Submitted To

Sir Yasir Aftab Farooqi

Submitted By
Syed Basit Hussain 10012720-039
Bilal Ahmed 10012720-071
Muhammad Irfan 10012720-082
Muhammad Zan 10012720-088
Umar Farooq 10012720-091

MBA 4th
Section AC

UNIVERSITY OF GUJRAT
HAFIZ HAYAT CAMPUS, GUJRAT.
 G.F.C (General Fan Company (Pvt.) Ltd. )

Dedication

We dedicate this project to our parents and teachers whose

prayers and knowledge helped us in the completion of this
project
 G.F.C (General Fan Company (Pvt.) Ltd. )

Acknowledgement

Thanks to almighty Allah for enabling us to fulfill all the requirements for the
completion of our project report. It would not be a justice in presenting this report without
mentioning the people around us who have been inextricably related with the completion of
this report. For assisting us in all respect and regard to complete this report our warm thanks
to our teacher Sir Yasir Aftab Farooqi, who enriched us knowledge with wealth led ideas to
pursue and power of writing this report. It could not have been possible to accomplish this
report without his thoughtful. Finally for all possible errors, omissions and shortcomings in
writing of this report only we are responsible for which we hope that all concerning regards
of this report will forgive us.
 G.F.C (General Fan Company (Pvt.) Ltd. )

Executive Summary
This report is about the G.F.C Gujrat, which was established in 1954 and now one of
the largest manufacturers of quality electric fans in Pakistan. GFC, under the leadership of
Mr. Mohammad Ilyas, its CEO, during the last 30 years is being recognized as best quality
fan manufacturer not only in Pakistan but also in Kingdome of Saudi Arabia, Sudan, Yemen,
Senegal, Djibouti, Bangladesh, Iraq, UAE, Cameroon and many other countries, it deals in so
many different home appliances like Washing Machine, Air Cooler, Skimming Machine,
Energy Savor etc.

G.F.C is running its operations in highly competitive environment and facing a lot of
problems. G.F.C has to develop new strategies to compete the rivals otherwise it will lose in
high competition. However, G.F.C has a lot of its products different from other competitors
but there is still need for continuous thinking to stay ahead in the industry.

The objective of the study is to determine their strengths, weaknesses, threats, and
opportunities, and develop best strategy for the company. For this purpose IEF, EFE, SWOT,
SPACE and QSP matrices will help us to choose the best strategy.
 G.F.C (General Fan Company (Pvt.) Ltd. )

Table of Contents
Profile.............................................................................................................................1

VISION......................................................................................................................3

MISSION...................................................................................................................3

Nature of the Organization.............................................................................................4

Introduction of Departments..........................................................................................4

Product Range................................................................................................................6

EFE Matrix.....................................................................................................................7

IFE Matrix......................................................................................................................8

Swot Martix....................................................................................................................9

SO Strategies............................................................................................................10

WO Strategies..........................................................................................................10

ST Strategies............................................................................................................10

WT Strategies...........................................................................................................10

Space Matrix.................................................................................................................11

QSPM...........................................................................................................................13

Appendix......................................................................................................................15
 G.F.C (General Fan Company (Pvt.) Ltd. )

Profile

GFC Fans is one of the largest manufacturers of quality electric fans in Pakistan.
GFC, under the leadership of Mr. Mohammad Ilyas, its CEO, has also been the pioneer in the
expert of electric fans from Pakistan. Starting with its first commercial export in 1993, with a
modest quantity & value, GFC is now exporting its products to the tune of US$ 12 million
annually to more than 30 countries in the World. GFC fans became an instant success due to
their quality and durability in all the markets share these were introduced including countries
in Asia, Middle East, Africa & Europe.
GFC became the first electric fan manufacturing company to win Export Trophy Award in
Pakistan. Now, GFC has won its 12th Export Trophy Award. GFC also became the first ever
company in Pakistan that is certified by UL (Underwriter Laboratories, USA) to export fans
in USA and Canada. It is also the first fan manufacturing company to be awarded BRAND
OF YEAR AWARD in 2007.
GFC is also the pioneer in introducing latest technologies in fan manufacturing industry in
Pakistan. The Plant & Machinery installed in GFC are at per those installed in manufacturing
industries in technologically advanced countries like china, Taiwan, Vietnam etc.
Keeping in mind the acute power shortage in Pakistan and other developing countries where
GFC Fans are sold, GFC has been concentrating on the production of energy saving fans for
the last twenty years. Special raw material for energy saving fans being used include
electrical copper wire (produced at GFCs own Wire Drawing Plant since 1987), high quality
ball bearings fan blades made on most modern plants/machinery with highly qualified labour
force.
The un-precedent success GFC have achieved during the last 30 years is being
recognized as best quality fan manufacturer not only in Pakistan but also in Kingdome of
Saudi Arabia, Sudan, Yemen, Senegal, Djibouti, Bangladesh, Iraq, UAE, Cameroon and many
other countries. The GFC brand is also registered in many countries. GFC can take pride by
the fact that many Chines Manufacturers are now copying these models originally introduced
by us like Nabeel Model. Models like the Nabeel Model have received such international
recognition, that now other companies use the model name to market their copies.
There are some reports that some Chinese & Bangladeshi manufacturers are also
manufacturing fake GFC fans due to the popularity and high demands of our fans around the
world. GFC fans are designed manufactured to give heavy duty service and long time
performance and meet customers need in hot and humid climatic conditions not only in

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 G.F.C (General Fan Company (Pvt.) Ltd. )

Pakistan but also for many other countries. Due to their service, high quality long life in
difficult environments, GFC have become Popular in a very short time.
In spite of achieving such phenomenal success, GFCs organization culture led by its
directors, stresses on meeting new challenges and reaching new heights.
The Directors of GFC Fans are highly qualified and motivated to lead the company. Mr.
Mohammad Ilyas, the CEO, in an electrical engineer who graduated in 1968, having 43 years
of work experience of not only working in the Pakistani manufacturing sector but also
periodically getting trained and educated in Germany and USA.

Chief Executive Message

In 1954, a small name appeared on the horizon of the fan manufacturing industry in
Pakistan. This small star was General Fan Company. G.F.C began to grow due to its quality,
which makes the G.F.C one of the leading manufacturer and exporter of fans in Pakistan
today.
To produce excellent quality products G.F.C uses the most modern/high tech
machinery like Capstan & Turret Lathes, Progressing Stamping presses, Die Casting
Machines, Injection Molding Machines, Automatic Armature Winding Machines, CNC Wire
Cut Machines, Spark Erosion Machines and Ovens Containing Conveyers for drying Stove
Paint.
With all this latest machinery G.F.C. decided to increase its' product line by
manufacturing premium quality Washing machines & Desert Coolers. That's why G.F.C.
enjoys the confidence of millions of highly satisfied customers not Only in Pakistan but also
in Saudi Arabia, Qatar, Yemen, UAE., Sudan, Ghana, West Indies, Djibouti, Bangladesh,
Nigeria, Kenya, Cameroon, Afghanistan, and all other Gulf Countries. G.F.C. installed copper
wire manufacturing unit in 1988. G.F.C. is also manufacturing its own capacitors. G.F.C. was
the pioneers in export of fans from Pakistan. G.F.C. has got four Export Trophy Awards for
Fans and other Electrical Products like enameled Copper Wire.
Contact:

Address: G.T. Road, Gujrat-Pakistan.

Telephone: +92-53-3520301-03
Fax: +92-53-3521427-3515303
Email: gfc@gfcfan.com

VISION

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 G.F.C (General Fan Company (Pvt.) Ltd. )

We believe that we have a unique product which has been developed by

GFC and no other country manufactures a pedestal fan like ours. This product is
most useful in the hot steamy humid climates. We want to mark this product
throughout the world and we expect this product to dominate the entire
International market. We want to set up an excellent after-sales-service and spare
parts supply service to each and every country. We also want to set up home
service centers throughout the world. We believe that within 10 years we can achieve an
export target of US Dollars 40 Million.

MISSION

The mission of G.F.C. FANS is to produce such quality products

which provide entire satisfaction to all our customers the world over.

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 G.F.C (General Fan Company (Pvt.) Ltd. )

Nature of the Organization

General Fan Company is basically a private manufacturing corporation which deals in

manufacturing fans. It uses process costing system as the products of GFC produces by the
continuous process.

Introduction of Departments

All departments are interlinking with each other and only one department has no
quality and importance if the other departments are not helping it. The first Purchase
Department purchases the parts from vendors and then QC department checking the things
then these parts give to the Production Department which produces various kinds of fans
and other appliances and these goods are ready for sale and send to Store Department.
Sales Department creates the customers and dealers for selling the products then the
goods are sending by the dispatch department in different location according to the customers
demand. After selling the products the service department gives the after sales service.
Marketing Department does the marketing about goods and services for increase our sales.
Media department publicizes the goods in the country.
HRM department hire and fire the employees from the company and maintain the
employees demand and supply. Administration Department makes the policies and
procedures about the company. And at the last all the department requires the finance and
finance is the blood of every company then the Finance Department meet all the financial
requirement of the company about production, HRM, marketing, purchase etc. All the
departments are interlinking with the finance department.

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G.F.C (General Fan Company (Pvt.) Ltd. )

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G.F.C (General Fan Company (Pvt.) Ltd. )

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 G.F.C (General Fan Company (Pvt.) Ltd. )

Product Range
GFC fans core business includes manufacturing of fans and it has earned a good
name in this regard but its that upon which GFC fans is betting on, in fact Along with the
manufacturing of fans it deals in so many different home appliances [Washing Machine, Air
Cooler, Skimming Machine, Energy Savor etc]. Fan product for almost every segment of
the market is available. It is also providing raw materials to small fans company. GFC Fan is
emerging as a multi-product company. The brief over view of the products being offered by
the GFC Fan have been provided below.

Washing Skimmin Room

Electric Copper Water Other
Machine g Air
Fans Wire Heater parts
s Machine Cooler
Single
Gas
Celling in Steel Differen Cooler Cooler
Water
Fan plastic Body t Sizes 4000 Fan
Heater
Body
Double
Room Electric Water
Padesta in Plastic
cooler- Water Cooler
l Fan Plastic Body
8000 Heater Pump
Body
Single
Wall
in steel
Bracket
Body
Double
Louvre
in Steel
Fan
Body

Mist Fan

Table
and TCP

Exhast
Fan

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G.F.C (General Fan Company (Pvt.) Ltd. )

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 G.F.C (General Fan Company (Pvt.) Ltd. )

EFE Matrix
External Factors Weights Rating Weighted Score
Opportunities
1. International competition 0.15 4 0.6
2. Domestic competitors 0.06 2 0.12
3. Economic 0.07 2 0.14
4. Political 0.06 3 0.18
5. Culture 0.03 1 0.03
6. Technological 0.06 3 0.18
7. Legal forces 0.06 2 0.12
8. Population 0.05 3 0.15
9. Key stakeholders 0.03 2 0.06
10. Global warming 0.1 4 0.4
Threats
11. Child Labor 0.03 2 0.06
12. Increase in Material cost 0.05 2 0.1
13. Change in govt. trade policy 0.05 2 0.1
14. Miles stones of Competitors 0.02 1 0.02
15. Electricity Short Fall 0.06 3 0.18
16. International competition 0.05 3 0.15
17. Perfect Competition 0.04 2 0.08
18. Customer Bargaining power 0.03 1 0.03
Total 1 2.7

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 G.F.C (General Fan Company (Pvt.) Ltd. )

IFE Matrix

Weighted
Key Internal Factors Weights Rating
Score
Strengths
1. High revenue through exports 0.05 3 0.15
2. Sole exporter to USA 0.06 4 0.24
3. High, Modern technology 0.08 4 0.32
4. High quality Fans 0.06 3 0.18
5. Social Concern 0.05 3 0.15
6. Copper wire 0.07 3 0.21
7. Easy Access 0.04 3 0.12
8. Customer satisfaction 0.1 4 0.4
9. Qualified Management 0.06 3 0.18
10. Loyalty of Employees 0.04 4 0.16
Weaknesses
10. Lack of problem solving strategy 0.04 1 0.04
11. No check and balance on managerial staff 0.05 2 0.1
12. No check and balance of piracy of fans 0.04 1 0.04
13. Inefficient R&D department 0.05 2 0.1
14. Poor information system 0.03 1 0.03
15. Diversion of concentration 0.05 1 0.05
16. Ineffective strategic planning 0.04 2 0.08
17. Traditional methods for solving problem 0.05 2 0.1
18. Lack of new idea product 0.04 1 0.04
Total 1 2.69

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 G.F.C (General Fan Company (Pvt.) Ltd. )

Swot Martix
Strengths Weaknesses
INTERNAL FORCES 1. High revenue through 1. Lack of problem solving
exports strategy
2. No check and balance on
2. Sole exporter to USA
managerial staff
3. No check and balance of
3. High, Modern technology
piracy of fans
4. High quality Fans 4. Inefficient R&D department
EXTERNAL FORCES 5. Social Concern 5. Poor information system
6. Copper wire 6. Diversion of concentration
7. Ineffective strategic
7. Easy Access
planning
8. Traditional methods for
8. Customer satisfaction
solving problem
9. Qualified Management 9. Lack of new idea product
10. Loyalty of Employees

Opportunities SO Strategies WO Strategies

1. International competition The revenue will increase
2. Domestic competitors through international International competition
market and easy access leads to new product
3. Economic
(S1,S7,O1) development ideas.
4. Political Customer satisfaction through (O1,W9,W7)
5. Culture high quality fans due to
modern technology. Technology leads to better
6. Technological (S4,S8,O6) information system and
7. Legal forces Qualified Management will efficient R&D department
save interest of key and provide modern
8. Population stakeholders. (S9,O9) methods for problem
9. Key stakeholders solving. (O6,W4,W5,W8)
10. Global warming
Threats ST Strategies WT Strategies
1. Child Labor
Perfect competition provides
2. Increase in Material cost
effective strategic planning.
3. Change in govt. trade Increase quality in perfect
(W7,T7)
policy competition. (S4,T7)
4. Miles stones of Competitors International competition
Customer bargaining power
5. Electricity Short Fall provides monopoly in USA
6. International competition increases problem solving
market. (S1,S2,T6)
strategies. (W1,T8)
7. Perfect Competition
8. Customer Bargaining power

SO Strategies

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 G.F.C (General Fan Company (Pvt.) Ltd. )

Markets of different countries help to access the different methods, measures and
various forms of technology which helps us to produce better products and increase
our productivity. By adopting that ways our processes will be more effective and
efficient. It will be cost effective and the company can earn high revenue.

This technology will lead the company to produce high quality fans that will satisfy
the customer needs.

Qualified Management will save interest of key stakeholders like internal and external
employees, shareholders, suppliers and other employees. With retaining the current
stakeholders, it will increase interest to others.

WO Strategies
International competition is the opportunity for the company which force to produce
something new to survive, growth or for maturity. So international competition lead to
generate new product development ideas.

Inefficient research and development, poor information system and traditional

methods for problem solving are the weakness but by adopting modern technology
these are all will becomes opportunities for us and will increase our information
system, efficient research and development system and we can get new methods to
problem solving.

ST Strategies
Perfect completion is exists in a market if there are large number of buyers and sellers
and there is no restriction on the entry or exit from the market. Perfect competition is
a threat for the company but it will cause to improve quality to stay in the market.

International competition is a threat for the company but on the other side it allows us
to create monopoly in USA market. As a result it also increases our revenue.

WT Strategies
Perfect competition provides effective strategic planning. Here perfect competition is
a threat for the company and by merging it with planning it will come our WT
strategy and give effective strategic planning. Bargaining power of customer is a
threat as customers have more choices, but it enables the organization to solve
different problems. We can realize any problem that is the reason for switching the
customer and then we can make efforts to solve them.

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 G.F.C (General Fan Company (Pvt.) Ltd. )

Space Matrix

Financial Strength Rating Environment Stability

High Revenue 5 Technological Change
Exports 4 Economic Stability
High Inventory Turnover 3 Domestic Competition
Perfect Competition
Average 4 Average

Competitve Advantage Rating Industry Strength

Copper Wire -1 International Competition
loyalty of Employees -2 High Technology
Customer Satisfaction -1 Legal Forces
High Quality -3 Global Warming
Qualified Management -2
Average -1.8 Average

FS +6

x=2.2,y=1.5
1

C.A -6 -5 -4 -3 -2 -1
1 2 3 4 5 +6 IS

-1
-2
-3

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G.F.C (General Fan Company (Pvt.) Ltd. )

-4
-5
ES -6

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 G.F.C (General Fan Company (Pvt.) Ltd. )

Y-axis= 4+ (-2.5) = 1.5

X-axis= 4+ (-1.5) = 2.2

As calculations showing that averages for FS (Financial Strengths), ES (Environment

Strengths), CA (Competitive Advantage), IS (Industry Strengths) are 4, -2.5, -1.8 and 4
respectively. As shown in the graph in the graph our directional vector is in first quadrant,
which means we can apply aggressive strategies, like vertical and horizontal integration,
market penetration and product development. This quadrant will help us in understanding
our strategies for next level like in QSPM which well apply to increase market share,
revenues etc.

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 G.F.C (General Fan Company (Pvt.) Ltd. )

ALTERNATIVE STRATEGIES
High Technology New Product
Increase Sale Development
Key External Factors Weights AS TAS AS TAS
OPPORTUNITIES
1. International competition 0.15 1 0.15 3 0.45
2. Domestic competitors 0.06 4 0.24 2 0.12
3. Economic 0.07 - - 1 0.07
4. Political 0.06 - - - -
5. Culture 0.03 - - 2 0.06
6. Technological 0.06 3 0.18 3 0.18
7. Legal forces 0.06 1 0.06 1 0.06
8. Population 0.05 2 0.1 1 0.05
9. Key stakeholders 0.03 - - - -
10. Global warming 0.1 2 0.2 2 0.2
THREATS
11. Child Labor 0.03 - - - -
12. Increase in Material cost 0.05 2 0.1 2 0.1
13. Change in govt. trade policy 0.05 - - 3 0.15
14. Miles stones of Competitors 0.02 - - - -
15. Electricity Short Fall 0.06 - - 2 0.12
16. International competition 0.05 1 0.05 3 0.15
17. Perfect Competition 0.04 2 0.08 3 0.12
18. Customer Bargaining power 0.03 1 0.03 1 0.03

Key Internal Factors

STRENGTHS
1. High revenue through exports 0.05 3 0.15 2 0.1
2. Sole exporter to USA 0.06 2 0.12 2 0.12
3. High, Modern technology 0.08 3 0.24 3 0.24
2
4. High quality Fans 3 0.18 0.12
0.06
5. Social Concern 0.05 1 0.05 - -
6. Copper wire 0.07 - - 3 0.21
7. Easy Access 0.04 - - - -
8. Customer satisfaction 0.1 4 0.4 - -
9. Qualified Management 0.06 1 0.06 1 0.06
10. Loyalty of Employees 0.04 - - - -

QSPM (Quantitative Strategic Planning Matrix)

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WEAKNESSES
11. Lack of problem solving
- - - -
strategy 0.04
12. No check and balance on
- - - -
managerial staff 0.05
13. No check and balance of piracy
2 0.08 3 0.12
of fans 0.04
14. Inefficient R&D department 0.05 3 0.15 4 0.2
15. Poor information system 0.03 2 0.06 4 0.12
16. Diversion of concentration 0.05 - 2 0.1
17. Ineffective strategic planning 0.04 3 0.12 2 0.08
18. Traditional methods for solving
2 0.1 -
problem 0.05
19. Lack of new idea product 0.04 - - - -
Total 2.9 3.33

Weve developed two strategies that strategy will be more attractive whose total
attractive score will be greater than other. By determining different internal and external
factor and different matrices, our final result is that, second strategy, development of new
product has higher total attractive score than other strategy. This is the strategy that will help
us in achieving our objectives and goals.

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 G.F.C (General Fan Company (Pvt.) Ltd. )

Appendix

Reference:
http://www.gfcfan.com/
http://www.scribd.com/doc/33350441/Fan-Industry
http://www.slideshare.net/mehmood_taha/fan-industry-of-pakistan

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