Financial and Insurance Sector in India
Financial and Insurance Sector in India
The transactions will be keenly watched because, for the first time, we will have some
valuation benchmarks for private-sector players. That should give investors a better
idea of the opportunities in the sector, which they can play through the Indian parent.
That private life insurance players will grow at a faster pace is not in doubt. They
should race ahead like their counterparts in the banking and mutual fund industry, who
left their public-sector competitors far behind.
The record is impressive: in FY04, while the life insurance industry grew at 18 per cent
to Rs 1,800 crore (Rs 18 billion), the share of private-sector players in the total new
business premiums jumped to 13 per cent from 6 per cent in FY03.
The share of the total annualised premium equivalents of Rs 1,400 crore (Rs 14 billion)
stood at 15 per cent. APEs are considered to be the most appropriate proxy for sales
and, therefore, for market size and shares of life insurance companies. At the top of the
heap is ICICI Prudential, which has garnered a retail market share of 36 per cent of the
new business premium.
In an under-insured market like India where the premium to GDP and the penetration
are abysmally low, the market is there for the taking.
Moreover, in India, life insurance products have been bought for the wrong reasons -
more to save tax rather than as a long-term savings product.
This trend is yet to show any major reversal because even in FY04, 60 per cent of the
sales happened in the last quarter. With assured return policies dying out, the platform
for selling products is changing as has been seen in the phenomenal popularity of linked
products.
Awareness levels are higher and this is reflected to some extent in the higher ticket
sizes; last year these were as high as Rs 24,000.
The league table for FY04 shows that some players forged ahead primarily on the back
of unit-linked insurance policies, which accounted for around 65 per cent of the
business of the private sector (for Birla Sunlife it was as high as 97 per cent).
v BIRLA SUNLIFE INSURANCE:
According to Nani B Javeri, chief executive officer, Birla Sunlife
Insurance, the strategy of using a ULIP platform has worked well for the company and
Birla Sunlife will continue to focus on these market-linked products, which are
considered to be more transparent than traditional policies.
HDFC Standard Life, which moved down the order last year
possibly because it did not push ULIPs aggressively, also plans to focus on these.
"We are asking customers to make choices which they may not fully understand," he
says.
However, since HDFC Standard launched ULIPs in January this year, 20 per cent of the
business in the last quarter of FY03 came from linked policies. For the current year,
Satwalekar expects that 50 percent of the HDFC Standard's business will come from
these products.
Ø CONCLUSION:
In the case of group policies, Birla Sunlife's share was significantly high at 37 per cent
while SBI's was higher at 44 per cent.
While it is believed that group policies in general command low margins, Javeri points
out that what the company is focusing on is not group term products, which typically
offer lower returns, but fund-management products, which earn it management fees in
the region of 0.6 to 2 per cent.
Apart from using agents as the main distribution channel, bancassurance seems to be
working well, too. For HDFC, which has relationships with four banks, 20 per cent of the
business came from this channel while for Birla Sunlife, which has tie-ups with eleven
banks, the percentage was at similar levels.
To improve its reach, HDFC will double the number of cities where it is present from 55
to about 100 this year, which will allow it to access to about 500 towns. Birla Sunlife
will be in 33 cities by August.
As of today, the capital requirements as laid out by IRDA are linked to solvency rather
than risk, though internationally, the risk-based system is more popular.
Satwalekar, however, points out that stiff norms for solvency prescribed at 150 per cent
of the risk are needed for an industry still in the nascent stages though this might use
up capital that could be otherwise used to grow the business.
While capital might not prove to be a constraint for some players beyond a point unless
more capital is infused, growth could slow down. Which is why the FDI limit needs to be
raised. Only if the foreign players are allowed to invest further will they feel committed
to the venture