BUSINESS PLAN CONSTRUCTION LIMITED

Construction Ltd.
Strategic Business Plan

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BUSINESS PLAN CONSTRUCTION LIMITED

CONTENTS
Statement of Non-Disclosure & Confidentiality ................................................................................................................................ 3
1.0

EXECUTIVE SUMMARY....................................................................................................................................................... 4

1.1

Ownership .................................................................................................................................................................... 5

1.2

Location ........................................................................................................................................................................ 5

2.0

OVERVIEW ......................................................................................................................................................................... 6

2.1

Services ......................................................................................................................................................................... 6

2.2

Mission Statement ........................................................................................................................................................ 6

3. 0
3.1
4.0

STRATEGIC PLAN................................................................................................................................................................ 7
Implementation Strategies ........................................................................................................................................... 8
MARKET PLAN ................................................................................................................................................................... 9

4.1

Market Positioning ....................................................................................................................................................... 9

4.2

Market Segments ....................................................................................................................................................... 10

4.3

Marketing Strategies .................................................................................................................................................. 11

5.0

MARKET AND COMPETITIVE ANALYSIS............................................................................................................................ 12

5.1

Demographics ............................................................................................................................................................. 17

5.2

Competitive Analysis .................................................................................................................................................. 23

5.3

Competitive Advantages............................................................................................................................................. 24

6.0

RISK ANALYSIS ................................................................................................................................................................. 25

7.0

ORGANIZATION PLAN ...................................................................................................................................................... 30

8.0

FINANCIAL PLAN .............................................................................................................................................................. 31

8.1

SALES FORECAST ......................................................................................................................................................... 31

8.2

PRO FORMA INCOME STATEMENT ............................................................................................................................. 32

8.3

PRO FORMA CASH FLOW STATEMENT ....................................................................................................................... 33

8.4

OPENING BALANCE SHEET .......................................................................................................................................... 34

9.0
9.1

APPENDIX ........................................................................................................................................................................ 35
Sources ....................................................................................................................................................................... 35

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BUSINESS PLAN CONSTRUCTION LIMITED

STATEMENT OF NON-DISCLOSURE & CONFIDENTIALITY

This document contains proprietary and confidential information. All data submitted to the
reader is provided in reliance upon its consent not to use or disclose any information contained
herein except in the context of its business dealings with Construction Limited The recipient of
this document agrees to inform its present and future employees and partners who view or
have access to the document's content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information
concerning this document to others except to the extent such matters are generally known to,
and are available for use by, the public. The recipient also agrees not to duplicate or distribute
or permit others to duplicate or distribute any material contained herein without Construction
Limited express written consent.
Construction Limited retains all title, ownership and intellectual property rights to the material
and trademarks contained herein, including all supporting documentation, files, marketing
material, and multimedia.

BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE

AFOREMENTIONED STATEMENT.

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BUSINESS PLAN CONSTRUCTION LIMITED

1.0

EXECUTIVE SUMMARY

This business plan has been prepared to

present Construction Limited to potential
funding organizations in order to secure the
funds required to grow and expand the
company in the Canadian market.
Construction
company

Limited

that

is

specializes

construction
in

residential

construction. The Company is a corporation

owned

by

Mr.

Construction

and

Mrs.

Construction equally. Mr. Construction has

been in the industry for over 20 years and has extensive experience and contacts in the field.
Construction Limited is set to expand operations and is in great shape to do so having no debt
and all equipment and tools fully paid for. They will be servicing the region of This Place,
Canada and surrounding area and will offer high quality construction services. The Company
plans to branch into new home development. Mr. Construction recently built his own house
and will bring the same pride and commitment to all homes that he builds.
The Company will utilize a comprehensive creative, advertising and a promotional strategy that
takes full advantage of traditional marketing methods, online advertising and public relations
opportunities to generate awareness and interest.
Construction Limited requires the funding in order to expand operations. The following plan
describes the Company, the market, and the Companys plans to successfully support its
operations with receipt of the requested capital.

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BUSINESS PLAN CONSTRUCTION LIMITED

1.1

OWNERSHIP

Construction Limited is a corporation with Ciraldo Peters and Christine Peters as the sole
shareholders.

1.2

LOCATION

Construction Limited
123 This Street
This Place, This Province
A1B 2C3

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BUSINESS PLAN CONSTRUCTION LIMITED

2.0

OVERVIEW

Construction Limited is a general contractor. The Company is responsible for providing all of the
material, labor, equipment (engineering vehicles and tools) and services necessary for the
construction of the project. The general contractor hires specialized subcontractors to perform
all or portions of the construction work. The owner, architect, and general contractor work
closely together to meet deadlines and budget and the general contractor works with
subcontractors to ensure quality standards.
Responsibilities range from applying for building permits, securing the property, providing
temporary utilities on site, managing personnel on site, providing site surveying and
engineering, disposing of or recycling construction waste, monitoring schedules and cash flows,
and maintaining accurate records.

2.1

SERVICES

Construction Limited specializes in residential construction from laying foundations to framing

to siding, soffit, fascia, interior drywall, laying floor and more.

2.2

MISSION STATEMENT

Construction is what
we do best!

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BUSINESS PLAN CONSTRUCTION LIMITED

3. 0

STRATEGIC PLAN

Construction Limited is strategically positioned to achieve the following goals:

2.1.1 SHORT TERM GOALS (0 6 MONTHS)

Construct a house for sale

Create a website
Realize gross revenues of $350,000 gross and net revenues of $50,000
Offer a 1 year warranty
Increase the amount of time the owner spends on sales and marketing
Attend conferences, trade shows, etc.

2.1.2 MID - TERM GOALS (6 12 MONTHS)

Build another house for sale

Realize

gross

revenues

of

$400,000 and net revenues of

$80,000
Hire employee(s)

2.1.3.

LONG - TERM GOALS (1 - 5 YEARS)

Realize gross revenues of $3 $4 million

Procure a commercial space to be the corporate headquarters and house the
equipment
Have a staff of at least 5 employees and increase to 10 or more employees
Have ownership working in the office full time
Grow the company at a consistent and steady pace
Support nonprofit organizations and charitable causes

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BUSINESS PLAN CONSTRUCTION LIMITED

3.1

IMPLEMENTATION STRATEGIES

Construction Limited will implement its overall goals and objectives with ease regardless of
other factors by:
Have ownership perform the majority of the labour
Hire a professional marketing person/firm to help with marketing
Hire reliable employees
Thoroughly train one employee before hiring another one
Always ensure that all work done is top quality and build a reputation on the high quality of
service rendered
Be very hands on in the day to day operations of the business
Hire someone to do bookkeeping
Conduct marketing/advertising campaigns
Be competitive on price while simultaneously offering superior quality
Offer incentives to employees to keep them motivated and happy

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BUSINESS PLAN CONSTRUCTION LIMITED

4.0

MARKET PLAN

4.1

MARKET POSITIONING

Overall, Construction Limiteds position is that of a superior-quality, unique, reliable

construction firm that stands behind its work.
Construction Limited will be known in the market for:
High quality
Commitment to customer satisfaction
Honesty and trustworthiness
Being reasonably priced and competitive
Things done right the first time
Reliability
Finishing projects on time and under budget
every time
Doing the best to make sure the customer is
always happy
Safety consciousness

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BUSINESS PLAN CONSTRUCTION LIMITED

4.2

MARKET SEGMENTS

Construction Limited is aware that a well-defined target market is the first element of a
marketing strategy. By focusing attention on these smaller segments they learn a great deal
about these customers and with this information can craft highly effective strategies to reach
them.
The target markets of Construction Limited are mainly residential customers and are
segmented below:
Homeowners
o Renovations, household maintenance, etc.
Home buyers
o First time buyers, investors, etc.
Realtors
Young and working (looking for affordable quality housing)
Homeowners looking to upgrade their home
Renters

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BUSINESS PLAN CONSTRUCTION LIMITED

4.3

MARKETING STRATEGIES

Construction Limited will create interest in their products and services in their target markets.
They will be letting people know about the services they offer, and persuading them to buy and
use them. They have created a plan to accomplish this and to let people know about their
products or services repeatedly. These are the tactics they will utilize to reach their audiences.

Building relationships Construction Limited will create an environment of familiarity and

relatedness with their customer base. This will be accomplished by taking actions such as:
wining and dining, in person meetings, regular correspondence (holiday cards, birthday
greeting, etc.), offerings of token of appreciation such as tickets, gift baskets, etc. and going the
extra mile!

Referrals The Company will create a referral plan and promote it to relevant groups such as
designers, real estate agents and contractors and anyone else that is in a position to refer
customers (i.e. insurance industry, bankers, etc.).

Website Creation of a website and carry out search engine optimization (SEO) to increase the
ranking of the website. Use the website to showcase the companys work and promote the
business. Set up website so that customers can see the type and quality of work performed.

Brochure - Will create a professional brochure that will showcase the work that they do. This
brochure will be of high quality and very informative.

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BUSINESS PLAN CONSTRUCTION LIMITED

Case for support - Create a presentation that can be tailored to the unique characteristics of
each client and can be delivered in a number of formats verbally, visually, etc. Conduct
individual research of each client and then tailor any pitch to speak to their needs. The
presentation will address Construction quality of work and commitment to customer
satisfaction.

Social Media - Utilize Facebook, twitter and YouTube to promote and showcase the Companys
work.

Newspapers/magazines - Advertise in local newspapers and relevant magazines of interest to

target markets.

Signage - Signage will be on many different company properties such as job sites, equipment,
vehicles, etc. They will be deployed in strategic locations. The objective is that they are
ubiquitous enough to make an impression and that they help create an image of the company
and they help associate the work being done with the company.

Word of mouth - Continue to do excellent work and try to raise the bar of performance every
time to always do better than the last job.

Keep in touch with customers and build

relationships with them so they are more inclined to recommend the Company to colleagues.
Keep up to date on the latest techniques and information on the industry and attend courses.

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BUSINESS PLAN CONSTRUCTION LIMITED

Testimonials - Solicit testimonials from customers and apply for awards so that The Company
has these available to use in advertising and to convey to potential customers.

Attend Trade Shows - Have a presence at events, conference, expos, big home renovation
stores, etc. at least 2 times a year or more. Have ownership present at these functions.

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