MASTERS IN BUSINESS ADMINISTRATION

COURSE STRUCTURE

Post Graduate Programme

S.no MBA Course Structure Credits COURSE CODE

SEMESTER - I
1 Mathematics for Management 4 (4+0+0) MAS-602

2 Organizational Behaviour & Management Process 4 (4+0+0) BAM-754

3 Business Communication 4 (4+0+0) BAM-752

4 Principles of accounting 4 (4+0+0) BAM-709

5 Business Environment 4 (4+0+0) BAM-755

6 IT for Management 4 (2+1+2) COMP-706

7 Mercantile Law 4 (4+0+0) BAM-797

Personality Development& Managerial 4 (3+1+0)

8 Performance BAM-791

32

SEMESTER - II
1 Marketing Management 4 (4+0+0) BAM-760

2 Financial Management 4 (4+0+0) BAM-761

3 Human Resource Management 4 (4+0+0) BAM-767

4 operations Management 4 (4+0+0) BAM-762

5 Managerial Economics 4 (4+0+0) BAM-750

6 Research Methodology 4 (4+0+0) BAM-729

7 Managerial Accounting 4 (4+0+0) BAM-751

8 Management Science 4 (4+0+0) BAM-856

 32

Summer Training Seminar 1

SEMESTER - III
1 Management Information System 4 (2+1+2) BAM-864

2 Labour Law 4 (4+0+0) BAM-799

3 Entrepreneurship and SBM 4 (4+0+0) BAM-859

4 electives (any TWO CLUSTERS)* (3+3)x3=18 18

30

SEMESTER - IV
1 Strategic Management 4 (4+0+0) BAM-865

2 electives (any ONE CLUSTER)** 3x3=9 9

seminar 2 1(0+1+0) BAM-883

Project Report 10 (0+0+20) BAM-820

viva-voce 1(0+1+0) BAM-884

* Areas of Specialization (any TWO groups with

any three subjects)
S.No. C.CODE Semester III

MARKETING
1 BAM 880 Advertising Management

2 BAM 901 Advances in Consumer Behavior

3 BAM 902 Services Marketing

4 BAM 903 Product and Brand Management

 HUMAN RESOURCE MANAGEMENT
1 BAM 882 Training and Development

2 BAM 908 Compensation Management

3 BAM 874 Management of Industrial Relations

4 BAM 909 Change Management

FINANCE
1 BAM 914 Security analysis

2 BAM 915 Corporate Taxation

3 BAM 916 Management of Financial Services

4 BAM 875 Working Capital Management

NGO & RURAL MANAGEMENT

1 BAM 922 Rural Resources and Development

2 BAM 923 Rural Marketing

3 BAM 897 NGOs and Rural Development

4 BAM 924 Rural management : Principles and Policies

 ** Areas of Specialization (any ONE group with any three
subjects)
S.No. C.CODE Semester IV

MARKETING
BAM
1
873 International Marketing

BAM
2
891 Tourism Management

BAM
3
904 Retail and Franchising

BAM
4
906 Sales and Distribution Management

BAM
5
907 Customer Relationship Management

HUMAN RESOURCE MANAGEMENT

BAM
1
910 Human Resource Planning and Development

BAM
2
911 Conflict Management

BAM
3
912 Stress Management at Work Place

BAM
4
913 Integrative Leadership

BAM
5
925 Organizational Development

FINANCE
1 Financial Market
BAM
 917

BAM
2
918 Micro Finance

BAM
3
919 Risk Management in Banking

BAM
4
920 International Finance

BAM
5
921 Investment &Portfolio Management
 Syllabus
Master of Business Administration

Semester I
CODE MAS-602 Mathematics for Management CREDIT-4
(4+0+0)

Determinations Matrices
Linear Equations
Differentiation & Derivative
Integration
Maxima & Minima of Functions
Probability
Frequency Distribution & their analysis
Multiple Regression & Correlation Analysis
Time Series Analysis
Test of Hypothesis
Progression & Annuity

Text Book Recommended:

1. Mathematics for Management: An Introduction- Raghavchari
CODE BAM-754 Organizational Behaviour & Management Process CREDIT-4
(4+0+0)

1. Introduction to Organizational Behaviour

Understanding Organizational Behaviour

Understanding the concepts of Organizational Behaviour
Learn the various roles of managers in the Organizations
Understand the field, scope and importance of
Organizational Behaviour

2. Models/Theories of Organizational Behaviour

An Organizational Behaviour System

Models: Autocratic, Custodial, Supportive, Collegial
4. Human Factors and Motivation

Human Factors in Managing

An Early Behavioural Model: McGregors Theory X and Y
Maslows Hiearchy of Needs Theory
Herzbergs Motivation-Hygiene Theory
5. Leadership

Defining Leadership
Ingredients of Leadership
Trait Approaches to Leadership
Leadership Behaviour and Styles
Situational and Contingency, Approaches to Leadership
Transactional and Transformational Leadership
8. Perception and Individual Decision Making

What is Perception, Factors Influencing Perception

Person Perception: Making Judgments about Others
Putting All It Together: The Focus of our Attention, Some Organizing Principles of
Perception, Constancies and Illusions
9. The Organization System

Foundations of Organizational Structure: What is Organizational Structure,

Common Organizational Designs, New Design Options, Why do Structure Differ,
Organizational Design and Employee Behaviour
Organizational Culture: Institutionalization, What is Organizational Culture, What
do Cultures Do, Creating and Sustaining Culture, How Employees Learn Culture,
Creating an Ethical and a Customer Organizational Culture
10. Organizational Dynamics: Organizational Change and Stress Management
 Approaches to Managing Organizational Change
Contemporary Change Issues for Todays Managers
Work Stress and Its Management

References

1. Organizational Behaviour: Texts and Cases By R.K Puri & Sanjeev Verma- Topic 1,2
2. Organizational Behaviour: Human Behaviour at Work 11th Ed. John W. Newstrom &
Keith Davis: Topic 3
3. Essentials of Management- Harold Koontz & Heinz Weihrich 6th Ed: Topic 4, 5
4. Psychology 5th Ed.-Robert A. Baron Topic 6, 7, 8
5. Organizational Behaviour 11th Edition By Stephen P. Robbins- Topic 8, 9, 10
Note: For topics 8 please refer both books No.4 (sub-topic 1 & 2) & 5 (sub-topic 3)

CODE BAM-752 Business Communication CREDIT-4

(4+0+0)

Concept of Communication
Communication Process
Barriers to Communication
Communication in Organization: Upward and Downward Communication, Formal
and Informal Communication Grapevines
Written Communication: Formal Reports, Technical Reports, Business
Correspondence, Notice, Agenda, Minutes, Handbook, Manuals, Research Paper
& Articles
Oral Communication: Dyadic Communication, Meetings, Seminars, Conference,
group discussion, Audio-Video Aids
Non-Verbal Communication: Personal Appearances, Posture, Gesture, Facial
Expressions, Eye-Contact, Space Distancing
Text Book Recommended:
1. Business Communication-Lesikar & Pettit
2. Business Communication-Guffey
CODE BAM-709 Principles of Accounting CREDIT-4
(4+0+0)

Meaning Scope & Objectives of Accounting

Principles of Accounting: Concepts & Conventions

Journalizing Transactions
Ledger Subsidiary Books of Accounts Including Cash Book
Bank Reconciliation Statement
Rectification of Errors
Trail Balance
Preparation of Final Accounts: Trading Account, Profit & Loss Account, Balance
Sheet, Capital and Revenue Expenditure & Income
Depreciation

Text Book Recommended:

Modern Accountancy- Mukherjee & Hanif
Advanced Accountancy- Jain & Narang
An Introduction to Accountancy- S.N. Maheshwari & S.K. Maheshwari

CODE BAM-755 Business Environment CREDIT-4 (4+0+0)

Basic Concepts of the Business Environment

Economic Environment: Structure of Indian Economy and its Trend Monetary and
Fiscal Policy, New Economic Environment Class Structure Demographic Profile, Life
Styles
Political Environment: Shift in Political Weather, Center State Relationship: Judiciary,
Legislators & Executives
Role of Agriculture, Industrial, Infrastructure Sector: Public Sector
Basic Indicators of Economic Development and Performance of Indian Economy
Policy on Foreign Investment
Industrial Policy
 Business Ethics
Text Book Recommended:
1. Business Environment-Francis Cherunillam
2. Business Environment-Raj Agarwal & Parag Diwan
CODE COMP-706 IT for Management CREDIT 4 (2+1+2)

Information Concepts and Processing

Data Concepts
Elements of Electronic Data Processing
Special Applications
Numbers Systems in Computers
Elements of Computer Systems
Concepts of hardware and Shortage Devices
Concepts of Software
Concepts of Operating Systems
Computers & Communication
Programming Languages-Classification
Computer Management & Virus Protection
Internet, Intranet
IT Application
Practical:
Fundamental
Commands of MS-DOS
Window & GUI
MS-WORD
MS-EXEL
MS-POWERPOINT
Exposure to Statistical & Financial Packages
CODE BAM-797 Mercantile Law CREDIT-4 (4+0+0)

Law of Contract
Negotiable Instrument Act
Partnership Act
Company Act 1956
Contingent & Quasi-Contracts
Bailment and Pledge
Agency
Contract of Indemnity and Guarantee

CODE BAM-791 Personality Development & Managerial Performance CREDIT-4

(3+1+0)

Personality: Concept of Personality, Personality Theories (Psychonalytic, Socio-

psychological & Trait), Personality Development (Freudian stage and Indicator

(MBTI), b).

Emotions: Concepts of Emotions, Theories, Reaction (types), Physiological basis of

Emotion, Emotional Intelligence.

Attitudes: Definition, Formation of Attitudes, Forming Attitudes. The Nature of the

Employee Attitudes : Job Satisfaction. Job Involvement, and organizational

commitment, Effects of Employee Attiudes: Employee Performance, Turnover,

 Absence and Tardiness,m Theft, Violence and Other Effects, Changing Employee

Attitudes

Perception-Perception-Definition, determinants

Learning: Concepts of Learning, Components of Learning Process, & Theories of

Learning (Classical Conditioning, Operant Conditioning Observational Learning),

Behaviour Modification

Motivation: Concept & Theories-(An Early Behavioural Model: McGregors Theory X

and Y, Maslows Hiearchy of Needs Theory, Herzbergs Motivation-Hygiene Theory)

Creativity and Innovation

Goal Setting

Presentation Skills-Written Communication and Interview

Interpersonal Skills

Reference

1. Organizational Behaviour: Texts and Cases By R.K. Puri & Sanjeev Verma

2. Organizational Behaviour: Human Behaviour at Work 11th Ed. John W. Newstron &

Keith Davis

3. Essentials of Management-Harold Koontz & Heinz Weihrich 6th Ed

4. Organizational Behaviour 11th Edition By Stephen P. Robbins

5. Organizational Behaviour-L.M. Prasad

6. Social Psychology 8th Ed.-Robert A. Baron & Donn Byrne

7. Introduction to Psychology: King, Morgan and Scholer, McGraw Hill

 8. Human Relations and Organizational Behaviour: R.S. Dwivedi

9. Organizational Behaviour: Luthans 7th Edition.

Master of Business Administration

Semester II
BAM-760 Marketing Management-I Credit 4(4+0+0)
Building Customer satisfaction, Value and Retention
Gathering Information and measuring Market Demand
Scanning the market environment
Analyzing Consumer markets and Buyer behavior
Dealing with the competition
Segmentation, Targeting and Positioning through Product Life Cycle
Developing new Market offering
Managing Product lines and Brands
Designing and managing services
Designing Pricing strategies and programs
Managing Marketing Channels
Managing Advertising, Sales Promotion and Public Relations
Managing the Sales Force
Suggested Books:

1. Marketing Management by Philip Kotler

2. Marketing Management by Meenaakshi & Arun Kumar
3. Marketing Management by Rajan Saxena
4. Marketing Management by N. Ramaswamy

BAM-761 Financial Management Credit 4(4+0+0)

Nature Scope & Functions of Financial Management
The Indian Financial Systems
 Concepts of Valuation
Capital Budgeting
Cost of Capital
Theories of Capital Structure, Planning the Capital Structure, Financial &
Operating Leverage
Sources of Finance: Short and Long term sources
Working Capital Management: Cash Management, Inventory Management
Receivable Management, Working Capital Financing
Dividend Decisions: Models of Dividend

Text Book Recommended:

1. Financial Management-I.M. Pandey
2. Financial Management-Khan & Jain
3. Financial Management and Policy-Van Horne
BAM-767 Human Resources Management Credit: 4(4+0+0)

Nature and Scope of Human Resources Management

Manpower Planning
Job Analysis, Job Evaluation
Recruitment, Selection Placement
Employee Training & Development
Performance Appraisal
Promotion, Transfer, Demotions
Wage, Salary, Rewards & Incentive
Human Recourse Audits
Job Satisfaction, Job Enrichment, Job Empowerment
Employee Safety & Health
Industrial Relation; Industrial Disputes, Their Resolution
Trade Unions

Text Book Recommended:

1. Human Resource Management-Dessler

2. Human Resources and Personnel Management-William B Werther Keith Davis

BAM-762 Operation Management Credit: 4(4+0+0)

Operation Function
Operation Strategy
 Product Design
Process Selection
Service Process Design
Forecasting
Facilities Decisions
Aggregate Planning

Text Book Recommended:

1. Operation Management-Krajewski
2. Operation Management-Dilworth

BAM-750 Managerial Economics CREDIT-4 (4+0+0)

Concepts & Tools of Managerial Economics

Demand & Supply Analysis
Production Analysis
Cost Concepts
Market Dynamic: Elements of Competition, Perfect Completion, Monopoly & Price
Discrimination, Imperfect Competition & Duopoly
Profit Concepts & Measurement

BAM-729 Research Methods and Statistics 4(4+0+0)

1. Meaning, Objective and Type of Research: Exploratory, Descriptive, Casual

Research, Importance and Criteria of good Research
2. Formulation of Research Problem, Setting of Objectives and Hypotheses
3. Sampling Design-Steps in Sampling Design, Criteria of Selecting a Sample
Procedure, Characteristics of a good Sample Design, Different Types of Sample
Design: Random and Non-Random Sample and other Sample Design, Sampling
 from Non-Normal Population and Sampling from Non-Normal populations, Selection
of Random Sampling.
4. Measurement and Scaling Techniques-Measurement Scales, Important Scaling
Technique, Scale Construction Technique.
5. Methods of Data Collection- Different Methods of Data Collection: Observation
Interview, Questionnaire, Case Study
6. Processing and Analysis of Data-Statistics in Research, Measure of Cebtral
Tendency, Measure of Dispersion, Measures of Asymmetry (Skewness), Measures of
Relationship, Simple Regression Analysis, Multiple Correlation and Regression, and
Partial Correlation
7. Chi-Sqare test, t-test and Analysis of Variance (ANOVA) and Covariance
(ANOCOVA), Time Series Analysis
8. Multivariate Analysis of Data.

BAM-751 Managerial Accounting Credit: 4 (4+0+0)

Concept of Managerial Accounting

Understanding Financial Statements: Ratio Analysis, Cash Flow & Fund, Flow
Statement
Cost Flows & Concepts
Cost Volume-Profit Analysis
Budget & Budgetary Control
Zero Based Budgeting
Responsibility Accounting
Text Book Recommended

1. Introduction to Management Accounting-Horngren, Sundem, Stratton

2. Management Accounting-Khan & Jain

MAS-856 Management Science Credit:4 (4+0+0)

 Scientific Decision Making
Problem Formulation, Graphical Method
Simplex Method (Maximization & Minimization), Sensitivity Analysis & Duality
Transporation Problem Assigment Problem, Waiting Lines
Inventory Models, Networks
Decision Analysis, Integer Programming
Simulation

Text Book Recommended:

1. Operation Research Theory & application-KK Sharma

2. Ouantitative Technique in Management-N.D. Vohra

Master of Business Administration

Semester III

CODE BAM-864 Management Information System CREDIT-4 (2+1+2)

Overview of Management Information Systems

Information Systems and System Organization
Computer and Information Processing
Information Systems Software
Enterprise-Wide Computing and Networking
Alternate Systems Building Methods
Information and Knowledge Work Systems
Artificial Intelligence
Controlling Information Systems
 Office Automation

Practical:
MS WORD
MS EXCEL
MS POWERPOINT
MS ACCESS
Fundamentals of INTERNET
Text Book Recommended:
1. Management Information Systems-Kenneth Laudon & Jane Laudon
2. Management Information Systems-Davis & Olson
3. Management Information Systems-Suresh Basandra

CODE BAM-799 Labour Law CREDIT-4 (4+0+0)

Introduction to Labour Law

Trade Union Act 1926
Industrial Dispute Act 1947
ESI Act 1948
P.F. and Miscellaneous Provision Act 1952
Workman Compensation Act 1923
Payment of Gratuity Act 1973
Minimum Wages Act 1948
Factories Act 1948

CODE BAM-859 Entrepreneurship and SBM CREDIT-4 (4+0+0)

 Entrepreneurship: definition Classes, Theories of Entrepreneurship
New Ventures & Business Plans Government Plans & Policies Training Infra Structural
Assistance
Character tics & Roll of small Business
Institutional Assistance to Small Business: Sources of Information Financial Institutions,
Marketing Assistant
Procedure for setting up Small Business: Rules & Regulations, Market Survey,
Preparation of Feasibility Report, Managerial Competence and Infrastructure

Text Book Recommended:

1. Small Scale Industries & Entrepreneurship-Vasant Desai

Master of Business Administration

Semester-IV

CODE BAM-865 Strategic Management CREDIT-4 (4+0+0)

Concept of Strategy
Process of Strategic Management
Role of Strategists-Mission Purpose Objective
Environment Components Appraising and Scanning Capability Factors
Strategic Alternative & Choice
Grand Strategies Strategic Plan
Strategy Implementation-Structural and Functional Implementation
Strategy Evaluation and Control

Text Book Recommended:

 1. Strategic Management-Concept & Cases-Thompson & Strickland
2. Business Policy-Azhar Kazmi

Seminar-2 BAM-883 Credit: 1 (0+1+0)

Project Report BAM-820 Credit: 10 (0+0+20)
Viva-Voce BAM-884 Credit: 1 (0+1+0)

Areas of Specialization (Any Two Groups with

Any Three Subjects)
III - Semester
MARKETING

BAM-880 ADVERTISING MANAGEMENT CREDIT: 4 (4+0+0)

1. Advertising-Its Purpose & Function

2. Economic and Social Implications of Advertising
3. Advertising Process
 4. Creative Strategy
5. Media Decisions
6. Advertising Agency Functions, Selection and Co-ordination
7. Industrial Advertising
8. Non-Commercial Advertising

BAM-901 ADVANCE IN CONSUMER BEHAVIOR CREDIT: 4 (4+0+0)

1. Defining Consumer Behavior, need and significance

2. Consumer Research
3. Understanding Consumers and market segments
4. Consumer Protection, Dynamics and Risk
5. Consumer Decision Making Process, Personal Influence and Opinion Leadership
Process
6. Public Policy and Consumer Protection

Book Recommended

Consumer Behavior (Concepts and Application)-David Loudon, Albert Bitta

Consumer Behavior-Leon Schiffman, Leslie Kanuk

BAM-902 SERVICES MARKETING CREDIT: 4 (4+0+0)

Unit: 1 Service Marketing: Concept, charactertistics and importance. An

overview of service sector in India. Career opportunities in Service Sector.
Unit: 2 Marketing Mix in Service Marketing, Segmention, Targeting and
positioning of service.
Unit:3 Industrial Services
Unit: 4 Service Strategy: Concept and Strategic Planning Process.
Unit:5 Consumer Behaviour in Service: Factor influencing consumer behavior,
Model of Consumer expectations and perceptions.
Unit: 6 Service quality management: Concept, Determinants and process.
Unit: 7 Interactive Marketing and Consumer Protection in Services.
BAM-903 PRODUCT AND BRAND MANAGEMENT CREDIT: 4 (4+0+0)

Unit: 1 Product: Concept, classification, levels, Product Mix.

Unit: 2 Concept of Brand: Introduction, Role of brand, Advantages of Branding,

Core Values of Brand.

Unit: 3 Brand Equity: Concept, Brand elements. Principles of Branding,

Communication Mix Strategy.

Unit 4: Brand Media: Communiaction Channels and techniques, Advertising, Brand

Perception, Packaging.

Unit 5: Brand Extension: Nature, advantages and disadvantages, factors of brand

extension. Brand personality: Nature, advantages, brand personality and user
imagery . Concept of Brand positioning.

Unit 6: Brand Strategy: Introduction and type of strategies.

Unit 7: Brand valuation: Meaning, techniques, methods of valuing a brand.

Introduction to service brands.

HUMAN RESOURCE MANAGEMENT

BAM-882 TRAINING & DEVELOPMENT CREDIT: 4 (4+0+0)

Human Resource Planning: Concept and Scope

Recruitment, Selection & Placement
Steps to Training & Development
Need, Objectives & Learning Principles of Training
Various Approaches of Training
 Nature & Purpose of Management Development Techniques
Information Technology & HR: Training & Development Via Internet & CD-ROMS
Evolution of Training & Development
Performance Appraisal-Purpose, Factors Affecting, Criteria, Methods, Performance
Appraisal of Managers, Post Appraisal Interview, Frequency of Performance
Appraisal, Ethics.

BAM-908 COMPENSATION MANAGEMENT CREDIT: 4 (4+0+0)

1. Wage and Salary definition and factors influencing fixation of wage & salary
2. Theories of Wages
3. Methods of Wage payment
4. Determinants of Wage Scales & Wage Structure
5. Work Measurement Technique, Procedure and Calculation of Standard time
6. Individual & group incentive Scheme Suggested Readings. Wages & Salary
Administration: Alka Gupta Salary Administration: Sarojini Senghal

BAM-874 MANAGEMENT OF INDUSTRIAL RELATIONS CREDIT: 4 (4+0+0)

The course provides the conceptual framework and approaches to industrial relation
and the influence of the emerging socio-economics scenario on industrial relations,
structure, characteristics and function of trade unions, recognition of trade unions as
collective bargaining agents, essentials of Trade Unions Act, employee disciplining
and grievance handling, industrial disputes, bipartite and tripartite machineries,
collective bargaining, relevant provisions under Industrial Disputes Act, strikes and lock
outs, employee empowerment-industrial democracy, workers participation in
 management, International Labour Organisation, Recommendation of II National
Commission on labour.

BAM-909 CHANGE MANAGEMENT CREDIT: 4 (4+0+0)

1. Concept and Process of Change

2. Culture and Change Process
3. Management of Resistance to Change
4. Implementing Change
5. Concept of organization diagnosis
6. Diagnostic Process
7. Intervention in Change
8. Manager as Change Agents

FINANCE

BAM-914 SECURITY ANALYSIS CREDIT: 4 (4+0+0)

Concepts of Investments, Objectives of Financial investment, Types of Investments,

Approaches of investments decision making.
Risk Analysis: Types of Risk, Measurement (Characteristic Regression Line (CRL),
Calculation of Beta), Capital allocation between risky & Risk assets-Utility analysis.

Security Returns & Valuation: Valuation bond and fixed income instruments, valuation of
equity and preference shares (Dividend Capitalization & CAPM).

Fundamental Analysis : Economic, Industry & Company

Technical Analysis : Efficient Market theory, Random Walk Theory

Derivatives : Options and Futures and Swaps

BAM-915 CORPORATE TAXATION CREDIT: 4 (4+0+0)

Basic Concepts of Income Tax, Residential Status of a company, set-off and carry
forwarded of losses, Deduction of exemption in Additional Tax on Undistributed profits

Computation of Tax liability

Meaning and Scope of Tax Planning

Tax planning regarding-Dividend policy, issues of Bonus shares, Managerial Remuneration,

Amalgamation & Mergers

Implication of Avoidance of Double taxation Agreements

BAM-916 MANAGEMENT OF FINANCIAL SERVICES CREDIT: 4 (4+0+0)

Unit 1: Natures and functions of financial services.

Unit 2: Hire-purchase, Leasing and consumer credit.

Unit 3 : Insurance services: Nature and functions. Role of LIC and GIC.

Unit 4: Venture Capital: Nature and Scope of venture capital in India. Venture Capital
firms Study of Venture Capital Funds of IDBI and SIDBI
Unit 6: Mergers/Amalgamations and Acquistion/Takeovers

Unit 7: Merchant Banking: Concept, merchant banking in India, regulation of merchant

banking in India.

Unit 8: Mutual Funds: Concept and classification. Growth and importance of mutual
funds. Performance of listed schemes. Performance of open ended schemes.

BAM-875 WORKING CAPITAL MANAGEMENT CREDIT: 4 (4+0+0)

Management of working capital: Meaning, significance and types of working capital,

Calculating operating cycle period period and estimation of working capital
requirements

Solvency, Liquidity Analysis & Financial Flexibility

Financing Approaches in Working Capital., Financing of working capital and norms of

bank finance;

Sources of working capital: Factoring services; Various committee reports on bank

finance; Dimensions of working capital management.

Cash Management: Concept of Cash Budget, Cash Collection Systems, Cash

Concentration, Strategies

Inventory Management, Approach of inventory Management

Accounts Receivable Management, Credit Policy & Collections

Managing Payables & Accruals

Short Term Financing. Payment System & Financial Institution

Marketable Securities: Avenues and Issues

NGOS & RURAL MANAGEMENT

BAM-922 RURAL RESOURCES AND DEVELOPMENT CREDIT: 4 (4+0+0)

To provide and depth under standing of the problem and process of the Rural
Development, Resources distribution and gapes, Rural Ecology, irrigations, water supply
and habitations, land utilization and cropping pattern, Agricultural Productivity, Technical
Inputs, Water Electrification, Fertilizers , Seeds, Implements, Plant Protection, Subsides man
power employments, migration, Rural Women Status, Role and Participation, Special Area
Development Programme, Public Service and Extension Service.

BAM-923 RURAL MARKETING CREDIT: 4 (4+0+0)

Indian Rural Market

Research in Rural Market
Media Habits of Rural Market
Constitution of Rural Market
Consumer Behaviour
Targeting, Segmenting and Positing
Price strategy, Distribution Strategy and Communication Strategy
Innovation
Financial Services
Future of Rural Marketing and Employment

BAM-897 NGOS AND RURAL DEVELOPMENT CREDIT: 4 (4+0+0)

Evolution and growth voluntary organizations

Theory of Voluntarisms
Framework and type of NGOs
 Concepty of NGOs interventions in rural development
Peoples participations in development
Role of SHGs
Concept of advocacy and strategies of NGOs in advocacy work
Case study of some successful NGOs like SEVA, PRADHAN and CAPART etc.

BAM-924 RURAL MANAGEMENT: PRINCIPLES AND POLICIES CREDIT: 4 (4+0+0)

Concept and Connotations of Rural Development

Rural Economy of India
Paradigms of Rural Developments
Rural Developments Policies
Strategies for Sustainable Development
Poverty and Unemployment eradication programme
Natural Resources and Infrastructure Development Programme
Planning for Rural Development

Areas of Specialization (Any One Group with

Any Three Subjects)
IV-Semester
MARKETING
BAM-873 INTERNATIONAL MAERKETING CREDIT: 4 (4+0+0)

The course provides an exposure to concepts and issues pertaining to international

marketing. The topics covered include need for international marketing, features of
international marketing and domestic marketing, international business environment-
economic, political, legal demographic, cultural and natural environment,
international trading environment, international marketing research, market profiling
and selection, market entry and operating strategies-exporting, licensing contract
manufacturing, foreign production, joint ventures, etc, international market
segmentation and market coverage strategies, differentiated marketing,
undifferentiated marketing, concentrated marketing, niche marketing, product
strategies, international marketing and product life cycle, pricing strategies, promotion
strategies, distribution strategies, international marketing Organisation-export
department, subsidiary, foreign branches/officer, foreign direct investment and
multinational corporation, foreign trade strategy of India, exim policy, and export
promotion measures, major problems of India export sectors, impact of globalization
on India agriculture and manufacturing.

BAM-891 TOURISM MANAGEMENT CREDIT: 4 (4+0+0)

Growth in global tourism and trends in Indian tourism, types of tourism-adventure,

health, cultural and ecotourism, tourism operation and services, travel agency and
tour operation and business, tourism products of India, hospitality and resort
management, tourism transport system-land, air, water transport, tourism market
environment and market segments, marketing mix-tourism products, pricing, selling
and distribution channels, festivals and events management, sustainable tourism
 management, Tourism organisations: organisation and functions of WTO, PATA, ICAO,
FHRAI, TAAI, IATO, tourism infrastructure in India.
BAM-904 RETAIL AND FRANCHISING CREDIT: 4 (4+0+0)

Introduction
The attraction of Franchise
Franchise relationships
Master Franchise
Franchise Selection
Franchise and Business opportunity Rule
Franchisor

BAM-906 SALES AND DISTRIBUTION MANAGEMENT CREDIT: 4 (4+0+0)

1. Concept of Sales management, evolution, nature and role, importance, Difference

Sales and Marketing.
2. Determining sales related marketing policies, products policy, distribution policy,
princing policy.
3. Concept of Distribution, Distribution channel, strategy, distribution channel
management.
4. Channel conflict, causes, types and implication of conflicts.
5. Distribution and logistics.

Books Recommended
Sales and Distribution Management-Aftab Alam
Sales and Distribution Management-Tapan Panda, Sunil Sahadev
Sales Management Decisions, Strategies and Cases-Richard Still, Esward Cundiff,
Norman Govoni.

BAM-907 CUSTOMER RELATIONSHIP MANAGEMENT CREDIT: 4 (4+0+0)

Unit 1: CRM: Concept and role of CRM in Business

Unit 2: Building: CRM and Sales force automation: Introduction, SFA and Mobile CRM, SFA
process. Customer retention.
Unit 3: CRM in Marketing: Campaign Management, CRM Marketing initiatives. Strategies
of CRM.

Unit 4: CRM in e-business: E-CRM, CRM and Enterprice planning.

Unit 5: Analytical CRM: Introduction, nature and role.

Unit 6: Designing CRM programme: Concept and process.

Unit 7: CRM tools and implementation of CRM

Unit 8: Future of CRM.

HUMAN RESOURCE MANAGEMENT

BAM-910 HUMAN RESOURCE PLANNING AND DEVELOPMENT CREDIT: 4 (4+0+0)

1. Human Resource Planning Definition needs and method

2. Anticipating and forecasting manpower needs
3. Process of Human Resource Planning
4. Man power plan Components
5. Problem & Limitations of Manpower planning

BAM-911 CONFLICT MANAGEMENT CREDIT: 4 (4+0+0)

Unit 1:
 Conflict: Definition and Nature of Conflict, the Conflict Process, Sources of Conflict
in Organizations, Interpersonal Conflict Management Styles, Structural Approaches
to Conflict Management.

Unit 2:

Communication, Conflict and Negotiation: The Six Basic Principles of Persuasion:

Liking, Reciprocity, Social Proof, Consistency, Authority, Scarcity.

Unit 3:

Conflict Resolution Exercises: Identification of your conflict Resolution

Conflict Management Exercises: Role Playing Method, Case Study Method.
Collective Bargaining.

Unit 4:

Resolving Conflict Through Negotiation: Nature and Significance of Negotiation

Skills, Bargaining Zone Model of Negotiations, Situational Influences on Negotiation,
Negotiator Behaviours, Third Party Conflict Resolution, Cross Cultural Perspectives on
Negotiation Styles, Study on Negotiation Skills Among Indian Executives.

References

1. Human Relations and Organizational Behaviour: R.S. Dwivedi

2. Organizational Behaviour: Mc Shane & Glinow: Tata McGraw Hill Edition
3. Organizational Behaviour: L.M. Prasad
4. Organizational Behaviour: Texts and Cases, 2nd Ed.-By Uma Sekaran
5. Organizational Behaviour: Texts and Cases By R.K. Puri & Sanjeev Verma
6. Organizational Behaviour: 11th Edition By Stephen P. Robbins
7. Leadership Research Findings, Practice and Skills by Andrew J. DuBrin
8. Kharbanda: Be A Dynamic Leader
9. Modern Labour Laws an Industrial Relations: Srikanta Mishra
10. Industrial Relations, Trade Unions and Labour Legislation: P.R.N. Sinha, Indu Bala
Sinha & Seema Priyadashini Shekhar.

BAM-912 STRESS MANAGEMENT AT WORKPLACE CREDIT: 4 (4+0+0)

Unit 1: Understanding Stress

Definition, Sources of Stress, Signs, Symptoms, Causes and Effects of Stress

Unit 2: Stress Management: Ancient and Modern Perspective

Stress A New Age Killer

Why Most People are Unhappy Most of the Time
Coping: Every Life Has A Story
Kosha Model of Stress Management

Unit 3: Personality Type and Stress

Identification of Organizational Stress: Is your job stress killing you

Organizational Stress & Burn Out
Stress and coping in Organization

Unit 4: Stress Management Techniques & Therapies

Strategies for Coping with Stress: Marinating Work life Balance, Spirituality and Stress
Management

Time Management: Importance of Time Management, Analysis of Time, Planning Time

and Resources, Setting Goals and Objectives, Planning to Achieve Goals

Physical Exercise and Yoga

Progressive Relaxation Theraphy

Talking Cure Theraphy

Reference

1. Stress Management: Dr. Umesh Sharma

2. Stress Management For Busy People Tata McGraw Hill Edition

BAM-913 INTEGRATIVE LEADERSHIP CREDIT: 4 (4+0+0)

Unit 1: Introduction

What is Integrative Leadership

 The Foundation Integrative Model
Integrative, Transformative and Transcendent Practices
Unit 2: The Nature and Importance of Leadership

Meaning of Leadership: Leadership as a Partnership, Leadership Verses

Management
The Impact of Leadership on Organizational Performance: Research and Opinion:
Leadership Does Make a Difference
Leadership Roles: Readiness for Leadership Role, Identifying Leadership Role
The Satisfaction and Frustrations of being a Leader: Satisfaction of Leaders,
Dissatisfaction and Frustrations of Leaders

Unit 3: Traits, Motives, and Characteristics of Leaders

Personality Traits of Effective Leaders: General Personality Traits, Behaviour and

Attitudes of a Trustworthy Leader
Leadership Motives: The Power Motive, Developing an Internal Locus of Control,
Drive and Achievement Motive

Unit 4: Creativity, Innovation and Leadership

Steps in the Creative Process, Characteristics of Creative Leaders: Intellectual

Abilities, Personality
Organizational Methods to Enhance Creativity: Systematically Collecting fresh
ideas, Brainstorming, Self-Help Techniques to Enhance Creative Problem Solving,
Leadership Practices for Enhancing Creativity

Reference

Integrative Leadership by Richard John Hatala & Lillas Marie Hatala

Leadership Research Findings, Practice and Skills by Andrew J. DuBrin

Reading List

1. The Seeds of Leadership, chapter 1, Section 1, Page no. 15 in How Great Leaders
Get Great by-John Baldoni
2. Tracing your Organizational Roots, chapter 9, Section 4, page no. 181, in How
Great Leaders Get Great by-John Baldoni

BAM-925 ORGANIZATIONAL DEVELOPMENT CREDIT: 4 (4+0+0)

 Management Development (MD) versus Organisation Development (OD), overview of
the field of Organisation Development, Values, assumptions and belief in Organisation
Development, theories related to Organisation Development-managing O.D. process,
action research, them interventions, inter-group and third party peacemaking
intervention, comprehensive interventions, structural intervention, ethical stander in
O.D., role of power and politics in the practices of O.D, assessing the effects of
Organisation Development.

FINANCE

BAM-917 FINANCIAL MARKET CREDIT: 4 (4+0+0)

Unit 1: Indian Financial System: Concept, Growth and Structure.

Unit 2: SEBI: Funtions and Constitution.

Unit 3: Money market and Instruments. Introduction to the Capital Market

Unit 4: NEAT system: Concept, Hierachy, Logging in and logging off. Order management,
Internet broking, WAP.

Unit 5: Primary market: Market of new issues, need for floating capital, public offer private
placement, rights issues, equity and debt, recent trends in public issues.

Unit 6: Secondary market: Stock trading, NSE, BSE. Instruments of trading. Index:
Introduction and types of index. Training methods and depository services. Security
market indicators: Sensex, Study of fixation of indices.

Unit 7: Foreign Exchange Market

BAM-918 MICRO FINANCE CREDIT: 4 (4+0+0)

1. Concept of micro-Finance : Nature and Scope

2. The Indian Micro-Finance Industry-Status and Trends
3. Models of Micro-Finance-Introduction to Strategic Choice by Organizations
(Exercise on Models to be done in small groups).
4. Cost in Micro-Finance Institutions
5. Portfolio and Delinquency Management-Delinquency, Default, Definitions, Rates
and Sustainability
6. Stregic Business Planning-Key Aspects and Strategic Issues for Developing a Business
Plan
7. Impact assessment of Micro-Finance Programmes

BAM-919 RISK MANAGEMENT IN BANKING CREDIT: 4 (4+0+0)

1. E-Commerce & Internet Banking-An Introduction

2. Role of Information Technology and Ideal Technology wit special reference to Risk
Management
3. Credit Rating for Risk Management
a. Conduct of Account and Nature of Security
b. Financial Risk
c. Industrial Risk
d. Management Risk
4. Managing Operation Risk with Six Sigma
5. Based Norms in Indian Banking Sector
BAM-920 INTERNATIONAL FINANCIAL MANAGEMENT CREDIT: 4 (4+0+0)

1. International Financial System

2. Foreign Exchange Market., Determination of Exchange rate
3. Foreign Exchange Risk Management
4. Balance of Payments and International Economic Linkages., IMF
5. International Working Capital Management
6. Issue in Foreign Investment Analysis
7. Sources of Finance in International Financial Market

Recommended Books:

1. Multinational Financial Management by Alan C. Shapiro., Prentice Hall

2. Foreign Exchange and Risk Management by C. Jeevanandam; Sultan Chand &
Sons

BAM-921 INVESTMENT & PORTFOLIO MANAGEMENT CREDIT: 4 (4+0+0)

1. Portfolio Analysis: Risk & Return, Markowitz model and Sharp Index Model
2. Portfolio Selection: Utility Theory & Indifference Curves
3. Capital Asset Pricing Model, SML & arbitrage Pricing Theory
4. Portfolio Performance Evaluation
5. Portfolio Revision: Active management & Passive Management