SYLLABUS

BUS1000: HLEC (CRN-37508)

INTRODUCTION TO BUSINESS
(BUS 1011: Business Fundamentals: The Contemporary Business Landscape)

Fall 2016
Professor Patrick Tormey
Class Meets: Thursday 9:55AM11:345 AM in VC 5-150VC
My Office: is in the adjunct area of the vertical campus
E-mail is the best way to communicate with me:

patrick.tormey@baruch.cuny.edu
(Questions regarding your recitation section should be directed to that professor and not to me.)

Overview
The course introduces students to the basic concepts of business offered at Zicklin School of
Business, such as ethics, managerial economics, international business, accounting, finance,
marketing, computer information systems, and management, among others.
This class is broken into four distinct sectionsintroduction and ethics, accounting and finance,
marketing and computer information systems, and management that cover current business
trends, ethics and global business.

Each section covers the basic concepts in an area you might select as a major, which will
help you decide what major to select early in your college career.

Each section also covers current issues you are likely to read about in todays business
press, which will give you an understanding of how the world of business really works.

Each section gives you an overview of majors offered at Zicklin with respect to the
specific area of subjects, and resources available for enhancing your learning and career
development.

Course Methodology
The course is structured as a combination of the large class lectures and the recitation sections.
The large lectures cover the basic areas of business whereas the recitation sections focus on the
case study in the group works. The purpose of the recitation class is twofold--to enhance your
communication intensive skills such as writing and presenting the case analysis, and the
quantitative analytical skills using the Excel programs. The recitation professors will not prep
for or review exams given in the large lecture.
1

The large lectures and the recitation sections are integrated with each other. In large lecture, you
learn the overall framework of the subjects, and apply your learning to the specific situations
surrounding the firm which you choose for your case analysis in the recitation section.
Learning Goals
At the completion of the course, students are expected to achieve the following overall goals:
Understand the basic concepts of business offered at the Zicklin School of Business.
Identify the area of study as a major at the Zicklin School of Business.
More specifically, students will be able to:
1. Compare and assess the major areas of business at Zicklin School of Business, such as
ethics and corporate governance, managerial economics, international business,
accounting, financial management, marketing management, computer information
systems and business analytics, and management and organization behavior, among
others.
2. Understand and articulate that these areas in the real world of business are intertwined
and integrated with each other, rather than being separate and independent disciplines.
3. Organize and communicate the results of business analysis in an effective, concise
manner.
4. Evaluate and select the resources available at Zicklin School of Business, such as the
Weismann Center for International Business majors, the Communication and Writing
labs, to further assist and enhance your learning.
BBA Program-level Learning Goals:
Analytical skills: The course focuses on developing analytical skills by studying the basic
concepts and by analyzing current topics through the application of the basic concepts.
Technological skills: The course focuses on the importance of technological skills in the
basic areas, and the Excel training will improve students technological skills to analyze
the data and interpret the results.
Communication skills: Oral and written: The recitation sections extensively involve project
presentations and written reports. These are intended to improve students oral and written
communication skills.
Civic awareness and ethical decision-making: The large lecture, in particular, stresses the
importance of ethical behavior and social responsibility throughout the course.
Global awareness: The course emphasizes that global awareness is required for all the
majors.
Proficiency in a single discipline: The course covers all the major areas of business.
Course Prerequisites: No ZICK or ZKTP code required.
Course Materials (required)

BUS 1011 eBook, PowerPoint files to be posted on Blackboard which will cover the
lectures.
2

BUS 1011 Excel eBook to be posted on Blackboard. You will use the book and the
sample spreadsheets to learn Excel.

Textbook: Understanding Business, by Nickels, McHugh and

McHugh, McGraw-Hill). The latest edition retails for an outrageous
sum of about $200!!! BUY A USED EDITION ONLINEany edition. Try
not to pay more than $40. Some students claim the book is not
necessary to do well in the class but most students find that the book
explains many of the items in my PowerPoint materials in greater
detail.

Students with disabilities

Students with disabilities may receive assistance and accommodation of various sorts to enable
them to participate fully in courses at Baruch. To establish the accommodations appropriate for
each student, please alert your instructor to your needs and contact the Office of Services for
Students with Disabilities, part of the Division of Student Development and Counseling. For
more information contact Ms. Barbara Sirois, Director of this office in B2-271 or call (646) 3124590.
Course Evaluation
Course grades will be based on the following:

65% of your grade is earned in the large lecture exams

35% of your grade is earned in the recitation sections

Test

Value

Date

NOTE

Quiz # 1

20 points

9/15

Lowest grade dropped

Quiz # 2

20 points

10/20

Lowest grade dropped

Quiz # 3

20 points

11/17

Lowest grade dropped

FINAL EXAM

25 points

12/15

Recitation
Grade

35 points

Total Grade

20 + 20+ 25 + 35 =100 percent

The first three quiz exams consist of 40 multiple-choice questions given during the final 50
minutes of class. A shortened lecture precedes each exam. Each quiz exam is based on the
material in the PowerPoint materials and the assigned chapters. Final Exam #4 consists of 50
multiple-choice questions and is administered during Final Exam Week. Attendance at the Final
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Exam is mandatory. Each quiz exam is valued at 20 points. I will drop your lowest grade from
the quiz exam and average your top two quiz exam scores. If you miss an exam, it automatically
becomes your lowest score. Because this is a jumbo class, no make-ups are given.
No exceptions are granted. Bring a No. 2 pencil (and eraser) to the quiz or you may be forced to
buy one with a point off your quiz grade.You may schedule an appointment with me if you
think you were incorrectly graded. Be advised, however, that I will not sit and argue about each
question.
Final Letter Grades
Letter grades are calculated according to the Official Grading System of Baruch College. The
instructor reserves the right to curve the scale when computing final grades, if deemed necessary.
Letter Grades, GPAs, and 100 Point Grades
A
4.0
93.0100.0
A3.7
90.092.9
B+
3.3
87.189.9
B
3.0
83.087.0
B2.7
80.082.9
C+
2.3
77.179.9
C
2.0
73.077.0
C1.7
70.072.9
D+
1.3
67.169.9
D
1.0
60.067.0
F
0.0
below 60.0
https://www.baruch.cuny.edu/advisement/grades-and-gpa.html
Attendance and Absence Policy
1. Attendance is taken by Blackboard with a unique code to be given in class. If you come to
class late or leave early, you are marked absent.
2. My large lecture meets only 14 times. You are allowed a maximum of two absences in my
large lecture. Lateness equals an absence. With three absences from my large lecture, your
final grade for my section of the course will drop by one letter gradefrom, for example, B+
to a B or from a C to a C-.
3. If you arrive very late to any exam, and if any other student has already completed the exam,
you are not allowed to take the exam because it has been compromised.
Be advised that if you enter very late, I may ask you to leave. I also frequently target latecomers
as the person to answer questions for the remainder of the class.

Weekly Schedule
The following is a tentative schedule of topics and lectures. Changes may occur as the semester
progresses. These changes will be announced in class.
POSSIBLE WEEK-BY-WEEK FLOW
SECTION/ TOPIC

WEEK

OUTLINE

SECTION 1: INTRODUCTION
This section provides an overview of business and majors offered at the Zicklin School of
Business. Major subjects covered in this section, such as the economic system, global market,
and the ethics and corporate social responsibility, form the foundation for any majors. In
particular, global awareness and understanding the importance of ethics and the corporate
social responsibility are emphasized for all Zicklin majors, and, these subjects are also
covered in the subsequent sections and through discussions of major current events
throughout the semester.
ZSB offers the following majors for these subject areas:
BBA in Economics, Bert W. Wasserman Department of Economics and Finance
BBA in International Business, Allen G. Aaronson Department of Marketing and
International Business
BBA in Management, Narendra Paul Loomba Department of Management

Course Calendar

D ATE

(Always subject to changes. Changes often occur each semester)

L E CTURE T OPI C

AND

C L ASS A CT I VI T Y

AUGUST
25

Introduction to the course. Importance of taking and mastering this course. Read through the
syllabus. Lecture Chapter # 1. Taking Risks and Making Profits within the Dynamic
Business Environment. Watch class films on Amazon and Starbucks.

SEPTEMBE

Lecture Chapter 2- Understanding How Economics Affects Business.

Lecture Chapter 3- Doing Business in Global Markets. Watch class films

01
SEPTEMBE
R 08

Lecture Chapter 4- Demanding Ethical and Socially Responsible Behavior.

Overview of Business and Ethics (The Four Ethics Lenses Framework) and Corporate Social
Responsibility Rights/Responsibilities (duties); Relationships (fair systems); Results (goals)
Reputation (virtues)
Lecture Chapter 5- How to Form a Business. Watch class films.

SEPTEMBE
R 15

QUIZ # 1 (Chapters 1 through 5)

SEPTEMBE
R 22

Results Quiz # 1 Reviewed.

Lecture Chapter 6-Entrepreneurship and Starting a Small Business.
Lecture Chapter 7- Management and Leadership Watch class films

SEPTEMBE
R 29

Lecture Chapter 8-Adapting Organizations to Todays Markets.

Lecture Chapter 9- Production and Operations Management. Watch class films

OCTOBER
06

No BUS1000 Class Meeting. Classes follow a Monday Schedule.

OCTOBER
13

Lecture Chapter 10-Motivating Employees.

Lecture Chapter 11-Human Resource ManagementFinding and Keeping the Best
Employees. Watch class films

OCTOBER
20

QUIZ # 2 (Chapters 6 through 11)

OCTOBER
27

Results Quiz # 2 Reviewed.

Lecture Chapter 12-Dealing with Employee Management Issues and Relationships.
Watch class films

NOVEMBER
03

Lecture Chapter 13-Marketing: Helping Buyers Buy.

Lecture Chapter 14-Developing and Pricing Goods and Services. Watch class films
6

NOVEMBER
10

Lecture Chapter 15-Distributing Products.

Lecture Chapter 16-Using Effective Promotions. Watch class films

NOVEMBER
17

QUIZ # 3 (Chapters 12 through 16)

NOVEMBER
24 TO 27TH

Thanksgiving Recess (no class meeting)

DECEMBER
01

Results Quiz # 3 Reviewed.

Lecture Chapter 17-Understanding Accounting and Financial Information.
Lecture Chapter 18-Financial Management. Watch class films

DECEMBER
08

Last Lecture Meeting

Lecture Chapter 19-Using Securities Markets for Financing and Investing Opportunities.
Lecture Chapter 20- Money, Financial Institutions and The Federal Reserve.
Watch class films

DECEMBER
15

FINAL QUIZ EXAM (mostly Chapters 17 through 20 with some items from earlier
chapters and course content)

HOLIDAY
RECESS

Enjoy your Holiday Recess.

RECITATION SYLLABUS
BUS1000:
INTRODUCTION TO BUSINESS
(BUS 1011: Business Fundamentals: The Contemporary Business Landscape)

Fall 2016

OBJECTIVES OF RECITATION CLASS

The recitation class is designed to enhance students communication and analytical skills in a
business setting. Your assignments in recitation will allow you to develop a foundation of
Microsoft Excel and PowerPoint knowledge from which you can build. In addition, this course
aims to help students become proficient communicators and contributors in a team setting. Thus,
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group work and class demonstrations/discussions are emphasized in this course, with an
objective to improve students ability to accomplish performance goals while respecting others
and learning from multiple viewpoints. Students will also receive detailed feedback on written
assignments to assist with their development of core business writing skills.
The recitation class is integrated with large lectures. You apply the topics covered in large
lectures to the firm which you choose for your case analysis in recitation. The case analysis
requires quantitative analysis using the Excel eBook. You will analyze the data, interpret the
results, derive managerial implications, and present your recommendation.
**Although recitation class is part of your responsibility for the larger BUS 1000 lecture class,
we will not discuss or review your main lecture exams during recitation. Please contact your
lecture professor regarding exam questions.**
COURSE MATERIALS
BUS1001 Excel eBook
The Excel eBook is designed as a step-by-step guide starting from an introductory to advanced
applications, e.g., basic Excel functions and advanced topics such as pivot tables, creating
income statements, analyzing employee performance, performing break-even analysis and
introductory cluster analysis, among others. The data covers various business problems
corresponding to the major subjects covered in the large lecture, such as accounting, finance,
marketing, and management.
Additional readings and resources
There will be various additional materials to supplement the class discussions and objectives
throughout the semester. These materials will be available on Blackboard or will be distributed during
class.
ASSIGNMENTS AND GRADING
Assignment
Six Written Assignments (5 points each)

20%

Company Summary
Group Presentation
Exam
Class Participation and Attendance

25%
20%
25%
10%

Computers
This course will focus on mastering Excel. You will be able to follow along better and gain more
from the class if you bring a laptop to class. The library has laptops that are available for you to
rent if you do not want to bring your personal laptop. We will use the most recent PC version of
Excel (Microsoft Office 2013) in class and on the final exam. If time permits I will demonstrate
how to complete the Excel functions on a Mac. You may use a PC or Mac and any version of
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Excel to complete the homework assignments because you will just be graded on having correct
answers.
Class Participation/Attendance
It is expected that students keep an adequate attendance record during the semester. If students have a
conflict with one of our scheduled classes, it is advised that it be brought to my attention as soon as
possible. Please note that students are also responsible for any material they miss if absent from class.
In addition, this class will provide several opportunities for discussion about the course material,
including assignments, students own examples and observations, and short activities. Since the field
of business encompasses a wide range of ideas, students are encouraged to share their own views and
opinions about the various topics we cover. Participation credit will depend on the quality of what
students add to class discussion. High quality discussion depends on coming to class prepared and
being engaged throughout the entire class.
The following are guidelines related to attendance and participation:

Attendance will be taken at the beginning of each recitation session. You are allowed a
maximum of two absences in this recitation (and I will be keeping track). There are no
excused absences; you have 2 freebies so plan accordingly. Three absences from the
recitation and your final grade for that section will drop by 2 points and 2 additional points
for every absence thereafter.

Being absent on the day of your group presentation will automatically result in the absentee
receiving a grade of zero for the presentation, unless you have a legitimate reason for missing
your presentation day and email an explanation to me prior to your absence; in that case, an
alternative assignment will be given to you.

Business values promptness. If you arrive to class after I take attendance you will be marked
late. Being late twice equals one absence. After fifteen minutes into the class, you will be
marked absent instead of late. Coming in late is disruptive and disrespectful to your
instructor and your classmates.

Assignments and Projects

All individual and group assignments are due at the start of your assigned class time. Assignments are
considered late if they are turned in after attendance has been taken. Late assignments will have a
20% point deduction. Assignments will not be accepted after class has ended. Do not email
assignments to the professor unless you will be absent from class on its due date.
All Excel assignments must include the following:
An Excel printout of the final solution
An Excel printout of the formulas used
A separate sheet with answers to the assignment questions
INDIVIDUAL WRITTEN ASSIGNMENTS:
Written Assignment #1:
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Email and Student Information Sheet

Write an email to the professor. This can be done on actual email or with a word processing
program like Microsoft Word. Bring a printed copy to class. Based on the class examples include
the following:
Subject line
Greeting
Content: Introduce yourself, your classification and major at Baruch, your hometown and
the borough from which you travel to school, and an interesting fact about yourself.
Signature
Complete the Student Information Sheet
Written Assignment #2:
Basic Formatting and Formulas (Exercise 1).
Copying and Calculating Sums and Averages (Exercise 2)
Submit a printed one-page, simple, precisely formatted spreadsheet.
Written Assignment #3:
Create a Pivot Table (Exercise 3).
Create an Income Statement (Exercise 4).
Pivot Table
Which store- the one in Queens, Brooklyn or the Bronx- is the most profitable? Which
one is the least profitable?
Which product- the Apple iPhone or the Samsung phone- is more profitable?
Which quarter has the most sales (revenue)?
Income Statement (Undo the changes that you make after answering each question. Submit
Excel printouts and formulas only of the solution to the final question.)
What would the companys net income (bottom line) be if:
o Taxes could be reduced to 2%?
o The company pressured suppliers for lower prices (COGS) from $30,000 to
$26,000?

o An advertising campaign was created that raised the amount spent on advertising
from $5,000 to $8,000 but that campaign resulted in sales revenue rising from
$20,000 to $30,000 units?
o The company moved and restructured- moving to South Caroline where rent is
one third of what it currently is and offered an incentive program to eliminate a
number of highly-paid middle managers, which would lower salaries from
$20,000 to $13,000.
Assume that the company has 14,000 shares outstanding. Using the formula Basic
Earnings Per Share = Net Income / Number of Shares Outstanding calculate EPS.
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Written Assignment #4:

Using LOOKUP and COUNTIF Functions to Rank Employee Performance (Exercise
5).
Breakeven Analysis (Exercise 6).
LOOKUP and COUNTIF Functions
List the names of the Best employees
List the names of the Near Best employees
List the names of the Below Best employees
Redefine the LOOKUP function to classify employees as Above Average and Below
Average based on whether they scored above or below an average of 5 in their three
performance scores. Place these results in cells b23 and b24.
o How many people scored Above Average?
o How many people scored Below Average?
Notice that more people sored Above Average than Below Average using 5 as the cut
point. Redefine the LOOKUP formula so that a roughly equal number of employees are
classified as Above Average and as Below Average
o How many people scored Above Average?
o How many people scored Below Average?
o What is the new LOOKUP formula?
Breakeven Analysis
What are your revenues, total expenses and profit if you sell 10,000 Striders?
What are your revenues, total expenses and profit if you sell 15,000 Striders by lowering
the price to $35 each?
How many Striders do you need to sell for $42 to make $500,000 in profits?
How many Striders do you need to sell at $42 to break even?
Written Assignment #5:
Business Memo
Write a one-page memo to your recitation professor. Share your results from the Myers-Briggs
Type Indicator and how the results will be useful for working with others on future group
projects and in the business environment. Use the instructions from class and the Purdue OWL
web guidelines on writing a business memo (MLA format).
Written Assignment #6:
Creating a Clustered Column and Line Chart (Exercise 7).
Creating a Clustered Bar Chart (Exercise 8).
Clustered Column and Line Chart
Which airline did not experience a decline in stock price?
What month had the highest stock price change?
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Which airline showed the greatest change in stock prices from August to December
2014?
When did American airlines have a negative percent change in stock price?

Clustered Bar Chart

Which company had the smallest revenue in 2012?
Approximate Wal-Marts 2010 revenue.
Which company experienced a decline in revenue between 2010 and 2011?
Which year did Costco have the highest revenue?

Shadow a Company Project

You will break into six groups of three/four students each. As a group, you will pick (or be
assigned) one of the following companies. (Your recitation professor may change the list to suit
his or her expertise.) The initial group of companies is:

1. YUM Brands (YUMNYSEKFC, Taco Bell, Pizza Hut)

2. Sprint Nextel (SNYSEcell phone seller)
3. Facebook (FBNASDAQSocial media site that had a troubled IPO)
4. First Solar (FSLRNASDAQa manufacturer of solar panels)
5. Yahoo (YHOONASDAQonline site)
6. Michael Kors (KORSNYSEwomens apparel and licensing)
During the semester you will research your company, and towards the end of the semester make
a group presentation about that company. At the end of the semester you will hand in a written
paper detailing your findingsincluding stock price changes, issues affecting the company
either positively or negatively and future prospects.
Company Summary: This is a group assignment
Format:
4 pages, double-spaced (not including citations)
12pt Times New Roman font
Margins should be set to normal (right, left, top, bottom 1)
Cite every information source you use (MLA style).
For proper MLA-format. See http://owl.english.purdue.edu/owl/resource/747/01/
Content:
History of the company
Mission Statement
Business category / markets / products
Size, # of employees, locations, divisions, etc.
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Competitor analysis (Use financial information, stock prices, market shares, etc)
Financial information (Sales, profits, trend of financial performance, etc. Compare last 3
years financial information and report the financial performance change)
1-year stock analysis: Stock prices and trend (Increasing? Stable? Why?)
Current business strategy (growth, downsizing, stability, etc), management practices
(Centralization? New policies? etc.), marketing practices (Cost strategy? High quality
strategy? Niche strategy? etc.)
Current issues and recent events affecting the company either positively or negatively
(news, press releases, new product releases, scandals, organizational changes, etc.)
Recommendations, future prospects, managerial implications (What do you think the
company should do in the short- and long-term to be successful or to solve its
problems? What should be their strategy? Why?)
References

Group Presentation:
The purpose of this presentation is to practice your presentation and group work skills as well as
identify Excel applications in the business environment. Your group will present the information
from the company summary assignment and will identity at least 2 ways Excel can be used by
the company. The presentation will be 15 minutes. Each member of the group must participate in
the presentation. You will be graded on content and style. A more detailed grading rubric is
available on Blackboard.
NOTE: Group members that do not pull their weight of the project are always an issue.
Therefore, the grade for this project will be split between a group grade and an individual
grade. The group grade will be the overall evaluation given for your presentation. Your
individual grade will be determined through your part of the groups presentation and your
fellow group members evaluations of your performance on the project, as well as an evaluation
of yourself. These evaluations should be turned in with the final paper.
OTHER IMPORTANT INFORMATION
Blackboard Website
This course will have a Blackboard website. All students are responsible for all content on
Blackboard. Please check this website regularly since all messages to class will be posted there
by the instructor. The website will show assignments, article readings, discussion questions,
cases, etc. so get in the habit of visiting Blackboard regularly and frequently.
Classroom Conduct
No talking
No cell phones
No food or drink
You may use laptops or tablets to take notes. However, if I notice that students are using these devices
for purposes unrelated to the class I reserve the right to ban the devices in class.
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Class will start promptly at the designated start time. Please be on time. It is distracting to me and to
other students when people arrive late.

14

Week
1

WEEKLY SCHEDULE:
Recitation Activities
SECTION 1: Introduction

Assignment Due

Discuss syllabus
Class introductions
Email Basics
2

Overview of Business and Ethics (The Four

Ethics Lenses Framework) and Corporate Social
Responsibility
Team formation and company selection

Excel Basics:
Formatting and Working with the
Spreadsheet

Written Assignment
#1: Email to Professor
and Student Information
Sheet
Written Assignment #2
Exercise 1 & 2

Entering Formulas and Basic Calculations

4

How to do business research

MLA Style

Company Summary
Proposal

Powerful public speaking

How to Create a PIVOT TABLE.
5

SECTION 2: ACCOUNTING/FINANCE
How to create an INCOME STATEMENT.

Using the LOOKUP and COUNTIF functions

How to write a business memo

Written Assignment #3
Exercise 3 & 4 (Submit
via email or hard copy
in professors box)

Written Assignment #4
Exercise 5 & 6

Myers-Briggs Type Indicator

8

Resume basics. Bring a copy of your resume.

Learning Styles

SECTION 3: MARKETING/CIS
15

Written Assignment #5
Business Memo

How to create a BREAKEVEN ANALYSIS

Discussion of current business events
10

How to create charts and graphs

How to do a presentation

Company Summary

11

Debate- Read assigned case before class

Written Assignment #6
Exercise 7 & 8

12

13

Group Presentations I
SECTION 4: MANAGEMENT
Group Presentations II

14

Final Excel Exam

*Note: There may be slight changes made to this schedule and syllabus throughout the
semester

16

General Course Policies

(a) Academic Integrity Statement
Baruch College's policy on Academic Honesty states, in part: "Academic dishonesty is
unacceptable and will not be tolerated. Cheating, forgery, plagiarism and collusion in dishonest
acts undermine the college's educational mission and the students' personal and intellectual
growth. Baruch students are expected to bear individual responsibility for their work, to learn
the rules and definitions that underlie the practice of academic integrity, and to uphold its
ideals. Ignorance of the rules is not an acceptable excuse for disobeying them. Any student who
attempts to compromise or devalue the academic process will be sanctioned. "
Academic sanctions in this class will range from an F on the assignment to an F in this course. A
report of suspected academic dishonesty will be sent to the Office of the Dean of Students.
Additional information and definitions can be found at:
http://www.baruch.cuny.edu/academic/academic_honesty.html.
Failure of turning off any electronic devices including the wearable devices such as Apple
Watches, tablets, smartphones, laptops, among others, during the exam periods, is treated as
cheating, unless otherwise instructed by professors.
ASSURANCE OF LEARNING
BBA Learning Goals

Significant
Part of
Course

Moderate
Part of
Course

Minimal
Part of
Course

Not Part of
Course

Analytical skills
Technological skills
Oral communication skills
Written communication skills
Civic awareness and ethical
decision-making
Global awareness
Proficiency in a single
discipline: Business

Course Learning Goals

BBA learning goals

Analytical skills
Compare and assess the major
areas of business at Zicklin Technological skills
School of Business.
Civic awareness and ethical
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Assignments
Large lectures:
Articulate the civic awareness
and ethical decision making,
global awareness, impact of

decision-making
Global awareness

Understand and articulate that

the major areas in the real
world
of
business
are
intertwined and integrated with
each other, rather than being
separate
and
independent
disciplines.

technological advancement in
all the basic disciplines

Proficiency in a single
discipline

Recitation assignments: Group

will analyze cases using Excel
and write the report and make
presentations.

Analytical skills

Large lectures:

Technological skills

Civic awareness and ethical

decision-making

Compare the major areas of

business, and formulate the
understanding that these areas
are intertwined and integrated
each other, and require the
coordinated strategy.

Global awareness

Recitations:

Oral and Written

communication skills

The real life case analysis in

the group projects is employed
to understand the integration
of business decision making.
Analytical skills
Organize and communicate the
results of business analysis in Technological skills
an effective, concise manner.
Oral and written
communication skills

Evaluate and select the

resources available at Zicklin
School of Business, such as the
Weismann
Center
for
International Business majors,
the
Communication
and
Writing labs, to further assist
and enhance learning.

Recitations:
Group projects focus on
analyzing various information
using Excel and other
analytical concepts and
models, and summarizing the
results and making
presentations.

Analytical skills

Large lectures:

Technological skills

Introduce students to resources

available at Zicklin appropriate
for their areas of studies.
Students evaluate and select
resources, and enhance
learning.

Oral and written

communication skills
Global awareness

18