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Samuel Lafontaine: Career Objective

Samuel Lafontaine is seeking a position using his growth marketing experience to help bring innovative products to market. He currently works as a Growth Marketing Assistant for Tattoodo, where he created over 200 successful Facebook ad campaigns. Previously, he was Vice-President of Communications for his university marketing association, and held internships analyzing risk and facilitating anti-money laundering programs. Lafontaine obtained an MSc in Innovation and Business Development from Copenhagen Business School and a Bachelor's degree in Finance and Marketing from HEC Montréal.

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74 views1 page

Samuel Lafontaine: Career Objective

Samuel Lafontaine is seeking a position using his growth marketing experience to help bring innovative products to market. He currently works as a Growth Marketing Assistant for Tattoodo, where he created over 200 successful Facebook ad campaigns. Previously, he was Vice-President of Communications for his university marketing association, and held internships analyzing risk and facilitating anti-money laundering programs. Lafontaine obtained an MSc in Innovation and Business Development from Copenhagen Business School and a Bachelor's degree in Finance and Marketing from HEC Montréal.

Uploaded by

Sam Lafontaine
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Samuel Lafontaine

Cort Adelers Gade 12, Copenhagen, Denmark, 1053


+45 22 39 20 44
s.lafontaine7@gmail.com

CAREER OBJECTIVE
I want to use my experience in growth marketing to bring products to market within a fast-growing and innovative
company, and be part of a highly motivated and dedicated team.

Recognition
Work Experience
10/2015 Present Growth Marketing Assistant 2017 Venture Cup Finalist
Tattoodo, Copenhagen, DK 2015 Full merit-based entry scholarship
at Copenhagen Business School
Created over 200 Facebook Ad campaigns that generated 8M website visits in the span 2015 Startup Weekend Finalist
of 4 months; Reduced Tattoodo's CPM by over 60% in that period. Built an Excel
system from scratch to easily filter through Tattoodos 7K+ articles in order to facilitate 2015 BCG Case Competition Finalist
& optimize social media posting based on date of last publishing. Grew social media
presence from 18 posts/day to 65 posts/day.

03/2014 04/2015 Vice-President, Communications Skills


HEC Marketing Association, Montral, CA
Google Analytics
Organized recruitment events, academic competitions and creativity & innovation
Microsoft Excel & PowerPoint
workshops. Wrote a dozen articles on innovation and entrepreneurship as Chief Editor
of the Evomagazine Blog, an online marketing and innovation magazine for students, Facebook Audience Insights
which were read more than 5K times. Pitching
Teamwork
05/2013 08/2013 Risk Analyst Intern Data Analysis
GE Capital, Montral, CA Communication
Built and monitored a database of clients in order to assess fraud risk as part of the anti
money-laundering program.

Languages
Education French Native
English Native
2017 Copenhagen Business School Spanish Limited
MSc. Management of Innovation and Business Development

2015 HEC Montral


Bachelor of Business Administration, Finance and Marketing
Interests
2014 City University of Hong Kong
Exchange Program with HEC Montral

Traveling Entrepreneurship
Some Personal Experiences
2012 Spontaneously took a job at a pizzeria in Prague while spending the
summer backpacking across Europe. Lived & worked there for a month.
Innovation Reading
1998 - 2013 Played highly competitive hockey. Performed in the top leagues at my
age group. Played tournaments across Canada, the U.S., Finland and
Sweden.

1999 Owner of a lemonade stand. Was profitable from day 1. All profits went Scuba Diving Running
to buying hockey cards.

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