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Porter's Five-Forces Analysis Matrix

The document outlines Porter's Five Forces analysis framework for assessing the competitive environment of an industry. It describes the five competitive forces as the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products/services, and rivalry among existing competitors. For each force, it lists factors that determine the intensity of competition and should be rated on a 1-5 scale, with the average rating indicating the overall intensity of the competitive force.

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79 views1 page

Porter's Five-Forces Analysis Matrix

The document outlines Porter's Five Forces analysis framework for assessing the competitive environment of an industry. It describes the five competitive forces as the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products/services, and rivalry among existing competitors. For each force, it lists factors that determine the intensity of competition and should be rated on a 1-5 scale, with the average rating indicating the overall intensity of the competitive force.

Uploaded by

gogo stillsmoking
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Porters Five-Forces Analysis Matrix

Forces and its factors Attractiveness rating


the stronger the forces, the less attractive the industry
(the lower the profitability of industry participants)
The threat of new entrants
1. Economies of scale Small 1-2-3-4-5 Large
2. Capital requirements Low 1-2-3-4-5 High
3. Customer loyalty and brand identification Weak 1-2-3-4-5 Strong
4. Access to distribution channels Easy 1-2-3-4-5 Difficult
5. Access to technology and know-how Easy 1-2-3-4-5 Difficult
the average rating of the first force
The bargaining power of buyers
1. Number of buyers Small 1-2-3-4-5 Big
2. Buyer switching costs to competing brands Low 1-2-3-4-5 High
3. Importance of producers brand reputation to a buyer Low 1-2-3-4-5 High
4. Threat of backward integration Credible 1-2-3-4-5 Impossible
5. Importance of the industry products to the quality Low 1-2-3-4-5 High
of the buyers products (or consumption)
the average rating of the second force
The bargaining power of suppliers
1. Number of suppliers Small 1-2-3-4-5 Big
2. Producers switching costs to other suppliers High 1-2-3-4-5 Low
3. Suppliers products differentiation High 1-2-3-4-5 Low
4. Threat of forward integration Credible 1-2-3-4-5 Impossible
5. Importance of supplies to the quality of the industry products High 1-2-3-4-5 Low
or services
the average rating of the third force
The threat of substitute products and services
1. Presence of substitute products Many 1-2-3-4-5 None
2. Accessibility of substitute products High 1-2-3-4-5 Low
3. Relative price of substitute products High 1-2-3-4-5 Low
4. Customers switching costs to substitute products Low 1-2-3-4-5 High
5. Intensity of substitute products promotion activities and market High 1-2-3-4-5 Low
penetration
the average rating of the forth force
Rivalry among competitors in an industry
1. Number of competitors (industry consolidation) Big 1-2-3-4-5 Small
2. Industry growth Slow 1-2-3-4-5 Fast
3. Fixed cost High 1-2-3-4-5 Low
4. Product differentiation Weak 1-2-3-4-5 Strong
5. Exit barriers High 1-2-3-4-5 Low
the average rating of the fifth force
the average rating of all five forces

low attractiveness 1 2 3 4 5 high attractiveness

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