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Fair Use of Web Materials

Fair use of images from the internet can be a gray area. Shepard Fairey's use of an AP photo that he significantly altered to create the iconic Obama Hope poster sparked controversy. Creative Commons licensing allows authors to specify how their works can be shared and used, as long as attribution is given for noncommercial uses. However, determining fair use of images without explicit licensing is difficult. At Small Dog blog, most images are from their own photos, stock libraries with purchase agreements, or manufacturers to ensure proper copyright is followed.

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33 views2 pages

Fair Use of Web Materials

Fair use of images from the internet can be a gray area. Shepard Fairey's use of an AP photo that he significantly altered to create the iconic Obama Hope poster sparked controversy. Creative Commons licensing allows authors to specify how their works can be shared and used, as long as attribution is given for noncommercial uses. However, determining fair use of images without explicit licensing is difficult. At Small Dog blog, most images are from their own photos, stock libraries with purchase agreements, or manufacturers to ensure proper copyright is followed.

Uploaded by

randomeo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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6.

ISSUES CONCERNING EVALUATION, CITATION, COPYRIGHT AND FAIR USE


OF WEB MATERIALS.

Fair and unfair Use of Internet Images


Recently theres been a fair amount of controversy over the use of uncredited images
sourced from the Internet. Shepard Faireys use of an AP photo to create the nowiconic Obama Hope poster has especially been in the news. Faireys appropriation of
the image was intentional, and he altered the photo so much that it effectively became
an all-new image. Still, this does bring up the question of what is considered fair use of
images sourced from the web.

At Small Dog (blog) we recently made the mistake of using an image without attribution
in our Tech Tails newsletter. In this case, the rights of image owner were very clear. He
used a Creative Commons copyright license that allowed for sharing, remixing, and
sharing the work (under the same license) as long as it was for noncommercial use and
had attribution. Youve probably seen Creative Commons-tagged images and
documents while surfing the web. Creative Commons (http://creativecommons.org/) is an
excellent (and free) service that lets authors, scientists, artists, and educators easily
mark their creative work with the freedoms they want it to carry. You can use CC to
change your copyright terms from All Rights Reserved to Some Rights Reserved.
Its very easy to read CC licenses to determine if you can use someone elses image or
other work in your own projects. But how do you determine if you can use images that

dont have CC license, or any other obvious trademark or copyright? After all, its
exceedingly easy to find, copy, manipulate, and share digital images.
At Small Dog, most of our images are sourced from our own photos, directly from
companies like Apple (with copyright provisions as part of our reseller agreement),
stock photo libraries such as iStockphoto, and from boxed stock photos like Adobe
Stock Photos and the Big Box of Art. We tend to get a lot of photos directly from the
manufactures of the gear we sell. Sometime we also use other peoples photos with
attribution. In most cases, its wise to assume photos and images you find online are
indeed copy written.

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