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Mcdonald'S Stakeholder Groups & CSR Initiatives

McDonald's engages in corporate social responsibility programs to address the interests of its key stakeholders, which include employees, customers, investors, and local communities. These CSR efforts effectively satisfy investors and communities but only partially meet the needs of employees and customers. To better optimize its stakeholder relationships, McDonald's could improve compensation for employees and develop healthier food options to satisfy customers.

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199 views2 pages

Mcdonald'S Stakeholder Groups & CSR Initiatives

McDonald's engages in corporate social responsibility programs to address the interests of its key stakeholders, which include employees, customers, investors, and local communities. These CSR efforts effectively satisfy investors and communities but only partially meet the needs of employees and customers. To better optimize its stakeholder relationships, McDonald's could improve compensation for employees and develop healthier food options to satisfy customers.

Uploaded by

Lovely Lorelie Del Mundo Planos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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McDonald’s stakeholders affect the firm, especially by way of consumer perception.

The company has a


variety of corporate social responsibility (CSR) programs to address its stakeholders’ interests. In theory,
stakeholders affect business and are affected by business. This condition points to the importance of
McDonald’s corporate social responsibility efforts as a way of optimizing the company’s position relative
to its stakeholders. As the leading firm in the global fast food restaurant industry, McDonald’s has
developed corporate social responsibility strategies to minimize the negative effects of stakeholders
while satisfying their interests. McDonald’s success is partly based on its corporate social responsibility
efforts.

McDonald’s corporate social responsibility policy and programs address most stakeholders to
ensure prudent relationships with them. The company includes stakeholders’ interests in its CSR
efforts, especially in programs for investors and communities.

McDonald’s Stakeholder Groups & CSR Initiatives


McDonald’s top stakeholders are its employees and customers. However, the firm’s corporate
social responsibility status is also subject to the influence of other stakeholders. The following
are McDonald’s main stakeholder groups, arranged according to significance:

1. Employees
2. Customers
3. Investors
4. Communities
5. Employees. McDonald’s prioritizes employees as its top stakeholder group. The interests
of these stakeholders include career development and fair compensation. McDonald’s
addresses these interests through a number of training and development programs. For
example, the company maintains Hamburger University, which is a training facility for
its personnel. McDonald’s also has a global mobility policy that supports leadership
development. However, the company pays low wages that are almost down to the level of
the legal minimum wage, even when employees keep demanding for higher wages. Thus,
McDonald’s corporate social responsibility efforts only partially satisfy the interests of
employees as a stakeholder group.
6. Customers. McDonald’s Corporation views its customers as its second-priority
stakeholder group. The interests of these stakeholders include affordable and healthful
food choices. McDonald’s corporate social responsibility initiatives ensure affordability
of products through standardization and supply chain streamlining. However, the
company is widely criticized for the health effects of its foods. In this regard,
McDonald’s corporate social responsibility efforts only partially satisfy the interests of
customers as a major stakeholder group.
7. Investors. McDonald’s strives to fulfill the demands of investors as a major stakeholder
group in the business. The interests of these stakeholders include profitability and
growing revenues. McDonald’s addresses these concerns through stable business
operations. The company currently has a low but stable growth rate. The introduction of
new products, such as through McCafé, also helps address such interests. Thus,
McDonald’s corporate social responsibility efforts effectively satisfy the interests of
investors as a major stakeholder group.
8. Communities. McDonald’s supports communities as one of its main stakeholder groups.
The interests of these stakeholders include community development support and
environmental programs. McDonald’s has sustainability and support programs for this
stakeholder group. The Ronald McDonald House Charities provides financial support for
families in need. The firm’s sourcing policy prioritizes sustainable production, such as in
farms. Also, the McDonald’s Global Best of Green recognizes and rewards innovative
environmental ideas and contributions. Thus, the company has a wide variety of
corporate social responsibility programs to support these stakeholders. McDonald’s
effectively satisfies the interests of communities as a stakeholder group.

9. McDonald’s CSR Performance in Addressing


Stakeholders’ Interests

10. McDonald’s corporate social responsibility initiatives are considerable. They are
effective in addressing the interests of the stakeholder groups of investors and
communities. However, McDonald’s only partially satisfies the interests of employees
and customers as major stakeholders in the business. Thus, it would be better for the
company to improve its corporate social responsibility efforts. For example, McDonald’s
can improve its compensation strategy to satisfy employees’ concerns about their wages.
Product innovation for more healthful foods can also help satisfy the concerns of
McDonald’s customers.

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