Hyundai Manufacture System
Hyundai Manufacture System
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34
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2 authors:
Byoung-Hoon Lee
Chung-Ang University
22 PUBLICATIONS 134 CITATIONS
SEE PROFILE
H.-J. Jo
University of Ulsan
1 PUBLICATION 34 CITATIONS
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1. Introduction
Over the past two decades, Toyota Production System (hereafter TPS) has
demonstrated its overwhelming influence on the restructuring of the global auto
industry. This is evidenced by the on-going perception of TPS as a world-class
manufacturing model (Oliver et al. 1994) or as the machine that changed the world
(Womack et al. 1990), along with the unceasing advances of Toyota amid global
auto market competition. Indeed, TPS has disseminated beyond Toyota to other
automakers and other industries across the globe, in various formstransplants,
joint ventures, imitative learning, and consultancies (Ebrahimpour and
Schonberger 1984).
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2. Literature review
To examine the transferability of TPS, we need to start by clarifying what TPS is.
Since Sugimori et al. (1977) shed light on the basic concepts of TPS in their seminal
article, a number of academics have tried to capture the essence of this extraordinary
manufacturing innovation, by labelling and configuring it in various ways. Over
time, the concept of TPS has evolved from a combination of waste-eliminating
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In a similar vein, Doeringer et al. (2003) revealed national differences in the actual
adoption of TPS, comparing Japanese multinationals across the United States,
the United Kingdom and France.
Among the three different theoretical views of the existing literature, the
convergence and structuralist perspectives both present a one-sided rationale for
assessing the diffusion of TPSthe first disregards the impact of national and
organizational factors over the transfer of TPS; whereas the latter underestimates
the universal advantage that TPS has enjoyed in the post-Ford era. By contrast, the
contingency perspective has the merit of combining these two approaches to generate
a more balanced view, thereby helping to capture the variations in process
and outcomes in the transfer of TPS across firms and countries. However, the
contingency perspective is somewhat limited in its ability to clarify how and why
recipient firms adopting TPS develop their own workable production models,
deviating from the original model. The contingency approach provides a static
picture of variations in the adopted form of TPS, but does not explore the dynamic
evolution of TPS implementation, how the components or principles of TPS have
been transmuted by recipient sites. The problem with this perspective is that
it focuses only on contingencies related to TPS dissemination, ignoring the recipients
active rolemanagements strategic capabilitiesin dealing with various
eventualities.
In this vein, the emergent process perspective, hypothesized by Liker et al.
(1999), is useful in compensating for weaknesses in the contingency theory. This
perspective views the spread of TPS as an evolving and indeterminate transformation
process, which can lead to various outcomes, depending upon the form of TPS
adopted. Bartezzaghi (1999) helps to understand the process perspective by
distinguishing between contingent models and paradigms. According to him, the
production model is a set of optimal manufacturing techniques and practices for
a given company, while the production paradigm is a coherent body of general
principles to design and manage manufacturing systems. The production paradigm,
given its competitive advantage, tends to prevail as the universal standard emulated
by most industrial players, until a new system emerges in the changing business
environment.
TPS was devised as a specific production model suitable for Toyotas unique
circumstances in the 1960s (i.e. a lack of natural resources, Japanese work attitudes,
life-time employment practices, enterprise unions, little discrimination, and good
opportunities for job promotion among blue-collar workers), as stated by Sugimori
et al. (1977). Under drastic changes in market conditionsthat involved intensified
competition and diversified customer demandsTPS, equipped with a set of new
manufacturing principles, like JIT and Kaisen, became recognized as a production
paradigm suitable to replace the existing Ford mass production system, with its
success verified by the outstanding manufacturing performance that Toyota and its
clone plants have achieved since the 1980s.
Emulating TPS, as it originated with Toyota, many manufacturers have
then developed their own production models, conditioned and constrained
by various societal factors (i.e. market situations, institutions, institutions,
culture, work norms, supply chain structure) and organizational factors
(i.e. business strategy, corporate history, labour-management relations, pre-existing
interpretative mechanism of production technology, and the level of worker skills)
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(Liker et al. 1999, Lewis 2000). Those production models have two inherent
characteristics:
1. The models are specific to individual manufacturers, even though they
attempt to simulate the basic principles of TPS; and
2. The models have evolved over time, by means of the continuous selection,
interpretation, assimilation, and transmutation of the principles and
operational elements of TPS, in order to deal with changing business
conditions (Bartezzaghi 1999).
As indicated by Lewis (2000), drawing upon resource-based theory, no
manufacturer produces an exact replica of Toyotas manufacturing arrangements.
Each must follow the trajectory of its own production model to establish its own
competitive advantages.
Figure 1 depicts a hypothetical research model, summarizing the above literature
review on the diffusion of TPS. Here, TPS is defined as a collection of principles
(including manufacturing methods, work organization, human resource management, and supply chain management), which originated with Toyota, but now is
recognized as a standard for manufacturing worldwide. Those TPS principles may be
emulated by various means; including prototyping (an initial replica of manufacturing arrangements), technical transfer (imitation or import of manufacturing facility
and technical knowledge through Toyota-related consultancies), and benchmarking
(establishing goals and comparative standards). Through this emulation process, the
recipient mutates the TPS principles; in other words, it develops its own production
model by selecting, interpreting, and transmuting TPS principles to meet its own
business context, comprised of both external and internal (or organizational) forces.
Note that this research model is applicable to ordinary manufacturers that have
adopted their own course while emulating TPS, without having any direct linkages
to Toyota, such as transplants or joint ventures. Consequently, it offers more
generalized insights about the spread of TPS across borders. The next section applies
this research model, in order to examine the specific case of Hyundai.
TPS
Manufacturing method
and techniques
Emulation channel
Work organization
Prototyping
HRM
Technical
Supplier management
transfer
Recipient's
Mutation
of TPS
Internal
contingencies
External
contraints
[Japanese context]
Figure 1.
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body-welding shopthe former in the body-building line and the latter in the bodyre-spot and the body-completion areas. The two body-welding technologies enabled
Hyundai management to flexibly switch car models in the production flow and save
working spaces. In addition, the Hyundai plants computerized sequential parts
inventory management, in order to upgrade the level of JIT parts delivery and reduce
work in process (WIP). At the same time, the company launched various shop-floor
campaigns (i.e. Kaisen and the suggestion program; the Three-Rights Campaign
Do Right things at the Right time in the Right place the Five Work Attitudes
CampaignPlain, Orderly, Clean, Neat, and Disciplined Work; and the shop-floor
dialogue forum) patterning itself after Toyotas workplace innovation activities.
According to the Hyundai managers we interviewed, the rapid development of
a mass production system enabled the company to achieve Toyota productivity levels
during this period.
In the third assembly plant, which opened its doors in 1991, Hyundai moved
towards a flexible mass production model (Lee 1997). It upgraded the FBL and
assembly line control (ALC) system with computerized operations to synchronize
production orders, thereby expanding its capability to manufacture more diverse
car models in a production line, with less WIP and parts inventory. This advanced
production process was aided by the implementation of an MRP (material
requirements planning)-based system and a value-added network (VAN) to directly
control and link assembly line parts orders with outside vendors in a JIT manner.
From the early 1990s, Hyundai management also introduced the principles of TPM
(total preventive maintenance) and TQC (total quality control), encouraging
production workers to cover maintenance and quality assurance jobs in their work
areas, like Japanese workers at Toyota plants.
In the late 1990s, Hyundai management built a green-field plant (in Asan),
simulating Toyotas Kyushu Miyata plant. Designing this new plant, Hyundai
utilized a group of retired Toyota engineers to reproduce the manufacturing layout
and facilities of the Miyata plant. The Asan plant, which started its operations in
1996, was almost identical to the Miyata plant in its layout of production processes.
Like the Toyota green-field plant, for instance, the Asan plant consisted of a set of
segmented assembly lines, with inter-line buffers (about three vehicle units), and it
improved the working environment by automating production facilities using an
ergonomic design. It is noteworthy that the new plant attempted to adopt the pull
production system, controlled by MRP-based scheduling, rather than by the Kanban
system, thereby remarkably improving the ratio of completed sequential production
up to 95% (compared with 75% at the brown-field plants) and reducing parts
inventory down to 0.8 days (compared with 1.7 days at the old plants) during its
start-up stages (Chung 1997). However, this attempt was halted by the economic
crisis in 1997 and the companys unprecedented massive downsizing in 1998, so that
this plant then returned to the traditional push production model (Jo 2001).
Furthermore, this green-field plant implemented such new programs as direct
supplier delivery (of auto parts to production lines), a 100-PPM (parts per million)
quality assurance campaign, a work team quality guarantee plan, and various
fool-proofing tools, both to mimic and catch up with Toyota.
After recovering from the economic slump of 19971998, Hyundai officially
began making efforts to develop its own unique production model, the so-called
Hyundai Production System (HPS) in pursuit of a global manufacturing network.
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Description
To enhance the accuracy of production
planning and maintain the optimal level
of auto parts inventory by visually
controlling the due date of customer
delivery
To develop the corporate-wide BOM data
base necessary for implementing ERP
To build an IT system to manage the entire
work flow from product development,
manufacturing, sales and customer
service
To establish a systemic network to interconnect manufacturing processes to
suppliers, sales dealers, and customers
To build the total management system
to maximize the efficiency of business
processes, comprising customer orders,
parts supplies, manufacturing, and
distribution
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2003
2004
Front-end module
2005
2006
Integrated modules
development
Workplace management
Basic management
Substance management
Work environment
Common management
Worker morale
Objective management
Organizational management
Work attitude
Figure 2.
of tasks in which workers may make a mistake, whereas the latter underlines
the prevention of faulty operations among workers. Another example of Hyundais
engineer-oriented approach can be identified in its emphasis on modular production.
Hyundai management set out a long-term plan to develop a modular production
system for establishing just-in-sequencing (JIS) operations, as illustrated in table 2.
According to the plan, the overall level of modularization increased from 30%
in 2005 to 40% in 2006. This modularization has entailed the outsourcing of partssequencing jobs, the automation of modular parts assembly, and the simplification
of main production lines (Lee 2003). As displayed in figure 2, HPS also includes
a Toyota-style workplace innovation programme, comprised of basic management,
thereby strengthening the shop-floor ethic of hard work and substance management, stressing Kaisen activities and manufacturing performance (i.e. quality,
operational costs, and productivity). However, this workplace innovation program
and the previous shop-floor campaigns at Hyundai are contrary to the TPS principle
of worker involvement, in that they are solely driven by shop-floor management,
without production worker commitment. Instead, college-graduated engineers
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are the main force of production process innovation, since they are very motivated
to apply for numerous patents (i.e. four patents per engineer in 2005) because
of a merit-pay system and other performance incentives.
To summarize, Hyundai has developed a production model that deviates from
TPS, even though it has tried to emulate TPS via replication of a manufacturing
prototype, technical consultancies, and benchmarking over time. Hyundais
emulation of TPS is characterized as being (1) a selective and graduated adoption,
linked to the expansion of manufacturing capacity, (2) technology-driven
radical innovation (Fujimoto 1999, Liker et al. 1999), and (3) an engineer-led and
worker-exclusive approach.
Production mode
Production control tool
Operational goal
Production management
Production condition
Hyundai
Toyota
PUSH
MRP system
Planning-led production
Hourly plan-based process;
management controlled by
production engineer division
High uncertainty and
fluctuation
PULL
JIT (Kanban)
Minimization of inventory
Flexible control of production
process at the level of
production departments
Low uncertainty and stable
repetitiveness
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Figure 3.
sign-off ratio) up to 92.3%, drawing near Toyota levels (9495%), over the same
period. In particular, Hyundais improvements in quality can be evidenced by the
recent favourable recognition of overseas markets; for instance, its passenger cars
rank as one of highest quality products in JD Powers IQS (initial quality
satisfaction). Moreover, despite its push-mode production system, Hyundai has
reduced its inventory of parts delivery to 2 hours, comparable to Toyota, through
tight control of parts suppliers. These notable accomplishments mainly are
attributable to the companys great efforts in engineer/technology-driven production
management innovation.
At the same time, HPS has a crucial problem in its labour productivity.
As illustrated in figure 3, the allocation ratio at Hyundai assembly plants has
declined from 75.8% in 2000 to 67.4% in 2005. A rough comparison of labour
productivity, measured in terms of production units per worker, reveals that
Hyundais (31.9) productivity was less than half that of Toyota (65.6) in 2003.
This problem could be explained by rigid work practices and little worker
involvement in shop-floor innovations, against a backdrop of confrontational
labour-management relations and employee mistrust of corporate management.
Nonetheless, as shown in table 4, since labour costs at Hyundai are around 40%
those at Toyota (as of 2003), the former has been able to maintain its price
competitiveness, despite poor labour productivity.
In short, Hyundai has achieved fairly good manufacturing performance (in terms
of utilization, product quality, and parts inventory) with its own production model,
HPS, despite experiencing declining labour productivity, caused by deviations
from TPS, which is worker-exclusive production management.
6. Conclusions
Over the past 40 years, Hyundai has developed its own production model, HPS,
initially emulating TPS, followed by re-interpreting and modifying TPS to adapt to
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2001
2002
Toyota
2003
2000
2001
2002
2003
the companys unique circumstances. In other words, HPS is a mutated form of TPS.
Although it deviates from the ideal model of TPS (JIT pull production, equipped
with flexible human buffers and incremental innovation capacity), HPS (based on
technology-driven push production) has gained a remarkable competitive advantage
in terms of manufacturing utilization, product quality, and inventory management,
thereby overcoming limitations caused by the pre-existing low wage business model,
as indicated by Womack et al. (1990). Of course, it also should be noted that HPS
entails a labour-exclusive manufacturing approach, derived from the companys
authoritarian management style (reflecting the owner-driven governance structure
and, as a consequence, ignoring the voice and interests of other stake-holders,
such as workers and the labour union) and unstable labour relations, contrary
to TPS.
Our case study addresses several implications for future research on the
dissemination mechanisms of TPS.
First, the Hyundai case reveals that the adoption of TPS involves a complex
evolutionary process of organizational learning and interpretation, as indicated by
Bartezzaghi (1999) and Liker et al. (1999). In contrast to the convergence perspective
that stresses the universal transferability of TPS in a simplistic manner, emulating
TPS involves complicated interactions between managements strategic choices
and both internal and external factors, so that the manufacturing arrangement at
recipient sites ultimately may evolve into a unique production model, deviant from
the original form of TPS, that is better suited to the recipients environment. In this
light, future study of TPS dissemination needs to further explore the recipient
companys active role and strategic capabilities in transmuting or mutating TPS
principles to meet that companys idiosyncratic circumstances, something which
largely has been overlooked in existing literature.
Second, the Hyundai case sheds light on the possibility of various paths toward
lean production. Of course, TPS represents an exemplary lean manufacturing
paradigm in the post-Ford era. However, as Lewis (2000) points out, a variety of
lean production models, capturing the essential virtues of TPS, can be developed
as diverse workable configurations of the manufacturing system. Indeed, HPS has
embodied lean manufacturing via its own way of radical innovation, evidenced
by its notable operational performances, although it is constrained by low labour
productivity, mainly derived from confrontational labour relations. Therefore,
another future task is to examine commonalities and differences between various
lean production models among firms emulating TPS, going beyond our single
case study.
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Third, the Hyundai case demonstrates that both external and internal factors
combine to form a complicated causal chain, influencing the mutated emulation
of TPS and generating a certain pattern of path-dependence in the evolutionary
trajectory of a particular production model. This possible combination of external
and internal factors can be sorted out via analytical typology, which categorizes
various causal patterns of an examined phenomenon (i.e. TPS emulation) into
stylised types and, therefore, helps explain and predict the development of distinct
production models emulating TPS, as noted by Bartezzaghi (1999).
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