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Task 2 Research Plan

VacherFilms offers music video production services including storyboarding. Storyboarding involves visually planning each shot of the video in sequence, including notes about what happens in each scene. Developing an artist's brand is also important, focusing on creating a memorable and consistent image through elements like logo, artwork, photography and visual content. Understanding an artist's target demographics can help sculpt their brand identity to appeal to those audiences. VacherFilms can help artists research demographics and develop their brand.

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0% found this document useful (0 votes)
162 views3 pages

Task 2 Research Plan

VacherFilms offers music video production services including storyboarding. Storyboarding involves visually planning each shot of the video in sequence, including notes about what happens in each scene. Developing an artist's brand is also important, focusing on creating a memorable and consistent image through elements like logo, artwork, photography and visual content. Understanding an artist's target demographics can help sculpt their brand identity to appeal to those audiences. VacherFilms can help artists research demographics and develop their brand.

Uploaded by

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Sources used Information extracted Relevance How the information will be used

Slide 1

https://en.wikipedia.org/ In his autobiography, Tony Bennett claims to have The first ever music video. Details on how the music video was
wiki/Music_video created "...the first music video" when he was filmed created.
walking along the Serpentine in Hyde Park, London
in 1956, with the resulting clip being set to his
recording of the song "Stranger in Paradise".[8] The
clip was sent to UK and US television stations and
aired on shows including Dick Clark's American
Bandstand.[9]

In the same year, the Beatles starred in their first


feature film, A Hard Day's Night, directed by
Richard Lester. Shot in black-and-white and
presented as a mock documentary, it interspersed
comedic and dialogue sequences with musical
tones. The musical sequences furnished basic
templates on which countless subsequent music
videos were modeled. It was the direct model for
the successful US TV series The Monkees (1966
1968), which similarly consisted of film segments
that were created to accompany various Monkees
songs.[14]

https://www.slideshare.n The Beatles's first major motion picture A hard Relevant due to describing the origin Brief details on what the Beatles did in
et/MsJMcLeod/the- Days Night in 1964 arguably set out the basic and process of the first music video. the film and how it set the basic
purpose-of-music- visual vocabulary of todays music videos. Points out the significance of the standard for music videos today.
videos Beatles feature film A Hard Days
Night and how it inspired how music
videos were from then onwards
created.

Slide 2

http://www.businessinsi It is hard to forget that before Impact of YouTube on the distribution


der.com/key-turning- YouTube, music videos were of music videos.
points-history-of- YouTube launches its beta site in May 2005 distributed in a completely different
youtube-2013-2?op=1 way.
https://en.wikipedia.org/
wiki/History_of_YouTub
e

https://en.wikipedia.org/ The first music video shown on MTV was The Main distribution for music videos from Information on how music videos were
wiki/MTV Buggles' "Video Killed the Radio Star", originally 1981-2005 distributed to the public, prior to
only available to homes in New Jersey.[17] This was YouTube.
followed by the video for Pat Benatar's "You Better
Run". Sporadically, the screen would go black when
an employee at MTV inserted a tape into a VCR.[18]
MTV's lower third graphics that appeared near the
beginning and end of music videos would eventually
use the recognizable Kabel typeface for about 25
years. But these graphics differed on MTV's first
day of broadcast; they were set in a different
typeface and included information such as the year
and record label name.

http://www.bbc.co.uk/tot Top of the Pops was also a very popular medium ^^


p/history/ for showing music videos

Slide 3

https://www.youtube.co Example of a music video uploaded An example of how music videos are
m/watch?v=nfWlot6h_J and shared via youtube. distributed today.
M

https://en.wikipedia.org/ On April 28, 2004, iTunes Music Store marked its Introduction of video on iTunes added ^^An example of how music videos are
wiki/ITunes_Store first anniversary with 70 million songs sold, clear to another digital platform for not only distributed today.
dominance in the paid online music market and a music videos to be distributed, but to
be sold.
slight profit.[51] The store also offers hundreds of
movie trailers and music videos, in an attempt to
boost soundtrack sales. In the conference, Steve
Jobs reiterated that a subscription service is still not
in the interest of customers and reported that only 5
million of the 100 million songs offered in the Pepsi
giveaway campaign were redeemed, which he
blamed on technical problems in Pepsi distribution.
According to an Apple press release dated August
10, 2004, iTunes Music Store was the first store to
have a catalog of more than one million songs.[52]
Also, iTunes Music Store at that point maintained a
70 percent market share of legal music downloads.

Slide 5

https://www.musicindust A storyboard is a largely visual plan of how your Research of the storyboarding A process which VacherFilms offers.
ryhowto.com/how-to- music video will unfold. It includes images mapped process.
make-a-music-video- out in the order in which they will be recorded on
the day, although some video makers also like to do
storyboard-pdf-
a separate one where its laid out in the order of the
template-included/ story.
A storyboard for music videos should be made well
in advance of the video shoot, as its used to pre-
visualize the video shot by shot. Alongside the
images you should include simple notes showing
what is taking place in the scene, as well as a few
other important pieces of information. We will look
below at exactly what is included in the storyboard,
and give you tips on how to complete your own.

Slide 6

http://www.thebigmusicp As a Marketing Manager you work with artists and Importance of branding. Information on brand development and
roject.co.uk/build-artists- their management from the moment they are the benefits of it.
brand/ signed, in developing their overall aesthetic and
branding: logo, artwork design, photography and
visual content. For me, working in music marketing
is rather different to working in a more traditional
FMCG or brand marketing environment, as the
brands that we market are musicians they are
human. I loathe to call them brands really, what
should be concentrated on, is the artist or band and
the label developing and promoting a consistent
and memorable brand around them. The artists
are not the brands, but a brand can be generated
around them.

https://www.psprint.com Additional information on branding.


/resources/musician-
marketing-branding/

Slide 7

https://musicmachinery. Example of how information Vacherfilms will help you research


com/tag/demographics/ extrapolated from demographics can your demographics, understanding
Skrillex is the 40th most listened to artist for the be used. their age and interests in order to help
sculpt your brands identity.
typical 13-year-old listener, but for 64-year-old
listeners, Skrillex falls all the way to the 3,937 most
listened to artist, making Skrillex one of the most
distinguishing artist between the two groups of
listeners. Likewise, Roy Orbison is the 42nd most
listened to artist among 64-year-olds. He drops to
position 4,673 among 13-year-olds making him one
of the distinguishing artists that separate the 64-
year-old from the 13-year-old. // We can use this
technique to create playlists of artists that separate
the 13-year-old from the 64-year-olds

https://www.entrepreneu Understanding the demographics of your target Understanding demographics is an Important to consider so you do not
r.com/encyclopedia/dem customers is critical for the success of your business. Not important part to music video creation. exclude current fans.
ographics only do you need to understand them in order to decide VacherFilms will help you to research
exactly what your product and services mixes will your demographics, in order to aid the
include, but this information will also affect pricing, development of your brand identity.
packaging, promotion and place.

https://spinditty.com/ind Additional information into the


ustry/Who-is-Buying- importance of demographics.
the-Most-Music-Its-Not-
Who-You-Think

Slide 8

https://en.wikipedia.org/wi Examples of how music videos are


ki/Vevo Vevo (/vivo/; VEE-voh) is an American managed and distributed to the
https://www.youtube.com/ multinational video hosting servicefounded on internet through companies such as
December 8, 2009,[3] as a joint venture between the Vevo.
user/TheKillersVEVO "big three" record companies, Universal Music
https://www.youtube.com/ Group (UMG), Sony Music Entertainment (SME)
user/The1975VEVO and Warner Music Group (WMG).[4] It is based in
https://www.youtube.com/ New York City and its shareholders now consist of
user/WolfAliceVEVO both UMG and SME as well as Abu Dhabi Media
and Google after it took a 7% share in 2013, with
the third "big three" company, Warner Music Group
(WMG) joining Vevo in August 2016.[5]

Vevo only hosts music videos from both Universal


Music Group and Sony Music Entertainment
syndicated on YouTube and its website,[6] with
Google and Vevo sharing advertising and similar
benefits.

Slide 9

https://en.wikipedia.org/ The common analogy is with the rolling of a For music videos, this would have a Snowball effect diagram with captions
wiki/Snowball_effect snowball down a snow-covered hillside. As it rolls single fan watch the music video. This briefly explaining each stage.
the ball will pick up more snow, gaining more mass single fan then shares it with their
and surface area, and picking up even more snow friends who then also become
and momentum as it rolls along. interested in the band. Each of the
friends shares the video further,
leading to the artists audience to build
more and more.

Slide 10

http://www.mediastuden The music industry is integrated with other media Detailed information on how different A popular aspect of the music video
tsbook.com/sites/default industries, but also has its own unique features. In media outlets collaborate together to industry that you may want to
/files/documents/The%2 this case study we look at those unique features form a stronger and more thought consider.
and focus on the way in which music products have through end product, whilst aiding the
0music%20industry%2C
been so important in the introduction of all kinds of development of the other industries
%20technology%20and other media technologies. Musical performances involved.
%20synergy%20%28en and recordings have always offered the potential for
d%20of%20ch%20case synergy and convergence helping the
%20study%20257- development of other media industries through
267%29.pdf sales of related music products and incorporation of
music in other products.

Some of the first companies involved in the new


industry were already involved in publishing sheet
music or manufacturing musical instruments. One
company made billiard tables for wealthy homes,
but another produced gramophones alongside
typewriters another key technology of the period.
This link between business and media technologies
was revived in the 1990s when music moved to
computers that were first developed as business
tools. The early growth was not confined to
America. Companies developed quickly in Europe
and around the world HMV India was founded in
1901.

https://en.wikipedia.org/ The Killers are a good case study of Case studies of music videos created
wiki/Bones_(The_Killers synergy within the music video in Synergy.
_song) industry. They collaborated with
astound film director Tim Burton to
https://en.wikipedia.org/
create their music videos for their
wiki/Here_with_Me_(Th songs Bones and Here with Me.
e_Killers_song)

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