CONTENT

HISTORY OF

PEN DRIVE:

A USB Flash drive consists of flash memory data storage device integrated with USB.storage
capacities in 2010 can be large as 256 GB.USB flash drives are often used for the same purpose
as floppy disc were. They are smaller, faster, have thousands of time more capacity, and are
more reliable because of their lack of moving parts. Until approx. 2005, most desktop and laptop
computers were supplied with floppy disc drives, but most recent equipment has abandoned
floppy disk drives in favor of USB ports.
CAMERA:
To capture memories that will last a lifetime even if you may not. That way you can still be
shared with other people even though you may be gone from them. But for that you either
require a cell phone which is too costly or separate camera device.
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MODEM USB:
The purpose of USB modem is to provide wireless high speed internet accessibility by inserting
into USB port. It is a portable device which can be easily carried and access internet where
telecommunication is already reached.

PD MODCAM:
Our product will have all the features which have been discussed above.

MISSION:
Our mission is to provide great quality of internet facility and camera along with data storage in
the pen drive so that all those who are having pen drive can also use internet and camera without
any difficulty.

VISION:
Our vision is to be recognized as one of the great service provider so that none of our customer
go unsatisfied and unfulfilled.

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PRODUCT FEATURES:

1. Will act as an internet device.

PRICING TECHNIQUE:

We will adopt value pricing technique in order to set the price of the product. We as a
company will try to win the customer heart by providing them with low price for high quality
offering. Our main aim is to win the loyalty of customer even though we have to
compromise with the profit margin we get.

Total cost of PD MODCAM = Rs 4111

1. Data storage = Rs 500

TARGET MARKET:

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 Since my product is totally dependent upon the customers who are having laptops and
desktops so my target market will be for those who have accessibility to computers and
laptops. The price of the product will be affordable to middle and high class customers.

BENEFIT OF THE PRODUCT:

1. Since this a new concept where we are giving 3 facility in a single pen drive we
anticipate that the customer will be attracted.
2. Since many of the mobile users seek only camera in their mobile phone and the price
goes too high so for them this will be the most affordable product they would come
across.
3. The user can do internet and data saving simultaneously so time will be saved.
4. Fast accessibility to internet.
5. Online technical support will also be provided to those who are accessing the internet for
the first time.
6. One can access internet facility by inserting any SIM card of any Telecom company.

PRODUCT CONCEPT:

CONCEPT 1: A pen drive that serves the basic need of storing and transferring data.

CONCEPT 2: A pen drive that can act as an internet connecting device with high accessibility

speed.

CONCEPT 3: A pen drive that will have 5 Megapixel camera in it and that can be charged

. automatically when connected to the laptop or computer.

CONCEPT TESTING:
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INTERACING WITH OTHERS:

We tried to collect the response of this innovative idea that how many are in favour and how
many are not in favour of this product through questionnaire method, Where we first told them
about our innovative idea and we have taken 50 samples out of the total population who are
using pen drive and noted their response. Many believed that this formula will work and many
believed that this product already exists in the market so your idea will not work.

SAMPLE OF QUESTIONNAIRE:

Q1. Do you use pen drive?

(a) Yes (b) no

Q2: Are you in favour of our new idea?

(a) Yes (b) no (c) neutral

Q3. Do you think that this type of product will serve your benefit?

(a) Yes (b) no

Q4. What you see the future of this product?

(a) Successful (b) unsuccessful (c) no idea

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RESULT OF HOW MANY WERE IN FAVOUR OF OUR NEW IDEA

From the graph it is clear that 58% were in favour of our idea, 32% were not in favour of our
idea and about 10% were neutral means they do not know that this will really going to work.

RESULT OF WHETHER THE PRODUCT WILL BE SUCCESSFUL OR NOT

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The graph shows that about 82% did not give any answer regarding whether the product will be
successful or not.

MMUNICATION MEDIA:

1. The product will be advertised in newspaper and T.V.

POSITIONING STATEMENT:

A PEN DRIVE THAT PROVIDES HIGH SPEED INTERNET ACCESSIBILITY AND

POINTS OF PARITY:

The product will act as a pen drive for storing data with camera and internet facility in it.
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 POINTS OF DIFFERENCE:

The focus will be on providing them high quality internet accessibility and high definition
camera facility in a single product.

BUSINESS ANALYSIS

PRODUCT’S COMPETITOR:

The product will compete against three competitors in the market

1. First against the usual pen drive market such as Kingston and transcend.
2. Against the mobile phones which are having high definition camera in it such as Sony
and Samsung.

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 3. Against the USB device market such as Microamax, TATA photon and Reliance Net
Connector.

SWOT ANALYSIS
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of
planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses,
opportunities, and threats.

STRENGHT WEAKNESS
Hi-speed Internet No big-brand name
5Mega pixel camera
Storage capacity

OPPORTUNITY THREATS

Developing market of computer Existing competitor of camera and Net

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 CONCLUSION

THE PD MODCAM will replace the existing pen drive market which is
designed to provide uninterrupted high speed internet accessibility and
high definition camera facility along with usual facility of storing data.
We hope this product will revolutionize the market and will create
awareness among even those who wants to use this pen drive as a
camera.

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