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KIT - The Indian Publishing

The Indian publishing industry is estimated to be worth Rs 20,000 crore and consists of books, magazines, and newspapers. The books market is estimated at Rs 13,000 crore and is segmented into education and non-education books. Magazines make up 15% of the total market. Newspapers are estimated to be worth Rs 4,000 crore. The document then provides excerpts from management journals discussing trends in the entertainment industry and offshoring infrastructure management.
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0% found this document useful (0 votes)
119 views2 pages

KIT - The Indian Publishing

The Indian publishing industry is estimated to be worth Rs 20,000 crore and consists of books, magazines, and newspapers. The books market is estimated at Rs 13,000 crore and is segmented into education and non-education books. Magazines make up 15% of the total market. Newspapers are estimated to be worth Rs 4,000 crore. The document then provides excerpts from management journals discussing trends in the entertainment industry and offshoring infrastructure management.
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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WHILE OTHER offshoring services have grown rapidly, the management and maintenance of core infrastructure from afar
has been slow to gain popularity. Only a sliver — about 7 per cent — of the addressable market is being captured. But
McKinsey’s research suggests that this is about to change. Shifts in customer attitudes and economics could trigger rapid Business Standard
growth for these services, known in the industry as remote infrastructure management. Like
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THE WAY WE THINK about strategy is woefully incomplete. The traditional idea of focusing on the positioning of products Kaushal Manjushree Dimple Deepak Ordia
(or services) underplays much of what most would agree makes a company truly competitive.

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KIT: The Indian publishing industry (2008) http://www.business-standard.com/india/storypage.php?autono=337856

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