THE NEW COLLEGE (AUTONOMOUS) (Affiliated to the University of Madras and Accredited by NAAC with “A” Grade) “Association Gardens”, 147, Peters Road, Royapettah, Chennai - 600 014.India Ph:28351888 OFFICE OF THE CONTROLLER OF EXAMINATIONS November - 2016 Semester Examination Question Papers Department : Business AdministrationTHE NEW COLLEGE (AUTONOMOUS) B CHENNAI - 600 014 14BDM101/November 2016 Principles of Management ‘Maximum Marks: 75 Duration: 3 Hours _ Section ~ A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Define Management. Define “Administration” Define Planning. Define Strategy. Define Departmentation. Define Centralisation. Define Authority. What is Power? What do you understand by Coordination? 10. Define Cooperation. Senageere Section - B (5 X 5=25 Marks) Answer Any Five Questions not exceeding 200 words All Questions carry equal marks 11. List some of the salient features that highlight the nature of Management. 12, Mention some of the obstacles of effective Planning. 13. Explain the advantages of Decentralisation. 14, Define Control and identify the steps in control process. 15. Describe the need for Coordination. 16. Explain the different roles of a manager. 17. What are the various steps in Planning? 18. Differentiate between Formal and Informal group. Section - C (3 X 10 = 30 Marks) Answer Any Three Questions not exceeding 1000 words All Questions carry equal marks 19. Explain Henri Fayol’s contributions to management thought. 20. What is meant by functional organization? Explain its Merits and De-merits? 21, What are the bases of departmentation in a business organization? 22. Explain the characteristics of an ideal control system. 23, Explain the techniques of achieving effective coordination.THE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 B 14BDM102 /November 2016 Business Environment Maximum Marks: 75 Duration: 3 Hours Section - A (10 X 2= 20Marks) Answer ALL questions All questions carry equal marks 1. Define Business Environment. 2, What is macro environment? 3. What is an economic system? 4, Explain Mixed economy. 5. What is innovation? 6. What is Cultural adaptation? 7. Explain factoring. 8, Explain Venture Capital. 9. Define Social responsibility. 10. Give two guidelines for social responsibility. Section - B (5 X 5 =25Marks) Answer Any Five questions not exceeding 200 words All questions carry equal marks 11. Bring out the significance of Business Environment. 12. List the features of Business Environment. 13, Describe the characteristics of an Economic system. 14, What are the features of Capitalism? 15, Explain the concept of Joint family system. 16, Discuss the types of bank deposit accounts. 17. Differentiate between Operating and Financial Lease. 18, What are the reasons for the growing concer of social responsibility? Section-C (3X 10=30 Marks) Answer Any Three questions not exceeding 1000 words ‘All questions carry equal marks 19, Briefly explain the types of Business Environment. 20. What is Socialism? Explain its merits and demerits. 21, Discuss the impact of technological environment. 22, What are the functions of RBI? 23, Describe the social responsibility of business towards its employees.THE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 A BM102/ November 2616 Business Environment Maximum Marks: 75 Duration: 3 Hours Section A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Define Business Environment. What is meant by Micro Environment? What is meant by Urbanisation? Define the term Fiscal Deficit. What is a linguistic group? 6. What is meant by Directive principles of state policy? 7. What is Mixed economy? 8 What are Non-banking financial companies? 9. What is social responsibility of Business? 10. What is social audit? seer Section - B (5 X5 = 25 Marks) Answer Any Five Questions All. Questions carry equal marks 11. Explain the impact of Economic Environment on Business, 12. Explain the achievements during the Second Five year Plan. 13. How does Indian Joint Family system help Indian Business? 14, What are the sources of finance for small and tiny industrial enterprises? Explain. 15, “Business need not have social responsibilities” Do you agree with this statement? Elaborate. 16, Explain the advantages of the capitalist economic system. 17. Explain the functions of RBI. 18, Explain the impact of political environment on Business. Section - C (3X 10 = 30 Marks) Answer Any Three Questions All Questions carry equal marks 19, What is Globalisation? Explain how it will influence Business decision. 20. Discuss the importance of Economic parameters like GDP and per capita Income to Business. 21. Discuss the relevance of Socio-cultural environment to Business. 22. Discuss the importance of commercial Banks in the economic development of a country. 23, Explain the social responsibilities of business towards shareholders, employers, consumer and Government.THE NEW COLLEGE (AUTONOMOUS) A CHENNAI - 600 014 14BDA101/November 2016 Managerial Economics Maximum Marks: 75 Duration: 3 Hours Section - A (10 X 2 = 20 Marks) Answer All Questions All Questions carry equal marks Define Managerial Economics What is meant by marginal utility? Illustrate the shape of the demand curve . Define price elasticity of demand. What is meant by production function? . Define total fixed cost. , What is meant by skimming price? . Define marginal cost pricing. . Define monopoly. , Explain the term dumping. Section ~ B (5 X 5 = 25 Marks) Answer Any Five Questions All Questions carry equal marks 11. List out the characteristics of Managerial Economics. 12, Write a note on the determinants of demand. 13, Explain the various cost control techniques adopted in an organization. 14. Write a note on customary and psychological pricing. 15. Explain the concept of excess capacity. 16. Write a note on opportunity cost 17. List the features of perfect competition 18, State the types of price discrimination Section - C (3 X 10 = 30 Marks) Answer Any Three Questions All Questions carry equal marks 19, Discuss the scope of Managerial Economics. 20. Enumerate the methods of demand forecasting 21. Critically examine the law of variable proportions. 22, Explain the merits and limitations of Cost -plus pricing. 23. Explain the Sweezy model of kinked demand curveTHE NEW COLLEGE (AUTONOMOUS) A CHENNAI - 600 014 ME101/November 2016 Managerial Economics Maximum Marks: 75 Duration: 3 Hours Section ~ A (10 X 2=20 Marks) Answer ALL Questions. All Questions carry equal marks. Define Managerial Economics. Point out any two characteristics of Managerial economics What is demand function? Define elasticity of demand. What is production function? Explain law of variable proportions Nogeene What is marginal cost pricing? What is opportunity cost? Define marketing in economics/ (0. What is monopoly market? BY Se Section — B (5 X 5 =25 Marks) Answer Any Five Questions All Questions carry equal marks. 11. Discus the role of managerial economist in Business. 12. What are the important concepts of managerial economics. 13. What are the causes for diminishing returns to scale? 14, Distinguish between long period and short period market. 15. Explain the price determination under perfect market. 16. Discuss the role of demand in managerial economics. 17. What are the assumptions of Break — even analysis? 18. Explain the relationship between micro and macroeconomics. Section — C (3 X 10 = 30 Marks) ‘Answer Any Three Questions All Questions carry equal marks 19. Discuss the meaning and nature of managerial economics. 20. Briefly explain the kinds of elasticity of demand. 21. Examine the law of variable proportions with diagrammatic representation. 22. Analyse the nature of short run cost curves according to traditional theory of costs. 23. State in detail the price and output determination under perfect competition.THE NEW COLLEGE (AUTONOMOUS) B CHENNAI - 600 O14 14BDM203/BM203/November 2016 Financial Accounting Maximum Marks: 75 Duration: 3 Hours SECTION ~ A (6X 6=30 MARKS) ‘Answer Any Five Questions ‘All Questions carry equal marks Explain the classification of errors? ‘What are the difference between single entry system and double entry system? Journalise the following transactions 1. Purchased goods for cash Rs. 10,000 Purchased stationary for cash Rs. 500 Sold goods for cash Rs 8,000 Paid salary of Rs. 8,000 . Received Rs. 800 from Kamal Enter the following tractions in single Coolum Cash book 2004 Aug!. Started business with Cash 1,000 2, Purchase goods for cash 500 3. Cash received from Siva 200 4, Sold goods 1,700 5. Paid Balan150 6, Bought furniture 200 7. Purchased goods from Kala on credit 2,000 8, Paid electric charges 225 9. Paid salaries 250 10. Received commission75 Prepare Trading A/c of Archana for the year ended 31.12.96 Opening Stock 80,000. Purchase 8,60,000. Freight Inward 52,000. Wages 24,000, Sales 1,44,0000. Purchase Return 10,000. Sales Return 3,16,000. Closing Stock 1,00,000. Import duty 30,000. Prepare a bank reconciliation statement from the following data as on 31.12.1995 a) Balance as per cash book Rs.12,500 b) Cheque issued but not presented for payment Rs.900 ©) Cheque deposited in bank but not collected Rs.1,200 d) Bank paid insurance premium Rs. 500 €) Direct deposited by a customer Rs. 800 f) Interest on investment collected by bank Rs. 200 g) Bank charges Rs. 100 ‘A Machine purchased on 1* July 1983 at a cost of Rs. 14,000 and Rs. 1000 was spent on its installation. The depreciation is written off at 10% on the original cost every year. apey Page 1 of 3‘5 —* 10, ‘The books are closed on 31 December each year. The machine was sold For Rs. 9,500 on 31 March 1986. Show the machinery account for all the years. Mohan a retail merchant commenced business with a capital of Rs. 12,000 on 1.1.94. ‘Subsequently on 1:5:94 he invested further capital of Rs. 5,000, During the year, he has withdrawn Rs. 2,000 for his personal use. On 31.12.94 his assets and liabilities were as follows. Cash at Bank Rs. 3,000 Debtors Rs. 4,000 Stock Rs, 16,000 Furniture Rs. 2,000 Creditors Rs, 5,000 Calculate the profit or loss made during the year 1994. SECTION - B (3 X 15 =45 MARKS) ‘Answer Any Three Questions All Questions carry equal marks Explain various accounting concepts briefly? Prepare a Trading and Profit and loss Account for the year ended 31* Dec 1995 and balance sheet on that date from the following Trial Balance of Mr. Akilan. Drawings 45,000 | Capital 1, 60,000 Goodwill _|90,000| Bills payable | __35,000 Buildings 60,000 | Creditors 70,000 Machinery 40,000 | Purchase Return 2,650 Bills Receivable 6,000 | Sales 2, 18,000 Opening Stock _ 40,000 Purchases 51,000 ‘Wages 26,000 Carriage outwards 500 Carriage Inwards 1,000 Salaries 35,000 Rent _| 3,000 Discount 1,100 a Repairs 2,300 Bank 25,000 Cash 1,600 Debtors [45,000 Bad debts 1,200 Sales Return [2,000 Fumiture a 6,000 Advertisements 3,500 General Expenses 450 4, 85,650 7 4, 85,650 Page 2 of 3Adjustments oeene Closing Stock was Rs 35,000 Depreciate Machinery and Furniture by 10% Outstanding Wages Rs.1, 500 Prepaid advertisement 500 Create 5% on debtors for bad debts as provision. 11. From the under mentioned particulars of Mr. M. Mohan prepare a Bank reconciliation Statement as on 31* July 1994, a) Cheque paid in to ban on the 28" July 1994 but credited to Mohan account in the First week of August 1994. K. Kalyan Rs, 1,000 J. Joy Rs. 800 R. Raghul Rs. 1,200 b) The following cheques were issued by Mohan on 30" July 1994 but presented to bank for payment after the close of the year. D. David Rs. 1,200 H. Hari Rs. 1,000 L. Lal Rs. 800 ©) A cheque for Rs, 300 was credited direct to the account and was not passed through the cash book. d) The bank balance as per cash book on 31* July 1994 amounted to Rs. 30,000 12. A company acquired a machine on 1.1.88 at a cost of Rs. 40,000 and spent Rs. 1,000 on its installation. The firm writes off depreciation at 10% on the diminishing balance. The books are closed on 31* December of each year. Show the Machinery account for 3 years. 13, Mr. Mano keeps books of accounts under single entry system. His financial position on 31.12.90 and 31.12.91 was follows. . 1990 1991 Particulars nat a Cash 9,860 800 Stock in trade 38,520 57,020 Plant & Machinery 54,420 | 61,000 Bills Receivable _ = 16,480 Sundry Debtors 24,840 | 43,940 Sundry Creditors 72,040 | 80,000 Furniture 4,960 5,220 Drawings =[ 5,000 During the year he introduced additional capital of Rs. 20,000. From the above particulars prepare a statement of profit and loss of Me. Mono for the year ended 31.12.91. Page 3 of 3THE NEW COLLEGE (AUTONOMOUS) A CHENNAI - 600 014 14BDM204/November 2016 Managerial communication Maximum Marks: 75 Duration: 3 Hours Section - A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Define communication. What is decoding? What is internet? What is web site? ‘What is business inquiry? What is sales promotion letter? What is quotation? 8. What is an adjustment letter? 9, What is marine insurance? 10. What is an agency? Nog ee Ne Section ~ B (6 X 5 = 25 Marks) ‘Answer Any Five Questions not exceeding 200 words All Questions carry equal marks 1. What are the features of communication? 12, What are the advantages of e-mail? 13. What are the objectives of internet? 14, What are the features of circular letter? 15, As a account holder, write a letter to the bank manager for incorporating change in the address for communication. 16, Write an application in response to advertisement in the news paper for the post of HR manager in a multinational company. 17. As a shareholder asks about the progress of the company in future with a view to increasing his shareholdings. 18, Write a letter to insurance company for surrender of policy. Section - C (3 X 10 = 30 Marks) Answer Any Three Questions not exceeding 1000 words ‘All Questions carry equal marks 19. What are the nature of oral communication? 20. Explain in detail the moder forms of communication. 21, What are the essentials of an effective business letter? 22, Write a letter to an employee intimating the promotion of him and also write thanks letter from employee. 23, Write a letter to bank manager for stop payment on a particular cheque.THE NEW COLLEGE (AUTONOMOUS) A CHENNAI - 600 014 14BDA202/November 2016 Management Information System ‘Maximum Marl Duration: 3 Hours Section — A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Define information. Name the elements of a system. What is a computer hardware? What is a system? What is DBMS? What is a file? What is DSS? Define MIS. Define HRIS. 10. Define strategic information system. eNagpene © Section ~B (5 X 5 = 25 Marks) Answer Any Five Questions not exceeding 200 words All Questions carry equal marks 11. What are the Characteristics of a System? 12, Write short notes on computer hardware and software. 13, Discuss Components of the Database System. 14, What are the functions of MIS? 15. Explain knowledge management system. 16. What are the characteristics of information? 17, What are the physical components of MIS? 18. Write a note on Business expert system. Section - C (3 X 10 = 30 Marks) Answer Any Three Questions not exceeding 1000 words ‘All Questions carry equal marks 19. What are the different types of system? 20. Discuss the components of information system. 21. What are the advantages of DBMS? 22. Blucidate the classification of MIS. 23, Discuss functional business system.THE NEW COLLEGE (AUTONOMOUS) A CHENNAI - 600 014 MI 202 / November 2016 Management Information System Maximum Marks: 75 Duration: 3 Hours Section — A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks 1. Define MIS. 2. What is group decision making? 3. What do you meant by open system? 4. What is modeling? 5. What is super computer? 6. What is ROM? 7. Who is a System Analyst? 8. What is SDLC? 9. Define Decision Support System? 10. What is Business Process Outsourcing? SECTON B (5 x 5=25 marks) Answer any FIVE questions 11. What are the characteristics if MIS? 12. State the features of information system? 13. Explain the different types of modeling systems. 14. What are the characteristics of fifth generation computer? 15. List out the various input devices? 16. Enumerate the various qualities of system analyst. 17. Explain the various stages in top down approach. 18. Explain the basic steps involved in Business Process Redesigning. SECTION C (3 x 10 =30 marks) Answer any THREE Questions 19. Describe the different stages involved in decision making. 20. What is system? Explain the general model of system environment. 21. Explain the different classifications of computers. 22. Describe the system development life cycle (SDLC). 23. Explain the details about decision support system? What are the components of DSS?THE NEW COLLEGE (AUTONOMOUS) E CHENNAI - 600 014 14BDM305 / November 2016 Cost and Management Accounting, Maximum Marks: 75 Duration: 3 Hours SECTION - A (5X 6 = 30 MARKS) ‘Answer Any Five Questions All Questions carry equal marks J. Distinguish between management accounting and cost accounting, 2. What are the uses of ratio analysis? 3, A Trader purchases goods both on cash as well as on credit terms The following particulars are obtained from the books: Rs. Total purchases (gross) 2,00,000 Cash purchases 20,000 Purchase returns 34,000 Creditors at the end 70,000 Bills payable at the end 40,000 You are required to (1) Calculate creditors turnover ratio (2) Calculate average payment period 4, Khan Ltd. earned profit of Rs.2,00,000 after charging or crediting the following items to its P&L A/c during 31-3-2000 Rs, {a) Profit on sale of investments 4,000 (b) Loss on sale of buildings 9,000 (© Depreciation on fixed assets 7,000 (a) Amortisation of goodwill 2,000 ‘The following additional details are available. 1-499 31-3-2000 | Rs. Rs. Bills payable 5,000 8,000 Creditors 12,000 16,000 . Outstanding expenses 2,000 1,000 Bills receivable 20,000 18,000 Debtors 40,000 60,000 Prepaid expenses 2,000 3,000 Accrued incomes 5,000 8,000 Income received in advance 2,000 1,000 Calculate the cash from operations for the year ending 31-3-2000.5. Devar Ltd. sells two products A and B which are produced in its special products division. Sales for the year 2000 were planned as follows 1* Quarter units 2 Quarter units 3° Quarter units 4" Quarter units Product A 10,000 12,000 13,000 15,000 Product B 5,000 4,500 4,000 3,800 The selling prices were Rs.20 per unit and Rs. 50 per unit respectively for A and B. Average sales return are 5% of sales and the discounts and bad debts amount to 4% of the total sales. Prepare Sales Budget for the year 2000. 6. Draw a flexible budget for production at 75% and 100% capacity on the basis of the following data for a 50% activity. Per unit Rs. Materials 100 Labour 50 Variable expenses (direct) 10 Administrative expenses (50% fixed) 40,000 Selling and distribution expenses (60% fixed) 50,000 Present production (50% activity) 1,000 units 7. Prepare a Cost sheet from the following data: Particulars Rs. Rs. Direct material consumed 50,000 Direct wages paid 40,000 Chargeable expenses 10,000 Indirect materials: Used in factory 8,000 Used in office 12,000 Used in selling 6,000 Used in distribution 4,000 30,000 Indirect labour: In factory 15,000 In office 20,000 In selling 18,000 In distribution 12,000 65,000 Indirect expenses: Relating to factory 6,000 Relating to office 3,000 Relating to selling 1,000 10,0008, The following figures are extracted from the books of Arun Irons Ltd. for the year 1989 and 1990 whose capacity is 10,000 irons p.a. Per unit Rs. Direct material 3.50 Direct labour 0.50 Fixed overhead 2.00 Selling price 8.00 Production in 1989 was 10,000 units and in 1990 also it was 10,000 units. Sales was 8,000 units in 1989 and 12,000 units in 1990. Prepare cost statement assuming that the company uses absorption costing. SECTION - B (3 X 15 = 45 MARKS) ‘Answer Any Three Questions All Questions carry equal marks 9. Define management and explain the functions of management accounting. 10. Given below is the summarized balance sheet and profit and loss of Kumar Sugar Mills Ltd. as on 31-12-1997. You are required to calculate (i) Current ratio (ii) Proprietary ratio (iii) Fixed asset turnover ratio (iv) Debtor turnover ratio (v) Net profit ratio Balance sheet as on 31-12-1997 Liabilities Rs. Assets Rs, Issued capital: Land and building 30,00,000 40,000 shares of Rs.100 each 40,00,000 Plant and machinery _16,00,000 Reserves 18,00,000 Stock 29,60,000 Creditors 26,00,000 Debtors 14,20,000 Profit and Loss Account 6,00,000 Cash at bank 6,20,000 6% Debentures 6,00,000 96,00,000 96,00,000 Profit and Loss Account Particulars Rs Particulars Rs. To opening stock 19,90,000 By sales 1,70,00,000 To purchases 1,09,05,000 By closing stock 29,80,000 To direct expenses 2,85,000 To gross profit 68,00,000 1,99,80,000 To administration expenses 30,00,000 By gross profit b/d 68,00,000 To selling & distribution exp 6,00,000 By non-operating To financial expenses 3,00,000 income 1,80,000 To other non-operating exp. 80,000 To net profit 30,00,000 69,80,00 69,80,00011. The following are the summarized Balance Sheets of Malar Industries Ltd. as on 31" December, 1989 and 1990 Balance Sheet Liabilities 1989 1990 Rs Rs. Capital: 7%Redeemable preference shares - 10,000 Equity shares 40,000 40,000 General reserve 2,000 2,000 Profit & Loss A/c 1,000 1,200 Debentures 6,000 7,000 Current Liabilities: Creditors 12,000 11,000 Provision for tax 3,000 4,200 Proposed dividend 5,000 5,800 Bank overdraft 12,500 6,800 81,500 88,000 Assets Fixed Assets Less: Depreciation Current assets: Debtors Stock 20,000 24,000 30,000 35,000 Prepaid expenses 300-500 Cash 1,200 3,500 81,500 Prepare: (i) Statement showing, changes in the working, capital. (ii) A statement of sources and applications of funds 12. From the following data forecast the cash position at the end of April, May and June 1998. Month Sales Purchases 1998 Rs. February 1,20.000 March 1,30,000 April 70,000 May 1,16,000 June 85,000 Further information: Rs 80,000 98,000 1,00,000 1,03,000 80,000 Wages Sales expenses Rs 10,000 12,000 8,000 10,000 8,000 Rs 7,000 9,000 5,000 10,000 6,000 Sales at 10% realized in the month of sales. Balance equally realized in two. subsequent months. Purchases: Creditors are paid in the month following the month of supply. Wages : 20% paid in arrears in the following month. Sundry expenses paid in the month itself. Income tax Rs.20,000 payable in June. Dividend Rs.12,000 payable in June. Income from investments Rs.2,000 received half-yearly in March and September. Cash balance on hand as on 1-4-88 Rs.40,000. 13. From the following information, calculate (@) Break even point (b) Number of units that'must-be sold to eam a profit of Rs.60,000 per year (©) Number of units that must be sold to eam a net income of 10% on sales. Sales price ~ Rs. 20 per unit Wariable cost - Rs. 14 per unit Fixed cost = “Rs.79;200THE NEW COLLEGE (AUTONOMOUS) A CHENNAI - 600 014 BM305 / November 2016 Cost And Management Accounting Maximum Marks: 75 Duration: 3 Hours Section - A (5 x 6 = 30Marks) Answer any FIVE questions 1. What are the difference between Financial Accounting and Cost Accounting? 2. Whatare the main objectives of budgetary control? 3. From the following information, calculate average collection period. Rs Total sales 4,00,000 Cash sales 80,000 Sales returns 28,000 Debtors at the end 36,000 Bills receivable at the end 8,000 4, From the following balance sheet, prepare a statement of working capital. Liabi 2006 [2007 _| Assets 2006 2007 Share 2,00,000 | 2,10,000 | Land 1,00,000 | 1,20,000 capital P&Lalc 28,000 | 49,000 |Investments | 28,000| 48,000 Bank loan | 10,000 | Stock 58,000 | 54,000 Creditors 39,000 | 30,000 | Debtors 53,000 | 59,000 Cashatbank | 28,000| 18,000 2,67,000 | 2,99,000 2,67,000 |_2,99,000 5. Find the profit from the following particulars. Rs Sales 80,000 Marginal cost 60,000 Breakeven point (sales) 60,000 6. Prepare production budget for three month ending march 31, 2008 for the factory producing, our products, on the basis of following information Typeof _ | Estimated stock on Jan 1, | Estimated sales during | Desired closing stock product _|2008(units) Jan March 2008(units) _| March 31,2008(units) A 2,000 10,000 5,000 B 3,000 15,000 4,000 S 4,000 13,000 3,000 D 5,000 12,000 2,0007. A factory produces 100 units of a commodity. The cost of production is: Direct materials Direct wages Direct expenses Factory overheads Administrative overheads Rs 25,000 12,500 2,500 16,250 8,700 8. From the following profit and loss account calculate cash from operations Profit and loss account Rs Rs | To salary 2,000 | By Gross profit 5,000 To Depreciation 1,000 | By Profit on sale of building 5,000. To Loss on sale of furniture 500. To Goodwill 1,000 5 To Net profit 5,500 e 10,000 10,000 SECTION B Gx 15= 45) Answer any THREE Questions. 9. What is management accounting? Explain its nature and scop 10. From the following details, prepare a balance sheet with as many details as possible: Stock velocity Capital turn over ratio Fixed asset turn over ratio Gross profit ratio Debt collection period Creditor’s payment period The gross profit was Rs.60, 000. Reserves and surplus Rs.20, 000, closing stock Rs5,000 in excess of opening stock. 6 2 4 20% 2months days 11. From the following balance sheet prepare a fund flow statement. Balance sheet Liabilities | 2003 2004 Assets 2003 | 2004 Share capital | 70,000 74,000 | Goodwill 10,000 | 5,000 P&L ale 10,740 11,360 | Land 20,000 | 30,000 Debentures | 12,000 6,000|Stock | __-49,200| 42,700 Creditors 10360 11,840 | Debtors 14,900 | 17,700 Cash 9,000 | 7,800 1,03,100 | _1,03,200 1,03,100 | 1,03,200Additional information: (a) Dividends were paid Rs.4,000 (b) Land purchased _Rs.10,000 12. Prepare a flexible budget for overheads on the basis of the following data. Ascertain the Overheads rates at 50%, 60%and 70% capacity ‘At 60% capacity (Rs) Variable overheads: Indirect material 6,000 Indirect labour 18,000 Semi-variable overheads: Electricity (40% fixed, 60% variable) 30,000 Repairs (80% fixed, 20% variable) 3,000 Fixed overheads: Depreciation 16500 Insurance 4,500 Salaries Total overheads Estimated direct labour hours 1, 86,000 13. M/s lindu industries Ltd., are manufacturers of moon light torches. The following data relate to manufacturer of torches during the month of March 1991. Raw materials consumed Rs.20, 000 Direct wages Rs.12, 000 Machine hours worked 9,500 hours Machine hour rate Rs2 Office overheads 20% of work cost Selling overheads 50 paise per unit Units produced 20,000 units Units sold 18,000 @ Rs .5 per unit Prepare cost sheet showing the cost and profit per unit and the total profit earned.THE NEW COLLEGE (AUTONOMOUS) B CHENNAI - 600 014 14BDM306/November 2016 Production and Material Management Maximum Marks: 75 Duration: 3 Hours Section — A (10 X 2=20 Marks) Answer ALL Questions. All Questions carry equal marks. Define Production Management. List out the importance of production management. What is production system? Define capacity of planning. What is plant layout? List out the objectives of plant - layout. Define the term material management. List out the general principles of purchasing. What is material handling? 10. Write short notes on VED analysis? pexrageene Section ~ B (5 X 5 =25 Marks) Answer Any Five Questions not exceeding 200 words All Questions carry equal marks. 11. Discuss the objectives of production management. 12, What are the various types of production system? Explain. 13, Describe the factors which are influencing plant layout. 14, Explain in detail the functional areas of materials management. 15, Describe the function and responsibilities of a store keeper, 16, What is plant location? Explain the types of plant location. 17. Explain the various types of plant - layout. 18, Describe the importance of materials management Section - C (3X 10 = 30 Marks) Answer Any Three Questions not exceeding 1000 words ‘All Questions carry equal marks. 19, Describe the various functions and responsibilities of production manager. 20. Discuss the various factors influencing plant location. 21. What is maintenance management? Describe its types. 22, Describe the various methods of purchasing. 23, Explain the application of ABC analysis in production and materials management.THE NEW COLLEGE (AUTONOMOUS) CHENNAI — 600 014 A BM 306 / November 2016 Production and Materials Management Maximum Marks: 75 Duratio: Hours Section - A (10 x2 = 20Marks) Answer ALL questions All questions carry equal marks Define Production Management What is meant by continuous production? What is capacity planning? What is plant layout? ‘What is Materials Management? What is EOQ? What is store keeping? What is capital cost? ~Pernaneene Define the term inventory. 10, What is VED analysis? Section — B (6 x 5 =25Marks) ‘Answer any FIVE questions All questions carry equal marks 11. Explain the importance of Production Management. 12. Explain the significance of different locations for plant. 13. Explain the factors underlying for the successful store keeping, 14, How inventories are classified? 15. Explain the objectives of inventory control. 16. What are the functional areas of materials management? 17. Explain the responsibilities of a production manger. 18. Explain in detail about FSN analysis. Section-C (8x 10=30 Marks) Answer any THREE questions All questions carry equal marks 19. Explain the types of production systems with suitable examples 20. Discuss the factors which should be kept in mind while deciding upon a suitable type of plant layout. 21. Explain the objectives ofmmaterials management, ~ 22. Explain the principles of inventory. 23. What is ABC analysis? Explain its advantages and disadvantages.THE NEW COLLEGE (AUTONOMOUS) A CHENNAI - 600 014 14BDM307/November 2016 Marketing Management Maximum Marks: 75 Duration: 3 Hours Section - A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Define marketing. What is marketing management? . State any two objectives of marketing research. What is market target? Define product. What are speciality goods? . Explain branding. . Write a short note on odd pricing. . What do you mean by web based advertising? 10. Explain personal selling. PS EPNaaeens Section - B (5 X 5= 25 Marks) Answer Any Five Questions not exceeding 200 words ‘All Questions carry equal marks 11. What are the functions of marketing management? 12, Explain the levels of segmentation of markets. 13. Differentiate between Product and Service. 14, Explain the various kinds of pricing. 15. What are the objectives of sales promotion? 16, What are the elements of marketing mix? 17. Explain the product life cycle. 18. Give the objectives of packaging. Section — C (3 X 10 = 30 Marks) Answer Any Three Questions not exceeding 1000 words ‘All Questions carry equal marks 19, Write the differences between selling and marketing, 20. What are the steps in marketing research? 21. Explain the stages in new product development. 22, Elucidate the types of channels of distribution. 23, Examine the factors to be considered in the selection of media for advertising.THE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 BM307/ November 2016 Marketing Management Maximum Marks: 75 ae Duration: 3 Hours Section - A (10 X 2 = 20 Marks) Answer All Questions All Questions carry equal marks What is marketing? What is marketing management? What is micro marketing environment? What is market segmentation? Write note on labelling. What is meant by product mix? Define pricing. What do you mean by Physical distribution? What is marketing research? 10. What is meant by E-marketing? PEN onpene Section - B (5X5 = 25 Marks) Answer Any Five Questions All Questions carry equal marks IL. Discuss the relationship with marketing and other functional areas. 12, What are the benefits of Market Segmentation? 13. Explain the various stages involved in the introduction of a New Product. 14, What are the types of channels of distribution? 15. Briefly explain a few methods of collecting primary data. 16, Explain the macro components of marketing environment. 17. Explain the concept of marketing mix and discuss the different factors that determine it. 18, Explain the various functions of branding. Section — C (3 X 10 = 30 Marks) Answer Any Three Questions All Questions carry equal marks 19, Explain briefly the various functions of marketing. 20, State and explain various bases for market segmentation. 21. Explain the concept of ‘Product Life Cycle’. What are the different phases involved in PLC? Explain. 22, Briefly explain the different kinds of pricing. 23, Describe the benefits of marketing research.THE NEW COLLEGE (AUTONOMOUS) G CHENNAI — 600 014 14BDM308 / November 2016 Human Resource Management Maximum Marks:75 Duration: 3Hours Section — A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks 1. Define - HRM 2. What is Human Resource Planning? 3. Define “Placement”. 4, What do you mean by “Dismissal”? 5, What is Demotion. 6. Define Job evaluation. 7. What is meant by Employees turnover? 8. What is meant by Grievances? 9. Define Human resource audit. 10. State the managerial functions of a HR manager. Section - B (5 X 5 = 25 Marks) Answer Any Five Questions All Questions carry equal marks 11. What are the responsibilities of a HR manager? 12, Explain the external sources of recruitment. 13. Discuss the merits of training. 14, What are the limitations of performance appraisal? 15, Elucidate the causes of industrial disputes. 16, What is the importance of HRP? 17. Write short notes on retrenchment and retirement. 18. Discuss the need for HRM. Section — C (3 X 10 = 30 Marks) Answer Any Three Questions All Questions carry equal marks 19. Discuss in brief the selection process. 20. Describe the role of the Human Resource Manager. 21. Explain the methods of on the job training. 22. Discuss the various methods of job evaluation. 23. Explain the meaning and process of performance appraisal.THE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 A BM308/ November 2016 Human Resource Management Maximum Marks: 75, Duration: 3 Hours Section - A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Define strategic Human Resource Management. State the main objectives of HRM. What is Human Resource Planning? What is job analysis? What is HRD? What is learning? What is BARS? Define Employee Empowerment. What is work force Diversity? 10. What is Organisational Restructuring? yeNanaeene Section - B (5 X 5 = 25 Marks) Answer Any Five Questions All Questions carry equal marks 11. Discuss the environment of HRM in India. 12. What are the benefits of strategic Human Resource Management? 13. Explain the various factors affecting Job design. 14. What are Organisation learning and learning organisation? 15, Explain the perspective of International HRM. 16. Explain in brief the steps involved in selection procedure. 17. Define HRM. How does it differ from Personnel Management? 18, What are the steps in Human Resource Planning? Section - C (3 X 10 = 30 Marks) Answer Any Three Questions All Questions carry equal marks 19. Explain the various functions of Human Resource Management. 20. Discuss the recent development in recruitment process. 21. Discuss the effect of learning on development of organisation. 22, What are the various barriers to employee empowerment? How can these be ‘overcome? 23, Discuss the major dimensions involved in formulation HR practices in International HRM.THE NEW COLLEGE (AUTONOMOUS) H CHENNAI - 600 014 14BT.A311/BU303/November 2016 Business Mathematics Maximum Marks:75 Duration: 3Hours Section - A (10 X 2= 20 Marks) ‘Answer All Questions All Questions carry equal marks 1. Write the product and quotient rules of logarithm. 2. State any 2 laws of indices. 10 2) il 3. IfA= E ‘| and |; dlprore that AB #BA [3 1 2 723 lyed. 5 4. if A= |2 2 5| B= |3 2 5] C=]3 1 2) Evaluate 2A-3B+4C. 413 rar srt giveai-nt When is a relation said to be transitive? Define a constant function. What is marginal revenue? Find the deriative of sin (log x). Integrate 3x? + 7x2 - 2x +1 10. State integration by parts rule. Penang Section - B (5 X 5 = 25 Marks) Answer Any Five Questions All Questions carry equal marks 11. If (n+2)Ca=45, find n. 12. Write the product AB and BA of two matrices A & B where A=[1234] and B =( 1 2 a) 4 13.1fX=(3, 6,9, 12}, Y={1,2,3,4,5,6 } and f: X > Y is given by f(x) = 1/3 x + 1 repres thisas (i) a set of ordered pairs and (ji) an arrow diagram. 14, Differentiate: (i) e*/cosx and (ii) cos x/x? with respect to x. na 15. Evaluate [2sin?x. sin2x dx. 16. The sum of 2 positive numbers is 16. Find the numbers if their product is maximum. 17. Evaluate x? e* dx 18, If 6 times the number of permutation of n things taken 3 together is = seven times the number of permutations of (n-1) things chosen 3 at a time, find n. Page 1 of 2Section - C (3 X 10 = 30 Marks) Answer Any Three Questions All Questions carry equal marks Wet sit x?” 19, Simpli Sua Puy ar ae 23 4 20. Find the inverse |3_ 2 1 i Die 21. (i) Given f(x) = 2x +3 and g(x) = 5x+m then find miffo g=gof. (ii) £:R>R, g: RD Rand h: RR; f(x) = 2x, g(x) =3x- 1 and h() = x2 +3. Show that (Fo g)oh=fo(goh). b) The continuous function for producing x units of a product is C(x) = x° — 12x? + 48x +1 (in rupees) and the revenue function is R = 83x — 4x*-21. Find the output for which profit is maximum. 22, Find the maximum and minimum values of 2x* — 3 x - 36x +10. n xtanx 23. a) Evaluate {| ——___ 4 “secx+tanx Page 2 of 2THE NEW COLLEGE (AUTONOMOUS) G CHENNAI - 600 014 14BDM409/November 2016 Business Law for Manager Maximum Marks: 75 Duration: Section — A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Define contract. What is consideration? What is meant by Bailment? Define Pledge. Who is an agent? What is Agency of Estoppel? Define a Public Company. What is Memorandum of Association? we exnuagpene What is winding up? 10. Define statutory Meeting. Section - B (5 X 5 = 25 Marks) ‘Answer Any Five Questions All Questions carry equal marks 11. Explain the rules governing Consideration. 12, In what circumstances a Bailment can be terminated? 13, List out the rights of an agent. 14. Who can remove a Director? 15. Explain the purpose and requisites of Memorandum of Association. 16. What is meant by statement in lieu of prospectus? 17, Enumerate the duties of a Bailor. 18, What constitute misrepresentation? Section - C (3 X 10 = 30 Marks) ‘Answer Any Three Questions All Questions carry equal marks 19, Describe the various modes by which a contract may be discharged. 20. “Parties in contract must be competent to contract” - Explain. 21. How the agency can be created? 22. Describe the various kinds of winding up. 23, What are the differences between Memorandum and articles of association?THE NEW COLLEGE (AUTONOMOUS) H CHENNAI - 600 014 BM409/November 2016 Financial Management Maximum Marks: 75 Duration: 3 Hours Section — A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Define/explain: Financial management. Over capitalization. Wealth maximization. Indifference point. Risk free rate. Mutually exclusive proposals. Overall cost of capital. Net present value. Bonus shares. 10. Payout ratio. ~PENaupReny Section - B (5 X 5 = 25 Marks) Answer Any Five Questions All Questions carry equal marks 11. State the objectives of financial management. 12. State the causes of under capitalization. 13, What are the merits of stable dividends? 14. Are retained earnings free of cost? Explain 15. Explain briefly criticism of MM approach. 16. A machine costing Rs. 100000 provides annual net cash inflow of Rs.30000 for 6 years. Cost of capital is 15%. Calculate NPV for the project. 17. Lohia Ltd has the following book value capital structure on 31* March 2004, the cost of, funds are also given. Find overall cost of capital Source Amount in Cost% Rs. Equity share capital 450000 18 Reserves 150000 18 Preference share capital 100000 i Debentures 300000 8 18. Two firms A and B have the following information: FIRMS “SALES | VARIABLE COST | _FIXED COST Firm A 1800 450 900 Firm B 1500 750 375 Calculate degree of operating leverage for the two firms and comment.Section ~ C (3 X 10= 30 Marks) ‘Answer Any Three Questions ‘All Questions carry equal marks 19. State in detail the role of finance manager in an organization. 20. A company considers following investment projects © a @ @ A =10000 +2000 +4000 +12000 B -10000 +10000 +3000 +1300 Rank the projects according to I. Payback TI. NPV taking discount rate at 10% (Discount factors: 0.909,0.826,0.751) 21. What is capital structure? State the determinants of capital structure decision. 22. A company needs Rs.1000000 for expansion. Expansion could yield an annual income of Rs.160000. The company has 2 alternatives. 1. Issuing equity shares for Rs. 10 each for Rs.600000 and raise Rs.400000 by debt. IL. Issue equity shares for Rs. 10 each for Rs.400000 and debt for Rs.600000. ‘Assume tax rate to be 50% and determine EPS under 2 alternatives, given that cost of the debt is 1%. 23, State in detail the factors influencing dividend policy of a company.THE NEW COLLEGE (AUTONOMOUS) CHENNAI — 600 014 E 14BDM410/November 2016 Financial Management Maximum Marks: 75 Duration: 3 Hours Section - A (10 X 2= 20 Marks) Answer All Questions ‘All Questions carry equal marks Define financial management. What is investment decision? . Define capital budgeting. What is decision tree analysis? . Define capital structure. What is meant by leverage? Define cost of capital. . Define working capital. Define “Dividend” peau anne oN ee 10. What is meant by operating cycle? Section ~ B (6 X5= 25 Marks) Answer Any Five Questions All Questions carry equal marks 11. Explain the important functions of finance manager. 12, What are the advantages of capital budgeting? 13, State the essentials of an appropriate capital structure. 14. What is combined leverage? How is it measured? 15, Discuss the different methods of calculating the cost of equity capital. 16. Explain the different internal short term sources of working capital. 17. What are the objectives of dividend policy? Page 1 of 218. Determine the average rate of return from the following data of two machine A and B. Machine A Machine B RS. Cost 56,125 Annual estimated income after Depreciation and income tax: 3,375 First year 5375 Second year 7375 Third year 9375 Fourth year 11375 Fifth year 36875 Estimated life in years 5 Estimated salvage value (Rs.) 3,000 Average income tax rate 55% Additional working capital (Rs.) 5,000 RS. 56,125 11,375 9,375 7375 5,375 3,375 36,875, 5 3,000 55% 6,000 Depreciation has been charged on straight line basis. Section — C (3 X 10 = 30 Marks) ‘Answer Any Three Questions All Questions carry equal marks 19. Discuss the objectives of financial management. 20. Discuss the various methods of capital budgeting. 21. What are the factors to be kept in mind while determining the capital structure? 22. What do you mean by dividend? Describe the different types of dividend policy. 23. Explain the determinants of working capital requirements. Page 2 of 2THE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 E 14BDM411/November 2016 Business Organization Maximum Marks: 75 Duration: 3 Hours Section - A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks What do you mean by business organization? Write the meaning of business trade. What is the meaning of Production based society? Write about the Agricultural society. What is the meaning of sole proprietorship? Define Sleeping partners. What is the meaning of marketing co-operation? State the Multinational Corporation. What are the objectives of business combination? ~PRENAVEAYNS 10. Write the concept of Takeovers. Section — B (5 X 5 = 25 Marks) Answer Any Five Questions All Questions carry equal marks 11. State the function of chambers of commerce. 12. Write about the hindrances of commerce. 13. Discuss the various kinds of partnership. 14. Write about the benefits of Joint Stock Company. 15. Define business combination. Explain the cause of business combinations. 16. Explain the content of Horizontal combination 17. Discuss the advantages of sole proprietorship. 18. Explain the production based societies. Section — C (3 X 10 = 30 Marks) Answer Any Three Questions All Questions carry equal marks 19. Discuss the difference between trade Trade and commerce. 20. State the comparison between Industry and commerce. 21. Define partnership and explain its merits and demerits? 22, Define Joint Stock Gompany and discuss its characteristics. 23. Explain the different types of Business combination.THE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 A BM 411 / November 2016 Business Law for Managers Maximum Marks: 75 Duration: 3 Hours Be ENADeeNe 1. 12. 13. 14. 15. 16. 17. 18. 19. 20. a 23. Section - A (10 x 2 = 20Marks) Answer ALL questions All questions carry equal marks Define Contract. Define Acceptance. Who is an Agent? Define Sale. Define the term TradeMark. What is infringement of Copy Right? Define a Consumer. Define Unfair Trade Practice. Give two reasons for the establishment of the Competition Act. Explain dominant position Section — B (5 x 5 =25Marks) Answer any FIVE questions All questions carry equal marks Under what circumstances a contract need not be performed. Differentiate between Sale and Agreement to sell. Explain the provisions regarding licensing of Copyrights. State the objectives of Consumer Protection Act. What do you understand by the term offer to perform? Explain the rights of a Pawnee. Explain Anti-competitive agreements. Write a note on criminal offences under the Copy Right Act. Section — C (3 x 10 = 30 Marks) Answer any THREE questions All questions carry equal marks Explain the essentials of a valid contract. Explain the various modes of termination of agency. State the procedure for registration of trademark. What is the jurisdiction of the various forums / commissions for the purpose of the Consumer Protection Act, 1986? Discuss about the Competition Commission of India.THE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 14BDM412/November 2016 International Business Maximum Marks: 75 Duration: 3 Hours F Section - A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks What is globalization? Write the meaning of domestic trade. What is culture? Define the term “Value”. What do you mean by Collaborations? What is Joint Venture? Expand the GATT. What is memorandum of understanding (MOU)? ~eNnageene ). What is LPG in terms of economics? 10. What is bill of lading? Section - B (5 X 5= 25 Marks) Answer Any Five Questions All Questions carry equal marks 11. Differentiate internal trade with international trade. 12, Write various determinants of culture. 13. How would you understand the existing of religion in the world trade? 14. Write features of licensing. 15. What are the various benefits of outsourcing? 16. Differentiate balance of trade and balance of Payment 17. Write the objectives of the WTO. 18. Explain the benefits of Export trade. Section — C (3X 10= 30 Marks) ‘Answer Any Three Questions All Questions carry equal marks 19. Briefly explain the pros and cons of FDI 20. Discuss various factors that determining exchange rate. 21. How would you choose franchise for international operations? 22, Explain the functions of IMF. 23. Explain various documents used for international trade.THE NEW COLLEGE (AUTONOMOUS) A CHENNAI - 600 014 BM 412 / November 2016 International Business Maximum Marks: 75 Duration: 3 Hours Section - A (10x2=20Marks) Answer ALL questions All questions carry equal marks 1. Whatis International Business? 2. Explain MNC. 3. Whatis Democracy? 4, Whatis Culture? 5. Explain Joint Venture. 6. Whatis outsourcing? 7. Explain TRIPS. 8. WhatisGATI? 9. Explain FDL. 10. Give two examples of foreign investment. Section —B (6 x5=25Marks) Answer any FIVE questions All questions carry equal marks 11. What are the causes for growth of MNCs? 12. Whatare the problems in carrying out International Business in a totalitarian state? 13. “The success of International Business is greatly dependent on managing diversities”. Explain 14. Write short notes on Mergers and Acquisitions. 15. List down the objectives of IMF. 16. Enumerate the defects and limitations of GATT. 17. Whatis the need for FDI for developing countries? 18. Explain the classification of foreign investments. Section-C (8x 10=30 Marks) Answer any THREE questions All questions carry equal marks 19. Why do firms take to International Business? 20. Whatare the merits and demerits of Mixed Economy? 21. Explain the modes of entering International Business. 22. Discuss about the objectives and functions of WIO. List the measures to attract FDI. eesTHE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 G 14BTA416/November 2016 Quantitative Methods in Business Maximum Marks: 75 Duration: 3 Hours PRErnagarunr 1. 12. 1 14. bs B 16. 17. Section - A (10 X 2 = 20 Marks) Answer All Questions All Questions carry equal marks . Explain the tabulation of data . State any two uses of diagrams. . Find mode: 2/3,5,5,2,6,7,6,5 . Write the formula of standard deviation for a grouped data. . State the various types of correlation. . State any two properties of regression coefficient. . Write the mathematical formulation of LPP. What are the limitations of graphical method while solving LPP? State the methods of finding initial basic feasible solution of a transportation problem. What is an unbalanced assignment problem? Section - B (5 X 5 = 25 Marks) ‘Answer Any Five Questions All Questions carry equal marks Explain the different types of bar diagrams. Find the median Daily wages (inRs) | 5 | 10 | 15 | 20 | 25 | 30 | Number of persons 7 | 12 | 37 | 25 | 22] 11 . Calculate AM, GM and HM for the following data. 3, 6, 24, 48 Find the standard deviation for the following 45, 36, 40, 37, 39, 42, 45, 35, 40, 39. The following are the ranks obtained by 10 students in Statistics and Mathematics. Statistics 1]2/3[4/[5[6[7]| 8 [9 | 10 Mathematics [1 |4/2|5|3[9[7|10]6| 8 To what extent is the knowledge of students in the two subjects related. Find the two regression coefficients, given 2x=24, Ly=44, Exy=306, Ux*=164, Zy*=576, n=4. Obtain initial basic feasible solution by North — West comer rule. Distribution Centre 2 3 4 | uP fa on | zee Plants[| 1 [0] 6 | 1 1 5 [8 |i5|9 | 10 Requirement | 7 | 5 | 3 | 218. Assign different subassemblies to contractors so as to minimize the total cost. Contractors 15 | 13 | 14 | 17 Subassemblies | 11 | 12 | 15 | 13 13 | 12 | 10 | 11 15 | 17 | 14 | 16 Section ~ C (3 X 10 = 30 Marks) Answer Any Three Questions All Questions carry equal marks 19. Plot mode graphically Weights(inkg) | 40-45 | 45-50 | 50-55 | 55-60 | 60-65 | 65-70 | 70-75 | 75-80 Number ofmen | 4 5 | ie Dipl tl le 7 3 20. Calculate Mean, median and Mode. 1 | 1-10 | 11-20 | 21-30 | 31-40 | 41-50 | 51-60 | 61-70 | 71-80 | 81-90 | 91-100 F 3 7 13 17 12 10 8 8 6 6 21. Calculate the two lines of regression and also find the correlation coefficient. x | 40 | 34 | 28 | 30 | 4 | 38 | 31 Y | 32 | 39 | 26 | 30 | 38 | 34 | 28 22. Find basic feasible solution by Vogel's approximation method for the following transportation problem. Wi W2 W3 W4 W5_ Availability Fl| 7 6 4 5 9 |40 F2| 8 5 6 7 8 {30 3/6 8 9 6 5 |20 Fa] 5 7 7 8 6 |10 Requirement 30 30 15 20 5 23, Assign the jobs to various machines so that the total cost is minimized. Machines Jobs MI M2 M3 M4 5 NMI ome Einreats pls 5 9 6 Bp i|4 7 0 7 4 [1 4 8 38THE NEW COLLEGE (AUTONOMOUS) H CHENNAI - 600 014 QM404/November 2016 Quantitative Methods in Business Maximum Marks: 75 Duration: 3 Hours er nae 8 9. Section - A (10 X 2 = 20 Marks) ‘Answer All Questions All Questions carry equal marks Define Primary Data and Secondary Data. State the types of Classifications. Find the Mean deviation about the mean for the following data 18,20,12,14,19,22,26,16,19,24 State the various measures of Central Tendency. State the properties of correlation coefficient. State the Regression Equations. ‘A company wants to produce 500 pounds of a mixture consisting of 2 ingredients P1 and Pz, Picosts Rs5 per pound and P2 costs Rs. per pound. The mixture should not certain more than 400 pounds of P: and at least 200 pounds of Pz Formulate a L.P mode 1 to determine the quantities Piand P2to be mixed so that the total cost of the mixture will be aminimum. What is unbounded solution? Define optimal solution? 10. Solve the following minimal assignment problem 1 i MI Vv. Vv A 10 3 3 2 8 B 9 7 8 2 7 fs 7 5 6 2 4 D 3 5 8 2 4 E 9 10 9 6 10 Section - B (5 X 5 = 25 Marks) ‘Answer Any Five Questions All Questions carry equal marks 11. Distinguish between Classification and Tabulation. 12, Find the Standard deviation for the following data Salary (in Rs) 7 [80 [85 [90 [95 | 100 No.ofpersons [3 |7 [18 [12 |6 _|4 13, Calculate the Karl Pearson's coefficient of Skewness for the following series [feasurement [11 2 (13 14 15, [frequency [3 9 6 4 3 14, Solve the minimal assignment problem I i mL wv | A_| a0 | 85 26 28 B | 26 | 32 24 20 Cc 20 22 18 27 p {23 | 20 21 1915. Find an initial basic feasible solution using North-West Corner rule 16. 17. (cme ea) Lex i = A | 8 iB s 60 | aeons 8 9 70 c |u| 3 5 80 50 | 80 80 210 Forma discrete frequency table from the following data 23,30,20,26,30,30,20,23,40,26,40,20,23,40,28,26,23,30,40,28,28,30 Calculate the Geometric Mean for the following data te Class | 0-10 | 10-20 | 20-30 | 30-40 | 40-50 | frequency | _5 15 25 8 | 18. Draw a percentage bar diagram for the following data Expenditure | Company A | Company B Wages 450 700 Materials 200 500 Power B 350 Maintenance 15 profit 195 275 Section - C (3 X 10 = 30 Marks) ~ Answer Any Three Questions All Questions carry equal marks 19. Explain briefly the uses of various diagrams in presenting statistical data. . Find the Mean, Median and Mode for the following data 31-40 | 41-50 | 51-60 | 61-70 17, 12 10 8 21. Find the coefficient of correlation between x and y from the following data 20. Class__| 1-10 | 11-20 21-30 71-80 81-90 91-100 frequency | _ 3 7 13 8 x_ | 10 14 15 28 35, 48 _y |” 61 50 54 43 | 26 22, Solve graphically, Max z= x + 3y subject to the constraints 23, 2x-+y $20, x +2y <20, x20, y20. . Solve the following assignment problem Tasks Men. 1 2 si A 9 26 | 15 B 3 227i: Cc 35 20 15 D 18 30 | 20UBAM412/November 2016 Maximum Marks: 75 1 BI 3, 4. 6 7. 8 9 1 THE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 E Operation Research = Duration: 3 Hours SECTION - A (10 X 2= 20 Marks) Answer ALL questions, All questions carry equal marks List any two uses of OR Define a slack variable. When do you say that the transportation problem is unbalanced? Explain the steps involving in solving assignment problem? . Expand PERT. . Name the three time estimates used in PERT. . Expand EVPI and EMV |. Explain maximini criterion in decision theory. . Define payoff matrix. 0. Define Zero sum game. SECTION - B (5 X 5 = 25 Marks) Answer any FIVE questions,. All questions carry equal marks 11. Solve graphically the following L.P.P Maximize Z=3xr+4y: Subject to 2xi#5y: <120 4xr+2yi< 80 and x,yiz 0 12. What are the limitations of O.R? 13. Find the initial basic feasible solution to the following transportation problem by North West corner method. Di D: Ds Capacity Ss 50 30 220 1 S 90 45 170 3 Ss 250 «200 «50 4 Demand 4 2 2 14, Solve the assignment problem xX Y Z W A/1|4 6 3 B|9|7|10|9 cl4[s[u/7 Di8 17 8 5 15. Construct the network for the following data: Acivity. A BC DE F GH 1 Predecessor: - - AB B B AB FD FD CG16. Explain Decision tree analysis. 17. Solve the following game whose pay off matrix given below Player B eset PlayerA [0 -4 -3] 15 -1 18. Solve the following 2x2 game Player B ea Player A | i al SECTION - C (3 X 10= 30 Marks) ‘Answer Any Three questions All questions carry equal marks 19, Solve by graphically for the following L.P.P Minimize Z= x1-3y1 Subject to x+y1< 300 xi2yrs 200 2xtyiz 100 and x1, yi > 0 20. Find the starting solution Of the following transportation problem by vogel’s method A BC DE 160413 «17:19 «20 4 2 1 6 17 “ou pw 7 B 5 5 8 8 5 3 8 8 10 21. Construct the network for the project whose activities given below and determine the critical path and the project duration Activity ; 1-2 1-3 2-4 3-4 35 4-9 5-6 5-7 6-8 7-8 810 9-10 Time : 4 111 65 4 812 5 7 22. Solve the following game using dominance property. Player B Ion Wm PlayerA [1 7 2 I u}6 2 7 m6 1 6 23, Given the following table ,decide the best course of action according to (i), Maximax criterion (i) Maximin criterion (ii) Laplace criterion State of Nature Si_ $2. 93_S4 Alternatives A1 | 1 | 3 | 8 | 7 2 [eas awan] 7, 3(4 [6 |6|3 | ate [s|[s3 [5THE NEW COLLEGE (AUTONOMOUS) B CHENNAI - 600 014 14BDM513/November 2016 Introduction to Research Methodology Maximum Marks: 75 Duration: 3 Hours Section - A (10 X 2= 20 Marks) Answer All Questions. All Questions carry equal marks . What do you mean by research? . What is cluster sampling? . What is pilot study? What is Questionnaire? . What is primary data? . What is quota Sampling? What are variables? . What is data Editing? |. What is bibliography? 10. What is technical report and a popular report? peuanrene Section - B (5 X 5 = 25 Marks) “Answer Any Five Questions. ‘All Questions carry equal marks 11. Distinguish between research methods and research methodology. 12. Explain the significance of the concept of “standard error” in sampling analysis. 13. Discuss interview asa technique of data collection. 14. Enumerate the methods of data collection. 15. Explain the features of a good research design? 16. Write a short notes on the followings (a) data adjusting (b) Data cleaning. 17. What are the characteristics of a good research report? 18, What are the different steps in writing report? Section - C (3 X 10 = 30 Marks) Answer Any Three Questions. All Questions carry equal marks 19. Elaborate the types of Research? 20. What are the essentials of a good sample? 21. Explain the advantages and disadvantages of Interview method. 22. Elaborate the important steps of data preparation process. 23, Describe in brief, the layout of a research report, covering all relevant points.THE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 BM513/ November 2016 Research Methodology Maximum Marks: 75 a Duration: 3 Hours Section — A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Define research. What are domains? What is case study? What are primary data? What is a sample? What is meant by random sampling? What is a questionnaire? What is pre testing? . What is data analysis? 10. What is a variable? PENA Rene Section - B (6 X 5= 25 Marks) Answer Any Five Questions All Questions carry equal marks 11. Discuss the objectives of a research. 12, Write the usefulness of a case study research. 13. What are the sources of primary data? 14, Write short notes on i) Tabulation ii) Classification 15. Explain Quantitative and qualitative analysis. 16. State the aspects to be considered in constructing a questionnaire. 17, Write notes on Systematic Random Sampling. 18. Explain the benefits of a social research. Section - C (3 X 10= 30 Marks) Answer Any Three Questions All Questions carry equal marks 19, Explain in detail the stages in a research process. 20. Briefly discuss the types of researches. 21. Discuss the factors determining the size of a sample. 22, Differentiate questionnaire from Schedule. 23, What do you understand by Report writing? What are the steps followed in it?THE NEW COLLEGE (AUTONOMOUS) A CHENNAI - 600 014 14BDM514/November 2016 Entrepreneurial Development Maximum Marks: 75 Duration: 3 Hours Section ~ A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Who is an Entrepreneur? What is mean by Fabian Entrepreneur? Who is Employer? State any two motivating factor. Expand SWOT Analysis. What is Project Report? State the various Legal Forms of business organisation. Give any two remedies to overcome sickness of SSIs, List the roles played by government and non-government agencies in promoting, entrepreneurship. 10. What is E-Business? SeENagdeene Section ~ B (6 X 5 = 25 Marks) Answer Any Five Questions not exceeding 200 words ‘All Questions carry equal marks 11, Explain the Qualities of an entrepreneur. 12. Difference between Entrepreneur and Manager. 13, Discuss the different phases of project life cycle. 14, Explain the problems of women entrepreneur. 15, What is EDPs? Explain the main objectives of EDPs. 16. Discuss the reason for sickness in small scale industries. 17. Differentiate between PERT and CPM. 18, ‘An Economy is the effect for which entrepreneurship is the cause’- Discuss. Section — C (3 X 10= 30 Marks) Answer Any Three Questions not exceeding 1000 words All Questions carry equal marks 19. How will you classify entrepreneurs? 20. Explain with examples about any two successful Indian Entrepreneurs. 21, Explain the various sources of Business Identification Opportunity. 22, Describe the steps to start the new business enterprises. 23. Write a short note on 1.DIC 2.SIDBI.THE NEW COLLEGE (AUTONOMOUS) CHENNAI- 600 014 BM514/ November 2016 Entrepreneurial Development Duration: 3 Hours Section - A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Define Entrepreneurship. ‘Who is a first generation entrepreneur? What is idea generation? What is licensing? Expand THC. What are commercial banks? What is meant by project report? ‘What do you mean by feasibility study? What is EDP? 10. Who are women entrepreneurs? 5h 2 3. 4, 5. 6. 7 8 9%. Section - B (5 X 5 = 25 Marks) Answer Any Five Questions All Questions carry equal marks IL Describe the qualities of an entrepreneur. 12. What factors need to be considered while choosing a location for a business? 13. Explain the functions of SISI. 14. Brief the methods used for analyzing the financial feasibility of a project. 15. Write the importance of EDP. 16. State the objectives of DIC. 17. Explain the term ‘Technical feasibility’. 18. Discuss the remedial measures available for Sick Small Industries. Section - C (3X 10 =30 Marks) Answer Any Three Questions All Questions carry equal marks 19, Write in detail the classification of entrepreneurs. 20, Explain the forms of ownership of an enterprise. 21. What roles do commercial banks play in financing Entrepreneurs? 22, Elaborate the contents of a project report. 23, Discuss the problems of women entrepreneurs.THE NEW COLLEGE (AUTONOMOUS) A CHENNAI - 600 014 14BDMS515/November 2016 Logistics Management Maximum Marks: 75 Duration: 3 Hours Section - A (10 X 2 = 20 Marks) Answer All Questions All Questions carry equal marks Define the term logistics. What you mean by packing? What is bill of lading? Whatis a deferred rate? Whats stockpiling? What you mean by bonding? Whatis outsourcing? What is outsourcing service provider? . What is E-tracking? 10. What is ERP? YSENAaveene Section —B (5 X 5 = 25 Marks) Answer Any Five Questions not exceeding 200 words All Questions carry equal marks 11. Narrate basic material handling considerations. 12. What are the objectives of business logistics? 13. What are the principles of logistics information? 14. Explain the importance of an effective transportation system. 15. What are the functions of public warehouses? 16. What are the advantages of outsourcing? 17. Explain the Term VIS? 18. Write note on 1. Bar Coding, 2. Radio Frequency id system. Section - C (3 X 10= 30 Marks) Answer Any Three Questions not exceeding 1000 words ‘All Questions carry equal marks 19. Explain the functions of packing in the logistical system. 20. Explain the different modes of transportation. 21. Discuss various types of warehouses. 22. Explain detail about service provider selection process. 23. Explain automated inventory tracking system,THE NEW COLLEGE (AUTONOMOUS) A CHENNAI - 600 014 BM 515 / November 2016 Investment Management Maximum Marks: 75 Duration: 3 Hours CRI AVaR Ne 5 1. 12. 13. 14. st 16. 17. 18. 19, 20. 21. 23. Section - A (10 x 2 = 20Marks) Answer ALL questions All questions carry equal marks What is Investment Management? What are Financial Assets? Explain Hedging, Explain household savings. Whats a depository? Explain listing of securities. Give two factors that influerice corporate performance. Explain Market Price. Explain bulll phase. What is Risk? Section-B (5x 5=25Marks) Answer any FIVE questions All questions carry equal marks Explain the various investment activities. What are the different types of securities? List the characteristics of NSE. ‘What are the guidelines for listing of securities at the stock exchange? Describe the Industrial life cycle. How to identify blue chip companies? Briefly explain the tools of Technical analysis. What are the different types of risks? Section-C (3 x 10=30 Marks) Answer any THREE questions All questions carry equal marks List the objectives of Investors. Explain the Investment Decision process. Discuss the NSE operations. List the factors that influence the performance of the company. Briefly explain the Dow Theory.THE NEW COLLEGE (AUTONOMOUS) B CHENNAI - 600 014 14BDM516/November 2016 Financial Markets and Services Maximum Marks: 75 Duration: 3 Hours Section — A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks What is financial market? What is capital market? What is money market? What do you mean by commercial paper? . What do you mean by leasing? What is factoring? Who are underwriters? What is merchant banking? What is meant by consumer finance? 10. What is credit card? sR ene pene Section - B (5 X 5 = 25 Marks) Answer Any Five Questions not exceeding 200 words All Questions carry equal marks 11. Write down the features of a capital market. 12, Differentiate between capital market and money market. 13. What are the features of leasing? 14. What are the functions of merchant banking? 15. What are the factors that influence the demand for consumer finance? 16. What are the objectives of financial services? 17. What are the advantages of underwriting? 18. Write about credit rating agencies. Section - C (3 X 10 = 30 Marks) Answer Any Three Questions not exceeding 1000 words All Questions carry equal marks 19. What are the difference between primary market and secondary market? 20. What are the important money market instruments? 21. What are the different types of leasing? 22, What are the types of mutual funds? 23, What are the merits and demerits of credit cards?THE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 A BM 516 / November 2016 Consumer Behaviour Maximum Marks: 75 Duration: 3 Hours Nageere Bee 1. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. aay Section - A (10 x 2 = 20Marks) Answer ALL questions All questions carry equal marks Who is a consumer? Explain Social Group. Explain disposable income. What is Consumer Credit? Explain Commitment. What is vicarious learning? Explain high involvement decision making, What is attitude based evaluation? Explain perpetual constraints. What is Niche Marketing? Section ~ B (5 x 5 =25Marks) Answer any FIVE questions All questions carry equal marks Explain the factors which affect Culture. What are the stages in Consumer socialisation? List the factors that determine Consumer Behaviour. Explain the importance of involvement in purchase decision. What are the elements of learning? How do you classify decision making? State the purpose of using Consumer Models in studying consumer behaviour. Explain the requirements of effective segmentation. Section-C (8x 10=30 Marks) Answer any THREE questions All questions carry equal marks Explain the influence of lifestyle of family on buying behaviour. What the determinants of consumer behaviour. Explain the stages in information processing. Explain the various steps in buying decision process. Discuss the Howard Sheath Model of buying behaviour.THE NEW COLLEGE (AUTONOMOUS) B CHENNAI - 600 014 14BDM517/November 2016 Training and Development Maximum Marks: 75 Duration: 3 Hours Section — A (10 X 2= 20 Marks) Answer All Questions All Questions carry equal marks Define HRD. What is Kaizen? What do you mean by training? What is e-learning? What do you mean by refresher training? Write short note on vestibule training. Define job rotation, What do you mean by brain storming? . What is career path? 10. Write short note on career management. yenagveene Section - B (5 X 5= 25 Marks) Answer Any Five Questions not exceeding 200 words All Questions carry equal marks 11, What are the skills required to a HRD manager? Explain. 12, Explain the need and importance of training. 13, Explain the pre-requisites for a sound training. 14, Explain retraining process. 15, Explain the evaluation criteria in training. 16, Explain the training methods and their learning outcomes. 17. Explain the advantages of on-the job training method. 18. What are the measures can be taken to make career planning successful. Section ~ C (3 X 10= 30 Marks) Answer Any Three Questions not exceeding 1000 words ‘All Questions carry equal marks 19, Explain the principles for successful implementation of HRD. 20. Explain an appropriate training programme can be designed and conducted. 21. Explain the methods of training. 22, Explain the methods of evaluation. 23, Explain the process of career planning.THE NEW COLLEGE (AUTONOMOUS) CHENNAI - 600 014 A BM 517 / November 2016 Logistics Management Maximum Marks: 75 Duration: 3 Hours Section - A (10 x 2 = 20Marks) ‘Answer ALL questions All questions carry equal marks What is logistics? What is stock? List out any two merits of road transport What is decision making? What is air transport? ‘What is pipeline? Mention the types of warehouse on the basis of services. What is containerization? What is meant by strategy? (0. What do you mean by 3PL? mo eI AWAYNE Section — B (5 x 5 =25Marks) ‘Answer any FIVE questions All questions carry equal marks 11. Explain the objectives of Logistics Management. 12, How can carriers classified? 13. Explain the functions of warehousing. 14, How will you select the site for Warehouse? 15, What are the advantages of railways? 16. What is Road Freight Index? How is it calculated? 17 Discuss the tactical reasons to be considered in outsourcing 18, What are the various mechanized equipment for material handling. Section— C (3 x 10 = 30 Marks) ‘Answer any THREE questions All questions carry equal marks 19. Explain the functions of logistics management. 20. Explain the advantages and disadvantages of pipeline movement. 21. What are the various risks of logistics outsourcing? 22. Explain the various factors that influence pricing for transport service. 23. Discuss the warehousing strategies in detail.THE NEW COLLEGE (AUTONOMOUS) E CHENNAI - 600 014 BM618 /November 2016 Strategic Management Maximum Marks: 75 Duration: 3. Hours ~PENAARwWN 1. 12. 13. 14. 15. 16. 17. . Explain the difference between strategic control and operational control. 18. 19. 20. 21. 22, 23. Section — A (10 X 2 = 20 Marks) Answer All Questions All Questions carry equal marks What is strategy? What is mission? What is environmental scanning? Whaat is internal analysis? What is strategic formulation? Whaat is business level strategy? What is BCG matrix? What is Life Cycle approach? What is strategy implementation? List out the characteristics of a good control system Section — B (5 X 5 = 25 Marks) Answer Any Five Questions All Questions carry equal marks Explain the features of strategy. What is SWOT analysis? How will you classify Business Level strategy? In what ways experience curve will help in the Choice of Strategy? What are the 7's strategies? Explain the methods of gathering information for environmental analysis Explain the relationship between structure and strategy Section — C (3 X 10 = 30 Marks) Answer Any Three Questions All Questions carry equal marks Explain the role of strategic management Explain the features of environmental analysis Explain cost leadership strategy. Explain BCG matrix in detail Explain the four types of strategic controlsTHE NEW COLLEGE (AUTONOMOUS) H CHENNAI - 600 014 BM619/November 2016 Organizational Psychology Maximum Marks: 75 Duration: 3. Hours Section - A (10 X 2 = 20 Marks) Answer All Questions not exceeding 50 words All Questions carry equal marks What is Organisational Behaviour? What are two objectives of OB? What is Personality? What is Attitude? What is Learning? What is Importance of leadership? What is Group? What is Group Dynamics? What is Motivation? 10. What are two financial and non-financial incentives? PSN AAewns Section — B (5 X 5 = 25 Marks) Answer Any Five Questions All Questions carry equal marks 11. State the importance of OB. 12. What are the factors determining Job satisfaction? 13. Distinguish classical conditioning from operant conditioning. 14. Explain the determinants of group cohesiveness. 15. What is the importance of motivation in an organization? 16. What are the consequences of low morale? 17. What are the reasons for group formation? 18, Explain the traits theory of leadership Section - C (3 X 10 = 30 Marks) Answer Any Three Questions All Questions carry equal marks 19, Explain the importance of Organisational Behaviour. 20. Explain the perceptual process. 21. Discuss the important theories on learning. 2. Explain the various types of groups. 23. Discuss Maslow’s Need Hierarchy theory.‘THE NEW COLLEGE (AUTONOMOUS) F CHENNAI - 600 014 BM620 /November 2016 Service Marketing Maximum Marks: 75 Duration: 3. Hours Section — A (10 X 2= 20 Marks) ‘Answer All Questions All Questions carry equal marks What do you mean by Services Marketing? What is a service Blue Printing? What is meant by marketing of financial services? What is Telemarketing? What do you mean by Tourism Marketing? What is marketing mix for tourism industry? What is process mix in health care services? What is hotel marketing? State the users of professional services? 10. What is Literacy? ~Panaguseny Section — B (5 X 5 = 25 Marks) ‘Answer Any Five Questions All Questions carry equal marks 11. Briefly explain characteristics of services. 12. Explain the importance of personal selling in financial services. 13. Explain sales promotion techniques used to promote tourism in India. 14. Explain the factors leading to the growth of Indian Health Care in India. 15. What is marketing Mix? Explain briefly the marketing mix for professional service support organization. 16. Briefly explain the characteristics of marketing of financial services. 17. What are the factors to be considered in designing service process? 18. Briefly explain the different methods of classification of services. Section - C (3X 10= 30 Marks) Answer Any Three Questions All Questions carry equal marks 19, Explain the significance of services marketing. 20. Discuss the characteristics of marketing of financial services. 21. Discuss the strategic areas to activate the process of development of tourism marketing. 22, Explain segment wise users of health care services. 23, Explain the Market segmentation for professional service support organizationTHE NEW COLLEGE (AUTONOMOUS) H CHENNAI - 600 014 BM621/November 2016 Advertising and Sales Promotion Maximum Marks: 75_) 4 apf) 1b Duration: 3. Hours Section — A (10 X 2 = 20 Marks) Answer All Questions All Questions carry equal marks Define advertising What is retail advertising? What is POP advertising? What is marketing? What is scientific advertising? What is advertising budget? Define advertising agency. What is advertisement copy? What is sales promotion? 0. What is AIDA? BO PNaAgeeNne Section - B (5 X 5 = 25 Marks) Answer Any Five Questions All Questions carry equal marks 11, What are the objectives of advertising? 12. What are the advantages of newspaper advertising? 13. How do you evaluate the media alternatives? 14, What are the advantages of using an advertising agency? 15. Explain the reasons for increasing sales promotion. 16. What are the differences between advertising and personal selling? 17. Is advertising necessary? Explain. 18. What are the functions of sales promotion? Section — C (3 X 10 = 30 Marks) Answer Any Three Questions All Questions carry equal marks 19. Explain the kinds of advertising. 20. What are the factors to be considered while selecting advertising media? 21. What are the methods used in deciding advertising budget. 2. Explain in detail the characteristics of effective advertising. 23. Explain the sales promotion schemes at consumer's level.