About Educomp

Educomp is the leading Education company in India with a strong presence in digital classrooms
(SmartClass), preschools, K12 schools, Test Prep and higher education
Educomp currently works with ~33,000 schools and serves over 21.7 million learners and educators
across the world
#1 player in digital classrooms SmartClass being used by ~7 million students across 14,500 private
schools
#1 corporate player in K-12 schools, with 51 schools operational and more in the pipeline
Leading player in ICT education for government schools installed computer labs in ~11,000
government schools being used by ~6 million students
Leading player in pre-schools with over 280 preschools operational across the country
Largest K-12 digital content library in the country with over 16,000 modules of rich 3D multimedia
educational content
Leading player in Test Prep with 94 Test Prep centers Vidya Mandir Classes for IIT JEE Test Prep,
Gateforum for GATE Test Prep
High quality infrastructure in higher education 6 Colleges of Design, 1 Campus for Engineering and MBA
Focused on developing IP to bring innovative solutions to the market
Supported by large investment in R&D for content development and pedagogy: Over 200 people in digital
content, over 100 people in curriculum development for preschools and schools

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Educomp Presence across entire Educational Life Cycle

Test Preparation
Test Prep
Prep
Test

Higher Education
Education
Higher

Digital Content Solutions High Schools

High School
Initiatives

Pre-Schools
School
Pre-

2 5 years 5 18 years 18 21 years 21 25 years

Education Life-Cycle

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SmartClass Digital Teaching System

Covering 15,000
schools and ~7 million
students

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High-quality K12 Schools across the country

PSBB Learning Leadership Academy,

The Millennium School, Lucknow The Millennium School, Mohali
Bangalore

The Millennium School, Patiala The Millennium School, Noida The Millennium School, Panipat

The Millennium School, Amritsar The Millennium School, Kurukshetra Takshila School, Gaya

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High-quality K12 Schools across the country

Takshila School, Hoshiarpur PSBB Millennium School, Coimbatore Mussoorie International School

The Millennium School, Meerut Universal Academy, Tavru PSBB Millennium School, Chennai Porur

PSBB Millennium School, Chennai OMR Shriram Millennium School, Noida Millennium School, Karnal

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High-quality K12 Schools across the country

Takshila School, Ahmednagar Millennium School, Agra Millennium School, Bhatinda

The Millennium School, Indore Universal Academy, Dehradun PSBB Millennium School, GST Road, Chennai

The Millennium School, Nagpur Takshila School, Barnala Takshila School, Sangli

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Building high quality higher-ed capacity across India
An Educomp Raffles Joint Venture

Hyderabad Campus Kolkata Campus Ahmedabad Campus

Bangalore Campus
Chennai Campus Delhi Campus
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Building International Quality Higher Education Campus

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Introduction to Little Millennium

Little Millennium is one of Indias fast growing preschool brands

There are currently over 280 preschools operational across 65 cities in India serving over
~15,000 children
Till date, the Little Millennium group has served over 50,000 children
The brand is owned by Educomp Solutions, Indias leading education company (and
inventors of SmartClass)
Little Millenniums core value proposition is its unique curriculum and structured
pedagogy that has been developed by Educomps R&D workforce (over 200+ people)

Little Millenniums vision:

To enable, energize and enhance childhood by fostering growth of mind, body, spirit,
which lead them to become life long learners

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 Vision
To solve critical education problems by
applying innovative solutions focused on
Quality of Education and Access to
Education

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Preschool Market Opportunity in India
Preschool Market is expected to grow at 22% yoy and Growth in Organized Market
is estimated to be a Rs.13,300 cr market by 2016
Rs Cr

Rs Cr
150 44%
Organized 4500
13300
Unorganized
3100

10800 2100
+22% 1500
1000
100 500 700
8900

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16
7400
6100
5100
50 4300 Growth in Unorganized Market

Rs Cr
15%

0
2010-11
2009-10

2011-12

2012-13

2013-14

2014-15

2015-16

8800
7700
6800
5900
5100
3800 4400
Historic Projected

2015-16
2009-10

2010-11

2011-12

2012-13

2013-14

2014-15
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LM Curriculum

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LM Curriculum
The Little Millennium curriculum guides teachers on every aspect of teaching methodology
Little Millennium curriculum has been designed to cater to 2 6 year old
2- 3 years Developing Roots (Pre Nursery/ Play School)
3-4 years Emerging Wings (Nursery)
4- 5 years Ready to Fly I (K.G )
5 -6 years Ready to Fly II (Senior K.G)
The Curriculum is scientifically mapped, keeping in mind:
Developmental Milestones
Sequential Learning
Holistic Learning
Focus on development of roots of all skills
Continuous and Comprehensive Evaluation
Our Teaching methodology lucidly elaborates :
What to teach
When to teach
How to teach
With what to teach
In what sequence to teach
Access to Detailed Digital Lesson Plans which cater
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to all of the above
Extensive Range of Digital Lesson Plan Manuals
- Covering every topic for every grade
Developing Roots
Shapes Reinforce- Seasons
Animals ment Colours
Food People who Neighbor-
Myself help us hood

Emerging Wings
Shapes Reinforce- Seasons
Animals ment Colours
Food People who Neighbor-
Myself help us hood
Plants Transport
Ready to Fly - 1
Shapes Reinforce- Seasons
Animals ment Colours
Food People who Neighbor-
Myself help us hood
Plants Transport
Ready to Fly - 2
Shapes Reinforce- Seasons
Animals ment Colours
Food People who Neighbor-
Myself help us hood
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Plants Transport
Access to Detailed Lesson Plan Manuals
- (Over 100,000 pages of IP) Guidelines, lesson plans, activities, time tables, instructions,
evaluation sheets

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LM Student Kits
Books
Bag
Rhyme CDs
Napkin
Apron
Book Mark
Almanac
Learning Outcome
Learning Level
I card
Escort Card

Uniforms

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LM Student Kits

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LM Student Kits

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School Management Software
In-house developed software system to manage the operations of the pre-school
The software allows the franchisee to seamlessly keep track of all student &
enrolment information including:
Course Fees structures for all grades
Time Tables for all grades
Enrolment of students (grade wise)
Invoices & Receipts
Fee Deposit
Creation, Updation and Management of student details
Transfer of Student (among centers)
Fees Report
Regular addition of new functionalities and modules to continuously upgrading the
system to improve efficiency of operations and productivity of manpower
Continuous IT backend support

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Evaluating Franchisee Opportunities

Large catchment area to drive enrollment

Right location Locality and neighborhood are important
Optimum distance from the key catchment

A proactive and passionate CLO (Chief Learning Officer)

Right set of people Good quality teachers who are passionate about children
Skill set/ training to match the style of pedagogy

Partner with good reputation and understanding of

Right Brand Partner Education content, delivery & pedagogy
Partner who is focused on value provided to customers

High utilization of infrastructure

Asset Sweating E.g. day care, hobby classes, dance classes, extra
curricular development, etc.

Price to be in line with the value proposition

Right positioning Avoid 'under-selling' Link higher price to superior value
proposition

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Evaluating Franchisee Opportunities

Low seed capital/ investment requirement

High operating leverage (multiple revenue streams from same fixed cost base)
Emotionally & socially rewarding opportunity
Visibility of earnings due to lock-in of customers from 12 to 48 months
One of the few ventures allowed to run in residential areas (as opposed to commercial
areas resulting in:
(i) Lower rentals vis--vis commercial complex
(ii) Hassle free environment (away from traffic, pollution & other external
disturbance)
(iii) One of the best ventures of owned property centers

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Commercials (Please see ROI Sheet attached in the mail)
(What you pay us)
Franchisee Fee: (Term: 5 years) Rs. 2,56,500 all inclusive)
Teaching Aids & Equipment (TAN):
Regular TAN Rs.4,63,000 (all inclusive)

Total Initial cost Rs.7,19,500 (all inclusive)

Royalty: 15% + ST

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Setting up a Little Millennium Centre

Agreement Signing, TAM payment and Documents

Day 1
Collection

Property hunting 15 days

Acad Visit and Designing Brief 16th Day
Process for Recruitment of Teachers 25th to 35th Day
Marketing Plan 35th Day
Infra Completion 40th Day
Launch Event Plan 40th Day
TAM dispatch 35th Day
FTOP (4 Days) 41st to 44th Day
Councelor's Training 41st to 44th Day
Inauguration 45th Day

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Understanding Basics Of Preschool Marketing Local Level Marketing

Umbrella Branding mediums: Local Area Marketing mediums:

Print ads Society promotions
Outdoor(cab branding, bus wrap, bus No parking signage s
shelters, hoardings, airport branding, play Go green signages
areas, mall branding, pole kiosks, road
medians, pediatrician clinic branding, RWA Traffic rules signage s
gate branding) Directional signages
Radio Banners
Movie slides Mall activations
Cable scroll Leaflet insertions
Movie ticket branding Parenting workshops
Traffic police kiosk Kids carnivals
Events (babys day out, family fun day,
mom & me, dad & I, grand parents day)
Baby on board stickers
SMS bursts
Exhibition
High Quality Creatives provided for all advertising, branding and promotion initiatives.
LM Extensive range of Branding Creatives

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LM Extensive range of Branding Creatives

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LM Extensive range of Branding Creatives

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LM Social Marketing Campaign

With over 68,000 likes (and growing), Little Millennium has the most successful Facebook marketing
campaign, compared to other preschools

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LM Social Marketing

Apple Dessert Recipe Contest Make a change Contest Love your pets Contest

Amazing Moms: Contest: May Environment Day

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Contest: June Dad & I Contest: June
Little Millennium Teaching Aids
(Over 250 items centered around preschool learning and early childcare)

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Little Millennium Teaching Aids
(Over 250 items centered around preschool learning and early childcare)

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Little Millennium Teaching Aids
(Over 250 items centered around preschool learning and early childcare)

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LM Teaching Aids
(Over 250 items centered around preschool learning and early childcare)

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Little Millennium Teaching Aids
(Over 250 items centered around preschool learning and early childcare)

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Pictures of Existing Centers

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Pictures of Existing Centers (Contd)

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Pictures of Existing Centers (Contd)

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Pictures of Franchisee Centers

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 Educomp Solutions has won the Best
Industry Recognition The Millennium Schools won
the award for the Best
Education Company to work with at
the Indian Education Awards (IEA)
Educomp ranks among India's 40 innovative K-12 school in India
2012
fastest growing companies by at the Indian Education Awards
Outlook Business- May 26, 2012 2012

Shantanu Prakash was

nominated for the highest
honour -Entrepreneur of
the Year Award 2012
(18th May 2012)
Educomp
Solutions
features as one
Forbes Asias Best
of the Top 10 under a Billion list
Educomp MD features Educomp among
Best Companies Shantanu Prakash
WizIQ won the Best the 35 Indian companies
to Work for in conferred with
Education Webinar Series who have made the mark.
2011 in the
award at the Indian Education Wisitex International (15-Sep-2011)
Business Today -
Awards 2012 Shiksha Ratna of
Indicus - People
the Decade award
Strong Best
India Education JRE Business School won
Companies to
Review (14-Sep- 'Asia's Promising Business
Work For, study
2011) Schools' by World Brand
(04-Mar-2012)
Educomp features in two of Business Congress in Singapore from
Worlds lists of top 500 biggest amongst B-schools of 29
VMC students secured 5 companies in India Business World (18- countries
positions in the top 6 in IIT- Oct-2011) Ranking 217th of top 500 non
JEE Delhi Zone financial companies, and 39th of the top Educonnect: Language Connects
500 in the list of The Biggest voted as the Best Public Choice Award
Employers for Learning Initiative of the Year ,
PSBB Millennium Chennai is the one among the 17 schools
EFES won the Best Public Choice
worldwide to have been selected a Microsoft Mentor School. Soumya Kanti, President , Award for Innovation in Teaching
Educomp Solutions received Pedagogy under Private Sector
# Arpit Agrawal is IIT JEE Rank 1 VMC an INTERNATIONAL Initiatives category at World Education
Correspondence Student EXCELLENCE AWARD and Awards held on 14th July 2011
# The Delhi CBSE Topper Kshitij Jain Is A VMC
a GOLD MEDAL to Educomp
Regular Student - Rank Of 402 in IIT JEE Malgosia Green (Our CEO of
Solutions Ltd for Enhancing
# 1 of Every 4 Students ( 28 %) In VMC Regular
the Image of India, from Mr Savvica) named one of the 20
Course are called For 1st Round of
IIT JEE counseling Korn Dabbaransi, Former Young Women in Power by
# 1 of Every 2 Students ( 44%) get IIT JEE Rank Deputy Prime Minister of Canadian Business Magazine
Thailand. (30-Aug-2011)
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 NASSCOM Social Innovation

Industry Recognition (Contd)

Honours 2010 (NSIH 2010) for innovations
in making a social change using
technology.
Franchise India, presented Entrepreneur of the Year award to
Mr. Shantanu Prakash in the Indian Education Awards 2011

Educomp ranks 1st in education & training and

Educomp
features as one of Indias Best Companies to Work features in the
For 2009 in the industry of Education & Training in a Forbes list of
study conducted by The Great Place to Work Asias 200 best
Institute in collaboration with The Economic Times under a billion.
ranking 16th as per
In March 2011 Shantanu Prakash,
the net market
won the prestigious ET Now 'Leap of
value Forbes
Faith' Award in the category of Morgan Stanley
Asia September
Education. . Report adds
April 2011 issue of Educomp in Tomorrows Winners 2008
Dare Magazine Educomp ranked 83rd a select list of companies highlighted PSBB Millennium School
chose Shantanu in in BT 500 list for 2009 across Asia that lead their domestic teacher Mrs. Mallika
its list of Inspiring Business Today (31 competitors and their expected growth Sundaresan, with over 28 years
50 Entrepreneurs Oct-15 Nov 2009) rates outpace those of the markets experience in Science and
2011 and countries in which they operate. Science Laboratory
Techniques, won CBSE
Cluster "Best Teacher
ETEN students bagged 52 All Chosen as FUTURE TITAN one of the
India Ranks including 4 All India 10 hottest companies in India by Outlook
No. 1 Ranks in different CA Business Magazine Nov 2006 EasyTech, a K-8 technology
literacy curriculum by
exams
Learning.com, has been awarded
authorSTREAM.com the ISTE Seal of Alignment by
amongst Indias 25 the International Society for
Educomp was chosen as Hot Web 2.0 Technology in Education ISTE
the company of the year in Startups- Dataquest,
the ICT & ITES sector at May 09 21 Gateforum students
the CNBC- ICICI bank
secured top 10 ranks
Emerging India awards
in GATE 2011 and 141
from over 5,000 EuroKids was the recipient of Best in Top 100 across 7
enterprises, In 2005.
Franchisor Award, 2008 at Franchise streams of engineering
India 2008, Asia's largest franchise &
retail show
Ranked 140th in the BT
Ask n Learn emerged as the
second fastest growing 500 list of the most
Learning.com Digital Learning Environment -- technology company from valuable private
awarded the Best Course Management System in Singapore at the 2008 Deloittes companies in India
Software & Information Industry Associations (SIIA) Technology Fast 500 Awards Dec 2007
24th annual CODiE Awards, May 09, San Franisco
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 We understand children better,
nurturing their potential is what we do everyday.