PowerSpeaking

®
1DAY

T R A N S F O R M I N G I D E A S I N T O R E S U LT S
 PowerSpeaking 1DAY

Name

200 B Twin Dolphin Drive, Redwood City, CA 94065 • Phone: 650/631-8459 • 800/828-1909
www.powerspeaking.com • Email: info@powerspeaking.com

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Rev. V21 • 4/2/17 Interactive

welcome
 O V E R V I E W

WELCOME TO POWERSPEAKING!

Your decision to attend this program is a good one.

Your ability to be confident and persuasive while making
presentations is critical to your success.

We focus on building those skills through practice. You

will be giving several short talks during the program.
These talks will be filmed. You will have the opportunity
to review your video with a personal coach. The feedback
you receive will be specific and comprehensive.

During this workshop, we are not concerned with getting

things “perfect.” This program is a place to practice skills
and rehearse your presentation. Do not worry about
performing. Relax and enjoy this unique chance to develop
your communication skills.

We are excited to work with you!

The PowerSpeaking, Inc. Team

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P O W E R S P E A K I N G 1 D A Y

LEARNING OBJECTIVES

Learning objectives specify behaviors learners will be able to

demonstrate at the end of a learning experience. The learning
objectives for this workshop are:

• Develop a well-organized presentation that is “audience-centric”

and easy to follow.

• Construct an Action Step so that the audience knows what

actions to take after the presentation.

• Create a clear, memorable Core Message.

• Effectively use stories, analogies, and examples to strengthen
an argument and influence the audience.

• Construct visual aids with proven methods for increasing

comprehension, engagement, and retention.

• Project personal confidence and credibility through effective

delivery style.

• Identify personal presentation strengths and areas for

improvement in order to create a personal development plan.

Consider the learning objectives above. Put a check in boxes

next to the 2-3 learning objectives that interest you the most.

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 O V E R V I E W

INTRODUCTIONS (YOUR FIRST PRESENTATION)

In this exercise, you will have the chance to introduce yourself to

the group using the topics below. You may use the space below to
organize your thoughts. However, you will be asked to introduce
yourself without notes.

• Name: ___________________________________________________________

• Organization and Role: ___________________________________________

• Goal: ____________________________________________________________

• Personal Interest or Hobby:

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P O W E R S P E A K I N G 1 D A Y

POWERSPEAKING AGENDA

Morning
• Overview / Goals
• The Three Essentials of Effective Presentations
• Audience-Centric Planning
• Developing a 2-Minute Presentation
• Presentation Practice
Afternoon
• Style — Stance, Eye Interaction, Gestures, and Movement
• Presentation Practice
• Constructing Slides for Engagement and Comprehension

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 O V E R V I E W

THE THREE ESSENTIALS OF EFFECTIVE PRESENTATIONS

Style
• Stance
Staging • Eye Interaction
• Visual Aids • Gestures
• Props / Handouts • Movement
• Pattern Disruption

Substance
• Audience-Centric Planning
• Presentation Plan
– Opening
– Core Message
– Agenda / Agenda Recap
– Key Points / Evidence
– Action Step
– Transitions

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P O W E R S P E A K I N G 1 D A Y

AUDIENCE-CENTRIC PLANNING
Audience-centric planning is a process for developing a presentation
which involves identifying the target audience for the presentation
and assessing its needs. Audience-centric planning is contrasted
with speaker-centric planning which tends to be focused primarily
on what the speaker wants and needs from the presentation.

Audience-Centric Planning Will Make You More:

• Effective
By focusing on an action the audience should take as a result of
the presentation.

• Engaging
By directing your presentation to the audience’s needs, increasing
attention and retention.

• Efficient
 y focusing your presentation message, making it easier to plan
B
and execute.

Getting Started with Audience-Centric Planning

Step One: What is your topic?

Introducing Community Cloud

(Example: A new policy, project, or program)

Step Two: Who is in your audience?

Customers/leads interested in implementing a community

(Examples: Members of a professional society, supervisors in my

department, service managers). Note: The audience for your talk should
not be executives or a group from whom you are requesting resources.

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 S U B S T A N C E

PRESENTATION PLAN
Opening
OPENING

Transition:
Core
Message
Transition:

1.
Agenda
2.

Transition:

Key Point #1

Evidence:

Transition:
BODY

Core
Message
Transition:

Key Point #2

Evidence:

Transition:

Agenda
CLOSING

1.
Recap 2.

Transition:
Core
Message
Transition:

Action Step

Transition:

Wrap Up

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 S U B S T A N C E

PRESENTATION PLAN (Narrative Example)

The make-up of the global workforce is radically changing. By 2020, 50% will be millennials, and by
Opening 2025, it will grow to 75%. For our organization to attract top talent and stay competitive, our
OPENING

workplace needs to embrace the flexibility of how millennials live and work.
Transition: My core message today is…
Core We need a flexible workplace.
Message
Transition: I will cover two reasons why:
1) Technology
Agenda 2) Lifestyle

Transition: First, let's look at technology

Millennials’ comfort with technology prepares them to excel in a flexible, “always on, everywhere”
Key Point #1 work environment. They have literally grown up with smart phones, social media, and online
+ meeting platforms. In fact, 41% say they prefer to communicate electronically at work
Analytical instead of face-to-face while 65% of millennials say losing their phone would be worse than
Evidence losing their car.
Transition: Again, my message is…
BODY

Core We need a flexible workplace.

Message
Transition: Second, let’s look at shifts in lifestyle.

Key Point #2 For millennials, the concept of work / life balance is out of date. It’s more like work / life
convergence. One young professional mother with significant responsibility in a tech firm told me,
+ "My son doesn't fall off the jungle gym on a schedule, and my colleagues in India need to meet with
Narrative me in their time zone. I have to be available for all of this all of the time." Millennials will choose a
Evidence flexible workplace whenever they can.

Transition: To recap, we looked at two key factors:

Agenda 1) Technology
CLOSING

Recap 2) Lifestyle

Transition: Remember this message:

Core We need a flexible workplace.
Message
Transition: What I’m asking today is:
To begin the implementation of a flexible workplace. I propose we: 1. Allow employees to set their
Action Step flexible hours and when they will be working onsite. 2. Hold 3 of our quarterly meetings online.

Transition: To Wrap Up…

Let me leave you with this: 93% of organizations have already adopted flexible workplace protocols. They believe,
Wrap Up as Millennials do, that it doesn't matter where you work, it matters whether you get the work done. To grow and
thrive, let’s make these changes and create an environment that’s a magnet for top talent.

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P O W E R S P E A K I N G 1 D A Y

PRESENTATION PLAN (Bullet Point Example)

• Global workforce: changing • 2020 » 50% millennials; 2025 » 75%
Opening • Competitive / top talent: flexibility required
OPENING

Transition: My core message today is…

Core
Message We need a flexible workplace.

Transition: I will cover two reasons why:

1) Technology
Agenda 2) Lifestyle

Transition: First, let's look at technology.

Key Point #1 With technology, they live in an "Always on, everywhere" work environment
+ - Grown up with technology
Analytical - 41%: prefer electronic approach
Evidence - 65%: phone vs. car
Transition: Again, my message is…
BODY

Core We need a flexible workplace.

Message
Transition: Second, lets look at shifts in lifestyle.

Key Point #2 Today's lifestyle: work / life convergence

+ - Story: Son / India
Narrative
Evidence - Choice: Flexibility

Transition: To recap, we looked at two key factors:

Agenda 1) Technology
CLOSING

Recap 2) Lifestyle

Transition: Remember this message:

Core We need a flexible workplace.
Message
Transition: What I’m asking today is:

Action Step Proposal: • Flexible hours onsite • Quarterly meetings online

Transition: To Wrap Up…

Wrap Up • 93% » flexible hours • Matters: the work gets done • Magnet for top talent
https://www.pwc.com/m1/en/services/consulting/documents/millennials-at-work.pdf

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 S U B S T A N C E

ACTION STEP

The presentation's Action Step is a statement which answers the

question: "What do I want the audience to do, think, or feel as a result
of hearing this presentation?" The Action Step can be looked at as the
presentation's purpose.

What is the value of having a clearly stated Action Step? Why

would defining it be the first thing you would do to prepare for
a presentation?

So you've seen how easy it is with Community Cloud to build

customized experiences for your customers and partners: to
learn more about how other Salesforce customers have done
this, visit our campground and ask for a demo.

Criteria for an Effective Action Step

• Specific, clear, and unambiguous

• Easy to visualize: you can see it happening
• Helps you measure presentation effectiveness

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P O W E R S P E A K I N G 1 D A Y

Action Step Examples

Doing

• “Mr. Gorbachev, tear down this wall.” (Ronald Reagan, 1987)

• “Set-up the infrastructure for interdisciplinary teams within the
next month.”

Thinking

• “Think of us as partners in solving problems with your supply chain

and call the next time you have a service problem."

• "I want you to understand the status of each component of the

program and communicate the progress to your team by this
coming Friday."

• "At the end of this meeting, think about the status of your deliverables
and list the top five priorities. Please send me the ranking you've come
up with by the close of business tomorrow."

Feeling

• “Stay hungry. Stay foolish.” (Steve Jobs, Stanford University

Commencement, 2005)

• "We want you to feel confident enough about the auditing system
that you will start using it this month."

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 S U B S T A N C E

ACTION STEP: TRY IT!

Test your understanding of the Action Step. Below are some examples of
possible Action Steps. Working with a partner, rate the specificity of each
Action Step provided. If you think the proposed Action Step is non-specific,
suggest how it could be improved.

Sample
I want you to be confident about my project plan.

Is this Action Step:

Specific? Non-Specific?

If non-specific, what would make it better?

The Action Step should be more action-oriented. A better Action

________________________________________________________________________
Step might ask audience members to engage in behaviors that show
________________________________________________________________________
confidence, such as endorsing the project plan in an email.
________________________________________________________________________

Example #1
I want you to install a new software protection system and visit our website
to get more tips about how to protect your data.

Is this Action Step:

Specific? Non-Specific?

If non-specific, what would make it better?

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P O W E R S P E A K I N G 1 D A Y

Example #2
I hope that you will try using these new performance management tools
when you begin the next performance cycle.

Is this Action Step:

Specific? Non-Specific?

If non-specific, what would make it better?

As soon as you begin the next performance cycle next week, I invite
you to use this new performance management tools every day to get
precise insights on your team activity.

Example #3
I want you to support the new account tracking software we are using.

Is this Action Step:

Specific? Non-Specific?

If non-specific, what would make it better?

Example #4
There are three ways you can help. One, come to an event at our facility. Two,
volunteer your time in support of our operations. Three, make a contribution to
our foundation.

Is this Action Step:

Specific? Non-Specific?

If non-specific, what would make it better?

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 S U B S T A N C E

PRESENTATION PLAN EXAMPLE

• Global workforce: changing • 2020 » 50% millennials; 2025 » 75%
Opening • Competitive / top talent: flexibility required
OPENING

Transition: My core message today is…

Core We need a flexible workplace.
Message
Transition: I will cover two reasons why:

1) Technology
Agenda 2) Lifestyle

Transition: First, let's look at technology.

Key Point #1 With technology, they live in an "Always on, everywhere" work environment
+ - Grown up with technology
Analytical - 41%: prefer electronic approach
Evidence - 65%: phone vs. car
Transition: Again, my message is…
BODY

Core We need a flexible workplace.

Message
Transition: Second, lets look at shifts in lifestyle.

Key Point #2 Today's lifestyle: work / life convergence

+ - Story: Son / India
Narrative
Evidence - Choice: Flexibility

Transition: To recap, we looked at two key factors:

Agenda 1) Technology To begin the implementation of a

CLOSING

flexible workplace. I propose we:

Recap 2) Lifestyle
1. Allow employees to set their
Action flexible hours and when they
Transition: Remember this message:
Step will be working onsite.
Core We need a flexible workplace. 2. Hold three of our quarterly
Message meetings online.
Transition: What I’m asking today is:

Action Step Proposal: • Flexible hours onsite • Quarterly meetings online

Transition: To Wrap Up…

Wrap Up • 93% » flexible hours • Matters: the work gets done • Magnet for top talent

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P O W E R S P E A K I N G 1 D A Y

THE CORE MESSAGE

The Core Message is a simple declarative statement that conveys

the essence of your talk. Once you have determined the Action Step,
you can “reverse engineer” and develop your Core Message. The
Core Message serves as a memory hook for the whole presentation.

Criteria for an Effective Core Message

• Short, declarative sentence

• Describes the essence of your talk
• Drives the audience to your Action Step
• Provides a memory hook
Six Rules for Maximizing Core Message Retention*

1. Let people know the message is coming (The Core Message is...)

2. Three distributed repetitions of the message

3. Primacy: State the Core Message in the opening

4. Recency: State the Core Message in the conclusion

5. Slow your pace and pause prior to the message

6. Gesture descriptively with your message

*Cited from Understanding Persuasion, Fourth Edition, Raymond S. Ross,

Allyn & Bacon, p.162.

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 S U B S T A N C E

REPEATING MEMORABLE STATEMENTS CREATES RETENTION

Advertising and Feature Film Core Messages: An Exercise

See how many of these Core Messages you recall from these advertising campaigns or well-known
feature films. Read the Core Message on the left and then write down the name of the advertiser or
film you associate with that phrase.

“Just do it.”

“Don’t leave home without it.”

“What happens in Vegas, stays in Vegas.”

“Show me the money.”

“May the force be with you.”

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P O W E R S P E A K I N G 1 D A Y

WRITE YOUR CORE MESSAGE

Referring to the Action Step you created, consider your Core
Message. (Remember, good Action Steps are specific. What would it
look like if the audience were doing, thinking, or feeling what you want
them to do?)

• Will this Core Message drive them to take the Action Step?
• Will the words you choose be compelling to your audience?
The Core Message I want my presentation to convey is:

Easily build personalized experiences for your customers and

partners.

Examples:

• “I have a dream.”
– Martin Luther King, pastor, activist, humanitarian,
and leader in the Civil Rights Movement

• “It is ethical to share every health care option.”

• “Making changes to benefits makes us more competitive.”
• "The competition has no answer for the Series 3600."
• "The CRM solution saves time and money."
• "We need to bucket our bugs."

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 S U B S T A N C E

PRESENTATION PLAN EXAMPLE

• Global workforce: changing • 2020 » 50% millennials; 2025 » 75%
Opening • Competitive / top talent: flexibility required
OPENING

Transition: My core message today is…

Core We need a flexible workplace.
Message
Transition: I will cover two reasons why:

1) Technology
Agenda 2) Lifestyle

Transition: First, let's look at technology.

Key Point #1 With technology, they live in an "Always on, everywhere" work environment
+ - Grown up with technology
Analytical - 41%: prefer electronic approach
Evidence - 65%: phone vs. car
Transition: Again, my message is…
BODY

Core We need a flexible workplace.

Message
Transition: Second, lets look at shifts in lifestyle.

Key Point #2 Today's lifestyle: work / life convergence

+ - Story: Son / India
Narrative
Evidence - Choice: Flexibility

Transition: To recap, we looked at two key factors:

Agenda 1) Technology
CLOSING

Recap 2) Lifestyle

Transition: Remember this message:

Core We need a flexible workplace.
Message
Transition: What I’m asking today is:

Action Step Proposal: • Flexible hours onsite • Quarterly meetings online

Transition: To Wrap Up…

Wrap Up • 93% » flexible hours • Matters: the work gets done • Magnet for top talent

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P O W E R S P E A K I N G 1 D A Y

THE AGENDA
Key Points
An audience-centric agenda is built from a logical flow of Key Points
which considers the perspectives of the audience. Consider the needs
of your audience by asking the following questions:

• What questions would people be likely to ask in response to hearing

your Core Message? (Example: “What is the research behind this idea?
What were the results from others who have tried this idea?")
1.
2.

• How can you phrase these questions as Key Points for your
agenda? (Example: “Today for my agenda, I will tell you about the
research that supports this idea, as well as some key results from
others who have tried it.")
1.
2.

Strategies for Sequencing Key Points

The agenda for the presentation puts the Key Points in the sequence
needed to build the case for the Core Message and leads to the Action
Step. The presenter must identify the correct Key Points and the
sequence which makes the most sense. Four common organizational
strategies are listed below.

• Problem / Solution
“Today I will talk about the problems with our current sole-source supplier
model and some recommendations for diversifying our supplier pool.”

• What It Is and How It Works

“Today I will give you an overview of the functions of the new barcoder
and then I will show you how it works.”

• Chronological
“I will tell you how our Optimist Club got started, what we are up to now,
and how we see the future.”

• What It Is and Why We Are Using It

“ Today I will describe the features of our new online meeting
software and explain why we are implementing this platform as the
company standard.”

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 S U B S T A N C E

PRESENTATION PLAN EXAMPLE

• Global workforce: changing • 2020 » 50% millennials; 2025 » 75%
Opening • Competitive / top talent: flexibility required
OPENING

Transition: My core message today is…

Core We need a flexible workplace.
Message
Transition: I will cover two reasons why:

1) Technology
Agenda 2) Lifestyle

Transition: First, let's look at technology.

Key Point #1 With technology, they live in an "Always on, everywhere" work environment
+ - Grown up with technology
Analytical - 41%: prefer electronic approach
Evidence - 65%: phone vs. car
Transition: Again, my message is…
BODY

Core We need a flexible workplace.

Message
Transition: Second, lets look at shifts in lifestyle.

Key Point #2 Today's lifestyle: work / life convergence

+ - Story: Son / India
Narrative
Evidence - Choice: Flexibility

Transition: To recap, we looked at two key factors:

Agenda 1) Technology
CLOSING

Recap 2) Lifestyle

Transition: Remember this message:

Core We need a flexible workplace.
Message
Transition: What I’m asking today is:

Action Step Proposal: • Flexible hours onsite • Quarterly meetings online

Transition: To Wrap Up…

Wrap Up • 93% » flexible hours • Matters: the work gets done • Magnet for top talent

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P O W E R S P E A K I N G 1 D A Y

PRESENTING KEY POINTS AND EVIDENCE

Key Points are the central statements from your agenda which you
use to reinforce your Core Message. Evidence is data or information
that supports or helps to prove a Key Point. There are two kinds of
evidence or data a speaker can use.

Analytical Evidence: Facts and Figures

% Analytical evidence is typically evidence drawn from statistical

information — especially data collected by systematic methods. For
% example, the voting records of senators belonging to a particular
party, the percentage of car crashes involving intoxication, or
changes in patterns of immigration over a specified period of time
would all be considered analytical evidence.

Anecdotal Evidence: Stories, Analogies, Case Studies, Examples

Anecdotal evidence is evidence that tells a story, rather than

drawing on numbers or percentages. A story about how a seriously
ill patient responded to a new drug, reading a letter from a satisfied
customer, or talking about an experience you had when calling
your own company for customer service would all be examples of
anecdotal evidence.

 hy would it be useful to use both kinds of evidence in building

W
a presentation?

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 S U B S T A N C E

MEMORY AND RETENTION:

BIOCHEMISTRY OF MEMORY
Dr. James McGaugh, a neurobiologist who conducts research at
UC Irvine, discovered that people have stronger memories for
events that are emotionally arousing in nature. A complex set of
physiological responses is responsible for this phenomenon.

To increase retention, the effective speaker uses anecdotal

evidence strategically.

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P O W E R S P E A K I N G 1 D A Y

MEMORY AND RETENTION: THE BUZAN CURVE

Tony Buzan, a British brain researcher, documented that the brain
recalls what it hears first (primacy), what it hears last (recency),
what is repeated, and what is “outstanding” in a presentation.

Insert your Core Message at the beginning, in the middle,

and at the end of your talk and use stories and metaphors to
increase retention.

Increasing Retention: The Buzan Curve

Primacy Story, Recency
Analogy,
Core Core Metaphor Core
Message Linking Message Message
100

75
Retention

50

25

Time

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 S U B S T A N C E

MEMORY AND RETENTION: PATTERN

DISRUPTION
An additional strategy for increasing audience attention is to set
a pattern, then to change or disrupt it. There are a variety of ways
to disrupt the pattern in order to refresh audience attention.
Several of these may include the use of evidence.

• Stories
• Examples
• Analogies
• Ask or take questions
• Video clips
• Style changes (vocal, movement, gestures, pausing)
• Blanking the screen
• Visuals (graphics, illustrations, images)
• Audience participation (small group discussion, brainstorming)

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P O W E R S P E A K I N G 1 D A Y

PRESENTATION PLAN EXAMPLE

• Global workforce: changing • 2020 » 50% millennials; 2025 » 75%
Opening • Competitive / top talent: flexibility required
OPENING

Transition: My core message today is…

Core We need a flexible workplace.
Message
Transition: I will cover two reasons why:

1) Technology
Agenda 2) Lifestyle

Transition: First, let's look at technology.

Key Point #1 With technology, they live in an "Always on, everywhere" work environment
+ - Grown up with technology
Analytical - 41%: prefer electronic approach
Evidence - 65%: phone vs. car
Transition: Again, my message is…
BODY

Core We need a flexible workplace.

Message
Transition: Second, lets look at shifts in lifestyle.

Key Point #2 Today's lifestyle: work / life convergence

+ - Story: Son / India
Narrative
Evidence - Choice: Flexibility

Transition: To recap, we looked at two key factors:

Agenda 1) Technology
CLOSING

Recap 2) Lifestyle

Transition: Remember this message:

Core We need a flexible workplace.
Message
Transition: What I’m asking today is:

Action Step Proposal: • Flexible hours onsite • Quarterly meetings online

Transition: To Wrap Up…

Wrap Up • 93% » flexible hours • Matters: the work gets done • Magnet for top talent

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 S U B S T A N C E

AN ENGAGING OPENING
A well-crafted opening is a tool that can achieve several outcomes:
• Create a sense of urgency
• Provide context
• Set the tone for the presentation
• Allow for a transition to the Core Message
Models for Creating an Engaging Opening

• Problem or Bad News / Solution: “How many of you have been

frustrated by competitors stealing your accounts? Today, I’m going to
show you how to stop that from happening.”

• A ttention-Grabbing Data: "A recent NIH study found that 30% of

clinical trials fail because of poor patient selection, not drug efficacy.
We have an opportunity to revolutionize our patient selection process."

• Analogy: "Many of our customers have been like ostriches with their
heads in the sand when it comes to the challenges of adopting new
technology. We can change all that with this one tool."

• S tory: "Two years ago, Erica Williams was struggling to make her
quota and was afraid she would lose her job. This year, she went to
Put a check mark next Hawaii as part of the President’s Club. Today, I’ll tell you what made her
to the model that you transformation possible."
think would work best
for your presentation. • Failures / Scare Story: "One of our competitors was just fined $100
million by the FDA. That same thing could happen to us if we don’t
You may combine more
address some internal problems. Today I’ll tell you how we can avoid
than one, or use none
that."
of them, as long as you
think the opening you
develop will capture your
• Audience Poll: “How many of you are first-time managers?”
audience’s attention. • Context: "The last time we were together, you voiced concerns about
Put that opening in your how we bring personnel on board. You described our process as
Presentation Plan. inefficient, inconsistent, and boring. Our new-hire orientation has been
re-designed to address those concerns."

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P O W E R S P E A K I N G 1 D A Y

PRESENTATION PLAN EXAMPLE

• Global workforce: changing • 2020 » 50% millennials; 2025 » 75%
Opening • Competitive / top talent: flexibility required
OPENING

Transition: My core message today is…

Core We need a flexible workplace.
Message The make-up of the global workforce is
radically changing. By 2020, 50% will be
Transition: I will cover two reasons why:
millennials, and by 2025, it will grow to
Opening 75%. For our organization to attract top
1) Technology talent and stay competitive, our workplace
Agenda 2) Lifestyle needs to embrace the flexibility of how
millennials live and work.
Transition: First, let's look at technology.

Key Point #1 With technology, they live in an "Always on, everywhere" work environment
+ - Grown up with technology
Analytical - 41%: prefer electronic approach
Evidence - 65%: phone vs. car
Transition: Again, my message is…
BODY

Core We need a flexible workplace.

Message
Transition: Second, lets look at shifts in lifestyle.

Key Point #2 Today's lifestyle: work / life convergence

+ - Story: Son / India
Narrative
Evidence - Choice: Flexibility

Transition: To recap, we looked at two key factors:

Agenda 1) Technology
CLOSING

Recap 2) Lifestyle

Transition: Remember this message:

Core We need a flexible workplace.
Message
Transition: What I’m asking today is:

Action Step Proposal: • Flexible hours onsite • Quarterly meetings online

Transition: To Wrap Up…

Wrap Up • 93% » flexible hours • Matters: the work gets done • Magnet for top talent

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 S U B S T A N C E

TRANSITION WORDS
Transition Words are short phrases which bridge from one part
of the Presentation Plan to another. By announcing the structure
of the talk with Transition Words, you help the audience follow
the presentation.

Purpose of Transition Words

• Tells the audience where you are in the presentation flow

• Helps the audience stay on track
• Sets up and reinforces the Core Message each time it appears
• Creates a coherent whole out of the component parts of the
Presentation Plan

Vary the Transition Words Introducing your Core Message

Research shows that to increase retention, you should use
Transition Words to introduce the Core Message every time it is
stated. Here are some alternative ways to phrase the transition to
the Core Message.

• “The most important thing I want you to remember today is...”

• “My main message for this presentation is...”
• “The one thing I don’t want you to forget when you leave is...”
• "My message is this..."
Your Turn
Add Transition Words to your Presentation Plan. You can reference
some examples on the next page.

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P O W E R S P E A K I N G 1 D A Y

PRESENTATION PLAN EXAMPLE

• Global workforce: changing • 2020 » 50% millennials; 2025 » 75%
Opening • Competitive / top talent: flexibility required
OPENING

Transition: My core message today is…

Core We need a flexible workplace.
Message
Transition: I will cover two reasons why:

1) Technology
Agenda 2) Lifestyle

Transition: First, let's look at technology.

Key Point #1 With technology, they live in an "Always on, everywhere" work environment
+ - Grown up with technology
Analytical - 41%: prefer electronic approach
Evidence - 65%: phone vs. car
Transition: Again, my message is…
BODY

Core We need a flexible workplace.

Message
Transition: Second, lets look at shifts in lifestyle.

Key Point #2 Today's lifestyle: work / life convergence

+ - Story: Son / India
Narrative
Evidence - Choice: Flexibility

Transition: To recap, we looked at two key factors:

Agenda 1) Technology
CLOSING

Recap 2) Lifestyle

Transition: Remember this message:

Core We need a flexible workplace.
Message
Transition: What I’m asking today is:

Action Step Proposal: • Flexible hours onsite • Quarterly meetings online

Transition: To Wrap Up…

Wrap Up • 93% » flexible hours • Matters: the work gets done • Magnet for top talent

©PowerSpeaking, Inc. All rights reserved. | 800.828.1909 | powerspeaking.com 29

 S U B S T A N C E

Exercise: Presentation with Videotaping

Part I
Purpose
• To practice your presentation with a partner

Instructions
• Find a partner and move to a spot in the room where you
can stand facing each other.

• Decide who will go first.

• Hold your partner's notes so he or she can easily see them.
• The presenter will give the entire two-minute talk.
• The listener will listen and then give feedback on what
was engaging about the talk and what could have made it
even better.

• Switch roles.
There will be a five-minute break before Part II.

Part II
Purpose
• To deliver the entire two-minute presentation in front of
the class

Instructions
• Put your Presentation Plan on the music stand.

• Refer to notes as necessary. (Do not talk while referring

to notes.)

• Focus on content, not style.

• The trainer will watch your time. Do not rush.

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P O W E R S P E A K I N G 1 D A Y

ADDITIONAL RESOURCES: QR CODES

As an additional resource, PowerSpeaking, Inc. is providing
content via QR codes. A QR code (abbreviated from Quick
Response Code) is a machine-readable optical label that
contains information about the item to which it is attached.
If you have a smartphone with a QR reader, you can center it on
the QR code below, and you will automatically be taken to a
video which will give you some additional tips about how to use
stories in a presentation.

You will find additional QR codes on relevant topics scattered

throughout the rest of the manual. All of the QR codes are
collected together on one page in the resource section. That
page also contains information about how to download
a QR reader.

When Not To Use Storytelling Tips

Stories with Robert Fish

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"Effective style is invisible."
— PowerSpeaking, Inc.
P O W E R S P E A K I N G 1 D A Y

THE THREE ESSENTIALS OF EFFECTIVE PRESENTATIONS

Style
• Stance
Staging • Eye Interaction
• Visual Aids • Gestures
• Props / Handouts • Movement
• Pattern Disruption

Substance
• Audience-Centric Planning
• Presentation Plan
– Opening
– Core Message
– Agenda / Agenda Recap
– Key Points / Evidence
– Action Step
– Transitions

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 S T Y L E

ALL ELEMENTS OF STYLE WORK TOGETHER

Eye Interaction

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P O W E R S P E A K I N G 1 D A Y

STANCE
Stance is the position of both body and feet—a person's posture.

How to Stand

• Feet planted hip-width apart

• Knees bent slightly
• Weight evenly distributed
Avoid

• Leaning to one side

• Crossing legs
• Feet touching
• Too wide a stance
• Rocking
• Putting all your weight on one foot

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 S T Y L E

EYE INTERACTION
Eye Interaction is the nonverbal communication which occurs when
two people hold a gaze for longer than a second or two.

Benefits of Eye Interaction

• Engages listeners
• Provides the speaker with nonverbal feedback
• Conveys credibility and confidence
• Helps to slow the rate of speech
• Helps to eliminate filler words ("um", "uh") and run-on sentences
Coordinate Eye Interaction with Thoughts and Sentences

• Maintain Eye Interaction with one person while delivering a

complete thought or sentence

• Include as many people in your audience as you can with Eye

Interaction, one at a time

• If a listener does not return your gaze, move on to another person

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P O W E R S P E A K I N G 1 D A Y

Exercise: “Three Things” with Videotaping

Purpose
• To experience coordinating Eye Interaction with the delivery
of thoughts

Instructions
• You are going to deliver a six-sentence mini-presentation to
your colleagues. It will include:

• One short opening sentence

• One “list” sentence
• 3 multi-phrase sentences
• One short summary sentence
Example:

Short opening sentence I’m going to tell you about three

places I have lived.

List sentence I’ve lived in Texas, Wisconsin, and

California.

Multi-phrase sentence Texas is expensive and it is very hot.

Multi-phrase sentence Wisconsin is beautiful and housing is

affordable.

Multi-phrase sentence California is the easiest place to find a

job but the traffic is terrible.

Short summary Those are the three places I have lived.

sentence

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 S T Y L E

Exercise: Your “Three Things” Presentation

Purpose
• To practice integrating Eye Interaction into a presentation

Instructions
• Choose a topic and fill in your sentences. Based on the number to thoughts,
indicate how many people you'll look at.

Possible Topics
•
Three companies / jobs I have held
• Three cars I’ve owned
• Three places I’ve lived
• Three places I’ve visited
• Three hobbies I’ve had
TYPE OF YOUR SENTENCES HOW MANY PEOPLE
SENTENCES SHOULD I LOOK AT?

Short opening Today I'd like to talk about 3 of my
sentence hobbies

List Card magic, Retrogaming and

sentence gamification

Multi-phrase I've started learning card tricks 25
sentence years ago and for me this has been a
fantastic way to engage with strangers
and make new friends.
Multi-phrase Then I started getting into
sentence re-trogaming, which is collecting an
playing video games that are 25 years
old. What's really cool is that I can now
Multi-phrase And
own finally, my latest
all the games hobby is
I couldn't effort to
sentence gamification, which
buy when I was youngeris the the use of
game mecanics in a non-game context
to increase motivation. What I love is
Short summary that this allows me to mix my passion
sentence for games and apply it to my day to
day job.

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P O W E R S P E A K I N G 1 D A Y

Exercise: Identifying the Thoughts in Your Presentation

Purpose
• To practice identifying individual ideas in your presentation

Instructions
• Review your Presentation Plan. Count the “thoughts” in the
following sections of your Presentation Plan and fill that
number in the spaces below.

• How many thoughts are in your Core Message?

• How many thoughts are in your agenda?

• How many thoughts are in your agenda recap?

• How many thoughts are in your Action Step?

©PowerSpeaking, Inc. All rights reserved. | 800.828.1909 | powerspeaking.com 39

 S T Y L E

GESTURES
Gestures are body movements which convey meaning. You can use
hand and arm gestures deliberately to illustrate elements of your
presentation content.

Use of Space: Three Gesture Zones

• Zone One: Zone-One Gestures are close to the body, often below
the waist. If your gestures are in Zone-One, you may be perceived
as lacking confidence.

• Zone Two: Zone-Two Gestures use your personal space. Your

upper arm is away from your body; your elbow is naturally flexed.
Zone-Two Gestures are perceived as confident.

• Zone Three: Zone-Three Gestures go too far. Your arms may

stretch all the way out and your hands reach over your head.
Zone-Three Gestures may be perceived as overly enthusiastic in
a business setting.

Types of Descriptive Gestures

Descriptive Gestures are a type of gesture where the speaker's
hands help illustrate (and reinforce) their ideas. Certain phrases lend
themselves to Descriptive Gestures.

• Lists
• Time
• Numbers / Percentages
• Choices / Trade-Offs
• No, never, nothing

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P O W E R S P E A K I N G 1 D A Y

MORE ABOUT GESTURES

Benefits of Using Effective Gestures

• Increases audience engagement

• Communicates confidence
• Enhances vocal inflection and emphasis
• Facilitates cross-cultural communication
Three Rules for Effective Gestures

• Be large. Show confidence by using your personal space, with

your upper arm away from your body (Zone-Two Gestures).

• Be descriptive. Illustrate key concepts with your hands

(Descriptive Gestures).

• Use one hand at a time (usually). Two hands in parallel motion

can be too much.

Style

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P O W E R S P E A K I N G 1 D A Y

Exercise: Planning Your Presentation with Descriptive Gestures

Part I
Purpose
• To practice using specific Descriptive Gestures and
incorporate a gesture for your Core Message
Instructions
• Choose a partner.

• The trainer will give you a card with a specific statement or

idea from your presentation. Using your partner as a coach,
think of a gesture you could use for that concept, as well as
one you could use for your Core Message.

• Each participant will stand in front of the learning group and

demonstrate his or her gestures for both the concept on the
card and the Core Message.

• The group will give feedback on the effectiveness of the

gestures.

Part II
Purpose
• To build more Descriptive Gestures into your Presentation
Plan so the content is more memorable
Instructions
• Look through your presentation and identify words in each
section that would warrant a gesture. Decide what specific
gesture you could use for those words.

• Turn to your partner and practice presenting your entire

presentation using gestures.

• If you do not see your partner using gestures, stop him /
her and brainstorm some potential gesture options. Try the
same content again.

• Give your partner feedback about the choice and delivery

of gestures.

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P O W E R S P E A K I N G 1 D A Y

Exercise: Presentation with One Style Focus

Purpose
• To integrate a key Element of Style into your presentation
with real-time coaching from the trainer

Instructions
• Bring your Presentation Plan to the front of the room and
place it on the music stand.

• Tell the trainer what Element of Style you would like to focus
on — Descriptive Gestures or Eye Interaction.

• Deliver your presentation focusing on your delivery style

element.

• Expect that the trainer may stop you a few times throughout
the presentation to coach you on the Element of Style
you choose.

• It is natural to have disruption in your flow when you

are working on a new skill. Soon you will integrate
both elements.

• When you are finished, take your seat.

• When it is your turn for coaching bring these three items:
• Your workbook
• Your Presentation Plan
• Your video card

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 S T A G I N G

THE THREE ESSENTIALS OF EFFECTIVE PRESENTATIONS

Style
• Stance
Staging • Eye Interaction
• Gestures
• Visual Aids • Movement
• Props / Handouts
• Pattern Disruption

Substance
• Audience-Centric Planning
• Presentation Plan
– Opening
– Core Message
– Agenda / Agenda Recap
– Key Points / Evidence
– Action Step
– Transitions

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P O W E R S P E A K I N G 1 D A Y

VISUAL AIDS
A visual aid complements your presentation content with imagery.
Slides are the most frequently used type of visual aid in business,
but white boards and flip charts, demonstrations and models, props,
video clips, and photos can also be effective.

Benefits of Visual Aids

• Makes your content more easily understood

• Makes key concepts more memorable
Common Mistakes in Slide Design

• Referencing speaker notes is not the problem but reading

them is

• Showing text-heavy or data-dense slides

• Using bullet points when an image (chart, graph, table, photo)
would convey more meaning

• Overusing builds
• Being unclear on the point you are making with each slide

Put a check mark next to the mistakes that are ones you
know you have made.

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 S T A G I N G

VISUAL AIDS: BEST PRACTICES

Research from Michael Alley and Richard Mayer* suggests that
there are five best practices for creating powerful slides to support
a presentation.

Best Practices

• Minimize text to the fewest words necessary

• Use graphic illustrations to help the audience retain your message
• Use images that convey concepts clearly
• Use headline assertions to clarify your message
• Use builds and animation to control the flow of information
* Cited in Michael Alley's The Craft of Scientific Presentations
and Richard Mayer's Multi-Media Learning.

B
C

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P O W E R S P E A K I N G 1 D A Y

BUILDS AND ANIMATIONS: CONTROLLING THE

FLOW OF INFORMATION
Effectively designed slides help the audience know how to process
the information and what is most important. In some cases, a
complex or densely packed graphic can be improved by using
animations to layer the information onto the slide, helping the
audience to digest it a piece at a time. The example below shows
how an animation can facilitate an audience’s ability to understand
a complex graphic.

1 2

3 4

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 S T A G I N G

IMPROVE A SLIDE: #1

Which of the following best practices might you apply to

improve the slide?
Minimize text to the fewest words necessary

  se graphic illustrations to help the audience retain

U
your message

Use images that convey concepts clearly

Use headline assertions to clarify your message

Use builds and animation to control the flow of information

What improvements would you make to the slide?

©PowerSpeaking, Inc. All rights reserved. | 800.828.1909 | powerspeaking.com 48

P O W E R S P E A K I N G 1 D A Y

IMPROVE A SLIDE: #2

Which of the following best practices might you apply to

improve the slide?
 Minimize text to the fewest words necessary

  se graphic illustrations to help the audience retain your

U
message

Use images that convey concepts clearly

Use headline assertions to clarify your message

Use builds and animation to control the flow of information

What improvements would you make to the slide?

©PowerSpeaking, Inc. All rights reserved. | 800.828.1909 | powerspeaking.com 49

 S T A G I N G

IMPROVE A SLIDE: #3

Which of the following best practices might you apply to

improve the slide?
 Minimize text to the fewest words necessary

  se graphic illustrations to help the audience retain your

U
message

Use images that convey concepts clearly

Use headline assertions to clarify your message

Use builds and animation to control the flow of information

What improvements would you make to the slide?

©PowerSpeaking, Inc. All rights reserved. | 800.828.1909 | powerspeaking.com 50

P O W E R S P E A K I N G 1 D A Y

VISUAL AIDS: BEYOND SLIDES

There are other kinds of visual aids that can be used to support a
presentation besides slides. Many people prefer these alternative
methods because they can add a level of freshness or originality to
the presentation.

• Whiteboarding: A dry-erase board or blank flip chart can become

a canvas for a visual that supports the presentation. You can draw
the graphic ahead of time or just draw it on the spot. A whiteboard
can support Question Management if the question is one that
lends itself to a visual answer.

• Props: Use props to illustrate a key metaphor or idea from

your presentation. A world globe can help illustrate the global
marketplace or a magnifying glass could illustrate a speech about
examining or discovering new research.

• Handouts: A handout allows the audience to take something

home with them when the presentation is over. A "job aid" that
summarizes your key ideas or models can be useful as well.

• Video Clips: You can build video clips into your slide deck as a
way of creating Pattern Disruption and using a different visual aid
methodology.

“The traditional kind of corporate meeting starts with a

presentation. Somebody gets up in front of the room and
presents with a PowerPoint...This is easy for the presenter,
but difficult for the audience.”
— Jeff Bezos
CEO, Amazon
Visual Aids

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 S T A G I N G

Exercise: Build a Slide for Your Presentation

Purpose
• To practice using slide design elements to improve the quality of
your slides

Instructions
• Open your laptop.

• Choose an existing slide you want to edit or create a new

slide. The slide should support one of the Key Points in your
Presentation Plan.

• Consider working with one of the following for your slide:

• One meaningful image with a few words, i.e., story.
• A headline assertion with a meaningful image / visual to
support the assertion.
• An image that instantly communicates the idea you are making
in your Key Point.
• An animation that shows the flow of information and
reduces text.
• If you have a slide (for instance, a complex graphic or chart),
consider how you will orient the audience to it before it goes
up. You are the "guide to the slide."

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COACHING SUMMARIES
P O W E R S P E A K I N G 1 D A Y C O A C H I N G S U M M A R Y # 1

COACHING SESSION #1: Substance

Main Message:

Opening Engaging | Flat

OPENING

Transition: Present | Absent

Core
Message Clear | Obscure

Transition: Present | Absent

1. Clear | Obscure
Agenda
2. Clear | Obscure
Transition: Present | Absent

Key Point #1 Defined | Vague

Evidence: Persuasive | Ineffective

Transition: Present | Absent

BODY

Core
Message Clear | Obscure

Transition: Present | Absent

Key Point #2 Defined | Vague

Evidence: Persuasive | Ineffective

Transition: Present | Absent

Agenda 1.
1. Clear | Obscure
Recap 2.
2. Clear | Obscure
CLOSE

Transition: Present | Absent

Core
Message Clear | Obscure
Transition: Present | Absent
Action Step Defined | Unspecific

Strengths to leverage: Suggested Enhancements

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P O W E R S P E A K I N G 1 D A Y C O A C H I N G S U M M A R Y # 2

COACHING SESSION #2: Substance and Style

Substance
PRESENTATION PLAN
Opening
OPENING

What's working Recommendations

Transition:
Core
Message
Transition:

1.
Agenda
2.

Transition:

Key Point #1

Evidence:

Transition:
BODY

Core
Message
Transition:

Key Point #2

Evidence:

Transition:

Agenda 1.
Recap 2.
CLOSE

Transition:
Core
Message
Transition:

Action Step

Stance What's working Recommendations

Centered
Off-balanced

Eyes What's working Recommendations

Sustained
Minimal

Gestures What's working Recommendations

Open
Closed
Zone 1 2 3
Descriptive

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P O W E R S P E A K I N G 1 D A Y C O A C H I N G S U M M A R Y # 3

COACHING SESSION #3: Action Plan

Substance What's working Recommendations

Style What's working Recommendations

Stance

Eyes

Gestures

Movement

Voice / Pause

Staging What's working Recommendations

?
Question
Management

Visual Aids

Congratulations!
©PowerSpeaking, Inc. All rights reserved. | 800.828.1909 | powerspeaking.com 56
 R E S O U R C E S

TEMPLATES, RESOURCES, REFERENCES

Audience-Centric Presentation Strategy A-1

Blank Presentation Plans A-2 through A-4

Effective Slide Examples A-5

Planning for Questions A-6

The Impromptu Question: PREP A-7

Introduction Template A-8

QR Codes A-9

Speech Resources and References A-10

Bibliography A-11

Courses at a Glance A-12 through A-15

For more resources and online templates login in to our resource center:

http://powerspeaking.fordela.com/users/playlist_register/10296
P O W E R S P E A K I N G 1 D A Y

AUDIENCE-CENTRIC PRESENTATION STRATEGY

Topic
• What is your topic?
Audience
• Who are you presenting to?
Action Step
• What
 do you want the audience to do, think, or feel as a result of
the presentation?

Core Message
• What is your main message to the audience?
• What is the benefit to the audience?
• What would compel them to want to take your Action Step?
• What would make it memorable?
Agenda / Agenda Recap
• How can you build reinforcement of the logic of the Core Message?
• What are the labels of the Key Points of your presentation?
Key Points
• What will people want to know once they have heard my Core
Message?

Evidence
• What
 evidence (essential data, success stories, examples, or
analogies) do I need to include in order to convince the audience?

Opening
• What
 will help me introduce the topic, segue into the Core Message,
and create interest?

Wrap Up
• What
 do I want to leave them with that will reinforce the Core
Message and Action Step?

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 R E S O U R C E S

PRESENTATION PLAN
Opening
OPENING

Transition:
Core
Message
Transition:

1.
Agenda
2.

Transition:

Key Point #1

Evidence:

Transition:
BODY

Core
Message
Transition:

Key Point #2

Evidence:

Transition:

Agenda
CLOSING

1.
Recap 2.

Transition:
Core
Message
Transition:

Action Step

Transition:

Wrap Up

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 R E S O U R C E S

PRESENTATION PLAN
Opening
OPENING

Transition:
Core
Message
Transition:

1.
Agenda
2.

Transition:

Key Point #1

Evidence:

Transition:
BODY

Core
Message
Transition:

Key Point #2

Evidence:

Transition:

Agenda
CLOSING

1.
Recap 2.

Transition:
Core
Message
Transition:

Action Step

Transition:

Wrap Up

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 R E S O U R C E S

PRESENTATION PLAN
Opening
OPENING

Transition:
Core
Message
Transition:

1.
Agenda
2.

Transition:

Key Point #1

Evidence:

Transition:
BODY

Core
Message
Transition:

Key Point #2

Evidence:

Transition:

Agenda
CLOSING

1.
Recap 2.

Transition:
Core
Message
Transition:

Action Step

Transition:

Wrap Up

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 R E S O U R C E S

EFFECTIVE SLIDE EXAMPLES IMPROVED SLIDE 1

In the section on visual aids, you

were asked to redesign some poorly
designed slides to make them more
effective. Here are some suggestions
for how the slides might have been
redesigned so that they would have
a stronger impact on the audience.

IMPROVED SLIDE 2

IMPROVED SLIDE 3

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P O W E R S P E A K I N G 1 D A Y

PLANNING FOR QUESTIONS

Key Point 1:

Questions S H I

Key Point 2:

Questions S H I

S — Slide Required
In the first column, check those questions that, if asked, you would
need a Visual Aid such as a table of data, a graph, or chart to answer it.

H — Homework and Preparation Required

In the second column, check those questions that, if you were asked
today, you would need to do more homework to answer.

I — Included within the Talk

In the third column, check those questions that you are going to
answer in your prepared presentation.

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 R E S O U R C E S

THE IMPROMPTU QUESTION: PREP

In Advance of the Presentation

Prepare

During the Meeting

Paraphrase Pause

P POSITION (Core Message)

R REASON (Key Point)

E EVIDENCE (Data / Example)

P POSITION (Core Message)

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P O W E R S P E A K I N G 1 D A Y

INTRODUCTION TEMPLATE

Audience

T TOPIC (What is the topic of the talk?)

I IMPORTANCE (How does the topic relate to the audience?)

S SPEAKER (What are the speaker’s credentials?)

N NAME

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 R E S O U R C E S

QR CODES
As an additional resource to you, PowerSpeaking, Inc. is providing content via QR
codes. A QR code (abbreviated from Quick Response Code) is a machine-readable
optical label that contains information about the item to which it is attached. If you
have a smart phone with a QR reader, you can center it on one of the QR codes
below, and you will automatically be taken to a video which will give you some
additional information about a topic related to the workshop.

If you need to download a QR reader, go to www.i-nigma.com.

Elevator Pitch Style Microphone Virtual

Technique Presentations

Storytelling Tips Virtual Speaking Visual Aids When Not To Use

with Robert Fish with Jill Wesley Stories

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P O W E R S P E A K I N G 1 D A Y

SPEECH RESOURCES & REFERENCES

Voice Coach Carol Fleming, Ph.D.

582 Market St., Ste. 1108, San Francisco, CA 94104
415 / 391-9179
www.speechtraining.com

Accent Improvement
LinguaTec
111 W. Evelyn Ave., Ste. 203
Sunnyvale, CA 94086-6101
408 / 746-3901
www.linguatec.com
info@linguatec.com

Brendan O’Connor Webster, MA, CCC

Center for Speech, Language, &
Occupational Therapy, Inc.
1577 Carob Lane, Los Altos, CA 94024
650 / 948-7189
www.cslot.com

Book Speaking Up: Surviving Executive Presentations

PowerSpeaking, Inc., Redwood City, CA, 2013.

Web Pages PowerSpeaking, Inc.: www.powerspeaking.com

Bartlett’s Quotes: http://www.bartleby.com/100/

Facebook: http://www.facebook.com/
Once there, search: PowerSpeaking, Inc.

LinkedIn: http://goo.gl/LkCdfe

Twitter @powerspeaking
https://twitter.com/PowerSpeaking

Michael Alley’s Presentation Slides:

http://www.writing.engr.psu/slides.html

National Speakers Association: www.nsaspeaker.org

TED (Ideas worth spreading): http://www.ted.com

Toastmasters: www.toastmasters.org

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 R E S O U R C E S

BIBLIOGRAPHY
Alley, Michael. The Craft of Scientific Presentations, 2nd Edition. Springer-Veriag, New York, NY, 2013.

Atkinson, Cliff. Beyond Bullet Points, 3rd Edition. Microsoft Press, Redmond, WA, 2011.

Booth, Vernon. Communicating in Science: Writing a Scientific Paper and Speaking at Scientific Meetings,
2nd Edition. Cambridge University Press, New York, NY, 1993.

Conger, Jay A. Winning ‘Em Over: A New Model for Management in the Age of Persuasion. Simon
& Schuster, New York, NY, 2001.

Davis, Martha. Scientific Papers and Presentations, 2nd Edition. Elsevier, Burlington, MA, 2005.

Duarte, Nancy. Resonate: Present Visual Stories that Transform Audiences. John Wiley & Sons,
Hoboken, NJ, 2010.

Few, Stephen. Now You See It: Simple Visualization Techniques for Quantitative Analysis. Analytics
Press, Oakland, CA, 2009.

Few, Stephen. Show Me the Numbers: Designing Tables and Graphs to Enlighten, 2nd Edition. Analytics
Press, Burlingame, CA, 2012.

Gilbert, Frederick. SpeakingUp: Surviving Executive Presentations. Berrett-Koehler, San Francisco, CA,
2013.

Jensen, Eric. Brain-Based Learning: The New Paradigm of Teaching. Corwin Press, Thousand Oaks, CA,
2008.

Mayer, Richard E. Multi-Media Learning, 2nd Edition. Cambridge University Press, New York, NY, 2009.

Morrison, Terri and Conway, Wayne. Kiss, Bow, or Shake Hands: (The Bestselling Guide to Doing
Business in More than 60 Countries). Adams Media, Avon, MA, 2006.

Olson, Randy. Don't Be Such a Scientist: Talking Substance in an Age of Style. Island Press,
Washington, DC, 2009.

Reynolds, Garr. Presentation Zen: Simple Ideas on Presentation Design and Delivery, 2nd Edition.
New Riders, San Francisco, CA, 2011.

Rothwell, Edward J. & Cloud, Michael. Engineering Speaking by Design: Delivering Technical
Presentations with Real Impact. CRC Press, Boca Raton, FL, 2016.

Tufte, Edward R. The Visual Display of Quantitative Information, 2nd Edition. Graphics Press,
Cheshire, CT, 2001.

Wilder, Claudyne. Point, Click & Wow: The Technical Habits of Successful Presenters. Pfeiffer and
Company, San Diego, CA, 2008.

Zelazny, Gene. Say It With Presentations: How to Design and Deliver Successful Business Presentations
(Revised and Expanded). McGraw Hill Professional Publishing, New York, NY, 2006.

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P O W E R S P E A K I N G 1 D A Y

COURSES AT A GLANCE

Course Name Who It's For What It Teaches Type Delivery Option

Essential Presentation Skills

PowerSpeaking Anyone looking How to organize • Company • Live, In-person

to improve their content, deliver Sponsored • Virtual
essential presentation effectively with style, • Public
skills: Substance, and control both the Program
Style, and Staging environment and the
audience

VirtualSpeaking Online presenters How to create and • Company • Live, In-person

who want to create deliver engaging Sponsored • Virtual
and deliver web interaction with a
presentations that are virtual audience
engaging, interactive,
and productive

Achieving Virtual Meeting leaders who How to start and • Company • Virtual
Meeting Success must run and manage end a meeting on Sponsoredmm
meetings efficiently time, create and use
and effectively a focused agenda
strategically, have
the right people
in attendance, be
purpose and agenda
driven, and facilitate
highly effective and
engaging meetings

Course Name Who It's For What It Teaches Type Delivery Option

Specialized Presentation Skills

HighTechSpeaking Technical pros looking How to organize • Company • Live, In-person

to enhance their technical content, Sponsored • Virtual
data-driven talks deliver it with style, • Public
by improving their and control both the Program
presentation skills environment and the
audience

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 R E S O U R C E S

COURSES AT A GLANCE (cont.)

Course Name Who It's For What It Teaches Type Delivery Option

Specialized Presentation Skills

Speaking Up: Speaking to How to think on your • Company • Live, In-person

Presenting to decision feet when dealing with Sponsored • Virtual
Executives makers and the intensity, politics, and • Public • Self-paced
influencers distractions that occur when Program (online
speaking to decision makers streaming)
• Book

FastTrackSpeaking Anyone presenting How to master the essential • Company • Live, In-person
to a broad range presentation skills as well as Sponsored • Virtual
of audiences (up, the strategies for speaking • Public
laterally, to decision makers Program
and down)
throughout the
organization

SalesSpeaking Sales How to construct clear, • Company • Live, In-person

professionals powerful positioning Sponsored • Virtual
who present to messages for customers • Public
internal or external and decision makers Program
decision makers while practicing skills
and customers for managing the rough
and tumble of a sales
presentation

Achieving Virtual Meeting leaders How to start and end a Company • Virtual
Meeting Success who must run and meeting on time, create Sponsored
manage meetings and use a focused agenda
efficiently and strategically, have the right
effectively people in attendance, be
purpose and agenda driven,
and facilitate highly effective
and engaging meetings

Global Individuals How to develop and deliver Company • Live, In-person

Presentations entering a new different delivery styles to Sponsored
cultural business establish credibility for a
environment global audience, design
or presenting slides and content, and
to worldwide facilitate an effective cross-
locations cultural Q&A session

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P O W E R S P E A K I N G 1 D A Y

COURSES AT A GLANCE (cont.)

Course Name Who It's For What It Teaches Type Delivery Option

Event-Driven Presentation Skills & Services

ConferenceSpeaking Teams and individuals Assistance in all • Company • Live, In-person

that present at aspects of conference Sponsored • Virtual
conferences speaking: theme
development,
logistics planning,
team presentations
(including detailed
work on actual
presentations),
and rehearsal

Elevator Pitch: Teams and individuals Learn the proven • Company • Live, In-person
Tell Your Company who must get to the model for articulating Sponsored • Virtual
Story in 30 Seconds point clearly and a company strategy
succinctly (and his / her role
within the company)
with a 30-second
elevator pitch

Coaching Individuals or groups Tailored, individualized, • Company • Live, In-person

in need of private, professional guidance Sponsored • Virtual
personalized coaching for any high-stakes
for a high-stakes presentation:
engagement conferences, product
launches, national
sales meeting, all-hands
meetings, keynotes, etc.

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 R E S O U R C E S

COURSES AT A GLANCE (cont.)

Course Name Who It's For What It Teaches Type Delivery Option

Coaching Services

Executive Generally a director How to deliver • Company • Live, In-person

Coaching level or above significant Sponsored • Virtual
presentations
with last-minute
preparation through
intensive, custom
coaching and training
to inform, influence,
and impact the
audience

Non-Executive Generally individual Content structure, • Company • Live, In-person

Coaching contributors and delivery Style, Visual Sponsored • Virtual
managers Aid effectiveness,
stories, and imagery

Coach Is In For a group of Presenters are • Company • Live, In-person

individuals preparing slotted into individual Sponsored • Virtual
for a speaking coaching sessions for
engagement intensive 1:1 coaching
in preparation for a
conference, a sales
presentation, or a
product launch

Group Coaching Generally a group of In a workshop session, • Company • Live, In-person

individuals who have a presenters practice Sponsored
common presentation content and delivery
and need to get the of a presentation, a
messaging, flow, and demo, or corporate
delivery set messaging

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P O W E R S P E A K I N G 1 D A Y | P R O G R A M E V A L U A T I O N Date: __________ Company: ________________________________

PART I: Program Feedback

Please assess the impact of the overall program. I would rate the following:
Poor Fair Average Good Excellent
1. Relevance of the content to my job 1 2 3 4 5
2. Organization of material 1 2 3 4 5
3. Probability of using what I learned in my job 1 2 3 4 5
4. Effectiveness of being videotaped 1 2 3 4 5
5. Effectiveness of the activities 1 2 3 4 5
6. What was most useful or most effective about this program?

7. What was least useful or least effective? What would you like to see changed?

PART II: Presenter and Coach Feedback Presenter: _______________________ Coach: _______________________

Please assess the effectiveness of the Presenter and the Coach. I would rate the following:
Poor Fair Average Good Excellent
1. Effectiveness of the Lead Presenter 1 2 3 4 5
2. Presenter’s knowledge of the subject 1 2 3 4 5
3. Presenter’s facilitation skills 1 2 3 4 5
4. Effectiveness of the Coach 1 2 3 4 5
5. Coach’s knowledge of the subject 1 2 3 4 5
6. Coach’s ability to provide personalized feedback 1 2 3 4 5

PART III: Skills Proficiency Feedback

Circle the rating that best describes your skill level knowledge for each of the statements listed below before attending
PowerSpeaking® and then after attending PowerSpeaking®.
1) Poor, 2) Fair, 3) Average, 4) Good, 5) Excellent Before After

1. Develop a clear, memorable Core Message 1 2 3 4 5 1 2 3 4 5

2. C
 reate a well-organized, systematic presentation 1 2 3 4 5 1 2 3 4 5
3. Project personal confidence and credibility through effective style 1 2 3 4 5 1 2 3 4 5
4. Incorporate stories, analogies, and metaphors with data 1 2 3 4 5 1 2 3 4 5
5. Use visual aids effectively 1 2 3 4 5 1 2 3 4 5
6. What action(s) will you take as a result of participating in this program? (Please be specific)

7. How will these actions impact business needs in your organization / company? (Please be specific)

8. Would you recommend this course to others? Yes No

If so, who would you recommend?

PART IV: Additional Feedback

Initial here if we may use your comments ___________

Name: _______________________________________________________________________________ Title: _______________________________________________

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