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Insight Roque Ferriols

Ethnography is defined as a scientific description of a culture by someone who has lived in it. Traditionally used in anthropology, it involves researchers spending long periods living within a culture to study it. The term has also been adopted in market research where researchers spend time, from hours to weeks, observing and interacting with participants in their everyday lives. This contrasts with interview research which is more limited in time and takes place outside the participant's environment.

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Henry Languisan
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169 views1 page

Insight Roque Ferriols

Ethnography is defined as a scientific description of a culture by someone who has lived in it. Traditionally used in anthropology, it involves researchers spending long periods living within a culture to study it. The term has also been adopted in market research where researchers spend time, from hours to weeks, observing and interacting with participants in their everyday lives. This contrasts with interview research which is more limited in time and takes place outside the participant's environment.

Uploaded by

Henry Languisan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Ethnography?

What do I care? Why do I care? How do I care?

a scientific description of the culture of a society by someone who has lived in it

Originating in anthropology, this term traditionally refers to a practice in which researchers


spend long periods living within a culture in order to study it. The term has been adopted within
qualitative market research to describe occasions where researchers spend time - hours, days
or weeks - observing and/or interacting with participants in areas of their everyday lives. This
contrasts with interview-based research in which interaction with respondents is limited to a
conventional interview or group discussion format, is more limited in time, and often takes place
outside the participant's own environment

What is the underlying problem about culture?

Identify what particular cultural problem is relevant to be resolved.

Why is this problem important? Why should we resolve it?

Make sure the research is useful and the cultural communities can make use of its
outcome.

How will this problem resolve issues about our identity as Filipinos?

Follow up and continued support. From local government.

It should be sustainable. Economic and beneficial to the communities.

Lately, a radical change in Educational approach was implemented.

Flexible and Contectualized needs of the people

the educational process of relating the curriculum to a particular setting, situation or area of
application to make the competencies relevant, meaningful and useful to all learners

Localize Local examples

the degree of contextualization that relates learning content specified in the curriculum to local
information and materials in the learners community

Indigenize Concrete and culture based

the process of enhancing curriculum competencies, educational resources and teaching-


learning processes in relation to the bio-geographical, historical, and sociocultural context of the
learners community

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