C 12 SQ
C 12 SQ
5. a. First, the firm must have some degree of market power, b. Resale of the good must be difficult, and
c. The firm must be able to identify (or the consumers have to implicitly identify themselves) the different
groups of buyers that it wants to price discriminate against.
b. PUS = MC/[1+ (1/eUS)] = $10/[0.5] = $20 and PSK = $10/[0.80] = $13.33
MR=18-(6/5)Q
$5
MC
MRmkt
10.833
Note: Because there is a kink in the market demand curve, there will be a discontinuity in the market MR
curve.
$ per unit
Question 3.
Perfect Price Discrimination
10
Pall-or-nothing = $6
$2
MC
D = MR
8
AR
Q