

LSCM

Process Involved in Green SCM

7/14/2015

LSCM

Green Initiatives

7/14/2015

LSCM

Green Initiatives in Different SC Phases

Carbone and Moatti, 2008


7/14/2015

LSCM

What is Reverse Logistics?


Logistics (Forward)
Process of planning, implementing and controlling the efficient,
cost-effective flow of raw materials, in-process inventory,
finished goods and related information from the point of origin
to the point of consumption for the purpose of conforming to
customer requirements
- Council of Logistics, 1988

Reverse Logistics
Process of planning, implementing and controlling the efficient,
cost-effective flow of raw materials, in-process inventory,
finished goods and related information from the point of
consumption to the point of origin for the purpose of
recapturing value or proper disposal
- Rogers and Tibben-Lembke
7/14/2015

LSCM

10

Reverse Logistics Activities


The advantage to using reworked parts is felt through cost saving

Make the product


Retrieving reusable
reusable for its intended
parts from old or
use or purpose
broken products
1) Repair
4) Cannibalization
2) Refurbishing
3) Remanufacturing

7/14/2015

LSCM

Reusing parts of
products for other/
different purpose
5) Recycling

11

Cell phone Take-back Entrepreneur


Primary
materials
production

Components
manufacture

Final
phone
assembly

Phone
demand
& use

End-of-life
phone
disposal

Inspection
&
sorting

End-of-life
phone
collection

Phone
refurbishment
Component
market
Metals
market

Component
Reuse
Metals
recycling

Source: Greener Solutions


7/14/2015

LSCM

12

Remanufacturing Processes - Alternators

Shin-Etsu Denso Co. Ltd

7/14/2015

LSCM

13

RFID-based Reverse Logistics System

7/14/2015

LSCM

14

Towards Greener Supply Chain Models


Transport
Carrier
Selection

Network
Distribution
Optimization

A
Greener
Supply
Chain

Transport
Mode
Optimization

Equipment
Utilization
Improvement

7/14/2015

LSCM

15

Discussion of Some Polycopy Papers

7/14/2015

LSCM

16

Approach to Sustainable Production & Consumption


Government
Universities

Green Productivity

CII/ FICCI
LCA Experts
LCA Studies
LCA Roadmap
LCA Database
EcoDesign/ DfE
Green Camps
Green Operations
Green Usage
Green Waste
Mgmt

Specialized
Institutes
CSE, TERI, etc.

7/14/2015

Firms

Green Purchasing

Local/Domestic

Green Products

Consumers
International

Green Supply Chain

Industries
E&E
Textile
Auto
etc.

LSCM

WEEE
RoHS
REACH
IPP
ELV
EcoMark-Label
etc.

17

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