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WHILE OTHER offshoring services have grown rapidly, the management and maintenance of core infrastructure from afar
has been slow to gain popularity. Only a sliver — about 7 per cent — of the addressable market is being captured. But
McKinsey’s research suggests that this is about to change. Shifts in customer attitudes and economics could trigger rapid Business Standard
growth for these services, known in the industry as remote infrastructure management. Like
A fresh wind for offshoring infrastructure management
By Vivek Pandit and Rajesh Srinivasaraghavan 3,142 people like Business Standard
October 2008
The McKinsey Quarterly
Read this article at www.mckinseyquarterly.com
THE WAY WE THINK about strategy is woefully incomplete. The traditional idea of focusing on the positioning of products Kaushal Manjushree Dimple Deepak Ordia
(or services) underplays much of what most would agree makes a company truly competitive.
Not only does it give short shrift to what a company knows, it ignores completely the fact that in today’s dynamic economy,
organisations have to continually reinvent who they are and what they do in large and small ways. And one important Business Standard on Twitter @
means of doing so is through innovation.
bsindia
An effective strategy, then, is comprised of three key components: product/ market, knowledge and innovation positions.
But even if a company masters the three strategic positions of product/ market, knowledge and innovation independently, naveenks Informers can get up to 20% of tax
it is still at risk. evaded: FinMin http://bit.ly/cT3A0G
27 minutes ago
Only when all three positions are aligned and mutually reinforcing can a strategy succeed. The authors introduce the
notion of competing based not only on what an organisation makes or the service it provides, but on what it knows and naveenks India may give BlackBerry more
time for solution http://bit.ly/9eUEvi
how it innovates. Each aspect represents a competitive position that must be evaluated relative to the capabilities of the
26 minutes ago
organisation and to others in the marketplace.
naveenks Media groups must disclose pacts
Integrating innovation style and knowledge into strategy
with other firms: Sebi http://bit.ly/9LY4nA
By Edward F McDonough III, Michael H Zack, Hsing-Er Lin and Iris Berdrow Fall 2008, Vol. 50, No. 1
25 minutes ago
MIT Sloan
Management Review Join the conversation
Subscribe to this article at http://sloanreview.mit.edu/smr/
AS MORE FOREIGN and domestic companies pile into the expanding Chinese consumer market, brands have a harder Follow Business Standard on Twitter
time being noticed. McKinsey’s continuing research has tracked the ebb and flow of the Chinese consumer’s habits and
attitudes.
Personal recommendations, for example, are becoming more important, while television ads, though still indispensable,
have begun to lose some of their punch. Marketers must be nimble enough to understand and follow these shifts. Hot Searches
What’s new with the Chinese consumer
By Ian St-Maurice, Claudia Süssmuth-Dyckerhoff and Hsinhsin Tsai
October 2008
The McKinsey Quarterly
Read this article at www.mckinseyquarterly.com
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2 of 2 27-08-2010 20:21