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Below-17 18-29 30-39 40-49 50-59 60-Above: Demographic Profile Age

The document contains a demographic and market profile survey with questions about pizza purchasing habits, preferred pizza establishments, and willingness to purchase a new "Panzza Deliciosa!" pizza with a pancake crust, as well as flavored iced teas. It collects information on respondents such as age, gender, occupation, monthly allowance or salary, pizza spending amounts and frequencies, preferred flavors and establishments, and pricing and purchase frequency willingness for the new products. The survey aims to understand the target market and consumer preferences to inform a new business selling innovative pizza and drink options.

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Chelsi Christine Tenorio
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44 views6 pages

Below-17 18-29 30-39 40-49 50-59 60-Above: Demographic Profile Age

The document contains a demographic and market profile survey with questions about pizza purchasing habits, preferred pizza establishments, and willingness to purchase a new "Panzza Deliciosa!" pizza with a pancake crust, as well as flavored iced teas. It collects information on respondents such as age, gender, occupation, monthly allowance or salary, pizza spending amounts and frequencies, preferred flavors and establishments, and pricing and purchase frequency willingness for the new products. The survey aims to understand the target market and consumer preferences to inform a new business selling innovative pizza and drink options.

Uploaded by

Chelsi Christine Tenorio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DEMOGRAPHIC

PROFILE
Age
Below-17
18-29
30-39
40-49
50-59
60-Above
Gender
Male
Female
Occupation
Student
Employee
Monthly Allowance
(Student)
Below P5,000
P10,001-P15,000
P5,001-PP10,000
Above P15,000
Monthly Salary
(Employee)
Below P10,000
P10,001-P15,000
P15,001-P20,000
P20,001-P25,000
P25,001-P30,000
Above P30,000

MARKET PROFILE
1. Do you buy pizza?
Yes
No
2. How much do you usually spend when
you purchase a slice of pizza?
Below P50
P51-P90
P91-130
P131-Above
3. How often do you buy pizza?
Once to twice a week
Thrice to four times a week
Five to six times a week
Daily
4. How many slice/s of pizza do you
usually buy?
One to two slices
Three to four slices
Five to six slices
Seven slices and above

5. What kind of pizza flavor do you


prefer to eat?
Ham and Cheese
Hawaiian
Pepperoni
Corned Beef
Cheese
Bacon
Others, please specify: (Indicate the flavor)
COMPETITOR'S PROFILE

6. Which of the following pizza


establishments do you usually visit?
Shakey's
A Veneto Pizzeria Ristorante
Others, please specify: (Indicate the name)
7. How many slice/s of pizza do you
usually buy in your preferred
establishment?
One to two slices
Three to four slices
Five to six slices
Seven slices and above
8. How much do you pay for your
purchased pizza in your preferred
establishment (per slice)?
Below P50
P51-P90
P91-130
P131-Above
9. How often do you buy pizza in your
preferred establishment?
Once to twice a week
Thrice to four times a week
Five to six times a week
Daily

COMPANY PROFILE
10. If we are to sell pizza with a crust
made of pancake called Panzza
Deliciosa!, are you willing to patronize
it?
Yes
No
11. Which kind of Panzza Deliciosa!
flavor are you willing to buy?
Hawaiian
Tuna
Sisig
Ham and Cheese
Pepperoni
12. How many slice/s of
Panzza Deliciosa! are
you willing to buy?
Hawaiian
Tuna
Sisig
Ham and Cheese
Pepperoni
13. How much are you
willing to spend for every
flavor of Panzza
Deliciosa! (per slice)?
Hawaiian
Tuna
Sisig
Ham and Cheese

P30-35

P36-40

P41-Above

Pepperoni
14. How often are you
willing to buy our Panzza
Deliciosa!?
Hawaiian
Tuna
Sisig
Ham and Cheese
Pepperoni

Once

Twice

Thrice

Four Times

Five Times

Six Times

Daily

15. If we are to sell Flavored Iced Tea, are you


going to buy?
Yes
No
16. Which flavor of iced tea are you going to
choose?
Lemon
Cranberry Red
Honey Blend
Apple
Kiwi Lemon
17. How much are you willing to pay for a 350ml of
iced tea?
P30-35
P36-40
P41-Above
18. How many glass/es (350ml) of
iced tea are you willing to buy for
every purchase?
Lemon
Cranberry Red

5-Above

Honey Blend
Apple
Kiwi Lemon

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