ericagranger

experience
Account Manager (June 2016-December 2016) Account Manager (September 2015-June 2016)
Pyxl Inc. Advertising - Boulder, CO STRADA Advertising - Denver, CO
Primary agency contact for the Boulder office with a value exceeding over Managed all day-to-day activities between internal agency departments
$2M. Clients included Medtronic, Bhakti Chai, Woodson Center (formerly and client communications to ensure all projects were on strategy, brand
Center for Neighborhood Enterprise) and Upslope Brewery. and budget with a value exceeding over $1M.
Developed, nurtured and enhanced multiple client relationships, fostering Clientele included: Nexton, Brookfield Residential, North Creek, Asbury
effective partnerships that achieved strategic goals, and ultimately Park, and Big Sky, Montana.
increased clients business and revenue as well as identified growth Worked with media partners and monitored media plans daily to ensure all
opportunities and ensure that all campaigns, programs and projects were in ads were executed, specd and trafficked to the appropriate publications.
alignment and on budget. Worked with interactive and digital vendors on a weekly basis to maintain
Managed digital projects - SEO, SEM, lead nurturing, email marketing, and ensure all client websites, traffic and digital campaigns were on par and
website development and demand generation - from budgets and strategy audited regularly.
through wireframes, IA, development, QA and execution. Instituted an agency wide project management tool, Workamajig, for the
Provided leadership and support during strategy, ideation and execution account service department to help manage projects more efficiently and
process. Worked closely with developers, designers, communication effectively.
and production team members to execute digital marketing programs/ Assisted in new business proposals.
campaigns from start to finish. Culture Cubs team member and helped establish a yearly budget and
Wrote statements of work and managed negotiation process with clients to plan for the agency. Managed budget and attended weekly meetings to
achieve agreed-upon scopes and goals for projects. coordinate activities and events for the company.

Account Executive (April 2014-September 2015) Account Executive/Cultural Champion (April 2012-2014)
PILGRIM Advertising - Denver, CO Catalyst B2B Branding - Providence, RI
Key agency contact that fostered and cultivated relationships for several Managed a portfolio of over 25 clients both national and local with a value
clients with a value exceeding over $5M. Accounts included: Eating exceeding over $2M. Accounts included Bard, Davol, Neopost, Ricoh,
Recovery Center, The Wildlife Council, Colorado Parks and Wildlife, Callico, Emergency Medical Associates, VTI, Darlington Fabrics and internal
Grand Junction Visitor Center and Convention Bureau, P2Binvestors, The agency projects.
Department of Health Care Policy and Finance, Butterfly Pavilion, Albany Responsible for all marketing collateral that consisted of print ads, brand
County Tourism and handled all internal agency projects. standards guides, brochures, sell sheets, fact sheets, product information
Presented campaign strategies, proposals, media plans and creative sheets, tradeshow collateral, email templates, landing pages/microsites,
concepts/deliverables to clients for approval. redesigns of websites, product naming and packaging.
Managed new business development and coordinated the planning Spearheaded and coordinated all cultural activities for Catalyst inside and
of RFPs for new bids. Coordinated the development of pitch proposals, outside the office to boost employee participation and morale.
presentations and participated in pitches. Implemented an agency-adopted social media plan for Catalyst to increase
Managed and coordinated video and photo shoots with all team members, company awareness and presence across multiple platforms in the digital
clients and vendors to entail a seamless and productive 1 month long world and continued to manage the efforts.
session across 7 different cities. Assisted in all coordination of the pre and Involved in brand strategy meetings for each of my clients as well as
post production, editing and launch of videos for one client. provided creative ideas and approaches on new business campaigns, and
Provided ongoing support and maintenance for several client social media assisted with agency pitches and client presentations.
sites, websites and microsites/landing pages. Tracked projects from initial requests through completion and billing. Wrote
Maintained internal agency website and maintenance, blog, and creative briefs, project briefs and status reports for all clients and provided
coordinated and implemented the monthly agency e-newsletter. them on a weekly/monthly basis as needed.
Organized and executed brainstorm sessions, market research and Coordinated and assisted in photo shoots and video production for several
strategic planning. Coordinated with outside resources and vendors when clients.
necessary.
Wrote and prepared creative briefs, project briefs, media briefs,
coordinated creative reviews, created estimates and change orders, POs,
produced and wrote client presentations.
Handled all project communications with outside vendors to ensure all
print production and fabrication deadlines were met, within estimate and skills
provided POs when needed.
Proficient in InDesign, Microsoft Office, Keynote, Mac/PC, WordPress,
Basecamp, Trello, Teamwork, Workamajig, Clients and Profits, Function
Point, Google Analytics, Reflektive, TrackDuck, HubSpot, Salesforce,
SurveyMonkey, MailChimp, Proposify, Slack and social media platforms.

education
University of San Diego 2006-2009
University of Oregon 2009-2011
contact
Nationally Accredited School of Journalism and Communications
Major: B.S. in Advertising 720.771.3790
Minor: Business Administration ericagranger429@gmail.com