U6 LO1 Brief

Facts
Vogue magazine has been described by many as being
the worlds most influential fashion publication.
Produced in 18 countries and with a history of over 120
years, Vogue has earned its place in fashion history.
The very first issue of Vogue Magazine was published in
1892 as a social publication for New Yorks elite society.
The first issues covered etiquette and reviews of books,
plays and music. It was changed into a fashion magazine
in 1909 when it was bought by Montrose Nast, the
founder of Cond Nast Publications.

Survey
Information I have found by creating a survey for
feedback on vogue magazines.

I wanted to find out what target audience vogue have,

and 75% of my female class mates said 27 -35 year
old females are mostly likely going to buy the vogue
magazine.

Gender
The gender of vogue is 100% females, this is very clear because all of vogues front covers
are always females, never males. Also all the content in the magazine is female based, this
ranges from the articles to the advertising. Its almost like a feminist magazine, the vogue
magazine gives of a strong feel about woman.

Female 81%

Male 19%

Sexual Orientation
Vogue is completely and utterly advertised at woman and only woman, it doesnt
discriminate against anyone, when you read it you feel powerful and intrigued to what it has
to say. This is one of the many reasons why vogue is so popular.

Age
16-24 years 38%

25-34 years 31%

35-44 years 17%

45+ years 14%

As you can see the biggest age group that reads vogue is 16 24 year olds with 38%
however, very close behind them is 25 34 year olds with 31%. This just shows young teens
to young mothers are all interested with the fashion now a days and other things that vogue
has to offer.
Occupation
Higher education 54%

Work 63%

Business owners, managers, specialists, white-collars 51%

High income and above average 75%

Above shows most people who purchase the vogue magazine have a high income thats
above average (75% of people who read vogue are on high income). This shows that maybe
the advertising in the vogue magazine intrigues high incomers to spend more maybe on high
quality fashion that the models were in the magazine.

Geodemographic
Circulation Start
Country Editor-in-Chief End year
Dates year

Josephine Redding 1892 1901

United States 1892present Marie Harrison 1901 1914

Edna Woolman Chase 1914 1951

 Jessica Daves 1952 1963

Diana Vreeland 1963 1971

Grace Mirabella 1971 1988

Anna Wintour 1988 present

Elspeth
1916 1922
Champcommunal

Dorothy Todd 1923 1926

Alison Settle 1926 1934

Elizabeth Penrose 1934 1940

Audrey Withers 1940 1961

United Kingdom 1916present

Ailsa Garland 1961 1965

Beatrix Miller 1965 1984

Anna Wintour 1985 1987

Liz Tilberis 1988 1992

Alexandra Shulman 1992 2017

Cosette Vogel 1922 1927

France 1920present

Main Bocher 1927 1929

 Michel de Brunhoff 1929 1954

Edmonde Charles-Roux 1954 1966

Franoise de Langlade 1966 1968

Francine Crescent 1968 1987

Colombe Pringle 1987 1994

Joan Juliet Buck 1994 2001

Carine Roitfeld 2001 2010

Emmanuelle Alt 2011 present

Rosemary Cooper 1959 1962

Sheila Scotter 1962 1971

Eve Harman 1971 1976

June McCallum 1976 1989

Australia 1959present

Nancy Pilcher 1989 1997

Marion Hume 1997 1998

Juliet Ashworth 1998 1999

Kirstie Clements 1999 2012

 Edwina McCann 2012 present

Consuelo Crespi 1965 1966

Franco Sartori 1966 1988

Italy 1965present

Franca Sozzani 1988 2016

Emanuele Farneti 2017 present

Luiz Carta 1975 1986

Andrea Carta 1986 2003

Brazil 1975present Patricia Carta 2003 2010

Daniela Falco 2010 2016

Silvia Rogar 2016 present

Germany 1979present Christiane Arp 2003 [71] present

Yolanda Sacristn 2000 2017

Spain 1988present

Eugenia de la Torriente 2017 present

South Korea 1996present Myung Hee Lee 1996 present

Taiwan 1996present Sky Wu 1996 present

Russia 1998present Aliona Doletskaya 1998 2010

 Victoria Davydova 2010 present

Hiromi Sogo 1999 2001

Japan 1999present

Mitsuko Watanabe 2001 present

Eva Hughes[72] 2002 2012

Mexico & Latin

1999present Kelly Talamas 2012 2016
America

Karla Martnez[73] 2016 present

Portugal 2002present Paula Mateus present [74]

China 2005present Angelica Cheung 2005 present

India 2007present Priya Tanna 2007 present

Turkey 2010present Seda Domani 2010 present

Netherlands 2012present Karin Swerink 2012 present

Thailand 2013present Kullawit Laosuksri 2013 present[75]

Masha Tsukanova 2013 2016

Ukraine 2013present

Olha Sushko 2016 present

Deena Aljuhani
Arabia 2016present 2016 present
Abdulaziz

As you can see vogue is sold in many different countries. This just shows the popularity of
the magazine and how world wide it is.
Ad Rates

As you can see from this print screen advertising on vogue costs a hell of a lot of money
because is such a global well know and heavily read magazine, course the advertising is
going to be expensive.

Media Platforms
Vogue can be accessed through technology as well as
being purchased in a store. You can download the
vogue app on the app store, this platform is on apple
devises, such as iPhone, iPad and more. But you
must have a subscription to go into vogue on this
media platform.

Reference page

http://ldnfashion.com/features/vogue-magazine-facts/
https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/
https://www.condenast.ru/en/portfolio/magazines/vogue/
https://en.wikipedia.org/wiki/Vogue_(magazine)
http://digital-
assets.condenast.co.uk.s3.amazonaws.com/static/condenast/Vogue%20media%20pack%20-
%20JAN%202014.pdf