Scribd
Upload
1K views3 pages

Pestle Kenya

Kenya has a developing economy with around 5.5% GDP growth and a literacy rate higher than most African countries. However, it faces challenges including widespread poverty, environmental issues like soil erosion, and a weak legal system with corruption. The analysis indicates Kenya is a good market for businesses due to its economic growth and developing infrastructure, but companies would need to address issues such as sustainable farming practices and legal framework weaknesses.

Uploaded by

Rohan Budhiraja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
1K views3 pages

Pestle Kenya

Kenya has a developing economy with around 5.5% GDP growth and a literacy rate higher than most African countries. However, it faces challenges including widespread poverty, environmental issues like soil erosion, and a weak legal system with corruption. The analysis indicates Kenya is a good market for businesses due to its economic growth and developing infrastructure, but companies would need to address issues such as sustainable farming practices and legal framework weaknesses.

Uploaded by

Rohan Budhiraja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

PESTLE analysis of Kenya

Political

Kenya is a presidential democratic republic; president is the head of state and


the government
Corruption is a major problem in Kenya, it ranks 139 out of 176 on the
Corruption Perception Index. However, there are several significant efforts
made to combat the corruption which are a very positive sign
Kenya is one of the most politically stable countries in Africa, which is a
positive sign for businesses wishing to enter the country
Kenya has good foreign relations with several countries, which makes it a
good business destination

Economic

Kenya is the largest and most progressive economy in Central and East Africa
which makes it an attractive place for doing business
The GDP growth rate is roughly 5.5%, which indicates good growth in the
economy
The exchange rate has been fairly stable, despite a surge in 2015. This makes
investment secure for the long term
The GDP per capita is roughly 1400 USD, which is one of the highest in Africa.
This shows the purchasing power of the Kenyan people, and is an important
statistic to ensure affordability and success of a new product
The agricultural sector is improving, and the government is taking measures
to improve the small and medium scale enterprises in the country

Social

Kenya has roughly 45 million people, with 73% of them being below the age
of 30
Kenya suffers from widespread poverty; about 53% of the population lives
below the poverty line
Literacy in Kenya is much higher than most other African countries. About
87% of the adult population is literate, although there is still a lot of scope for
improvement
The sex ratio is roughly 99.94 males to 100 females. This is an important
figure for marketers as it means that they must focus equally on both men
and women.
Health care has been continuously improving in Kenya, with the government
putting special efforts to develop clinics and hospitals all over the country,
with many treatments provided free of cost
English and Swahili are the main languages of Kenya, along with over 40
tribal languages

Technological

Kenya has made significant advancement in the technology sector, especially


in the IT sector
Kenya has incorporated e-government services in the country in collaboration
with India. India is a major partner for Kenya in Information Technology
There are a few major scientific research institutions in Kenya, such as the
UNESCO Regional Office for Science and Technology for Africa which is
located in Nairobi
Computer ownership is steadily increasing in Kenya, and the growing literacy
in the country will lead to even more adoption of computers in Kenya
Mobile penetration is Kenya is one of the highest in Africa, at roughly 88%.
This is extremely positive for businesses, as it provides a solid platform for
them to connect with consumers

Environmental

A majority of the Kenyan population (75%) is engaged in agricultural


activities, but only 8% of the total land is arable. This puts huge pressure on
the land
Kenya faces several environmental problems such as soil erosion,
deforestation, water pollution and air pollution.
Poor farming practices such as rampant usage of low quality pesticides cause
harm to the land in the long run, and farmers in general need more education
on sustainable farming
Kenya is very famous for its wildlife, and there have been increasing issues
between wildlife and humans due to deforestation, land migration, etc
Water resources are under tremendous pressure for agricultural, industrial
and domestic use

Legal

Kenya has a common law, similar to British law, although there are systems
of Arabic and tribal law to settle disputes within specific groups
Kenyans are not provided free legal aid by the government, which leads to
several people being jailed merely for lack of money
Corruption is a major issue in Kenya and the legal system needs an overhaul
on an urgent basis
Kenyas press doesnt have freedom of speech, and is highly limited in its
operations. The legal framework is majorly responsible for this
Overall, the legal framework of Kenya is weak, irresponsible and inadequate,
and poses a challenge for new businesses to enter

After analyzing each component of the PESTLE framework, we feel that Kenya is a
great market for Patanjali to enter due to its promising and fast growing economy,
increasing middle class and sufficient technological infrastructure. The fairly high
GDP growth rate is also a positive sign for new businesses to enter into the
consumer retail space. However, every country has its own issues, and Kenyas poor
environmental practices, rampant corruption and inadequate legal framework.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy