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Hill's Strategy Applied To Coca Cola

This document discusses applying Hill's strategy development framework to Coca-Cola. It outlines Coca-Cola's corporate objectives of profitable growth, leveraging strengths through innovation and technology, social welfare, and being the most preferred and trusted beverage partner. For each objective, it identifies competitive priorities, marketing strategies, and infrastructure examples related to operations strategy.

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Kristiana Montenegro Geling
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535 views1 page

Hill's Strategy Applied To Coca Cola

This document discusses applying Hill's strategy development framework to Coca-Cola. It outlines Coca-Cola's corporate objectives of profitable growth, leveraging strengths through innovation and technology, social welfare, and being the most preferred and trusted beverage partner. For each objective, it identifies competitive priorities, marketing strategies, and infrastructure examples related to operations strategy.

Uploaded by

Kristiana Montenegro Geling
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Geling, Ma. Kristiana M.

Corporate Objectives

3HR1

BA12

Maam Suarez

Sept. 30, 2016

Applying the Hills Strategy Development Framework to Coca-Cola


How Do Goods and Services Qualify and
Operations Strategy
Win Orders in the Marketplace?
Marketing Strategy
Operating Design
Infrastructure Examples
(Competitive Priorities)
choice examples

Profitable Growth

More than double


system revenue
while increasing
system margin

Maximize company and long-term cash


flow by operating the lowest cost
manufacturing and logistics in every market
, while maintaining our quality standard

-Equipment design
-Job design
- Equipment design
-Order-taking process

-Recognition and
reward
- keeping it simple
- Manager trainee
-Support services

Leverage Strengths
through innovation
and technology

More than, double


our servings to over
3 billion a day.

#1 Develop and deploy most


innovative and effective marketing
#2 High goods quality

-Value chain
information
- Equipment technology

-Organizational
structure
-Quality control
-Laboratory testing

Social welfare

Global leadership in
sustainable water
use, industry
leadership in
packaging, energy
and climate
protection

#3 Brand image

-Recycling processes
-Package redesign,
shipping, warehousing

-Support service

Other market and


financial measures /
Diversity

Be the most
preferred and
trusted beverage
partner

#4Demand flexibility
#5Variability, high service quality

-Integrated local
enterprise
-Process performance
-Delivery method

-Supplier relations and


negotiations
- Operating plans
-Shift management

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