DMC COLLEGE FOUNDATION

SCHOOL OF BUSINESS AND ACCOUNTANCY

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
MAJOR IN MARKETING MANAGEMENT
Sta. Filomena, Dipolog City

Course Code MARKETING 5

Course Title STRATEGIC MARKETING MANAGEMENT
Course Credit 3 units
Prerequisite MARKETING 3 (MARKETING MANAGEMENT)

I.

COURSE DESCRIPTION:

This course introduces the student to the three pillars of economic analysis (choice, scarcity, and coordination) and the mathematical techniques that economists use to
represent these ideas (optimization, equilibrium, and adding-up constraints). Most of the course is devoted to price theory, elasticity, price regulation and consumer
choice, which is the analysis of the role that price play in facilitating coordination in a market economy. The last part of the course deals with situations where coordination in
a market prices may not result in desirable outcomes. This includes market structures: competition and monopoly, and monopolistic competition and oligopoly

INSTITUTIONAL LEARNING OBJECTIVES:

By the end of their four-year stay at DMC, students should be able to:

1. Manifest academic excellence through their globally-competitive skills and desirable work ethics.
2. Exemplify the qualities of a graduate who achieves optimum integral human development.
3. Exhibit leadership by developing socially-oriented programs for disadvantaged communities to promote social justice, equity and transformation leading to self-
reliance.
4. Apply their acquired technology-based skills to their chosen field of practice.
5. Demonstrate excellence as active partners in nation-building through research and innovation.
6. Advocate nationalism through athletics, culture and the arts.
ECON. 2 (MICROECONOMICS) SYLLABUS DMCCF-SBA- BS BUSINESS ADMINISTRATION

CURRICULAR PROGRAM EDUCATIONAL OBJECTIVES:

By the end of the four-year program, DMC should be able to:

1. Provide a foundation of professional knowledge, professional skills, and professional values, ethics and attitudes that enable students to continue to learn and adapt
to change throughout their professional lives.
2. Equip students with critical understanding of the different concepts and strategies of marketing and management, as well as the practical application of those
strategies in the business setting, employment for an entry level jobs or positions of responsibility as marketing manager, marketing executive or marketing director
and prepare students to pursue a teaching career or graduate studies in business.
3. Provide students with technology-based training and practical exercises applicable in the marketing and management profession.
4. Produce competitive Business Administration graduates that are knowledgeable and skilled in the application of marketing techniques and the management of a
firms marketing resources and activities, who will be perceived not only as business leaders but also leaders of the society.
5. Produce graduates who are computer literate, ethical, globally aware, analytical, critical thinkers, and effective communicators both oral and written, thereby prepare
them to adapt to the ever-changing demands of the real business world.
6. Constantly update the curricula and inform students on the latest developments in marketing and management brought about by the rapidly changing technology.

PROGRAM-LEVEL STUDENT LEARNING OUTCOMES:

By the end of their four-year stay in the program, the students can:

1. Demonstrate working knowledge in the areas of marketing and management with the values of fairness, transparency, accountability, hard work, honesty,
patience, diligence, innovativeness and risk taking.
2. Apply acquired knowledge and skills to prepare market needs analysis and product/service specifications plan.
3. Employ technology as a business tool in capturing, formulating and implementing sound and creative marketing and management strategies.
4. Demonstrate self-confidence in performing functions as a marketing manager, marketing executive or marketing director.
5. Demonstrate leadership qualities, civic-mindedness and responsible citizenship.
Appraise ethical problems / issues in practical business and accounting situations and recommend appropriate course of action that adheres to the professional
code of ethics.
 ECON. 2 (MICROECONOMICS) SYLLABUS DMCCF-SBA- BS BUSINESS ADMINISTRATION

COURSE-LEVEL STUDENT LEARNING OUTCOMES:

Upon completion of this course students should be able to:

1. Explain the evolution of business policy and strategic marketing management.

2. Appreciate the roles of employees, top management and Board of Directors of the business organization in relation to strategic marketing management.
3. Explain the factors driving and motivating business organizations to stay competitive or adopt the concepts of strategic marketing management.
4. Analyze and contextualize the role played by stakeholder groups associated with business competition.
5. Discuss the concept of strategic fit in relation to corporate expansion and strategizing.
6. Explain some business-level strategies as options to enhance competitive advantage.
7. Analyze the applicability and relevance of the various strategic marketing management models.

II.

Expected DMCian Identify Desired Result: By the end of the program, the students are able to:
Graduate Attribute

God Fearing Manifest the spirit of Faith by internalizing and applying the principles of oneness, peace and prosperity through Gospel teachings in any
circumstances regardless of beliefs.

Knowledgeable Inculcate the significance of various learning processes towards attainment of goals to become productive graduate and effective business
administrators or marketing managers.

Socially Strengthen awareness on the significance of social gatherings, meetings, and confrontations to be able to develop acceptance of certain
Responsible responsibilities towards enhancement of public relation with the community they served.

Multi- Enhance and develop the learners potentials by applying the acquired skills and knowledge in achieving the goals of daily undertakings.
talented/Versatile
Committed to Serve Internalize the essence of service to oneself, family, community and the country which are among the significant values of a good business
administrator or marketing manager.

Expected DMCian Graduate Attribute Rubrics

 ECON. 2 (MICROECONOMICS) SYLLABUS DMCCF-SBA- BS BUSINESS ADMINISTRATION

Excellent (4) Proficient (3) Adequate (2) Limited (1) Score

(Socially Responsible)
Obedient All group participants were Almost all members of the Some members of the All members were
active and performed the group were participative, group performed their hesitant, disagreeable and
tasks with genuine responsive and showed tasks without punctuality disobedient.
sincerity. acceptance of the tasks. and honesty.

Perceptive Performed the tasks Interpretations of the tasks Reflections and opinions The group performance of
creatively, critically objectives were based on are somehow based on the assigned tasks were
coupled with honesty and the set principles and the courtesy and respect. practically not visible.
sincerity
values of the college.

(Knowledgeable)
Innovative The performance of the The duties and functions Some members displayed Displayed no interest in
assigned tasks was were performed with interest towards the the performance of tasks
genuinely based on strategies and techniques. attainment of the assigned due to its physical
excellent individuals tasks. difficulties.
initiative.
Strategic Displays high level of Capable of establishing Lacks the skills, opinions Incapable of carrying tasks
performance and even methods that are and ideas when confronted as expected due to limited
beyond expectations. beneficial and for the with challenging initiatives.
welfare of all concerned.
circumstances.

(Committed to Serve)
Committed to service for Has displayed high level Performed tasks related to Punctuality does not exist, Total avoidance of
the welfare of DMCians commitment, dedication Public Community irregular appearances performing responsibilities
and service for the safety Services with the occurred, and poor and lacks of self-
and security of every observance of Public services to all concerned confidence in delivering
DMCian. Relation principles. are visible. social responsibility.

III.
GRADING SYSTEM
ECON. 2 (MICROECONOMICS) SYLLABUS DMCCF-SBA- BS BUSINESS ADMINISTRATION

Preliminary Grade (PG) Midterm Grade (MG) Pre-final Grade (PFG)/ Finals Grade (FG) Semestral Final Grade (FG)

PRELIM EXAM 40% MIDTERM EXAM 40% PREFINAL EXAM 40% FINA EXAM 40% PG 25%
QUIZZES 25% QUIZZES 25% QUIZZES 25% QUIZZES 25% MG 25%
ORAL RECITATION/ ORAL RECITATION/ ORAL RECITATION/ ORAL RECITATION/ PFG 25%
REPORTING/ REPORTING/ REPORTING/ REPORTING/ FG 25%
REQUIREMENTS 25% REQUIREMENTS 25% REQUIREMENTS 25% REQUIREMENTS 25% FG 100%
ATTENDANCE 10% ATTENDANCE 10% ATTENDANCE 10% ATTENDANCE 10%
100% 100% 100% 100%

Course Objectives, Topics, Time Student Learning Outcomes Assessment Strategies Outcomes-Based
Allotment (SLO) (AS) Assessment/Results/Evidence
(OBARE)

PRELIMINIARY COVERAGE

MODULE 1 : 3 Hours Students are expected to: *QUIZZES *RESULT OF QUIZZES

*ASSIGNMENTS *RESULTS OF ASSIGNMENTS
Chapter 1- THE EVOLUTION OF 1.) explain the evolution of business *CASE STUDIES *RESULT OF CASE STUDIES
BUSINESS POLICY AND STRATEGIC policy and strategy; *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
MARKETI NG MANAGEMENT 2.) distinguish business policy from *ORAL RECITATIONS *ORAL RECITATION BASED ON
1. Concept of Business Policy strategy and tactics; RUBRICS MODEL
2. The nature and Evolution of 3.) discuss some aspects of policy
Strategic Marketing Management identification and development.
3. Strategic Decision-making Process
4. Developing policies and Strategies

MODULE 2 : 3 Hours At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
Chapter 2- MOTIVATORS AND DRIVERS *CASE STUDIES *RESULT OF CASE STUDIES
OF STRATEGIC MARKETING 1. explain the factors in driving and *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
ECON. 2 (MICROECONOMICS) SYLLABUS DMCCF-SBA- BS BUSINESS ADMINISTRATION

MANAGEMENT motivating business organizations to stay *ORAL RECITATIONS *ORAL RECITATION BASED ON
1. The Dynamic Nature of Market and competitive or adopt the concepts of RUBRICS MODEL
Business strategic management;
2. The product life cycle 2.discuss the importance of some market
3. Building Competitive Strategies and economic theories relevant to
4. Relevant Theories Influencing strategic management;
Strategic Marketing Management 3. Illustrate and appreciate the
importance of competencies as tool for
strategic advantage;
4.) Explain and appreciate the relevance
and importance of other theoretical
framework associated with change and
strategic management.

MODULE 3 : 3 Hours At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
Chapter 3- BUSINESS COMPETITION *CASE STUDIES *RESULT OF CASE STUDIES
1. Porters Competition Model 1.) discuss the nature and context of *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
2. Rivalry Among Competing Sellers business competition; *ORAL RECITATIONS *ORAL RECITATION BASED ON
3. Factors Affecting Competition from 2.) analyse and contextualize the role of RUBRICS MODEL
Substitute various forces or factors forming part of
4. Dealing the Bargaining powers of Porters Business Competition
Buyers and Suppliers 3.) Explain the role played by stakeholder
groups associated with business
competition.

MODULE 4 : 3 Hours At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
Chapter 4- CORPORATE LEVEL *CASE STUDIES *RESULT OF CASE STUDIES
STRATEGIES 1.) explain the concept of diversified *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
1. The Nature of Corporate Level companies and conglomerates in relation *ORAL RECITATIONS *ORAL RECITATION BASED ON
Strategy to corporate strategy; RUBRICS MODEL
2. Key Issues in Corporate Level 2.) discuss the nature and context of
Strategy corporate strategies;
3. The corporate expansion and 3. determine the situations or market
ECON. 2 (MICROECONOMICS) SYLLABUS DMCCF-SBA- BS BUSINESS ADMINISTRATION

retrenchment options. scenarios where some corporate

strategies may be considered an option.
.

MIDTERM COVERAGE

MODULE 5 : 3 Hours At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
Chapter 5- BUSINESS AND *CASE STUDIES *RESULT OF CASE STUDIES
FUNCTIONAL LEVEL STRATEGIES 1.) explain the concept of strategic *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
business unit and single business *ORAL RECITATIONS *ORAL RECITATION BASED ON
1. The Strategic Business Unit concern; RUBRICS MODEL
2. The Roles of Functional Strategies 2.) differentiate the concept of business
level strategy from corporate strategy;
3. illustrate the hierarchy of strategy at
business level;
4. distinguish functional responsibility
from functional strategy and operating
strategies;
5. explain some business-level strategies
as options to enhance competitive
advantage.

MODULE 6 : 3 Hours At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
Chapter ENVIRONMENTAL *CASE STUDIES *RESULT OF CASE STUDIES
SCANNING 1.) explain the various tasks that need to *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
be undertaken when considering strategic *ORAL RECITATIONS *ORAL RECITATION BASED ON
1. The Nature of Environmental decisions as options; RUBRICS MODEL
Scanning 2.) discuss and internalize the concept
2. SWOT Analysis and intent of environmental scanning;
3. distinguish the concept and
components of macro and micro
environment analysis;
ECON. 2 (MICROECONOMICS) SYLLABUS DMCCF-SBA- BS BUSINESS ADMINISTRATION

MODULE 7 : 3 Hours At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
Chapter 7- THE VISION AND MISSION *CASE STUDIES *RESULT OF CASE STUDIES
STATEMENT 1.) explain the context of vision and *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
mission; *ORAL RECITATIONS *ORAL RECITATION BASED ON
1. Elements of Strategic Vision and 2.) discuss the importance of vision and RUBRICS MODEL
Mission mission statement as part of the strategic
2. Characteristics of Strategic Vision marketing management agenda;
and Mission 3. enumerate the importance of the vision
and mission statement as part of an
effective strategy.

MODULE 8 : 3 Hours At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
Chapter 8- SETTING STRATEGIC *CASE STUDIES *RESULT OF CASE STUDIES
OBJECTIVES 1.) explain the concept of strategic *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
objectives; *ORAL RECITATIONS *ORAL RECITATION BASED ON
1. The Need for Strategic Objectives 2.) describe the concept of strategic intent RUBRICS MODEL
2. The Nature of Strategic Setting and strategic thrust;
3. Characteristics of Strategic 3. characterize what is considered
Objectives strategic activities;
4. discuss the objectives at the functional
and operating levels,
5. characterize what is considered a good
objective

SEMI-FINALS COVERAGE

MODULE 9 : 3 Hours At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
ECON. 2 (MICROECONOMICS) SYLLABUS DMCCF-SBA- BS BUSINESS ADMINISTRATION

Chapter 9- CRAFTING STRATEGIES *CASE STUDIES *RESULT OF CASE STUDIES

1.) enumerate the critical role of crafting *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
1. The Task of Crafting Strategies strategies. *ORAL RECITATIONS *ORAL RECITATION BASED ON
2. Factors to Consider in Crafting 2.) discuss the factors to be considered in RUBRICS MODEL
Strategy crafting strategies;
3. Timing in Crafting Strategies 3. distinguish proactive from reactive
4. Nature and Characteristics of strategy;
Strategy Making 4. describe the context of rule breaking
strategies.

MODULE 10 : 3 Hours

Chapter 10- IMPLEMENTING AND At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
EXECUTING STRATEGIES expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
*CASE STUDIES *RESULT OF CASE STUDIES
1. The Challenge of Implementing and 1.) enumerate the challenges of *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
Executing Strategies implementing and executing strategies; *ORAL RECITATIONS *ORAL RECITATION BASED ON
2. Goals of Strategy Execution 2.) discuss the goals of strategy RUBRICS MODEL
3. Determinants to Successful implementation.
Strategy Implementation 3. illustrate the components of strategy
4. Role of Policies in Strategy implementation and execution;
Execution 4. describe the determinants of a
successful implementation of strategy;
5. characterize the parties who should
lead the task of implementing the
strategy.

MODULE 11 : 3 Hours At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
Chapter 11- MONITORING, *CASE STUDIES *RESULT OF CASE STUDIES
EVALUATING AND TAKING 1.) discuss the importance of monitoring *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
CORRECTIVE ACTIONS the implementation and execution of *ORAL RECITATIONS *ORAL RECITATION BASED ON
strategy; RUBRICS MODEL
1. The Need to Monitor and Evaluate 2.) describe some tools in doing
Strategies monitoring task;
ECON. 2 (MICROECONOMICS) SYLLABUS DMCCF-SBA- BS BUSINESS ADMINISTRATION

2. Considerations in Reporting and 3.) explain the basic concept of strategy

Monitoring Activities audit and balanced scorecard;
3. Taking Corrective Actions

FINALS COVERAGE

MODULE 12 : 3 Hours At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
Chapter 12- INDUSTRY SITUATION *CASE STUDIES *RESULT OF CASE STUDIES
ANALYSIS 1.) discuss the importance of doing *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
business industry situation analysis to *ORAL RECITATIONS *ORAL RECITATION BASED ON
1. The Need for Industry Situational address competitiveness of the firm; RUBRICS MODEL
Analysis 2.) explain the concept of strategic group;
2. Competitor Analysis 3.) familiarize the topology of industry or
3. Types of Industry Situations market situation and be able to react to
the challenges of the given industry
situation;and
4.) differentiate the various industry
situations; and
5.) formulate industry competitive index

MODULE 13 : 3 Hours At the end of the Module, students are *QUIZZES *RESULT OF QUIZZES
expected to; *ASSIGNMENTS *RESULTS OF ASSIGNMENTS
Chapter 13- COMPETITIVE *CASE STUDIES *RESULT OF CASE STUDIES
STRATEGIES 1.) explain the concept of generic *TERM EXAMINATIONS *RESULTS OF TERM EXAMINATIONS
1. The Concept of Competitive competitive strategies; *ORAL RECITATIONS *ORAL RECITATION BASED ON
Strategy 2.) discuss the applicability and limitations RUBRICS MODEL
2. Differentiation Strategy of various competitive strategies;
3. Focused or Niche Strategy 3.) describe the concept of cost driver;
 ECON. 2 (MICROECONOMICS) SYLLABUS DMCCF-SBA- BS BUSINESS ADMINISTRATION

4. Best-cost Provider Strategy 4.) enumerate the risks of some of the

5. Offensive Strategies generic competitive strategies;
6. Defensive Strategies 5.) describe the concept of offensive as
7. Preemptive Strikes and Some Other well as defensive strategies and their
Options to Take variants.

COURSE POLICIES

1. Regular attendance is required of all students. Attendance is counted upon the first day of regular classes regardless of the date of the students enrollment.
2. A student who has incurred absences of more than twenty (20%) of the required total number of class hours and laboratory periods in a given time shall be
considered failed.
3. Tardiness beyond twenty (20) minutes is considered an absence. Three late entrances shall be counted as an absence for the purpose of record keeping.
4. A student is considered absent, from class if he/she is not present within the first third fraction of the scheduled class time.

IV. REFERENCES:
FUNDAMENTALS OF STRATEGIC MANAGEMENT ( N.A ORCULLO, JR. Ph. D.

Prepared by: Noted by: Approved:

EARL RUSSELL S. PAULICAN, REB RACHELL-ANN B. BULJATIN, CPA DR. DINO JOEY CORDOVA
ECON. 2 (MICROECONOMICS) SYLLABUS DMCCF-SBA- BS BUSINESS ADMINISTRATION

INSTRUCTOR OIC- DEAN SBA VP- ACADEMIC AFFAIRS/DEAN OF INSTRUCTION