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Marketing 3.0 Philip Kotler Imkhoinghiep PDF

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0% found this document useful (0 votes)
340 views16 pages

Marketing 3.0 Philip Kotler Imkhoinghiep PDF

Uploaded by

tanvf
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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



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              
           
           


            









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



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

               
           



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           

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


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

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


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

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

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





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
 



 
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


 
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


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

























The SUSTAINABLE 5G
Family Company that Sustainable
specializes in home Business Model
care consumer
products















The GOOD Outdoor- • Engaged Citizenship
inspired Footwear • Environmental
Stewardship
and Apparel • Global Human
Company Rights




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



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              

               

             


           
              
             
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            


               


              

                  
                 

             
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

             
               



              



  


  


                


Mind Heart Spirit
COMPANY INDIVIDUAL

Mission
(Why)
Deliver Realize Practice
SATISFACTION ASPIRATION COMPASSION

Vision
(What)
ProfitAbility ReturnAbility SustainAbility

Values
(How) Make a
Be BETTER DIFFERENTIATE
DIFFERENCE




               
      



               



Mind Heart Spirit
Mission
Contributing to the
community well-being as
well as sustaining and
protecting the environment. Promoting reusable
shopping bags Base of the Pyramid

Vision For SC Johnson, creating


To be a world leader in sustainable economic
delivering innovative value means helping
Sustaining Values:
solutions to meet human communities prosper SC Johnson Public
needs through
while achieving profitable Report
growth for the company.
sustainability principles.

Values We believe our


Sustainability fundamental
We create economic value
We strive for environmental health strength lies in our
We advance social progress people.




             



          


               
             






               

             


Mind Heart Spirit

Mission
Make it better

Vision
To be a twenty-first
century example for
socially responsible
corporations around the
world.

Values At our corporate


headquarters,
Humanity employees work hard
Humility to make some of the
Integrity world's most innovative
Excellence products.




            


            
              
              
















           


            
























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

















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