Business Plan

for a

Name of
Promoter:
Address:
Telephone:
Fax:
E-Mail:
Website

1
Executive Summary
(Please complete this section after you have completed the other sections of the
Business Plan)

2
Table of contents

Executive Summary ................................................................................................... 2

Table of contents ........................................................................................................ 3
1. Introduction....................................................................................................... 5
2. Business details ............................................................................................... 6
3. Business Description ........................................................................................ 7
3.1. Details of the Enterprise ................................................................................... 7
3.2. About the Industry ............................................................................................ 8
3.3. Brief description of business (including products and services) ....................... 8
3.4. Mission Statement ............................................................................................ 8
3.5. Experience of the Promoter(s) .......................................................................... 8
3.6. Business goals ................................................................................................. 9
4. Market and Competitor Analysis ..................................................................... 10
4.1. Defining the Market ........................................................................................ 10
4.2. Market Share Projections ............................................................................... 10
4.3. Analysing Competition .................................................................................... 10
4.4. Competitor Grid .............................................................................................. 10
4.5. Business Positioning ...................................................................................... 10
4.6. What makes the business different ................................................................ 10
5. Marketing Plan ............................................................................................... 12
5.1. Marketing Strategy ......................................................................................... 12
5.2. Product ........................................................................................................... 12
5.3. Price ............................................................................................................... 12
5.4. Promotion ....................................................................................................... 12
5.4.1. Advertising...................................................................................................... 12
5.4.2. Public Relations .............................................................................................. 12
5.4.3. Sales Promotion ............................................................................................. 12
5.4.4. Direct Selling .................................................................................................. 12
5.5. Place .............................................................................................................. 12

3
5.6. Sales Potential ............................................................................................... 12
6. Operations Plan .............................................................................................. 13
6.1. Location of the business (space/building, etc.) ............................................... 13
6.2. Size and capacity ........................................................................................... 13
6.3. Process .......................................................................................................... 13
6.4. Lease or ownership details ............................................................................. 13
6.5. Suppliers ........................................................................................................ 13
6.6. Equipment, Furniture & Fixtures ..................................................................... 14
6.7. Future Expenditures /Technology Requirements ........................................... 15
7. Human Resource Plan ................................................................................... 16
7.1. Organisational Structure ................................................................................. 16
7.2. Key personnel ................................................................................................ 17
7.3. Human Resource Requirements .................................................................... 18
7.4. Key HRM Issues ............................................................................................. 18
7.5. Other HR Issues ............................................................................................. 19
8. Financial Plan ................................................................................................. 20
8.1. Introduction..................................................................................................... 20
8.2. Income Statement .......................................................................................... 21
8.3. Cash Flow Statement ..................................................................................... 22
8.4. Balance Sheet ................................................................................................ 23
9. Assumptions and Critical Risks ...................................................................... 24
9.1. Assumptions ................................................................................................... 24
9.2. Critical Risks ................................................................................................... 24
References ............................................................................................................... 26
Appendix .................................................................................................................. 27

4
1. Introduction
(Write a short paragraph on the business and detail the contents/layout of the report)

5
2. Business details

6
3. Business Description

3.1. Details of the Enterprise

Name of Enterprise

Legal status

Address

Telephone number

Contact Person and details

Name:

Position:

Telephone Number (office):

Telephone Number (mobile):

Email:

7
 3.2. About the Industry

3.3. Brief description of business (including products and services)

Product/service Features Benefits

3.4. Mission Statement

3.5. Experience of the Promoter(s)

8
 3.6. Business goals

(What do you want to achieve in your first year of business? Use as many fields as is applicable and
add more if you need to; for example, business goals could pertain to turnover/sales, profit, market
share, )

Where do you see your business in 3 years time?

9
 4. Market and Competitor Analysis

4.1. Defining the Market

4.2. Market Share Projections

4.3. Analysing Competition

4.4. Competitor Grid

Competitor name Products and Strengths Weaknesses

services

4.5. Business Positioning

4.6. What makes the business different

10
Your product/service is unique or different compared with the competition
because: (Use as many fields as is applicable and add more if you need to.)

11
5. Marketing Plan

5.1. Marketing Strategy

5.2. Product

5.3. Price

5.4. Promotion

5.4.1. Advertising

5.4.2. Public Relations

5.4.3. Sales Promotion

5.4.4. Direct Selling

5.5. Place

5.6. Sales Potential

12
6. Operations Plan

6.1. Location of the business (space/building, etc.)

6.2. Size and capacity

6.3. Process

6.4. Lease or ownership details

6.5. Suppliers
(Your key suppliers and their credit terms: (Use as many fields as is applicable and add more rows if you need
to.)

Supplier What youll buy from them Number of days credit

13


6.6. Equipment, Furniture & Fixtures

Resource When How funded Cost Rs. per unit

Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.

14
6.7. Future Expenditures /Technology Requirements

Resource When How funded Cost Rs. per unit

Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.

15
7. Human Resource Plan

7.1. Organisational Structure

16
 7.2. Key personnel

Name:

Position/main responsibilities:

Experience and knowledge of our industry:

Previous employment:

Key skills brought to the business:

Business experience and any training undertaken:

Academic/professional qualifications:

Name:

Position/main responsibilities:

Experience and knowledge of our industry:

Previous employment:

Key skills brought to the business:

Business experience and any training undertaken:

Academic/professional qualifications:
Name(s):

Position/main responsibilities:

Experience and knowledge of our industry:

17
Previous employment:

Key skills brought to the business:

Business experience and any training undertaken:

Academic/professional qualifications:

7.3. Human Resource Requirements

Position Department Key

Qualifications Number
Responsibilities

7.4. Key HRM Issues

Hours of
Operations

Training &
Development

Performance
Management

Health & Safety

Remuneration
and benefits

18
7.5. Other HR Issues

19
8. Financial Plan

8.1. Introduction

20
8.2. Income Statement

21
8.3. Cash Flow Statement

22
8.4. Balance Sheet

23
9. Assumptions and Critical Risks

9.1. Assumptions

9.2. Critical Risks

Write down the risks you have identified: (Use as many fields as is applicable and add
more if you need to.)

1.

2.

3.

4.

5.

How will you manage these risks so that they become less of a threat: (Use as
many fields as is applicable and add more if you need to.)

1.

2.

3.

4.

5.

24
25
References

26
Appendix

27