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Blue Ocean Strategy Vs Red Ocean Strategy

The QC manager at Thong Guan Plastic & Paper Industry shares strategies with the QC team during daily meetings, including Blue Ocean Strategy, Red Ocean Strategy, and SWOT analysis. Blue Ocean Strategy involves creating new market spaces without competition, while Red Ocean Strategy refers to existing, competitive markets. SWOT analysis is a tool that evaluates an organization's strengths, weaknesses, opportunities, and threats, which can be internal or external factors. The goal is to leverage strengths and opportunities, while improving weaknesses and avoiding threats.

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Chao Pin Choo
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275 views2 pages

Blue Ocean Strategy Vs Red Ocean Strategy

The QC manager at Thong Guan Plastic & Paper Industry shares strategies with the QC team during daily meetings, including Blue Ocean Strategy, Red Ocean Strategy, and SWOT analysis. Blue Ocean Strategy involves creating new market spaces without competition, while Red Ocean Strategy refers to existing, competitive markets. SWOT analysis is a tool that evaluates an organization's strengths, weaknesses, opportunities, and threats, which can be internal or external factors. The goal is to leverage strengths and opportunities, while improving weaknesses and avoiding threats.

Uploaded by

Chao Pin Choo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Biweekly Report (27 November 2017 – 8 December 2017)

I am the QC in Thong Guan Plastic & Paper Industry. Every day 10.15 am in the
morning, all the QC members will conduct a short meeting with QC manager. During
meeting, QC manager shares with us about Blue Ocean Strategy, Red Ocean Strategy and
SWOT analysis.

Generally, Blue Ocean Strategy refers to the creation by a company of a new,


uncontested market space that makes competitors irrelevant and that creates new consumer
value often while decreasing costs. Conversely, Red Ocean Strategy can be thought of as all
the organisations that exist currently.

Red Ocean Strategy Blue Ocean Strategy


Compete in existing markets Create uncontested markets to serve
Beat the competition Make the competition irrelevant
Exploit existing demand Create and capture new demand
Make the value cost trade-off Disprove the value cost trade off

SWOT Analysis is a tool for auditing an organization and its environment. SWOT
stand for Strengths, Weaknesses, Opportunities and Threats. SWOT can differentiate into two
factors, which are internal factors and external factors. Strength and Weaknesses are internal
factors while Opportunities and Threats are considered as external factors. An organisation
need turn their weaknesses to strengths, and threats to opportunities. Finally, the outcome
should be an increase in value for their customers.
Strengths could be:
 What advantages does your organization have?

 What do you do better than anyone else?

 What unique or lowest-cost resources can you draw upon that others can't?

Weaknesses could be:


 What could you improve?

 What should you avoid?

 What factors lose you sales?

Opportunities could be:


 What good opportunities can you spot?

 What interesting trends are you aware of?

Threats could be:


 What obstacles do you face?

 What are your competitors doing?

 Are quality standards or specifications for your job, products or services changing?

 Is changing technology threatening your position?

 Do you have bad debt or cash-flow problems?

 Could any of your weaknesses seriously threaten your business?

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