CHAPTER 4: ANALYSIS AND INTERPRETATION

Age Frequency Percentage 4.1.1: AGE OF THE

RESPONDENTS
18-25years 14 23.0%
26-35years 8 13.0% TABLE4.1.1: AGE OF
RESPONDENTS
36-45years 15 25.0%
48-55years 10 17.0%
above 55years 13 22.0%
Total 60 100.00%

FIGIURE 4.1.1: AGE OF THE RESPONSDENT

30.0%

25.0%
25.0% 23.0%
22.0%

20.0%
17.0%

15.0% 13.0%
Percentage

10.0%

5.0%

0.0%
18-25years 26-35years 36-45years 48-55years above 55years

Age

Inference

In this table, reveals that among five type of age groups majority (25%) of middle aged
(36-45 years) had high level of usage credit cards whereas lowest percentage (13%) of those (26-
35) years where under low level of usage age group. The young people visit the outside more
often than the elderly who are restricted by their old age and this results in the high usage of the
cardholders of the age group of 36-45 and low usages of the card holders of the age group 26-35
years. were the number of respondents in age 18-25 years are 14 respondents with 23% they
doesnt consume much because they doesnt have proper income or mentioned above, and the
number of respondents in age group from age26-35 years are 8 respondents with 13%,and the
number of respondents from age group 36-45 years are 15 respondents with 25%,and the
number of respondents from age group 48-55 years 10 respondents with 17%, and the number of
respondents from age Above 55 years are 13 respondents with 22%.
 4.1.2 : GENDER OF THE RESPONDENTS

TABLE 4.1.2 : GENDER OF RESPONDENTS

Gender Frequency Percentage

Male 51 85.00%
Female 9 15.00%
Total 60 100.00%

Figure 4.1.2 Gender of the respondent

female; 15%

male
female

male; 85%

Inference

In this table indicate males constituted higher percentage (85%) and (15%)
are female Cardholders were under the low usage levels. Compare to female card holders the
male card higher representations hence we conclude that In the Indian context it is the male who
deals with the financial matters of the family and this reflected in this analysis .The number of
respondents in male are 51 respondents with85% , and the number of respondents in female are 9
respondents with 15% .
4.1.3: MARTIAL STATUS OF THE RESPONDENTS

TABLE4.1.3: MARTIAL STATUS OF THE RESPONDENTS

Martial status Frequency Percentage

Married 42 70.00%
Unmarried 18 30.00%
Total 60 100.00%

Figure 4.1.3: Marital status of the Respondents

80.00%
70.00%
70.00%

60.00%

50.00%

40.00%
Percentage
30.00%
30.00%

20.00%

10.00%

0.00%
married unmarried

Marital status

Inference

In this table reveals martial status of cardholders (70%) of the married is high usage.
The 30% of card holders is unmarried were under the low level of usage. Compare to unmarried
card holders, married cardholders are higher in representation. The married people after marriage
requirements will be increased they are financial crisis, that time they are expecting some other
ways to come out hence more married people are using credit cards. the unmarried people their
requirements are low. and the number of respondents in married are 42 respondents with70%,
and the number of respondents in unmarried are 18 respondents with 30% .

4.1.11: USAGE OF CREDIT CARD OF THE RESPONDENT

TABLE 4.1.11 : USAGE OF CREDIT CARD OF THE RESPONDENTS

Usage of cc Frequency Percentage

Less than1year 11 18.00%
1-2years 26 44.00%
2-3years 12 20.00%
Above 3years 11 18.00%
Total 60 100.00%

Figure 4.1.11:Usage of Credit Card of the Respondents

44.00%
45.00%
40.00%
35.00%
30.00%
25.00% 20.00%
Percentage 18.00% 18.00%
20.00%
15.00%
10.00%
5.00%
0.00%
less than1year 1-2years 2-3years above 3years
Usage of credit card

Inference

In this table, The number of respondents using the credit card less than1year are 11
respondents with 18% because they belongs to age group under 18-25years ore they may not
 aware of the credit card, and The number of respondents using credit cards 1-2years are 26
respondents with 44% because they are at the starting stage or they may be have less income, and
The number of respondents using the credit card for 2-3years are 12 respondents with 20%
because they are much aware of credit cards, and The number of respondents using the credit
card Above 3years are11 respondents with 18%.

4.1.6: OCCUPATION OF THE RESPONDENTS

TABLE 4.1.6 : OCCUPATION OF THE RESPONDENTS

Occupation Frequency Percentage

Self employed 12 20.0%
Government employee 10 16.0%
Private employee 24 40.0%
Housewife 2 4.0%
Bussiness 10 16.0%
Student 2 4.0%
Total 60 100.00%

Figure 4.1.6 Occupation of the respondents

40.0%
40.0%
35.0%
30.0%
25.0% 20.0%
20.0% 16.0% 16.0%
15.0%
Percentsge 10.0%
4.0% 4.0%
5.0%
0.0%

Occupation

Inference
 In this table, shows higher proportion (40%) of the credit card holders are
employee among the occupation respondents. Most of the people belong to the occupation of
employee. This may be due to their delay of salary. so the number of respondent in the self
employed are12 respondents with 20% because the self employed category occupies the age
group of 18-25, the number of respondents in the Government employee are 10 respondents
with16% because their salary will not fulfill their needs, the number of respondents in the Private
employee are 24 respondents with 40% because their salary may be high, and the respondents in
House wife are2 respondents 4% because most of the house wife doesnt earn income so the
proportion is low, and the number of respondents in Business are 10 respondents with 16%
because they doesnt have stable income so they are attracted to credit cards and the number of
respondents in students are 2 respondents with 4% because they doesnt have any income and
they are not eligible for buying credit card.
4.1.4 USAGE OF CREDIT CARD OF THE RESPONDENTS (PER MONTH)

TABLE 4.1.4 USAGE OF CREDIT CARD OF THE RESPONDENTS (PER MONTH)

Usage of cc Frequency Percentage

5Times 25 42.00%

5-10Times 25 42.00%

10-15Times 10 16.00%

Total 60 100.00%

Figure 4.1.4 Usage of credit card (per month) of respondents

42.00% 42.00%
45.00%
40.00%
35.00%
30.00%
25.00%
Pe rce ntage
20.00% 16.00%

15.00%
10.00%
5.00%
0.00%
5times 5-10times 10-15times

Usage of cre dit card(pe r month)

Inference

In this table, The number of respondents are using the credit card (per month) are 25
respondents with 42%, The number of respondents are using the credit card (per month) are 25
respondents with42% both 5times and 5-10 times have higher proportions (42%), and The
number of respondents are using the credit card (per month) are 10 respondents with 16% most
of the people doesnt use more than 10 times.

4.1.9: TYPE OF CREDIT CARD OF THE RESPONDENTS

TABLE 4.1.9 : TYPE OF CREDIT CARD OF THE RESPONDENTS

Type of credit card Frequency Percentage

Visa 21 35.00%
Master card 24 40.00%
American express 3 6.00%
Mastro 10 16.00%
Dinners club 2 3.00%
Total 60 100.00%

Figure 4.1.9 : Type of credit card of the Respondents

30

25 24
21
20

15

10
Percentage 10

5 3
2

Type of credit card

Inference

In this table, 21 respondents are using Visa type credit card with 35%,24 respondents are
using Master card type credit card with 40%,3 respondents are using American express type
credit card with 6%,10 respondents are using Mastro type credit card with 16%,2 respondents are
using Dinners club type credit card with 3%

4.1.8 : BANK CREDIT CARD OF THE RESPONDENTS

TABLE 4.1.8: BANK CREDIT CARD OF THE RESPONDENTS

Bank credit card Frequency Percentage

SBI 11 18.0%
Indian Bank 8 14.2%
Corporation Bank 3 5.0%
Canara Bank 1 2.0%
IOB 6 10.0%
Punjab National Bank 3 5.0%
IDBI Bank ltd 1 2.0%
Union bank 1 1.6%
AXIS Bank ltd 4 6.0%
Citi Union Bank 3 5.0%
Dhanalakshmi 1 1.6%
ICICI Bank 6 10.0%
Karnataka Bank 3 5.0%
Kotak Mahindra Bank 1 1.6%
HDFC Bank 3 5.0%
KVB 2 3.0%
Standard Charted Bank 3 5.0%
Grand Total 60 100.00%

Figure 4.8 Bank credit card of the Respondents

 5%
3%
sbi Indian Bank 18%
Corporation Bank Canara Bank
5%
2%

IOB 5% Punjab National Bank IDBI Bank ltd Union bank

AXIS Bank ltd 10% Citi union Bank Dhanalakshmi

14% ICICI Bank

Karnataka Bank 2% Kotak Mahindra Bank HDFC Bank KVB

5%
5%

6% 2%
Standard Charted Bank
2%
2% 10%
5%

Inference

In this table, 11 respondents are using Sbi bank credit card with 18%,8
respondents are using Indian bank credit card with 14.2%,3 respondents are using Corporation
bank credit card with 5%,1 respondents are using Canara bank credit card with 2%,6
respondents are using IOB bank credit card with 10%,3 respondents are using Punjab National
bank credit card with 5%,1 respondents are using IDBI ltd bank credit card with 2%,1
respondents are using Union bank credit card with 1.6%,4 respondents are using AXIS bank
credit card with 6%,3 respondents are using Citi Union bank credit card with 5%,1 respondents
are using Dhanalakshmi bank credit card with 1.6%,6 respondents are using ICICI bank credit
card with 10%,3 respondents are using Karnataka bank credit card with 5%,1 respondents are
using Kotak Mahindra bank credit card with 1.6%,3 respondents are using HDFC bank credit
card with 5%,2 respondents are using KVB bank credit card with 3%,3 respondents are using
Standard Charted bank credit card with 5%.
4.1.7: ANNUAL INCOME OF THE RESPONDENTS

TABLE 4.1.7: ANNUAL INCOME OF THE RESPONDENTS

Annual Income Frequency Percentage

Less than 2Lakh 25 41.0%
2-5Lakh 18 30.0%
5-7Lakh 13 21.0%
7-10Lakh 3 7.0%
Above10Lakh 1 1.0%
Total 60 100.00%

Figure 4.1.7Annual income of the Respondents

 7% 1%

21% 41% Less than 2Lakh

2-5Lakh
5-7Lakh
7-10Lakh
30% Above10Lakh

Inference

In this table, It is obvious that unless people have money or assurance of

acquiring it, they cannot be regarded as potential policyholders. The amount of money they can
spend will also affect the types of goods they are likely to buy. The number of respondents earn
less than 2Lakh are 25 respondents 41% because they have low income, The number of
respondents earn 2-5Lakh are18 respondents with 30%, and The number of respondents earn 5-
7Lakh are 13 respondents with 21%,and The number of respondents earn7-10Lakh are 3
respondents with 7%,and The number of respondents earn Above 10Lakh are1 respondents with
1% .

4.1.5: QUALIFICATION OF THE RESPONDENTS

 TABLE 4.1.5 : QUALIFICATION OF THE RESPONDENTS

Qualification Frequency Percentage

Diploma 10 16.0%
Graduate 28 48.0%
Post Graduate 12 20.0%
Professional 10 16.0%
Total 60 100.00%

Figure 4.1.5 Qualification of the Respondents

48.0%
50.0%
45.0%
40.0%
35.0%
30.0%
Percentage 25.0% 20.0%
16.0% 16.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Diplomo Graduate Post Graduate Professional

Qualification

Inference

In this table, shows higher respondent (48%) of the credit card holders are the college
educated (graduates)the number of respondents in diploma are 10 respondents with 16%and the
number of respondents in graduate are,28 respondents with 48%,and the number of respondents
in post graduate are12 respondents with 20%,and the number of respondents in professionals
are10 respondents with 16%.

4.2 MEAN ANALYSIS

 In this chapter I have used Mean analysis on demographic values
such as follows to prove my predetermined objective.
TABLE 4.2.1 PROMOTING FACTORS

Promoting factors Mean Rank

Cost Effectiveness 3.9 I
Technology savy 4 II
Ease of use 4.05 III
Atm 4.16 IV
Reduce Time 4.33 V

Inference

In this above table shows that new promoting factors shows more value which
means the factor is considered to be agreed or respondent chosen the factor .This is because most
of the people see the promoting factors through advertisement or offer or in a internet which
makes them an attraction to chose the features like cost effectiveness, technology savy, reduce
time, ease of use, Atm etc which means this factor is Ranked First is Cost Effectiveness option
ranks second is Technology Savy and Ease of use is ranked third, and other factors ranked
accordingly. Though this three factors is analysed again in the further calculation.

TABLE 4.2.2

Row Technology Savy Ease of use Cost effectiveness

Labels Frequency Percentage Frequency Percentage Frequency Percentage
Strongly
Disagree 0 0.0% 0 0.0% 0 0.0%
Disagree 2 3.0% 2 3.0% 2 3.0%
Neutral 15 25.0% 13 21.0% 19 32.0%
Agree 24 41.0% 25 41.0% 22 37.0%
Strongly
Agree 19 31.0% 20 35.0% 17 28.0%
Grand
Total 60 100.00% 60 100.0% 60 100.0%

Inference
 In this table overall promoting factors is considered as higher frequency and it seems
that respondents are agreed to overall promoting factors of credit card. 41% of respondents have
moderately agreed the Technology savy, and 31% of respondents have strongly agreed to the
Technology savy. So there is no disagree in the in the promoting factors it need to improve in
large.

INFERENCE

In this table overall promoting factors is considered as higher frequency and it seems that
respondents are agreed to overall promoting factors of credit card. 41% of respondents have
moderately agreed the Ease of use, and 35% of respondents have strongly agreed to the Ease of
use. So there is no disagree in the in the promoting factors it need to improve in large.

INFERENCE

In this table overall promoting factors is considered as higher frequency

and it seems that respondents are agreed to overall promoting factors of credit card. 37% of
respondents have moderately agreed the Cost Effectiveness, and 28% of respondents have
strongly agreed to the Cost Effectiveness .So there is no disagree in the in the promoting factors
it need to improve in large.

4.2.3Benefits of Credit Card

I
 Benefits Mean Rank
Cost Effectiveness 3.28 1
Less Intrest Rates 3.33 2
Free Services 3.6 3
Discount & Offer 3.68 4
Quality of service 3.81 5
Faster clearing services 3.85 6
New Technology 3.9 7
Atm 4.05 8
Reduce time 4.18 9
Reduce cash carrying 4.33 10
Reduce time 4.53 11

INFERENCE

In this above table shows that benefits of credit card shows more value which
means the factor is considered to be agreed or respondent chosen the factor .This is because most
of the people see the benefits derived from the bank which makes them an attraction to chose the
features like Atm , reduce cash carrying risk, free services, discount and offers, less intrest, new
technology etc .and the first three ranks are Cost Effectiveness, Less Intrest Rate, Free services.

TABLE 4.2.4 COST EFFECTIVENESS

Frequenc Percentag
Benefits y e
Strongly
Disagree 5 8.0%
Disagree 8 13.0%
Neutral 22 38.0%
Agree 15 25.0%
Strongly
Agree 10 16.0%
Total 60 100.0%

Inference
 In this table overall benefits is considered as higher frequency and it seems that
respondents are agreed to overall benefits of credit card. 38% of respondents have agreed as
neutral the Cost Effectiveness, 25% of respondents have moderately agreed and 16% of
respondents have strongly agreed to the Cost effectiveness. So there is 6% of respondents have
disagreed in the in the Benefits of credit card it need to improve in large.

Less Interest Rate

Frequenc Percentag
Benefits y e
Strongly
Disagree 3 5.0%
Disagree 5 8.0%
Neutral 26 43.0%
Agree 21 36.0%
Strongly
agree 5 8.0%
Total 60 100.0%

Inference

In this table overall promoting factors is considered as higher frequency and it seems
that respondents are agreed to overall Benefits of credit card. 43% of respondents have agreed
as neutral for Less interest rates, 36% of respondents have moderately agreed and 8% of
respondents have strongly agreed for Less interest rates. So there is 5% of respondents have
disagreed in the in the Benefits of credit card due to lack of less interest rates.

Free Services

Frequenc Percentag
Benefits y e
Disagree 8 13.0%
Neutral 20 33.0%
Agree 20 33.0%
strongly
agree 12 21.0%
Total 60 100.0%
Inference

In this table overall benifits factors is considered as higher frequency and it seems that
respondents are agreed to overall Benefits of credit card. 33% of respondents have moderately
agreed for free services and 21% of respondents have strongly agreed for Free services. So there
is 13% of respondents have disagreed in the in the Benefits of credit card due to lack free
services..
Benfits of Credit card

II

Benefits 2 Mean Rank

Use Email 3.36 1
At Par Cheque book 3.45 2
RTGS 3.45 2
demand Draft 3.68 4
NEFT 3.95 5
Online Booking 4 6
Atm 4.06 7
E-payments 4.06 7
Phone Banking 4.16 9
Electronic fund transfer 4.2 10
Net banking 4.45 11

INFERENCE

In this above table shows that benefits of credit card shows more value which means the
factor is considered to be agreed or respondent chosen the factor .This is because most of the
people see the benefits derived from the bank which makes them an attraction to chose the
features like ATM , reduce cash carrying risk, free services, discount and offers, less intrest, new
technology etc.

At Par Cheque

Frequenc
Benefit 2 y Percentage
Strongly
Disagree 5 1.6%
Disagree 3 5.0%
Neutral 29 49.4%
Agree 22 36.0%
Strongly Agree 1 8.0%
Total 60 100.00%

INFERENCE

In this table overall benefits factors is considered as higher frequency and

it seems that respondents are agreed to overall Benefits of credit card.49.4% of respondents have
agreed for neutral, 36% of respondents have moderately agreed for At par cheque and 8% of
respondents have strongly agreed for At par cheque. So there is 1.6% of respondents have
disagreed in the in the Benefits of credit card due to less usage of cheques.

RTGS

Benefit 2 Frequency Percentage

Disagree 3 5.0%
Neutral 30 50.0%
Agree 24 40.0%
Strongly Agree 3 5.0%
Total 60 100.00%

INFERENCE

In this table overall benefits factors is considered as higher frequency and it seems that
respondents are agreed to overall Benefits of credit card. 50% of respondents have agreed for
neutral, 40% of respondents have moderately agreed for RTGS and only 5% of respondents have
strongly agreed for RTGS. So there is 5% of respondents have disagreed in the in the Benefits of
credit card .

Use Email

Percentag
Benefits 2 Frequency e
Strongly
Disagree 1 1.0%
Disagree 7 11.0%
Neutral 26 43.0%
Agree 21 35.0%
Strongly
Agree 5 10.0%
Total 60 100.0%
Inference

In this table overall benefits factors is considered as higher frequency and it seems that
respondents are agreed to overall Benefits of credit card.43% of respondents have agreed for
neutral, 35% of respondents have moderately agreed for Use of emails and 10% of respondents
have strongly agreed for Use of emails. So there is 1% of respondents have disagreed in the in
the Benefits of credit card .

Security And Protection

Security Mean Rank

Care in collection 3.46 1
Online Verification 3.53 2
Privacy 3.78 3
Zero crime 3.78 3
Protection 3.83 5
Online Filling 3.88 6
Security for Atm 4.1 7
Faster login 4.13 8
Atm 4.31 9

Inference

In this above table shows that security and protection shows more value which
means the factor is considered to be agreed or respondent chosen the factor .This is because most
of the people see the promoting factors as well as security through advertisement or offer or in a
internet which makes them an attraction to chose the features like care in collection, online
verification, privacy, atm etc.. which means this factor is Ranked First iscare in collection option
ranks second is online verification and privacy is ranked third, and other factors ranked
accordingly. Though this three factor is analysed again by further calculation

Care in Online
Privacy
Collection Verification
Security
Frequ Percen Frequ Percen Frequ Percen
ency tage ency tage ency tage
Strongly
0 0 0 0 0 0
Disagree
Disagree 2 5% 1 1% 2 3%
Neutral 19 31% 36 61% 34 58%
Agree 29 48% 17 28% 14 23%
Strongly
10 16% 6 10% 10 16%
Agree
Total 60 100% 60 100% 60 100%
Inference

In this table overall Security and protection factors is considered as higher

frequency and it seems that respondents are agreed to overall Security and protection factors of
credit card. 48% of respondents have moderately agreed for privacy, and 16% of respondents
have strongly agreed to the Privacy of credit card. So there is no disagree in the in the Security
and protection it need to improve in large.

INFERENCE

In this table overall Security and protection factors is considered as higher frequency and it
seems that respondents are agreed to overall Security and protection factors of credit card. 28%
of respondents have moderately agreed for Care in collection , and 10% of respondents have
strongly agreed to the Care in collection of credit card. So there is no disagree in the in the
Security and protection it need to improve in large.

INFERENCE

In this table overall Security and protection factors is considered as higher

frequency and it seems that respondents are agreed to overall Security and protection factors of
credit card. 23% of respondents have moderately agreed for Online verification, and 16% of
respondents have strongly agreed to the Online verification of credit card. So there is no disagree
in the in the Security and protection it need to improve in large.

\
Problems

Problems Mean Rank

Theft of Credit Card 2.76 1
No Privacy 2.88 2
Lack Of Prompt service 3 3
No protection 3.03 4
No security Pin 3.1 5
No Fast Response 3.28 6
Account Hacking 3.58 7
Machine out Of cash 3.58 7
Card gets Blocked 3.7 9
Credit Card Fraud 3.9 10
High Intrest 4.06 11

Inference

In this above table shows that problems of credit card shows more value which
means the factor is considered to be agreed or respondent chosen the factor .This is because most
of the people see the problem derived from the bank which makes them to feel a bad impression
on those factors mentioned above chose the factors like theft of credit card, no privacy, lack of
prompt service.

Theft Of Credit Card

Frequenc Percentag
Problems y e
Strongly
Disagree 9 15.0%
Disagree 17 28.0%
Neutral 18 30.0%
Agree 11 19.0%
Strongly
Agree 5 8.0%
Grand 60 100.0%
 Total

Inference

In this table overall Problem factors is considered as higher frequency and it seems that
respondents are agreed to overall Problem of credit card. 19% of respondents have moderately
agreed for Theft of credit card and 8% of respondents have strongly agreed for Theft of credit
card. So there is 15% of respondents have disagreed for Theft of credit card due to insecurity of a
person and lack of safety in society .

No privacy

Frequenc Percentag
Problems y e
Strongly
Disagree 5 8.0%
Disagree 16 26.0%
Neutral 22 36.0%
Agree 15 27.0%
Strongly
Agree 2 3.0%
Grand
Total 60 100.0%

INFERENCE

In this table overall Problem factors is considered as higher frequency and it

seems that respondents are agreed to overall Problem of credit card. 27% of respondents have
moderately agreed for No privacy and 3% of respondents have strongly agreed for No privacy.
So there is 8% of respondents have disagreed for No privacy .

Lack of Prompt Service

Percentag
Problems Frequency e
Strongly
Disagree 7 11.0%
Disagree 8 13.0%
Neutral 28 46.0%
Agree 12 22.0%
Strongly
Agree 5 8.0%
Total 60 100.0%
Inference

In this table overall Problem factors is considered as higher frequency and it seems
that respondents are agreed to overall Problem of credit card. 22% of respondents have
moderately agreed for lack of prompt services and 8% of respondents have strongly agreed for
Lack of prompt services. So there is 11% of respondents have disagreed for lack of prompt
services.