BRUCE caer sitd POs NRO Eo CoN OMS AIRC OLED CNS PS RN Cue Ace eg I Coat aoe dressed residents of Zozotown oer Creme MCE ve inated Ritieme Cesc Pec et Reg UES as eeoo08e The New Globalist: See 20 brands that are making moves eens ane Sree este] rT ETC Ce Sem Te) Se sed Soe Deyn CT AR ae ede Lausanne’s design class of 2010 NEXT STOP— THE WORLD Start-ups and seasoned pl: an inventory of businesses that are mobilising Mobile phones: India Cycling clothes: U Banking: Canada ¢ 07 Newspapers: Nigeria a) 08 wanda BOURBON therlands Hospitality ‘ Bernas ‘Moxoc Fo hay FOR oUR SPECIAL < ScotiaBank P oo MINI-DOCS ON THE [BRIGHTEST BRANDSBooing 787 Dreamliner The 787 isa revoltionary airliner, being bul ut of Carbontibre to an extent never ‘seen before. Over 800 orders ‘were placed for the 787 even before it made ts ft pubic test fight last Decombe. The first 787s are due to go ito service with Japan's ANA at the end ofthis year. Airbus pes to compte wth ts 360, due in 2013, Boeing 747-8 76 latest update ofthe 1960s-viniage 747 includes ‘many important innovations from the 787, especially its new engines and wing So fay, the uptake ofthe aircraft flown in February, has boo slow with only Lufthansa (20) land Korean Air Five) ordering tt wile many mre wil go to cargo operators Airbus A40OM ‘Airbus shows off the new European mitary transport ‘craft in Famborough forthe first ime, isthe fst Arbus ‘modelo be propallr-dven And has great export potential ‘Sukhoi Super Jet (SS) ‘The fst serious attempt by the aling Russian aircraft indus to gain foothold on the word market. The SSJs are regional jets for 180-110 passengers, builtin ‘cooperation with Alenia from lay Soocma from France and Boeing. mast 250 have boon ordered aka. » 2008, ain In 2010 that's expected tobe down by Pictures 01 CSeties mockup (02 CSeties simuiator room (03 _CRJ1000 production ine (04 Bomiardiers CRJ1000, (05. CSeties business class (06 Interior fuselage barel changing an engine is only part of the story: The other half, it says is @ result of ts breakthrough in developing new rials to build the frame of the plane. And the cost of replacing engines in all existing aircraft would be very high Competition is also growing for larger regional jets, traditionally Bom- bardier’s speciality. Its 100-seat CR}1000 is to be delivered to Ait Nostrum of Spain by the end of 2010. Mitsubishi is competing with the MR}90 (up to 92 seats) due to be in the air by mid-2012. China is working on its anj2r. And Russia is entering the game for the first time (see bax, left) Bombardier appears though to have found a niche (potentially a big one) with the cseries, which could shake up the whole industry. And for now, the Canadians are well alead of the field. ‘The biggest challenger, rather than Boeing or Airbus, is likely to be Em- braer. The Brazilians are expected to decide on their strategy this year. — ‘operating inthe US carried 646 millon passengers 2 per cent to 619 milion ‘The pvate aviation industry i all up inthe ait Buti far from dead, Like the aviation industry as @ whole, ifs those who are inovating that are keeping afloat. The VLJ ~ or very ight jt is getting talking again, These four to a8 the Embraer Phenom and the upcoming Honda, allow lower ‘operating costs but maintain the safety and rmengine jet. Ths i ive option for companies stil eager to ly privately bt looking for cheaper ways to doit Aviation analyst Brian Foiey says t's simply a subcompact business jet by another ‘name Butt does seem to be making new ‘ypes of operations possible “Take the air tax, Blink, a UK-based frm launched in 2008, is offering a kind of no fle” private jet service using a four seater Cessna Citation Mustang (pictured below) ABBink plane has a comfortable interioe (Geats face inwards around a table) and can be booked fo fl anywhere but catering is basic and there s no fight attendant “We're too for travelers frustrated withthe ub- par qualty of commercial fights as well = the high costs of prvats ets’ says managing director Peter Leiman, Tradtonal private aviation fr as Bombardie’s Flexet ae trying new strategies. Flexjet has moved ito the ‘jelcard? market, wher instead of buying @ piece ofa plane, customers buy fying hours The frm has aso signed a “global partnership" with Austria-based Vistajet, to be abe to better connect chents across the ‘Alan. “The differences between private aviation and commercial arine fights are profound’ says Flext president Fred Red. "You get access to 6,000 aprts instead of 450, You save double or tpl the time, init about glamaur—ifs about efcency? Tite's cause for optimism. Accord to Foley inthe US. the largest private ight market, February 3010 saw a 14 per cent, increase in vate operatons compared with the same peri in 2009. ISSUE 34 — 089